Marketing
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The Marketing and Public Affairs Department uses data sources available
worldwide and information provided by command personnel, industry
partners, and private businesses. The staff develops and executes the
command's marketing plan that optimizes the Fleet's knowledge and use
of the Safety Center's capabilities, products, expertise, and services.
- Strategic Planning - An annual strategic planning session is
hosted by the Department's Strategic Planning Team to study
safety processes and their effectiveness. During these sessions, the
department's staff meets with the Commander, directorates, and
department heads to establish goals and objectives, implement
strategies, and execute the command's strategic plan.
- Road Programs/Command Visits - The staff participates in road programs and
surveys to provide marketing liaison with the fleet. During these
visits, the liaison conducts briefings about how marketing programs
can be fully utilized to their advantage.
- Liaison for Safety Advocacy Groups - In keeping with the
constantly-changing safety industry, staff members research and analyze trends that could be of value to
the command's operations. The staff has access to local and national
organizations that promote safety.
- Exhibits and Conferences - The staff represents the Safety
Center at local, regional, and national safety exhibits and
conferences sponsored by the military and government agencies. This
department coordinates these events and ensures the booths displayed at these exhibits contain
valuable information regarding the command's services, products and
contacts.
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