Selecting an SEO Firm: The What, How, and Who

SEW EXPERTS: ORGANIC SEO
Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work.

Click Fraud 101

SEW EXPERTS: SEM 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.

Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2

SEW EXPERTS: SOCIAL MEDIA MARKETING
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.

Should Local Marketers Get Twitterpated?

SEW EXPERTS: LOCAL & MOBILE SEARCH
The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category.

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Google Boosts Lobbying, Media Outreach to Combat Antitrust Concerns
Determined not to revisit a threatened government antitrust suit, Google's public affairs staffers and lobbyists are spreading its message up and down Capitol Hill.

On YouTube's Homepage, Hints of Broadening Ad Appeal

CBS Creates Unit for Digital Music Properties

Execs & Accounts: Pereira & O'Dell, McKinney, MarketShare

Mobile Advertising to Organize, Accelerate by Next Year

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