SUBJ: SERVICE BLOG - THE COAST GUARD COMPASS
1.  THE COAST GUARD HAS BEEN MAKING HISTORY WITH ITS OUTREACH
EFFORTS IN SOCIAL MEDIA, MOVING AHEAD IN BECOMING A MORE
TRANSPARENT, CHANGE-CENTRIC ORGANIZATION. THIS EFFORT WILL PREPARE
US TO MEET INCREASINGLY COMPLEX MISSION DEMANDS AND MAXIMIZE THE
USE OF TECHNOLOGY THAT MOVES FASTER THAN EVER AND IN NEW WAYS. IN
ORDER TO FURTHER OUR EFFORTS IN SOCIAL MEDIA, WE ARE LAUNCHING THE
COAST GUARD COMPASS, THE OFFICIAL SERVICE BLOG. THE COAST GUARD
COMPASS WILL BE HOSTED AT HTTP://COASTGUARD.DODLIVE.MIL, ALONG SIDE
THE BLOGS OF THE OTHER MILITARY SERVICES
2.  THE COAST GUARD COMPASS WILL BE AN IMPORTANT SOCIAL MEDIA
OUTLET TO ENGAGE THE PUBLIC ABOUT THE COAST GUARD. THIS IS NOT A
SITE FOR PRESS RELEASES OR A JOURNAL TALKING ABOUT THE COAST GUARD,
BUT A NEW OUTLET TO TALK ABOUT THE MEN AND WOMEN THAT ARE THE COAST
GUARD, THEIR MISSIONS AND THE CHALLENGES THEY FACE.
3.  UNLIKE THE ALL HANDS BLOG THAT IS AIMED AT AN INTERNAL
AUDIENCE, ICOMDT THAT DISCUSSES LEADERSHIP AND POLICY ISSUES, OR
UNIT BLOGS THAT ARE AREA SPECIFIC, THE COAST GUARD COMPASS WILL
COVER THE SERVICE AS A WHOLE.
4.  THE ARTICLES POSTED IN THE BLOG WILL BE EDITORIAL IN NATURE,
LIKE CARRYING ON A CONVERSATION WITH THE AMERICAN PUBLIC. THIS WILL
GIVE THE PEOPLE THE COAST GUARD SERVES EVERY DAY A CHANCE TO SEE
THE HUMAN SIDE OF THE SERVICE, TO BETTER UNDERSTAND THE MISSIONS OF
THE COAST GUARD FROM THE PERSONAL PERSPECTIVE, AND TO HEAR HOW
CHALLENGES ARE BEING ADDRESSED. IT WILL ALSO BE AN OUTSTANDING
OPPORTUNITY FOR PEOPLE TO DIALOGUE WITH THE SERVICE IN A NEW AND
DIFFERENT ENVIRONMENT THAN ANY OTHER AVAILABLE TO THEM UNTIL NOW.
5.  EACH DAY THE BLOG WILL HOST AN "IN THE COAST GUARD" POST THAT
WILL GO OVER EVENTS OF THE PREVIOUS DAY IN THE COAST GUARD. THERE
WILL ALSO BE REGULAR FEATURES, WHEN READERS CAN EXPECT LONGER
PIECES. THERE WILL ALSO BE A FRIDAY GUARDIAN OF THE WEEK FEATURE, A
PIECE DEDICATED TO RECOGNIZING A COAST GUARD HERO FOR THEIR STELLAR
WORK IN MISSION EXECUTION OR SUPPORT. EVERY UNIT IS ENCOURAGED TO
CONTACT THE COAST GUARD BLOGGER TO NOMINATE A SHIPMATE.
6.  THE CG COMPASS WILL HAVE SUBMISSION BUTTONS FOR ANYONE WITH A
STORY SUGGESTION,A GUEST WRITTEN STORY OR TO SUBMIT A GUARDIAN OF
THE WEEK. WE ENCOURAGE YOU TO SUBMIT OFTEN.
7.  POC IS COMDT (CG-0922), COAST GUARD BLOGGER LT ANASTACIA
THORSSON AT (202) 372-4642, OR E-MAIL: ANASTACIA.V.THORSSON(AT)
USCG.MIL.
8. RDML MARY E. LANDRY, DIRECTOR OF GOVERNMENTAL AND PUBLIC
AFFAIRS, SENDS.
9. INTERNET RELEASE AUTHORIZED.