United States of America
Before the
Securities and Exchange Commission

Securities Exchange Act of 1934
Release No. 44911 / October 5, 2001

Administrative Proceeding

File No. 3-10616

I.

The Securities and Exchange Commission ("Commission") deems it appropriate to institute public cease-and-desist proceedings against Arete Industries, Inc. ("Arete"), formerly known as Travis Industries, Inc., pursuant to Section 21C of the Securities Exchange Act of 1934 ("Exchange Act").

Accordingly, IT IS HEREBY ORDERED that a proceeding pursuant to Section 21C of the Exchange Act be, and hereby is, instituted.

II.

In anticipation of the institution of these public administrative proceedings, Arete has submitted an Offer of Settlement ("Offer") which the Commission has determined to accept. Solely for the purpose of these proceedings and any other proceedings brought by or on behalf of the Commission or in which the Commission is a party, and without admitting or denying the findings herein, except the findings in paragraph III.A, Arete consents to the entry of this Order Instituting Proceedings, Making Findings and Imposing a Cease-and-Desist Order ("Order").

III.

On the basis of this Order and Respondent's Offer, the Commission makes the following findings:¹

1. Arete is a publicly-held Colorado corporation with its executive offices located in Boulder, Colorado. At all relevant times, the company was required to file periodic reports with the Commission.
    
   
2. In November and December 1997, Arete's management had discussions with a private sports apparel company, Next Level Sportsystems, Inc. ("Next Level"), concerning the possibility of Arete investing in Next Level, either directly or through Planet Sports, Inc. ("Planet Sports"), a private company owned by one of Arete's officers. ²
    
   
3. As a part of these discussions, on December 17, 1997, a consultant hired by Next Level provided Arete's management with a copy of an internal business plan Next Level's president had prepared which stated that Next Level intended to sell no more than a 40% ownership interest in return for financing.
    
   
4. During November and December 1997, representatives of Next Level had several discussions with personnel of J.C. Penney concerning the possible sale of Next Level sports apparel to J.C. Penney. On the basis of these discussions, Next Level's December 1997 internal business plan stated that the company intended to sell its sports apparel to large retail stores including J.C. Penney, and projected that Next Level might achieve $10 million in revenues in 1998 and $61 million by 2002. Specifically, the business plan projected that sales to J.C. Penney would represent $5.3 million of the $10 million in projected total sales for 1998. However, at the time the business plan was prepared, Next Level had no order or commitment from J.C. Penney.
    
   
5. On January 28, 1998, J.C. Penney issued a press release announcing weak sales for the 1997 Christmas season as well as downsizing plans. That month, Next Level also learned that the J.C. Penney buyer with whom Next Level had discussed possible sales had been transferred to a different division, and that a new buyer for the sports apparel division had not been hired.
    
   
6. In late January and early February 1998, Arete and Next Level held further discussions concerning the possibility that Arete or Planet Sports would provide to Next Level some amount of capital in return for an equity ownership position in the company. However, as of February 6, 1998, the amount of equity ownership to be acquired by Arete in return for its proposed investment of capital had not been discussed.
    
   
7. After the close of the market on February 6, 1998, Arete issued a press release which stated, in part, that Arete had signed a letter of intent to merge with Planet Sports, which in turn had reached a "preliminary agreement to acquire" Next Level. The press release further stated that Next Level expected to achieve over $10 million in sales in 1998 to "accounts including J.C. Penney and to department stores and . . . big-box sporting goods retailers." The press release also stated that Next Level projected sales "growing to in excess of $60 million by the year 2000."
    
   
8. At the time the press release was issued, Arete had no agreement to acquire Next Level. Further, at the time the press release was issued, neither J.C. Penney nor any other large retailer had submitted any order to Next Level.
    
   
9. Shortly after the issuance of Arete's February 6, 1998 press release, in response to questions raised by J.C. Penney concerning the release, Next Level reiterated to Arete's management that Next Level did not have any agreement with J.C. Penney. Next Level's president also reiterated to Arete's management that Next Level would not sell a controlling interest in the company to Arete.
    
   
10. On February 19, 1998, Arete issued a second press release that announced a proposed merger between Arete and Planet Sports. The release further stated that Planet Sports had "identified [Next Level] as its first strategic acquisition," and that "[p]reliminary negotiations and due diligence [we]re in progress with a view to a definitive agreement in the very near future." The press release further stated that Next Level was "marketing its . . . apparel to major retail department stores" and that "[f]inal negotiations are in progress [for Next Level] to become designated as a confirmed vendor for major retail department stores."
     
    
11. At the time this release was publicly disseminated, Arete was aware of Next Level's continued refusal to sell a controlling interest in the company. Further, as of February 19, 1998, Next Level had received no orders from J.C. Penney and was not in active negotiations with the company concerning any possible sale of Next Level's sports apparel.
     
    
12. Shortly after the issuance of Arete's February 19, 1998 press release, Next Level advised Arete management that Next Level would not be sold under any circumstances and that it would "probably" would not get an order from J.C. Penney. Arete failed to issue any corrective press release. On March 9, 1998, Next Level sent a letter to Arete terminating all negotiations. Arete publicly announced this termination in a press release dated March 10, 1998. Arete's March 10, 1998 release followed an inquiry from the staff of the Commission as to the basis for the releases issued by Arete in February.
     
    
13. Between January 1988 and November 1998, Arete filed late, or failed to file, at least 37 Forms 10-KSB and 10-QSB.
     
    
14. By reason of the foregoing, Arete violated Sections 10(b) and Section 15(d) of the Exchange Act [15 U.S.C. §§78j(b) and 78o(d)] and Rules 10b-5, 15d-1 and 15d-13 thereunder [17 C.F.R. §§240.10b-5, 240.15d-1 and 15d-13].

IV.

In view of the foregoing, the Commission deems it appropriate to accept the Offer submitted by Arete.

Accordingly, IT IS HEREBY ORDERED THAT Arete cease and desist from committing or causing any violations and any future violations of Sections 10(b) and Section 15(d) of the Exchange Act and Rules 10b-5, 15d-1 and 15d-13 thereunder.

By the Commission.

Jonathan G. Katz
Secretary

Endnotes

1 The findings herein are made pursuant to the Offer and are not binding on any other person or entity in this or any other proceeding.

² Next Level is a Pennsylvania corporation with offices in Holland, Pennsylvania. In 1997, Next Level pursued a business plan to sell sports apparel to major retailers.

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