2002 Final Report

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Overview of the Celebration Held annually in September, National Alcohol and Drug Addiction Recovery Month (Recovery Month) is sponsored by the U.S. Department of Health and Human Services' Substance Abuse and Mental Health Services Administration's Center for Substance Abuse Treatment (SAMHSA/CSAT). The month-long observance unites public and private sector partner organizations nationwide in an effort to reduce the stigma associated with treatment of substance abuse. Recovery Month also celebrates people in recovery and those who serve them. Each year, Recovery Month provides a platform for thousands of treatment programs around the country to celebrate their successes and to host events and activities that involve their neighbors, friends, and colleagues in an effort to educate the public about treatment, how it works, for whom, and why. In support of these efforts, SAMHSA/CSAT and more than 75 public and private sector partner organizations develop and distribute Recovery Month kits to various public and private organizations, coalitions, and agencies from a variety of disciplines including the health care, education, business, criminal justice, and government sectors, among others. This user-friendly, comprehensive package of materials is designed to assist the recipients with localized efforts such as community rallies, legislative forums, and other events to promote treatment effectiveness to the media, key constituency groups, and special audiences, and through its theme, encourage communities to invest in addiction treatment services. SAMHSA/CSAT hosts a Recovery Month interactive web site where materials can be accessed electronically or ordered. In addition, news and articles are posted and local events being held throughout the country are listed by locality. During Recovery Month, the activities throughout the U.S. are numerous and vary according to the resources and level of effort put forth by the national and local sponsors. For example, each year SAMHSA/CSAT hosts a national kick-off media event in Washington, D.C. and live web chats and webcasts on Recovery Month and treatment issues. Activities taking place at the local level include community forums at which experts and legislators host a dialogue about local addiction treatment issues; health and information fairs sponsored by concerned community organizations; and other creative community-based events, such as walks and runs. Many communities also focused their efforts on the placement of special news features about people in recovery and the promotion of radio and television coverage about addiction treatment-related issues. To complement the local media efforts, SAMHSA/CSAT produces television and radio public service announcements (PSAs) that highlight the effectiveness of treatment and encourage individuals with substance abuse problems and/or their loved ones to call SAMHSA/CSAT's 24-hour, toll-free National Helpline, 1-800-662-HELP. Each year, a new theme or emphasis is selected for the Recovery Month observance; both the kit and the PSAs address the theme.

