Recovery Month 2001: "We Recover Together: Family, Friends, and
Community"
September 2001 marked the 12th year of the
Recovery Month observance and focused on raising the public’s
awareness that everyone has a role to play in the treatment and recovery
process. The primary theme stressed that substance abuse treatment and
recovery involves more than the individual who needs treatment; it also
requires the support of family, friends, and community. A secondary theme
addressed the issue of stigma which persists because the public fails to
understand that addiction is like any other chronic health disease that can
be managed. CSAT and its Recovery Month planning partners
therefore selected the 2001 theme, We Recover Together: Family,
Friends, and Community, to underscore the need for those who
interact with individuals in recovery, whether in the home or in the
community, to support the substance abuse treatment and recovery process to
ensure a healthy future for the whole community.
Outreach Materials
and Initiatives
CSAT and its planning partners developed a
user-friendly, comprehensive Recovery Month toolkit; a two-color 30" x 40" commemorative
Recovery Month poster; a consumer brochure; an 8.5" x 11"
promotional flyer used in mailings and conference exhibits prior to
distribution of the printed kits; and television, radio, and print public
service announcements as well as an interactive web presence at
www.samhsa.gov.
Recovery Month Kit and Poster
The centerpiece of the Recovery Month
community outreach effort is the Recovery Month campaign
toolkit, distributed to various national and local organizations; Federal,
state and local government agencies and officials; grantees; professional
treatment associations; and public and private treatment organizations. In
response to an ever-increasing demand for the kit, CSAT produced 75,000 kits
in 2001, compared to 50,000 in 2000. CSAT also produced 7,500 commemorative
posters in 2001, compared to 5,000 in 2000. [See appendices for samples.]
The kit serves as a tool for organizations and local
government entities to plan events that educate the public that substance
abuse is a national health crisis, but addiction is a treatable disease, and
recovery is possible. The kit contains a variety of materials that
organizations can duplicate directly or tailor the templates provided to
create customized materials and programs for their communities. Nine fact
sheets target key stakeholder groups and discuss specific steps each can
take to make a difference. Other resources include reference listings for
web sites, clearinghouses, and State Substance Abuse Directors, as well as
community organizations that offer assistance or referrals to local
substance abuse treatment services. Media outreach materials in the kit
include letterhead; campaign logo sheets; samples of an op-ed article, press
release, and media advisory; and 30- and 15-second public service
announcement live-read scripts for radio announcers. Suggestions for
promotional ideas and sample legislative proclamations are also provided.
Section/Topic
| Number of pages
|
Signed Support Letters |
|
HHS Secretary Tommy Thompson |
1 |
Acting SAMHSA Administrator, Dr. Joseph H. Autry III and CSAT Director, Dr. H. Westley Clark |
1 |
Web Promotional Flyer |
1 |
Media Outreach Materials |
|
Promotional Event Ideas |
4 |
Sample Press Release |
3 |
Sample Media Advisory |
2 |
Sample Op-Ed Articles |
2 |
Radio Public Service Announcements |
2 |
Sample Proclamations |
3 |
Camera-ready Logo Sheet |
1 |
Letterhead |
1 |
Targeted Outreach Materials |
|
General Facts about Drug and Alcohol Addiction, Treatment, Recovery and
Use |
8 |
Community-based Organizations Serving Children and Families |
9 |
Educators/Schools |
8 |
Employers |
7 |
Faith Community |
6 |
Health
Policymakers and Insurers |
7 |
Health
Professionals |
8 |
Individuals Working in the Criminal Justice System |
7 |
Organizations Serving Racial, Ethnic, and Cultural Groups |
9 |
Recovery Month Partners |
|
Allied Organizations (132 organizations) |
9 |
Planning
Partners
(56
organizations) |
1 |
Resource Materials |
|
Clearinghouses, Web Sites and Additional Resources (167 organizations) |
15 |
Single State Agencies |
8 |
Diversity Resources (36 organizations) |
4 |
Evaluation Form |
1 |
Distribution List for the Recovery Month 2001 Kits
Name of Organization
|
Addiction Technology Transfer Centers |
Al-Anon Family Group Headquarters |
American Council on Alcoholism, Inc. |
American Bar Association |
American Medical Association |
Association of Addiction Medicine |
Child Welfare League |
Community Anti-Drug Coalitions of America |
Community Events/Forum for High Point |
Congress |
El Paso Alliance |
Equals Three Communication® |
Faith Partners |
Florida Alcohol and Drug Abuse Association, Inc. |
Governors |
Join Together |
Legal Action Center |
Massachusetts Organization for Addiction Recovery |
Mayors |
Methamphetamine Conference |
National Association of Addiction Treatment Providers |
National Asian Pacific American Families Against Substance Abuse |
National Association for Children of Alcoholics |
National Leadership Forum |
National League of Cities |
National Association of Social Workers |
