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Most Common Website Advertising Mistakes
- Mandatory statements are missing.
- (e.g., name and address of responsible advertiser, % alc/vol for distilled spirits)
- Health benefits/claims are made.
- (e.g., “will improve memory,” “no headaches,” “provides energy,” curative claims)
- Statements create a misleading impression.
- (e.g., no statement of composition, misleading references to gluten-free)
- Products depicted on website do not display reproductions of approved COLAs.
- Low calorie or carbohydrate claim without the Statement of Average Analysis.
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