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2002 Outcomes for National Alcohol and Drug Addiction Recovery Month Join the Voices of Recovery: A Call to Action September 2002 marked the 13th observance of Recovery Month and focused on emphasizing five guidelines for positive action as defined by Changing the Conversation: The National Treatment Plan Initiative to Improve Substance Abuse Treatment. This SAMHSA/CSAT report, released in November 2000, focuses on action steps that a community can use to expand its efforts for substance abuse treatment and recovery. This year's theme encouraged everyone to help incorporate community treatment and recovery services as a vital part of the Nation's public health system. In an effort to continue to rally for effective, accessible substance abuse treatment services at the forefront of the public debate, the 13th annual Recovery Month observance adopted the theme, "Join the Voices of Recovery: A Call to Action." This theme recognized people currently in recovery who personified the gains made as a result of addiction treatment. It also educated the public that addiction is a chronic, but treatable, disease and public health problem that affects everyone. The Recovery Month 2002 observance began with two major events September 5. The first was a Recovery Month press conference and a kick-off event at the National Press Club. The press conference highlighted the release of the 2001 National Household Survey on Drug Abuse (NHSDA), which surveyed 70,000 people aged 12 and older to ascertain the latest statistics on substance abuse. Speakers at the press conference included: Tommy G. Thompson, Secretary, Department of Health and Human Services (HHS) John Walters, Director, White House Office of National Drug Control Policy (ONDCP) Charles G. Curie, Administrator, Substance Abuse and Mental Health Services Administration (SAMHSA) Rock DiSessa, Oakland, CA, student in recovery The NHSDA provides a comprehensive and accurate snapshot of the substance abuse trends for the past year. This year, questions on mental health were included in the survey for the first time. According to the newly released NHSDA, alcohol and tobacco use by underage youth and illicit drug use continue to be leading public health issues for our Nation. The survey further showed that the use of illicit drugs such as marijuana, cocaine, heroin, and inhalants has increased. For example, marijuana use is up from 4.8 percent in 2001 to 5.4 percent in 2002. Also on the rise is the dangerous "club drug" MDMA, commonly referred to as Ecstasy. An estimated 1.9 million people used Ecstasy for the first time in 2002. The statistics continue to be alarming: 29.5 percent of the American population, age 12 and older, are regular tobacco smokers, and nearly two-thirds (65 percent) of young people have tried cigarettes by 12th grade. In 2002, more than one in 10 Americans or 25 million people reported driving under the influence of alcohol at least once in the prior 12 months. The second event, also on September 5, was the National Alcohol and Drug Addiction Recovery Month Congressional Kickoff Luncheon held in the Rayburn House Office Building on Capitol Hill in Washington, D.C. from noon to 2 p.m. This event was sponsored by the American Foundation for Addiction Research (AFAR). Co-hosting this luncheon were Congressional leaders Representative Jim Ramstad and the late Senator Paul Wellstone, both of Minnesota. The speakers included: AFAR Chairman Dr. Patrick Carns, a pioneering researcher in addictive disorders; Dr. Andrea Barthwell, Deputy Director of ONDCP; and Charles G. Curie, Administrator of SAMHSA. The luncheon moderator was Chaplain John Lundin, AFAR Executive Director. In addition to the September 5 events, SAMHSA/CSAT hosted a press conference on June 27 to announce the release of the new Recovery Month 2002 radio and television PSAs. Both SAMHSA Administrator Charles Curie and CSAT Director Dr. H. Wesley Clark spoke about the new PSAs and the importance of Recovery Month. Outreach Materials and Initiatives SAMHSA/CSAT and its planning partners developed a Recovery Month toolkit, a commemorative Recovery Month poster, and a promotional flyer used in mailings and conference exhibits prior to distribution of the printed toolkits. Television and radio public service announcements were also created. SAMHSA/CSAT not only developed new radio and television PSAs for 2002, but also re-released the very successful radio and television PSAs from 2001. In addition, a new 2002 Recovery Month web site was created, www.recoverymonth.gov, which serves as the interactive media arm of Recovery Month. On this web site, the general public can view SAMHSA/CSAT-sponsored webcasts and web chats, download a virtual Recovery Month toolkit, view the PSAs, and post their community forums and events. Further details about the Recovery Month are reported in the Interactive Web-Based Activities and Information section below. Recovery Month Kit and Poster: Building upon the success of the 2001 campaign, SAMHSA/CSAT and its planning partners worked together to develop a toolkit for local community-based organizations to use as a resource for developing a variety of options for planning Recovery Month events. Due to the popularity of Recovery Month, SAMHSA/CSAT printed 75,000 kits for distribution. The kit serves as a tool for organizations and government entities to plan events that educate the public on substance abuse as a national health crisis, that addiction is a treatable disease, and that recovery is possible. The kit contains a variety of materials that organizations can duplicate directly or tailor to create customized materials and programs for their communities. Ten fact sheets target key audiences and discuss specific steps each can take to make a difference. Resource materials include reference listings for clearinghouses, web sites, allied organizations, diversity resources, and State Agency Directors. Media outreach materials in the kit include Recovery Month logos, a letterhead template, and samples of a media advisory, press release, op-ed, proclamations, and promotional event ideas. Live-read radio public service announcements are also included. The kit contains resources for individuals seeking substance abuse treatment information. Two sample proclamations were provided to encourage national, state, and local governments to dedicate September as Recovery Month in their jurisdictions. SAMHSA/CSAT also designed and produced 10,000, two-color, 30" x 30" commemorative Recovery Month posters (up from 7,500 in 2001), and 12,000, two-color, 8.5" x 11" flyers for use in mailings and conference exhibits prior to release of the printed kits. This year, 10,000 teasers were produced to increase awareness of Recovery Month activities and the available materials. 2002 Recovery Month Community Forums/Events: Working closely with partners in 31 major cities this year, SAMHSA/CSAT sponsored community forums/events where experts and legislators discussed local addiction treatment issues. In 1998, the first year of community forums, eight forums were held around the country in local cable stations' recording studios. Most were broadcast in the immediate area. By 2002, SAMHSA/CSAT-sponsored Recovery Month forums/events had grown to a total of 31. As in past years, forums/events include an emphasis on multicultural populations. During September SAMHSA/CSAT-sponsored community forums/events were held throughout the country in 31 cities. These forums/events examined key treatment and recovery-related issues and recommendations highlighted in Changing the Conversation: The National Treatment Plan Initiative to Improve Substance Abuse Treatment as they pertained to local needs. Community events addressed local community needs and defined specific objectives and action steps to broaden support and access for individuals in recovery, their families, and friends. The goal of each forum was to unite a range of stakeholders to take action including families; policymakers; judges; insurers; health professionals; treatment providers; educators/schools; faith-based organizations; individuals working in the criminal justice system; community-based organizations serving children and families; diverse racial, ethnic and cultural groups; members of the media; and other community leaders. Together, these SAMHSA/CSAT-sponsored events reached more than an estimated 33,000 people throughout the U.S. Cities that held official SAMHSA/CSAT community forums for Recovery Month 2002 included: Albuquerque, New Mexico (Latino Audiences) Anchorage, Alaska (Native American Audiences) Atlanta, Georgia (African-American Audiences, General Audiences) Baltimore, Maryland (African-American Audiences) Billings, Montana (Native American Audiences) Birmingham, Alabama (African-American Audiences) Boston, Massachusetts (Asian-American and Pacific Islander Audiences, General Audiences) Chicago, Illinois (General Audiences) Dallas, Texas (General Audiences) Detroit, Michigan (African-American Audiences, General Audiences) Honolulu, Hawaii (Asian-American and Pacific Islander Audiences) Indianapolis, Indiana (General Audiences) Ithaca, New York (General Audiences) Kansas City, Missouri (General Audiences) Los Angeles, California (Asian-American and Pacific Islander Audiences) Minneapolis, Minnesota (General Audiences) New Orleans, Louisiana (African-American Audiences) New York, New York (Latino, African-American, and Asian-American and Pacific Islander Audiences, General Audiences) Phoenix, Arizona (General Audiences) Portland, Oregon (Native American Audiences, General Audiences) Raleigh/Durham, North Carolina (General Audiences) Salt Lake City, Utah (General Audiences) San Antonio, Texas (Latino Audiences) San Diego, California (Latino Audiences) San Francisco, California (Asian-American Audiences, General Audiences) San Juan, Puerto Rico (Latino Audiences) Seattle, Washington (General Audiences) Sioux Falls, South Dakota (Native American Audiences) Virgin Islands (African-American Audiences) Washington, District of Columbia (General Audiences) Yuma, Arizona (Native American Audiences) Locally Sponsored Community Events: To promote local community events and inspire more communities to participate, community organizers were encouraged to list their events and activities on the official Recovery Month web site. The events-listing page was configured as a map of the United States, so viewers could click directly on a state or select it from a drop-down menu of states in order to view the events that took place across the country. As of October 2002, 47 states, the District of Columbia, the Virgin Islands, and Puerto Rico listed 239 events. To generate such a large number of activities and events takes the dedication of many. Recovery Month 2002 celebrations were outstanding thanks to widespread community planning and outreach. The following are just a few of the highlights. All 50 states planned and held events to celebrate Recovery Month. The President of the United States, George W. Bush, issued a proclamation celebrating September 2002 as National Alcohol and Drug Addiction Recovery Month. In addition, as of October 2002, 11 gubernatorial and 30 mayoral proclamations were issued for Recovery Month 2002. Also, this year 13 Native American tribes and affiliated centers issued proclamations celebrating Native American Wellbriety Month. Public Service Announcements: For Recovery Month 2002, eight new television spots (four English and four Spanish) and eight new radio spots (four English and four Spanish) were produced. Both radio and television public service announcements focused on two distinct topics-teens in treatment and co-occurring disorder, which is defined as a person suffering from both substance abuse problems and mental health disorders. All of the PSAs were produced in English and Spanish. SAMHSA/CSAT also created open-ended spots for customization. These open-ended spots allowed local television stations or community groups to personalize the PSAs with their logo, slogan, or telephone number at the end of the PSA. These spots were available via NCADI. In addition, all of the radio and television spots from Recovery Month 2001 were re-released as part of the PSA package. The 2002 PSAs included: Television PSAs "Psyched Up" (:15 and :30) "Runner" (:15 and :30) "Entusiasmado" (:15 and :30) "Corredor" (:15 and :30) Radio PSAs "Accomplishment" (:20 and :30) "Drain" (:20 and :30) "Logro" (:20 and :30) "Desaguadero" (:20 and :30) The re-released 2001 PSAs included: Television PSAs "Crosswalk" (:15 and :30) "Subtitles" (:15 and :30) "Cruce Peatonal" (:15 and :30) "Subtittulos" (:15 and :30) Radio PSAs "How To" (:30) "Kid" (:30) "Consejos" (:30) "Nino" (:30) Through December 2002, both the 2001 and 2002 Recovery Month TV PSAs were aired by 145 outlets in 116 markets, watched by 85 million potential viewers, and had a value of $626,584 in donated air time. These were distributed to more than 2,000 radio stations nationwide. Through December 2002, both the 2001 and 2002 radio spots were played 49,544 times on 318 AM and FM stations across the country, resulting in 259,745,720 impressions. The PSAs played over a total of 391 hours, for an estimated time value of $2.64 million in donated air time. All of the 2002 spots received play as part of the White House Office of National Drug Control Policy's Media Match Campaign. The placements of the SAMHSA/CSAT PSAs on the Ad Council reel will generate over $1 million in additional free air time. Table of Contents Interactive Web-Based Activities and Information SAMHSA/CSAT hosts a Recovery Month interactive web site that makes information about Recovery Month accessible to local communities and the general public either online or through downloadable files. Everyone who accesses the site can view and order materials, distribute news, and post events by locality. A virtual kit was placed on the Recovery Month web site and through October 2002, had received 74,309 hits. The entire Recovery Month web site has received 2,217,355 total hits since March 2002. As mentioned, the Recovery Month web site was redesigned for improved access to numerous activities listed on the site. The events listing was reconfigured as a map of the United States, so the general public could click directly on the state or select it from a menu of states to make it easy to explore the activities planned around the country. The web site includes the virtual Recovery Month kit, additional resources and publications, and on-line ordering capabilities. SAMHSA/CSAT press releases, archived webcasts and web chats, and English and Spanish versions of the television and radio PSAs produced in both 2001 and 2002, along with open-ended versions of the Recovery Month 2002 spots, are also available. Webcasts: SAMHSA/CSAT developed 10 webcasts in a talk and magazine show format, with a host and four guests. All webcasts were aired on the first Wednesday of the month at 3:00 p.m. EST, beginning in March and running through November. Viewers had an opportunity to send in topic-related questions, which were addressed during the program, prior to each webcast via the Recovery Month web site. Archive copies of the webcasts were made available on the web immediately following the aired program and can be ordered via the Recovery Month web site. Through September, the site logged 7,581 page views of the webcasts. (These figures indicate the number of times a viewer accessed the web page, but do not necessarily reflect the number of times the supporting graphics/files were viewed.) The webcasts that took place in 2002 are listed below: The Road to Recovery: 2002 March 27, 2002 Alcohol Awareness Month: Recovery: It's a Family Affair and Everyone's Invited April 3, 2002 Student Assistance and the Recovery Process: A Call to Action May 1, 2002 Exploring the Community's Role in Recovery June 5, 2002 Recovery and the Criminal Justice System July 3, 2002 Civic and Appointed Officials: Raising their Voices for Recovery August 7, 2002 Employers and Employees in Unison: Supporting Recovery Through the Workplace September 4, 2002 Speaking Out About Healthcare and Recovery September 11, 2002 The Nation's Response to the Call: A National Showcase of Faces and Voices of Recovery Month Conference October 30, 2002 ONDCP's Marijuana Initiative: Facts and Solutions November 20, 2002 Web Chats: SAMHSA/CSAT developed seven web chats that aired on the third Wednesday of the month at 3:00 p.m. or 7:00 p.m. EST, from April through September (two web chats were held in September). Questions were taken both in advance of the actual chats through the Recovery Month web site or live during the chat. There were a total of 530 chat logins and 242 simultaneous users for the 2002 web chats. The programs, listed below, were archived and are available on the Recovery Month 2002 web site. Alcohol Awareness Month: Recovery: It's a Family Affair and Everyone's Invited Stacia Murphy, President, NCADD April 17, 2002 Helping Students in Trouble Ellen Morehouse, Executive Director, Student Assistance Services May 15, 2002 Calling Community-Based Voices to Action Janice Ford Griffin, Deputy Director of Join Together June 19, 2002 Treatment alternatives in the Criminal Justice System Judge Arthur Burnett, Superior Court of the District of Columbia July 17, 2002 Civic and Appointed Officials: Raising Voices for Recovery Anita Marton, Senior Attorney with the Legal Action Center August 21, 2002 Employers and Employees in Unison: Supporting Recovery Through the Workplace September 18, 2002 Speaking Out About Healthcare and Recovery September 25, 2002 Print Media Coverage Print coverage was monitored nationwide for Recovery Month in national and local newspapers, magazines, and on the Internet. From September 2002 to November 2002, 756 press clippings have been collected, including articles from The Washington Post, Reuters, and The Philadelphia Daily News. Radio Tours Following the press conference to kick off Recovery Month on September 5, SAMHSA/CSAT hosted a nationwide multi-city radio tour to address national, state, and local substance abuse issues in the United States. SAMHSA Administrator Charles Curie, CSAT Director Dr. H. Wesley Clark, and CSAT Associate Director of Consumer Affairs Ivette Torres used this opportunity to educate and inform the public on the nature of substance abuse treatment and recovery. Approximately 251 radio stations and 50 networks were contacted in the 31 target cities where community forums were held. A total of 132 press advisory faxes were distributed to assignment editors, reporters, and producers. The 2002 radio tour reached an estimated 4,985,630 listeners. Conclusion The figures and events outlined in this report are a testament to the countless individuals who worked hard both in their communities and who showed a tremendous demonstration of public support for Recovery Month. The Recovery Month 2002 celebration was the largest effort to date to raise public awareness about substance abuse, treatment, and recovery. It takes continued vigilance to educate the public about the benefits of addiction treatment, and a conscious decision to actively work to reduce the stigma and eliminate the barriers that persist with addiction and recovery. But together, we can and have created momentum to continue to support those in recovery and to sustain efforts aimed at reducing or eliminating barriers to services. All materials for the 2002 campaign and past observances can be viewed by visiting www.recoverymonth.gov. To Order Materials, call and place your order with an information specialist at: 1-877-726-4727 (English and Spanish) 1-800-487-4889 TDD. Table of Contents

