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Objectives and Subobjectives
Goal: Use communication
strategically to improve health.
As a result of the Healthy People 2010 Midcourse
Review, changes were made to the Healthy People 2010 objectives and subobjectives.
These changes are specific to the following
situations:
-
Changes in
the wording of an objective to more accurately describe what is being
measured.
-
Changes to
reflect a different data source or new science.
-
Changes
resulting from the establishment of a baseline and a target (that is, when a
formerly developmental objective or subobjective became measurable).
-
Deletion of
an objective or subobjective that lacked a data source.
-
Correction of errors and omissions in Healthy People 2010.
Revised baselines and targets for measurable objectives and
subobjectives do not fall into any of the above categories and, thus, are not
considered a midcourse review change.1
When changes were made to an objective, three
sections are displayed:
-
In the
Original Objective section, the objective as published in Healthy People 2010 in
2000 is shown.
-
In the
Objective With Revisions section, strikethrough indicates text deleted, and
underlining is used to show new text.
-
In the Revised Objective section, the objective appears as revised
as a result of the midcourse review.
Details of the objectives and subobjectives in this
focus area, including any changes made at the midcourse, appear on the
following pages.
1See Technical Appendix for more information on
baseline and target revisions.
NO
CHANGE IN OBJECTIVE
|
11-1. |
Increase
the proportion of households with access to the Internet at home.
Target:
80 percent.
Baseline:
26 percent of households had
access to the Internet at home in 1998.
Target
setting method:
Better
than the best.
Data
source:
Computer and
Internet Use Supplement to the Current Population Survey, U.S. Department of
Commerce, Bureau of the Census.
|
NO
CHANGE IN OBJECTIVE
|
11-2. |
(Developmental)
Improve the health literacy of persons with inadequate or marginal literacy
skills.
Potential
data source: National
Adult Literacy Survey, 2002, U.S. Department of Education.
|
NO
CHANGE IN OBJECTIVE
|
11-3. |
(Developmental)
Increase the proportion of health communication activities that include
research and evaluation.
Potential
data sources:
Sponsored
survey of Federal
Register notices; Grantmakers in Health; National Health
Council.
|
NO
CHANGE IN OBJECTIVE
|
11-4. |
(Developmental)
Increase the proportion of health-related World Wide Web sites that disclose
information that can be used to assess the quality of the site.
Potential
data sources:
Health on
the Net Foundation; Health Internet Ethics (Hi-Ethics); Internet Healthcare
Coalition.
|
ORIGINAL
OBJECTIVE
|
11-5. |
(Developmental)
Increase the number of Centers of Excellence that seek to advance the
research and practice of health communication.
Potential
data sources:
Health
Communication Interest Group, American Public Health Association; Society for
Social Marketing; Association of Schools of Public Health; Health
Communication Divisions, International Communication Association and National
Communication Association; NCI.
|
OBJECTIVE
WITH REVISIONS
|
11-5. |
(Developmental)
Increase the number of Centers of Excellence that seek to advance the
research and practice of health communication.
Target:
6 Centers of Excellence
for Health Communication.
Baseline:
4 Centers of Excellence for
Health Communication existed in 2003.
Target
setting method:
Expert
opinion.
Potential
dData
sources:
Health
Communication Interest Group, American Public Health Association;
Society for Social Marketing; Association of Schools of Public Health;
Health Communication Divisions, International Communication Association and
National Communication Association; NIH, NCI.
|
REVISED
OBJECTIVE
|
11-5. |
Increase
the number of Centers of Excellence that seek to advance the research and
practice of health communication.
Target:
6 Centers of Excellence for Health
Communication.
Baseline:
4 Centers of Excellence for
Health Communication existed in 2003.
Target
setting method:
Expert
opinion.
Data
source:
NIH, NCI.
|
ORIGINAL
OBJECTIVE
|
11-6. |
(Developmental)
Increase the proportion of persons who report that their health care
providers have satisfactory communication skills.
Potential
data sources:
National
Committee for Quality Assurance; Behavioral Risk Factor Surveillance System
(BRFSS), CDC, NCCDPHP; National Health Interview Survey (NHIS), CDC, NCHS;
industry surveys (FIND/SVP, Nielsen, Jupiter Communications).
|
OBJECTIVE
WITH REVISIONS
|
11-6. |
(Developmental) Increase the proportion of persons who report that their health care
providers have satisfactory communication skills.
Target
and baseline:
Objective |
Increase in Patients
Reporting That Doctors or Other
Health Providers Always |
2000
Baseline
Percent |
2010
Target
Percent |
11-6a. |
Listen carefully to them |
56 |
64 |
11-6b. |
Explain things so they
can understand |
58 |
65 |
11-6c. |
Show respect for what
they have to say |
58 |
65 |
11-6d. |
Spend enough time with
them |
45 |
52 |
Target
setting method:
Better
than the best.
Potential
dData
sources:
National Committee for Quality Assurance; Behavioral Risk
Factor Surveillance System (BRFSS), CDC, NCCDPHP; National Health Interview
Survey (NHIS), CDC, NCHS; industry surveys (FIND/SVP, Nielsen, Jupiter Communications)
Medical Expenditure Survey (MEPS), AHRQ.
|
REVISED
OBJECTIVE
|
11-6. |
Increase
the proportion of persons who report that their health care providers have
satisfactory communication skills.
Target
and baseline:
Objective |
Increase in Patients
Reporting That Doctors or Other Health Providers Always |
2000
Baseline
Percent |
2010
Target
Percent |
11-6a. |
Listen carefully to them |
56 |
64 |
11-6b. |
Explain things so they can
understand |
58 |
65 |
11-6c. |
Show respect for what they
have to say |
58 |
65 |
11-6d. |
Spend enough time with them |
45 |
52 |
Target
setting method: Better
than the best.
Data
source: Medical
Expenditure Survey (MEPS), AHRQ.
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