National Council on Alcoholism and Drug Dependence |
National Association for Children of Alcoholics |
National Mental Health Association |
National Council on Alcoholism and Drug Dependence - Greater Detroit Area |
New York State Association of Alcoholism and Substance Abuse Programs |
Office of the Assistant Secretary of Defense |
Recovery Community Support Program |
Recovery Month Planning Partners |
SSA Directors |
Step One, Inc. |
The Media Network |
The Alliance Project |
Therapeutic Communities of America |
Treatment alternatives for Safe Communities |
U.S. Department of Labor |
White Bison, Inc. |
Individual Requests |
Alcohol Drug Counsel of North Carolina |
Binding Together |
Bishop's Council on Alcohol and Other Drugs |
Building Healthy Communities |
Capital Area Human Services District |
Catholic Charities |
Charleston Center |
Chautauqua Alcoholism and Substance Abuse Council |
Chesapeake Substance Abuse Problem |
Child Welfare League of America |
City of Brentwood |
Connecticut Pharmacist Association |
Dr. Bomtog, Inc. |
Duke University |
Easter Seals |
Family Life Centers |
Family Services Woodfield |
Green Mountain Needle Co-op, Act-One |
Health Complex |
Higher Ground |
Iowa Veterans Home |
Jewish Intake Residential Rehabilitation Facility |
Johnson Institute Foundation |
Kentucky Division of Substance Abuse |
Maranatah Through Christ |
Mayor's Office, Houston |
Montsour Medical Center |
Mountain Side |
NAIC |
New Southern Rock Baptist Church |
Ohlhoff Recovery Program |
Onsite |
Pacific Clinics |
PG County Health Dept. |
Phoenix House |
Pima Prevention Partnerships |
Prevention Resource Center |
Print Source Catalog, Government Printing Office |
Solutions Outpatient Service |
St. Vincent Streets Center |
Steppin' Out - Powerful Radio Productions, Inc. |
U.S. Department of Labor |
Vanguard Foundation |
West Virginia Prevention Resource Center |
Women's Recovery Association |
Consumer Brochure
CSAT also produced two consumer brochures for use
during Recovery Month. The first brochure was a two-sided
quick reference card that offers the general public 12 tips on what to look
for in a treatment program—A Quick Guide to Finding Effective Alcohol and
Drug Addiction Treatment. The second brochure, You Can Help: A Guide
for Caring Adults Working with Young People Experiencing Addiction in the
Family is aimed at intermediaries who work with young people
experiencing addiction in their families. The brochure describes
characteristics of these children and what adults can do to help. You
Can Help: A Guide for Caring Adults Working with Young People Experiencing
Addiction on the Family would not have been possible without the
assistance of the White House Office of National Drug Control Policy (ONDCP)
and information from the National Association for Children of Alcoholics (NACoA).
Both brochures are available free of charge through SAMHSA’s National
Clearinghouse for Alcohol and Drug Information (NCADI) at
www.health.org or at 1-800-729-6686.
CSAT-Sponsored Community Forums/Events
CSAT also
supported local outreach by sponsoring 16 Community Forums planned in local
communities throughout the country. These Forums/events examined key
treatment and recovery-related issues in local communities and defined
specific objectives and actions steps to broaden support and access to
treatment and recovery. Cities that hosted official Community Forums for
Recovery Month included:
Atlanta, Georgia
Baltimore, Maryland
Boston, Massachusetts
Charlotte, North Carolina
Columbus, Ohio
Detroit, Michigan
Hartford, CT
Jacksonville, Florida
Los Angeles, California
Madison, Wisconsin
New Orleans, Louisiana
Philadelphia, Pennsylvania
Portland, Oregon
St. Louis, Missouri
St. Paul, Minnesota
Washington, D.C.
The local events took many different forms and were
hosted by various groups: a town meeting hosted by the state substance abuse
prevention office; a rally at the
state legislature hosted by the Department of Alcohol and Drug Addiction
Services; a panel discussion hosted by a community college; a conference
organized by a faith-based group; and a guest speaker luncheon hosted by a
community-based organization. Each event brought media visibility to local
substance abuse treatment priorities. The following are examples of some of
the Community Forums and events that took place to celebrate Recovery
Month. For a complete list of the Community Forums and events for
Recovery Month 2001, please refer to the Community Events
appendix.
Event Locations and Dates:
Location
| Date
|
St. Louis, MO |
September 5 |
Columbus, OH* |
September 5 |
Portland, OR |
September 7 |
Charlotte, NC |
September 10 |
Chicago, IL |
September 14 |
Madison, WI |
September 15 |
Philadelphia, PA* |
September 16 |
Hartford, CT |
September 16 |
Washington, DC |
September 17 |
Baltimore, MD* |
September 17 |
Los Angeles, CA |
September 22 |
Boston, MA* |
September 26 |
Detroit, MI |
September 27 |
Atlanta, GA |
September 28 |
Minneapolis, MN |
September 29 |
Jacksonville, FL |
September 29 |
New Orleans, LA |
September 29 |
* Community Forums in which CSAT Director H. Westley
Clark participated.
Event Dates and Summaries
Location
| Date
| Contact Information
| Event Summary
|
Baltimore | |