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Center for Substance Abuse and Treatment (CSAT)

September: National Alcohol and Drug Addiction Recovery Month

Join the Voices of Recovery: A Call to Action

Radio Tour

FINAL REPORT

Prepared By:

The Media Network, Inc.

October 2002

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Project Description

Objective

Contact and schedule interviews with Radio Media Outlets to promote the importance and effectiveness of substance abuse treatment. Follow through with scheduling the interviews and providing SAMHSA representatives with pertinent local information.

Interview Dates

Various dates in September 2002

Spokespersons

H. Westley Clark, MD, JD, MPH, CAS, FASAM, and Director of the Center for Substance Abuse Treatment

Charles Curie, M.A., A.C.S.W., Administrator, Substance Abuse and Mental Health Services Administration

Ivette Torres, Director, Office of Communications and External Liaison, Center for Substance Abuse Treatment

Executive Summary

Stations in the 29 US target cities where community events were being held plus select national and regional radio networks were contacted prior to the interview dates to assess their interest in the interview topic.

More than 400 faxes and emails, each localized to target markets. (Appendix A) These were distributed to assignment editors, reporters and producers. The Media Network, Inc conducted direct, personalized outreach to 302 individual contacts at stations and networks across the country from August 19 through September 30, 2002. 33 interviews were scheduled; 22 interviews were or will be conducted on 251 unique radio stations. The Media Network prepared talking points for Dr. Clark and Mr. Curie and detailed state-specific data and statistics based on our research with state officials and local community groups. In follow up, the stations/networks were called to solicit usage information.

Total Airings on networks and stations: 277

Total Gross Impressions for all interview airings on networks and stations reached: 4,985,630

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Project Results Summary

Marketing Contacts Summary

Total Faxes Sent (personalized): 132

Total Emails Sent (personalized, targeted): 59

Total Calls Made (direct contacts): 267

Total Points of Contact: 468

Interview Highlights

NPR

Dr. Clark was interviewed in studio by host Tavis Smiley for 15 minutes about Recovery Month. This show is aired on 39 stations across the United States reaching over 2,000,000 listeners.

Issues Today

Dr. Clark discussed recovery topics in general and looked at the disparity among those that receive treatment and those that need treatment and do not receiving it. The interview will be carried by 168 stations across the country on the weekend of October 11th and 12th, reaching an audience of 1.6 million.

Wisconsin Public Radio

Dr. Clark participated for 25 minutes as a guest on the live call-in talk show, “Conversations.” The segment was quite lively, with Dr. Clark responding to detailed questions from the host, Jim Packard, and taking calls from listeners, including several in recovery. Show airs on 12 Wisconsin Public Radio affiliates for a total audience of over 150,000.

