FOR YOUR INFORMATION..........................DECEMBER 7, 1993
GASOLINE PUMP MANUFACTURER AND INDEPENDENT GAS RETAILERS GRANTED LIMITED EXEMPTION FROM FTC OCTANE LABELING REQUIREMENTS
The Federal Trade Commission has granted the petition of Bennett Pump Company, of Muskegon, Michigan, on behalf of Wesco Oil and other independent gasoline retailers, for a partial exemption from the label requirements of the FTC's Fuel Ratings Rule to accommodate a new gas pump design.
The Fuel Ratings Rule establishes procedures for deter- mining, certifying and posting the octane or another key rating of automotive fuels for sale to consumers. The rule requires retailers to disclose the octane rating of their gasoline by posting a label on each gas pump, and specifies the size and contents of the label, as well as the style of type to be used. An octane rating is a measure of a gasoline's ability to resist automotive engine "knock" or "ping" resulting from an uneven burning of the compressed fuel-air mixture. The disclosure requirements of the Fuel Ratings Rule are intended to help con- sumers choose the gasolines which are properly suited to their vehicles. (Effective Oct. 25, the FTC's Octane Rule was renamed the "Fuel Ratings Rule," and now covers alternative liquid auto- motive fuels including, among others, methanol and ethanol.)
According to Bennett's petition, it manufactures gasoline pumps which it sells, through independent distributors, to independently-owned service stations who, in turn, sell gasoline either under one of the major oil brands or under an independent brand. Bennett has developed a line of gasoline pumps that have only one hose and nozzle that may dispense up to four grades of gasoline. These new pumps have a unified display on the face of the pump. The display includes a single gauge to show the run- ning dollar amount and volume of gasoline pumped. Below the gauge is a horizontal line of selector switches, with the price per gallon displayed directly above each switch. To operate this
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type of pump, the consumer simply turns on the single pump handle and selects the grade switch. This arrangement, however, makes it difficult to place the octane label as near as practical to the price-per-gallon display as required by the rule, Bennett maintained.
Bennett resolved the placement problem by placing the octane label in the grade selector switch. The standardized selector switch, however, is smaller than the size of the octane label specified by the rule. Therefore, Bennett sought an exemption from the rule to allow a smaller octane label.
The Commission has determined that the smaller label meets the intent of the rule by disclosing all required information in a space as close to the price-per-gallon display as is reasonably practical. In addition, by placing the octane label in the grade selector switch, the pump's design helps to ensure that consumers are aware of which product they are buying because they must, in effect, push the octane label to activate the pump, the Commis- sion said. For these reasons, the Commission has granted the requested exemption, provided that in all other respects, gaso- line retailers comply with the rule's labeling requirements.
The Commission vote to grant the exemption was 5-0. A notice regarding the exemption appears in today's Federal Regis- ter. Copies of the notice and of the Commission's letter to Bennett are available from the FTC's Public Reference Branch, Room 130, 6th Street and Pennsylvania Avenue, N.W., Washington, D.C. 20580; 202-326-2222; TTY for the hearing impaired 202-326- 2502.
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MEDIA CONTACT: Bonnie Jansen, Office of Public Affairs 202-326-2161
STAFF CONTACT: Thomas D. Massie, Division of Enforcement 202-326-2982
(FTC File No. R811005) (Bennett)