ACT offers resources to support each of these key components of effective recruiting:
- Identifying prospective students who are most likely to apply, enroll, and persist
- Developing messages and materials to attract targeted student populations
- Shaping enrollments to meet institutional goals
Identifying prospective students who are most likely to apply, enroll, and persist
Our Enrollment Information Service (EIS) can help you identify primary, secondary, and potential new markets, using an information base that includes almost the entire population of ACT-tested students.
The Educational Opportunity Service (EOS) is a comprehensive source of names and addresses of high school sophomores, juniors, and seniors who have taken PLAN® or the ACT. You can use EOS to focus your recruiting efforts on just the right students.
The ACT Predictive Modeling Service offers college enrollment predictions that are highly accurate and cost-effective.
Developing messages and materials to attract targeted student populations
The ACT Assessment Program and its supporting reports provide key data about student needs, interests, and goals that you will want to address in your recruitment materials.
These reports provide key noncognitive as well as cognitive data elements, so you can design a message with the strongest possible appeal.
ACT's Evaluation/Survey Services give you important benefit information about student and alumni outcomes to highlight in your recruitment literature.
Also, by completing ACT's Institutional Data Questionnaire, you can communicate characteristics of your institution to millions of students who are considering postsecondary education.
Shaping enrollments to meet institutional goals
Using information you obtain from the ACT Assessment Program, EOS, and EIS, you can gear your recruiting effort toward changing the gender balance, racial/ethnic mix, or academic profile of an incoming class.
You can recruit more or different students for particular academic programs, departments, or colleges.
You can direct special efforts toward students who are interested in particular activities, such as athletics, music, or debate.
To learn how we help students and their families make good decisions about college, see our Information for Parents pages.