Summary Results

Total Interviews Conducted: 21

Gross Impressions of Networks: 4,654,030

Gross Impressions of Stations: 331,600

Gross Impressions of Stations with Interviews Booked but not Completed: 269,800

Network Affiliates Airing Interviews: 235

Total Networks Airing Interviews: 5

Total Individual Stations Airing Interviews: 251

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Summary Analysis

Summary of Interviews in Order of Location

City/State	Event Date ** Interview was booked but not completed			Interview Summary
Washington, D.C.
Washington, D.C.	09/03/2002		Live interview with Dr. Clark by Hank Silverberg of WTOP. WTOP said that the interview went well. Transcript available at (301) 656-4068.
Washington, D.C.	09/06/2002		Interview with Charles Curie by Rebecca Matthews of WFMD-AM and WFRE-FM. Interviewed Dr. Clark in 2000. Will run on newscasts on 10 times on both stations during the day.
Washington, D.C.	09/09/2002 **		Neither Mr. Curie nor Dr. Clark was available during the time slots offered by WJFK. Their taping times are from 1:00-2:30 and both spokespersons were not available. Gwendy Lopez 703-279-2889
Washington, D.C.	09/10/2002		Interview with Dr. Clark by Tyrone Barksdale of WHUR. Interview with for a health show called Horizons. 30-minute interview aired on September 15th.
Washington, D.C.	09/16/2002		Interview with Dr. Clark by Tavis Smiley of NPR. In Studio interview that aired on September 27th for 8 minutes. Access to the interview can be found at: http://www.npr.org/ramfiles/tavis/20020927.tavis.02.ram
Washington, D.C.	09/10, 11th, 19th, 24th or 25th 10:30am-11:00am EST **		Interview with Mr. Curie by Chilli Amar of WRQX-FM. The interview was booked and a series of available dates were presented, but none accorded with SAHMSA spokespeople. 202-686-3100
Washington, DC	11/14/2002 2002 **		WPGC would like to interview Dr. Clark on this future date at 10:15am ET. This information has been provided to SAMHSA to arrange. Justine Love is the contact. 301-918-2347
Chicago, Illinois
Chicago, Illinois	09/03/2002			Cliff Kelly from the Cliff Kelly Show on WVON–AM, interviewed Dr. Clark. It is a popular Chicago morning news talk show. The Voice of the Nation is a news and talk station serving the African-American and related ethnic communities. Covering not only Greater Chicago but also Kankakee and Joliet. This was a LIVE interview lasting one hour.
Chicago, Illinois	09/10/2002			Interview with Dr. Clark by Dave Schwan of Illinois Radio Network. Dave talked about Illinois/Chicago- specific information. In addition, he asked about the upcoming Chicago events. Dave interviewed Dr. Clark for 15 minutes.
Chicago, Illinois	09/16/2002			Interview with Charles Curie by Lee Ann Trotter of WUSN-FM 99.5. This is Chicago’s biggest station and the format is country. Will send Illinois briefing sheet Chicago Events 9/22-25 Up Close is the name of the program. The interview aired on 09/22.
Boston, Massachusetts
Boston, Massachusetts		09/04/2002 **		Interview with Mr. Curie by WBZ. This was booked and confirmed, but Mr. Curie had a meeting with Secretary Thompson and was unable to do the interview. This could not be rescheduled because they wanted a story concerning the release of the Household survey.
Indianapolis, Indiana
Indianapolis, Indiana		09/04/2002 **		Interview with Dr. Clark by Taylor Bennett of WIBC-AM Network Indiana. The interview was booked, but unable to be confirmed. Again, this could not be rescheduled because they wanted a story concerning the release of the Household Survey.
Phoenix, AZ
Phoenix, Arizona		10/01 or 10/02 2002 **		Mary Reilly at KKLT tried to schedule an interview, but the spokespeople were not available for these dates. Mary would like a 30-minute interview with either Dr. Clark or Mr. Curie. Wants to discuss substance abuse and treatment. Still interested in an interview. 602-274-6200
Yuma, Arizona
Yuma, Arizona		09/04/2002		Interview with Dr. Clark by Mr. Kim Johnson of KLJZ 100.9 FM. Was a taped interview with Dr. Clark on 9/04 that lasted 15-minutes. Clips from this interview ran 10 times as news story throughout the day.
Yuma, Arizona		09/04/2002		Interview with Dr. Clark by Chris Perkins of KBLU-AM. Was a LIVE interview that lasted 20-minutes.
Atlanta, Georgia
Atlanta, Georgia		09/06/2002		Interview with Ivette Torres by Gerardo Guzman of WAZX. This is a Spanish language station that is attempting to reschedule with Ms. Torres. This was a 15-minute taped interview used as a story for the 8 AM news.
Atlanta, Georgia		09/10/2002 **		Interview with Dr. Clark by Brenda Bowden of WAOK-AM. This was booked, but did not happen because station did not answer dial-in number. They called later in the month to rebook, but the SAMHSA spokespeople were not available for the interview. Still would like to book an interview for a future date. 404.898.8900
Minneapolis, Minnesota
Minneapolis, Minnesota		09/06/2002		Interview with Charles Curie by Bill Meers of Metro Networks. Bill asked about the survey results and particularly those related to Minneapolis/St. Paul. 20 Minutes aired on both affiliates one time.
Minneapolis, Minnesota		09/26/2002		Interview with Dr. Clark by Bill Meers of Metro Networks. Bill did a follow-up interview concerning the local events. 10 minutes aired on both affiliates once.
San Antonio, Texas
San Antonio, Texas		09/06/2002		Interview with Charles Curie by Brent Boller of KTSA. The 10-minute interview ran as sound bites throughout the day’s 10 newscasts. Discussed Recovery Month and treatment options as well as discuss the local San Antonio statistics.
Albuquerque, New México
Albuquerque, New Mexico		09/09/2002		Interview with Charles Curie by Judith Jenkins of KKOB-AM. Judith was unable to tell us when the interview aired, only that it most likely aired 3 times that day. They discussed Monday’s 9/9 Albuquerque activities. In addition, they discussed access to prevention and treatment programs. Talked about the survey release.
Kansas City, Missouri
Kansas City, Missouri		09/10/2002 **		Interview with Dr. Clark by Dorris Newman of KGGN-AM Great Gospel Dream Team 890. This interview was booked, but did not occur because the spokesperson did not call in. It was rescheduled, but the radio station cancelled at the last moment.
Portland, Oregon
Portland, Oregon		09/12/2002 **		Interview with Mr. Curie or Dr. Clark by Jim McLaren of KEX. This interview was booked, but unable to be scheduled because SAMHSA spokespeople were not available. This interview could not be rescheduled because Jim wanted to coordinate the interview with the local event on the 14th.
Annapolis, Maryland
Annapolis, Maryland		09/19/2002		Interview with Charles Curie by Julia Hockenberry of WNAV. Lasted 15 minutes and was aired one time on 9/20 at 2:00pm.
Omaha, Nebraska
Omaha, Nebraska		09/19/2002		Barbara Hall from KFAB – AM, interviewed Charles Curie. Did a 10- minute interview on the household survey and provided info about Nebraska. Aired one time.
Hartford, Connecticut
Hartford, Connecticut		09/20/2002		Dan Lovallo from WDRC interviewed Charles Curie. Did a 25- minute interview for the public affairs program that ran on that Sunday morning. Talked about Hartford Recovery Month events as well as issues surrounding addiction recovery.
San Francisco, California
San Francisco, California		09/20/2002		Gimmy Park Li from KNBR – AM, interviewed Ivette Torres. Ivette was in San Francisco for Recovery Month and she was interviewed at the studio. The interview was in English. They discussed Recovery Month and treatment, as well as the SF event. It ran one time on 9/21.
Madison, Wisconsin
Madison, Wisconsin		09/24/2002		30-minute interview with Dr. Clark by Jim Packard on Wisconsin Public Radio. LIVE on “Conversations with Larry Meiler – aired on 12 stations. “For every drug addict or substance abuser in this country that gets treatment, four others who should get treatment won't. Larry Meiller talked with an official of the federal government who leads the effort to provide effective and accessible treatment to all Americans with addictive disorders. Guest: Dr. H. Westley Clark, Director of the Center for Substance Abuse Treatment, U.S. Dept of Health & Human Services, Washington.” The show is available at:http://www.wpr.org/larrymeiller
National-Issues Today
National		10/01/02		Bob Gourley interviewed Mr. Charles Curie for his syndicated talk show Issues Today. The interview lasted 15-minutes. 168 stations pick-up this show.
Dallas, TX
Dallas, TX		10/27/02 7:25pm-8:00pm Dial-in Number- 1-800-583-1570 or a back-up number- 1-800-414-9997		Jerry Joyner- 214-526-2400 Show-Let’s Be Drug Free KILF-AM Format: news/talk, Dr Laura, Clark Howard, Art Bell "Talk Radio 570 KLIF" ID: Dallas TX/Fort Worth TX Owner: Susquehanna Radio Co-owned: KKLF, KTCK, KTBK, KDBN, KPLX, KTDK Netcast: Web Site: http://www.klif.com/ Facilities: 5000w/5000w
New York, New York
New York, New York		Very Flexible **		WCBS wants an in-person interview with Curie and/or Clark the next time they are in New York. They tape at 9:30am and 12:30pm. The segments usually last 30 minutes. Can tape in October, November or December. Please call Mary Regal to arrange the interview. 212-846-5144

Network and Station Analysis

The following is a breakdown analysis of national network and station coverage. The analysis includes station formats for the stations that conducted interviews, and total estimated listeners/AQH for each.

National Networks:	2
State-wide Networks:	3
Local Networks:	16
Total Affiliates:	251
Total Network Airings:	298
Estimated Listeners:	4,629,730

In addition to stations that ran airings from networks, interviews were also conducted with local stations. The focus of the radio tour was on targeting local stations with local events. Localized press releases and localized briefing sheets were designed to implement the radio outreach strategy. This enabled the dissemination of information carrying National relevance to the state and local level. This strategy was successful in promoting local events and allowing the SAMHSA spokespersons to interact with interviewers in a personalized manner. While the campaign used a local strategy, the message of “Recovery Month” was nationally distributed. The Media Network secured interviews on stations in 10 of the top 20 markets and in all 20 top markets an interview was aired.

