Yes, I agree about pharmacist's lack of time. However, patient counseling is
their legal responsibility no matter how much the execs don't like it.

 

Lilian H. Hill 
Assistant Professor of Adult Education 
University of Southern Mississippi 
#5027, 118 College Drive 
Hattiesburg, MS 39406-0001 
601-266-4622 
FAX 601-266-5141 

The important thing is not to stop questioning. 
Albert Einstein 

 

  _____  

From: healthliteracy-bounces at nifl.gov
[mailto:healthliteracy-bounces at nifl.gov] On Behalf Of MarkH38514 at aol.com
Sent: Friday, January 18, 2008 9:11 AM
To: healthliteracy at nifl.gov
Subject: [HealthLiteracy 1677] Re: Wednesday Question: Health Literacy
andMarketing

 

If you talk with any retail pharmacist, you'll likely hear that they don't
have nearly enough time to do patient counseling. Rite Aid's plan sounds
like it was developed by corporate executives with no input from the store
pharmacists. I don't know where the store pharmacists will find the time to
explain all the prescriptions to these new walk-ins let alone find the time
for patients they're expected to counsel who are getting their prescriptions
filled. 

 

Retail pharmacies fill hundreds of prescriptions per day, most of which are
done by pharmacy techs with supervision by the pharmacist.  Ask your local
pharmacist about how much free time they have for patient counseling, or
even for lunch. 

 

Julie raised some excellent points about what could be done, but does anyone
have the time to do it right, especially if there may be little in the way
of increased sales for doing it right? It would take a corporate commitment
that I don't think most pharmaceutical companies are willing to make,
especially in this era of mail order prescriptions--which creates another
set of literacy and patient communication problems. 

 

Mark 

 

Mark Hochhauser, Ph.D.
Readability Consultant
3344 Scott Avenue North
Golden Valley, MN  55422-2748
Phone: 763-521-4672

Cell: 612-281-1517
Fax: 763-521-5069
email: MarkH38514 at aol.com





  _____  

Start the year off right. Easy
<http://body.aol.com/fitness/winter-exercise?NCID=aolcmp00300000002489>
ways to stay in shape in the new year. 

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