Station Format Breakdown

Below is a breakdown of participating stations by format. Station formats included in The Media Network’s outreach show contact with a variety of radio formats, but was concentrated to News and Talk radio.

Format (Code)	% of conducted interviews
News & Talk Radio (TK and/or NX)	64%
Country Music (CW)	6%
New Rock (NR)	6%
Adult R&B (RB)	6%
Country (CW)	6%
Ethnic-Spanish Language (ETS)	6%
Sports News/Talk (SX)	6%

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Network and Station Interview Map

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Station Information for Interviews Conducted

KBLU

Yuma, AZ

Chris Perkins

928-344-4980

Format: news/talk, Rush, Art Bell
ID: Yuma AZ
Owner: Clear Channel
Co-owned: KTTI, KYJT
Facilities: 1000w/1000w

KFAB

Omaha, NE

Tom Stanton

402-556-2323

Format: news/talk, Rush, Dr Laura, Art Bell "News Radio 1110 KFAB"
ID: Omaha NE
Owner: Clear Channel
Co-owned: KRQC, KGOR, KXKT
Netcast: Web Site: http://www.kfab.com/
Facilities: 50000w/50000w

KKOB

Albuquerque, NM

Judith Jenkins

505-767-9185

Format: news/talk, Rush, Dr Laura, Michael Reagan, Art Bell "News Radio 770"
ID: Albuquerque NM
Owner: Citadel Broadcasting
Co-owned: KNML, KTBL, KRST, KKOB-FM, KBZU, KMGA, KTZO
Web Site: http://www.770kkob.com/
Facilities: 50000w/50000w

KLJZ

Yuma, AZ

Mr. Kim Johnson

928-782-4321

Format: hot AC "Z93"
ID: Yuma AZ
Co-owned: KJOK
Web Site: http://www.westernnews.com/z93.htm
Facilities: 79' 100 kw C1
36 mile radius coverage area

KNBR

San Francisco, CA

Gimmy Park Li

415-995-6829

Format: sports, - sports
ID: San Francisco CA
Owner: Susquehanna Radio
Co-owned: KTCT, KFFG, KFOG, KSAN
Netcast: Web Site: http://www.knbr.com/
Facilities: 50000w/50000w

KTSA

San Antonio, TX

Brent Boller

210-528-5195

Format: news/talk, Bill O'Reilly, Michael Reagan "55 KTSA"
ID: San Antonio TX
Owner: Viacom
Co-owned: KTFM
Web Site: http://www.ktsa.com/
Facilities: 5000w/5000w

WAZX

Atlanta, GA

Gerardo Guzman

678-842-9026

Format: regional Mexican "Radio Exitos"
ID: Cleveland GA/Gainesville GA
Co-owned: WGTA, WAZX
Facilities: 453' 3.2 kw A
33 mile radius coverage area

WCBS

New York, NY

Mary Regal

212-846-5144

Format: news
ID: New York NY
Owner: Viacom
Co-owned: WCBS, WINS, WXRK, WCBS-FM, WNEW, WCBS-TV, WCBS-DT
Web Site: http://www.wcbs880.com/
Facilities: 50000w/50000w

WDRC

Hartford, CT

Dan Lovallo

860-243-1115

Format: talk, Bill O'Reilly, WOR- talk
ID:

Hartford CT

Co-owned: WWCO, WMMW, WDRC-FM
Web Site: http://www.wdrc.com/
Facilities: 5000w/5000w

WFMD

Frederick, MD

Rebecca Mathews

301-663-1841

Format: news/talk, Dr Laura, Jim Bohannon, Fox- sports
ID: Frederick MD
Owner: Clear Channel
Co-owned: WFRE-FM
Web Site: http://www.wfmd.com/
Facilities: 5000w/2500w

WFRE

Frederick, MD

Rebecca Mathews

301-663-1841

Format:country
ID:FrederickMD
Owner:ClearChannel
Co-owned:WFMD
WebSite:http://www.wfre.com/
Facilities: 1164' 7.9 kw B

WHUR

Howard University, DC

Tyrone Barksdale

202-806-2532

Format: adult R&B
ID: Washington DC
Owner: Howard University
Co-owned: WHUT-TV, WHUT-DT
Web Site: http://www.whur.com/
Facilities: 669' 24 kw B
49 mile radius coverage area

WNAV

Annapolis, MD

Julia Hockenberry

301-261-2452

Format: AC, talk, Bill O'Reilly
ID: Annapolis MD
Netcast: Web Site: http://www.wnav.com/
Facilities: 5000w/1000w

WTOP

Washington, DC

Hank Silverberg

202-895-5060

Format: news // WTOP 1500
ID: Warrenton VA/Washington DC
Owner: Bonneville International
Co-owned: WTOP, WGMS-FM, WWZZ
Netcast: Web Site: http://www.wtopnews.com/
Facilities: 646' 29 kw B
50 mile radius coverage area

Table of Contents

Table of Contents

Network Station Information

NPR- 39 Affiliate Stations

Toyia Baker- 323-291-1316 xt.5

http://www.npr.org/ramfiles/tavis/20020927.tavis.02.ram

Network Gross Impressions Summary

Because some stations and networks were not able to verify the number of times interviews aired, rather than over inflate airings, we have chosen to record one airing. However, interviews may have aired more than once. Where networks were able to reasonably assert that most or all stations carried their Recovery Month stories, we have indicated this (see guide at bottom).

Network	Coverage	Listeners	Affiliates	Usage
National Public Radio- The Tavis Smiley Show Tavis Smiley-323-291-1316 ext.5	National	2,820,614	39	1
Issues Today Bob Gourley 310-519-1324	National	1,600,000	108	1
Illinois Radio Network Dave Schwan 800-755-1466	Illinois	173,200	70	1
Metro Networks--Mpls./St. Paul Bill Meers 612-332-0038	Twin Cities Area	48,600	2	2
Wisconsin Public Radio Jim Packard 608-268-6384	Wisconsin	11,616	16	1
Total gross impressions		4,654,030	235

Times fed to stations; there is no reliable measurement of usage; counted as a single airing in calculating total impressions

Estimated total average airings, based on Network’s feedback; this usually meant the network included the segment(s) either in “must-air” news shows or rotations or as part of programming they feel has high-pick up rate by member stations – in calculating total impressions we averaged out these airing

Station Gross Impressions Summary

*WCBS has not occurred, but SAMHSA spokesperson has agreed to do the show. Please contact Mary

Regal to arrange the interview. 212-846-5144

Station	AM/FM	Format	DMA Rank	DMA Name	Listeners	Number of Times Aired
WCBS*	F	GOLDEN OLDIES	1	NEW YORK	101300	1
KTSA	A	NEWS TALK	37	SAN ANTONIO, TX	75000	10
WUSN	F	COUNTRY	3	CHICAGO	33200	1
KNBR	A	ALL SPORTS	5	SAN FRANCISCO, CA	24000	1
KKOB	A	NEWS/TALK	50	ALBUQUERQUE-SANTA FE	23400	3
WHUR	F	URBAN CONTEMPORARY	8	WASHINGTON, DC	22800	1
WTOP	A	NEWS	8	WASHINGTON DC	16200	1
WVON	A	TALK	3	CHICAGO, IL	11200	1
WDRC	F	GOLDEN OLDIES	27	BLOOMFIELD, CT	7600	1
KFAB	A	TALK	75	OMAHA, NE	6900	1
WFRE	F	COUNTRY	8	FREDERICK, MD	6400	1
WAZX	A	SPANISH	10	ATLANTA	2700	1
WFMD	A	TALK	8	FREDERICK, MD	900	1
WNAV	A	NOSTALGIA/BIG BAND	8	ANNAPOLIS, MD	N/A	1
KLJZ	F	HOT AC	174	YUMA, AZ	N/A	10
KBLU	A	NEWS TALK	174	YUMA, AZ	N/A	1
Total gross impressions					331,600

Other Interviews Booked But Unable to Be Scheduled

*see descriptions above

Location Station Contact Potential Listeners
Indianapolis, IN	WIBC-AM (Network Indiana) Format: news/talk, Rush, Bill O'Reilly, Dr Laura ID: Indianapolis IN Owner: Emmis Co-owned: WNOU, WNOU, WYXB Web Site: http://www.wibc.com/ Facilities: 50000w/10000w	Taylor Bennett-317.637.4638	11,800
Portland, OR	KEX Format: news/talk, Dr Laura, Art Bell "News Radio 1190 KEX" ID: Portland OR Owner: Clear Channel Co-owned: KTLK, KKRZ, KKCW, KRVO Netcast: Web Site: http://www.1190kex.com/ Facilities: 50000w/50000w	Jim McLaren- 503-222-1929	14,500
Boston, MA	WBZ Format: news/talk "News Radio 1030 WBZ" ID: Boston MA Owner: Viacom Co-owned: WBMX, WZLX, WODS, WBCN, WBZ-TV, WBZ-DT, WSBK-TV Web Site: http://www.wbz1030.com/ Facilities: 50000w/50000w	Kate Gallagher- 617-787-7000	41,700
BirminghamAL	WERC-AM Format: news/talk, Rush, Dr Laura "News Radio 960" ID: Birmingham AL Owner: Clear Channel Co-owned: WMJJ, WQEM, WDXB, WQEN, WENN Web Site: http://www.werctalk.com/ Facilities: 5000w/5000w	Neil- 205-942-9600	3,900
Phoenix AZ	KKLT Format: AC, Love Soup "Lite Rock 98.7" ID: Phoenix AZ Owner: Emmis Co-owned: KTAR, KMVP, KKFR Facilities: 1788' 100 hkw/99 vkw C 77 mile radius coverage area	Mary Reily- 602-274-6200	13,100
Washington DC	WPGC Format: black gospel "Heaven 1580" ID: Morningside MD/Washington DC Owner: Viacom Co-owned: WARW, WPGC-FM, WHFS, WJFK-FM Web Site: http://www.heaven1580am.com/ Facilities: 50000w/270w	Justine Love- 301-918-2347	33,200
Raleigh, NC	North Carolina Network	Bruce Ferrell- 919-890-6111	151,600
Total 269,800

Table of Contents

Table of Contents

Appendix A Individual Contact Report Outlet/Program Contact Person Phone Fax Email Albuquerque, Santa Fe KLVO- Program Director Rene Leon X X KSWV Anthony Gonzalez X X KALY Joseph Andrade X X KKOB Pat Allen X X X KBTK Blake Taylor X X KTBL- News Director Alex Cuellar X X Anchorage KAFC- News Director Mark Guy X KENI- Producer Doug McCullough X X KHAR- PSA Director Sharon Leighhow X KUDO Rick X KNBA Rick Hutchinson X KYMG April Powers X Atlanta, GA CNN Radio Mary Harris X X WAZX Roger Martinez X X X WSB- Health Reporter Sabrina Gibbons X X WAZX Gerardo Guzman X X WAOK- Host Jean Ross/Tara Gray X X WTRP Tom Woolridge X X WPZE (WEGF) Frank X WABE Bruce Dortin X Baltimore WJFK- News Director Charlie Broyhill X South Bend KOAB- News Director Allison Frost X Billings-Hardin KRKX X KCTR- Program Director Erik Bowen X KRZN X KBLG Michael Lyon X KKBR Michael Lyon X KRSQ X Birmingham WERC- Producer John Mountz X X X WYSF Steve Harrison X X WBPT Scott Stewart X Boston WBZ Kate Gallagher X X WCRB Laura Carlo X WMJX David O’Leary X WTAG George Brown X X WQSX Heather Gersten X WXKS- Program Director Jason Nolet X Chicago Illinois Radio Network Dave Schwan X X X Interstate Radio Network Gene Davis X X Metro Networks Chicago Wendy Goldman X X X WRTE George Valdiva X X Moody Broadcasting Network Dave Oseland X WJMK Kevin Robinson X X WYBA Jena Bonds X X WVON- Producer Keisha Chavers X X X WRRG Nancy Skinner X X WUSN Lee Ann Trotter X X X Cleveland WMJI Cheryl Z. X X X Colorado Springs-Pueblo KUBL- Program Director Ed Hill X Dallas-Ft. Worth KSCS X KEGL- News/Public Affairs Director Kelly Howard X X KERA- Assistant News Director Sam Baker X KYNG Lori Dodd X KLIF- Host Jerry Joyner X X WBAP- News Director Rick Hadley X X KLUV- News Director Kathy Jones X X KLNO Cora Torrescano X X KKDA- Public Affairs Director Paul Turner X X KOAI- Host Susan Havens X X KVIL Mark Willis X X KDMX- Public Affairs Director Anna Dejaro X KRLD – Assignment Director Susan Stevens X X KRBV Lori Dodd X Detroit WNIC- Public Service Director David Lockhard X WJR- Host David Newman X X X WWJ- News Director Pam Woodley X X WVMV- PSA Director Doug Massey WRIF WJLB WOMC- Host Ron Tavernit X WDRQ- Program Director X WCHB- Host Mildred Gladdis WYCD- Producer Bob Schuman X WDTJ X WMXD- Host Frankie Darcell X Hartford- New Haven WELI- News Director Paul Pacelli X WTIC- Producer Joe Bailey X X WDRC Dan Lovallo X X X WZMX WWYZ Wendy Steele X WTIC X WDRC X WCCC X WHCN X WDRC X WPOP X Honolulu, HI KSSK- News Director Dave Curtis X X KUMU- Host Jessica X X KCCN-News Director Jane Pasqual X KKEA- PSA Director Rhoda Khikihi X X KRTR Houston KUHF X X Indianapolis WIBC Sharon Alseth X X WFBQ X WNDE X WFMS- News Director Mike Orr WXNT X WNOU X WENS X WYXB Kansas City KBEQ- News Director Mark Kennedy X X KCMO- Host Dan Roberts X X X KCZZ X WDAF- Producer Doug Stewart X X X KMBZ- Host Tom Becka X X X KFKF Randy X X KSRC- News Director Kimberly Justice X X KGGN Dorris Newman X X KUDL Scott Parch X X WHB X X KRBZ- News Director Scott Parch X X Lansing WKAR X X WJIM- Program Director Tim Nestor X X WHZZ- PSA Director Stacy Scott X WITL X WJIM X WFMK X WXLA X Los Angeles KLSX- Producer Heidi Hamilton X KNX Ed Pyle X X KABC- Producer Ken Minyard X KKLA-Producer Frank Jordan X KROQ X KRLA- Producer Charlie Richards X X X KRLH Chuck Tyler X KYSR Danny Bonaduce X KLOS- Producer Ted Lekas X KUNX, KVTA Sandra Sy X X KCRW Warren Olney X New Orleans WWL Dave Cohen X X WYLD- Public Affairs Monica Pierre X X WNOE- News Director Ray Romero X WTKL X X KMEZ News Desk X WHMB Brian King X X WLMG X X WRNO Ray Romero X WKZN X New York WSKQ Renato X X WQHT Orlando X X WOR- Host Joy Browne X X WBAI- Program Director Bernard White X WCBS Ida Fieldman X X X WINS Brian Mcdonough X WABC- PSA Director Patty Steel X WBLS- PSA Director Wayne Gillman X WHTZ- Producer John Bell X North Carolina North Carolina Network Bruce Ferrell X X X North Carolina Network Ellen Reinhardt X X X WPTF Producer X WRAL Producer X WQDR Producer X WBBB Producer X WRBZ Producer X WETC Producer X WDNC Producer X WMPM Producer X Omaha KFAB Barbara Hall X X KEFM Producer X KGOR Producer X KSRZ Producer X KEZO Producer X KBBX Producer X KOSR Producer X KOZN Producer X KKAR Producer X KQCH Producer X Palm Springs KOGO- Producer Mary Ayala X Philadelphia KYW Pat Williams X X WIOQ Jennifer Ryan X WJJZ Bill Brosey X X X WMGK Dan Michaels X X Phoenix KFYI- News Director Michael Anthony X KAZG- Program Director David Cooper X KTAR- News Director Brian Barks X X KCTK Pat Porter X X KYOT Dee Dee Stir X X KOOL- PSA Director John Edison X X KESZ Lisa Aguilar X X X KSLX- PSA Director Gilma Shackleford X X KMLE Stacey Brooks X KUPD Gilma Shackleford X KKLT Mary Reilly X X Portland, OR KEX Jim Valley X X X KWIP Jose Alfaro X X KACI- News Director Greg LeBlanc X X KPAM- Program Director Bill Gallagher X X KWJJ- News Director Chuck Knopf X X KPDQ- Host Georgene Rice X X KBOO- News Director Denise Kowalczyk X X KOTK- PSA DirectoR Craig Lockwood X X X KGON- News Director Mike Turner X X X KUFO- Public Affairs Director Lacy Turner X X KKCW Bill Minckler X X KXJM Mark Adams X X KXL Mark Provost X X Providence- New Bedford WNPR X Salt Lake City KISN Scott Winters X X KSFI X X KSL X X KZHT Scott Winters X X KODJ Scott Winters X X KUBL- Program Director Ed Hill X X KRSP Doug X X KNRS X X KBER X X San Diego KOGO Mary Ayala X KYXY- News Director John Lawrence X X KOCL- PSA Director Kristin Ferguson X KFMB- Producer Dave Smith X KBZT X San Francisco-Oakland-San Jose KGO Gene Burns X X KNBR- Host Gimmy Park X X X KFRC Sam van Zant X X KOIT Sherry Brown X KALW- Host Alan Farley X Seattle-Tacoma KIRO X KMPS Don Riggs X KUBE- Public Affairs Director Tony Benton X KBSG- Host Liz Sommars X X KZOK X KVI Kim Flack X X KWJZ Dove John X KNDD X KPLZ X KMTT X KUSN Lee Ann Trotter X Washington, DC WMMJ Michelle X WRQX Chilli Amar X X X WTOP Hank Silverberg X X WJFK- News Director Charlie Broyhill/Gwendy Lopez X X WWDC- Producer Craig Henderson X X WMZQ- Producer Tim X X WMAL Jennifer X WASH Debra Gordon X X WWZZ Erin & Dylan X X WPGC Justine Love X X WOL Janice Armstrong X X WYCB Mauricio Grullon X X WHUR Stephanie Gaines Bryant X WFMD Rebecca Matthews X X WPFW Dorothy Healy X WNAV Julie Hockenberry X X WAMU Diane Rehm X X KYRM Douglas Swanson X KAWC Greg Gardner X Yuma, AZ KBLU Chris Perkins X X X KYRM X KNEC X KAWC X KCFY X KYJT X KTTI X KLJZ Kim Johnson X X X KJOK X Table of Contents Table of Contents Appendix B National Press Release September 1, 2002 Attention: News, Talk Show Hosts & Health Reporters Millions dependent on, or addicted to drugs need Help but are not receiving treatment National Substance Abuse Recovery Month (September) to Feature community forums and events around the nation Interviews Available with Charles G. Curie, Administrator, Substance Abuse & Mental Health Services Administration (SAMHSA) and Dr. H. Westley Clark, Director of the Center for Substance Abuse Treatment (CSAT) Interview windows are available on September 3 thru September 27. The Substance Abuse and Mental Health Services Administration’s Center for Substance Abuse Treatment is sponsoring National Alcohol and Drug Addiction Recovery Month this September. This month-long observance unites public and private sector partner organizations nationwide in an effort to highlight the societal benefits, importance, and effectiveness of drug and alcohol treatment as a public heath service. In addition, the observance aims to reduce the stigma associated with substance abuse treatment. Recovery Month also celebrates people in recovery and those who serve them. This September will mark the 13th Anniversary of Recovery Month. "This year's theme, 'Join the Voices of Recovery: A Call to Action,' is intended to focus the Nation's attention on responding to Americans who seriously need substance abuse treatment," said SAMHSA Administrator Charles G. Curie. CSAT Director H. Westley Clark, M.D., J.D., M.P.H., added, "According to SAMHSA's National Household Survey on Drug Abuse from the year 2000, there are 14.5 million people in the United States who suffer from abuse or dependence on drugs. Millions of these people who need help do not receive treatment." CSAT will further support local outreach efforts by sponsoring Community Forums in 31 host cities including: Albuquerque, Anchorage, Atlanta, Baltimore, Billings, Birmingham, Boston, Buffalo, Charlotte, Chicago, Dallas, Detroit, Honolulu, Indianapolis, Kansas City, Los Angeles, Minneapolis, New Orleans, New York, Phoenix, Portland, Salt Lake City, San Antonio, San Diego, San Francisco, San Juan, PR, Seattle, Sioux Falls, U.S. Virgin Islands, Washington, and Yuma and examine key treatment and recovery-related issues, define specific objectives and action steps, and look for solutions to broaden and support individual access to treatment. The Forums will examine key treatment and recovery-related issues, define specific objectives and action steps, and look for solutions to broaden and support individual access to treatment. Table of Contents Table of Contents Appendix C Localized Media Advisories EXAMPLE- Los Angeles February 10, 2003 TO: GREG HABELL – KNX 323-460-3275 FR: Toni Delacorte (301) 565-0770 ext. 232 RE: Substance Abuse and Treatment SHOULD THE WAR ON DRUGS TARGET THE ADDICT RATHER THAN THE SUPPLIER? Just released last week from the US Govt (HHS) are new stats on substance abuse – which is on the rise in the U.S . And, there is growing concern about the “treatment gap.” Of the 16.6 million people who have dependence on or abuse either alcohol or illicit drugs, the number of persons needing but not receiving treatment increased from 3.9 million in 2000 to 5.0 million in 2001. Your sister station, WTOP here in DC, did a news feature phone interview earlier this week and perhaps you’d like to do one as well with Charles Curie, the head of SAMHSA (Substance Abuse and Mental Health Services Administration) SAMHSA --a division of HHS is sponsoring National Alcohol and Drug Addiction Recovery Month (September). The theme, “A call to Action,” intends to focus attention on responding to the millions of American’s who seriously need treatment for substance abuse. Community and educational forums are being held across the nation. Among other things, Mr. Curie would like to talk about the need to recognize addiction as a public health issue; an illness for which those afflicted need treatment in order to arrest their disease. Study after study has shown that treatment for substance addiction is effective--and that recovery is possible. Still, stigma and other barriers keep those needing treatment from getting the help they need. Attached are a Reuters wire story and the advisory on Recovery Month. I have more information and bios, when and if you are interested in confirming an interview—optimally some time during the month of September. Thanks for the consideration. Table of Contents Table of Contents Appendix D Briefing Sheets Given to Dr. Clark, Mr. Curie, and Ms. Torres Example- Atlanta ATLANTA/GEORGIA INFORMATION SOURCE: http://www.oas.samhsa.gov/public.cfm#Latest From 2000 to 2001, significant increases in drug episodes were found in 5 of the 21 metropolitan areas oversampled in DAWN: Atlanta, Boston, Denver, Minneapolis, and San Francisco. See Emergency Department Trends from the Drug Abuse Warning Network, Final Estimates 1994-2001. SOURCE: http://www.oas.samhsa.gov/TXgap/chapter3.htm Figure 3 Percentages of Persons Aged 12 or Older Needing But Not Receiving Treatment for an Illicit Drug Problem in the Past Year, by State: 2000 Source: SAMHSA, Office of Applied Studies, National Household Survey on Drug Abuse, 2000. Table 4.1.1 - ED drug episodes by patient demographic characteristics: Estimates for Atlanta by half year Jul-Dec 1996 Jan-Jun 1997 Jul-Dec 1997 Jan-Jun 1998 Jul-Dec 1998 Jan-Jun 1999 Jul-Dec 1999 Jan-Jun 2000 Jul-Dec 2000 Demographic characteristics GENDER Male ............................................................................... 2,935 2,311 2,336 3,242 3,007 2,774 3,048 3,174 3,316 Female........................................................................... 1,880 1,680 1,622 2,267 2,153 2,100 2,223 2,156 2,269 Unknown........................................................................ 24 32 21 30 17 17 26 106 92 RACE/ETHNICITY2 White............................................................................... 1,658 1,427 1,577 2,116 2,131 2,144 2,132 2,129 2,009 Black............................................................................... 2,089 1,827 1,688 2,862 2,584 2,341 2,727 2,878 3,208 Hispanic......................................................................... 64 44 40 44 57 60 69 85 78 Race/ethnicity NTA.................................................. 26 28 48 38 40 31 35 20 31 Unknown........................................................................ ... ... ... 480 366 ... ... ... 350 AGE 6-17 years....................................................................... 304 287 384 435 325 306 297 291 272 6-11 years.................................................................. 2 ... ... 4 0 4 ... ... ... 12-17 years............................................................... 301 283 382 430 325 302 289 290 267 18-25 years.................................................................... 827 685 647 875 845 813 902 856 860 18-19 years............................................................... 203 217 161 251 201 205 245 218 207 20-25 years............................................................. 624 468 486 624 644 608 656 638 652 26-34 years................................................................... 1,466 1,278 1,177 1,635 1,537 1,395 1,395 1,357 1,300 26-29 years............................................................. 484 489 459 624 615 598 605 531 487 30-34 years............................................................. 981 790 718 1,011 921 798 791 826 813 35 years and older...................................................... 2,235 1,754 1,763 2,575 2,460 2,364 2,695 2,912 3,230 35-44 years............................................................. 1,704 1,289 1,288 1,833 1,720 1,586 1,848 1,909 2,166 45-54 years............................................................. 446 372 377 596 608 632 697 813 894 55 years and older................................................ 84 93 97 146 133 145 150 189 170 Unknown........................................................................ 8 19 9 20 10 13 10 19 ... TOTAL DRUG ABUSE EPISODES.......... 4,839 4,024 3,979 5,540 5,177 4,891 5,298 5,435 5,677 SOURCE: http://www.oas.samhsa.gov/nhsda/2kdetailedtabs/Preface.htm#TopOfPage GEORGIA Table 24. Estimates of Selected Substance Use, Perceptions of Great Risk, and Average Annual Rates of First Marijuana Use in the Past 24 Months in Georgia, by Age Group: 1999 AGE GROUP (Years) Drug Characteristic Total 12-17 18-25 26 or Older RATE ESTIMATES (Percent) ILLICIT DRUG USE Past Month Any Illicit Drug1 5.7 8.8 15.1 3.6 Past Month Marijuana 4.2 6.4 12.1 2.5 Past Month Any Illicit Drug Other Than Marijuana1 2.8 4.0 7.2 1.8 Past Year Cocaine 2.1 1.2 5.2 1.6 ALCOHOL USE Past Month Alcohol 43.0 15.3 51.3 45.5 Past Month "Binge"2 17.9 8.9 31.6 16.8 TOBACCO USE Past Month Any Tobacco3 30.9 17.7 42.4 30.7 Past Month Cigarette 26.3 14.5 37.6 26.0 AVERAGE ANNUAL RATE OF FIRST MARIJUANA USE4 1.6 5.7 6.4 0.1 PERCEPTIONS OF GREAT RISK Smoking Marijuana Once a Month 49.1 40.8 32.1 53.2 Drinking 5 or More Alcoholic Drinks Once or Twice a Week 48.0 47.4 39.2 49.7 Smoking One or More Packs of Cigarettes Per Day 66.4 63.0 63.8 67.3 POPULATION ESTIMATES (In Thousands) ILLICIT DRUG USE Past Month Any Illicit Drug1 357 59 127 171 Past Month Marijuana 261 43 102 117 Past Month Any Illicit Drug Other Than Marijuana1 174 27 61 86 Past Year Cocaine 129 8 44 77 ALCOHOL USE Past Month Alcohol 2,685 102 433 2,150 Past Month "Binge"2 1,120 59 266 795 TOBACCO USE Past Month Any Tobacco3 1,927 118 358 1,451 Past Month Cigarette 1,643 97 317 1,229 AVERAGE ANNUAL NUMBER OF MARIJUANA INITIATES 69 33 31 4 PERCEPTIONS OF GREAT RISK Smoking Marijuana Once a Month 3,061 272 271 2,518 Drinking 5 or More Alcoholic Drinks Once or Twice a Week 2,999 317 331 2,351 Smoking One or More Packs of Cigarettes Per Day 4,143 420 539 3,184 NOTE: Estimates are based on a survey-weighted hierarchical Bayes estimation approach. 1 Any Illicit Drug indicates use at least once of marijuana/hashish, cocaine (including crack), inhalants, hallucinogens (including PCP and LSD), heroin, or any prescription-type psychotherapeutic used nonmedically. Any Illicit Drug Other Than Marijuana indicates use at least once of any of these listed drugs, regardless of marijuana/hashish use; marijuana/hashish users who also have used any of the other listed drugs are included. 2 "Binge" Alcohol Use is defined as drinking five or more drinks on the same occasion on at least 1 day in the past 30 days. By "occasion" is meant at the same time or within a couple hours of each other. 3 Any tobacco product indicates use at least once of cigarettes, smokeless tobacco (i.e., chewing tobacco or snuff), cigars, or pipe tobacco. 4 Average Annual Rate = {(First Use of Marijuana in Past 24 Months) / [(First Use of Marijuana in Past 24 Months * 0.5) + Never Used Marijuana]} / 2. Both of the computation components, first use of marijuana in past 24 months and never used marijuana, are based on a survey-weighted hierarchical Bayes estimation Events for Georgia Title: Join the Voices of Recovery: A Call to Action Description: Cultural Diversity Conference and Celebration Date: Thursday 9/12 and Friday 9/13 Location: The Loudermilk Center 40 Courtland St. Atlanta, GA Agenda: Stacia Murphy, President NCADD Dr. Wes Clark, Dir. Center for Substance Abuse Treatment Pierre Louis DeMancini (recovering addict) Who Should Participate: Members of the recovery community and people of every race, ethnicity and sexual orientation. Expected Number of Participants: 350 Primary Contact: David Whiters Phone Number: 404-370-0123 or 678-592-9932 Email: david@recoveryconsultants.org Web Address: http:// Table of Contents Table of Contents Conclusion and Final Recommendation SAMHSA’s and The Media Network, Inc.’s Radio Media Tour efforts successfully broadcast the message concerning the release of the Annual Household Survey, the local Recovery Month events and the need for increased awareness about the substance abuse problem plaguing the United States and treatment mechanisms offered by the Federal government. Interviews focused on explaining the role of the US government in substance abuse treatment, giving out information, including the toll-free line and the Recovery web site address, and finally delivering a channel of substance abuse support for local communities. For future radio tour campaigns The Media Network suggests a few ideas for a radio outreach initiative that will impact the lives of more individuals across the country. Allow for interview availability time slots that will better facilitate the scheduling of interviews with stations located in Pacific and Mountain Time zones. Make links from the SAMHSA/Recovery Month websites to sites that archive completed radio interviews online, for example, NPR (http://www.npr.org/ramfiles/tavis/20020927.tavis.02.ram). In addition, future interviews could be digitally recorded and be made available to the public from the SAMHSA/Recovery Month web sites. Build in availability times within the spokesperson’s schedule to conduct on-site interviews with radio stations when the spokespersons are traveling to a city to attend a local event. Table of Contents