Enterprise-class web analytics made smarter, friendlier and free.

ADVANCED SEGMENTATION

Isolate and analyze subsets of your traffic with a fast interactive segment builder.

CUSTOM REPORTING

Use the drag and drop interface to see information exactly the way you want to see it.

MOTION CHARTS

Uncover insights using an interactive multi-dimensional analysis tool.

ADWORDS INTEGRATION

Learn which AdWords campaigns and keywords are most profitable to your business.

ECOMMERCE TRACKING

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

BENCHMARKING

Find out whether your site usage metrics underperform or outperform those in your industry.

GEOTARGETING

Find out where your visitors come from and identify your most lucrative geographic markets.

INTERNAL SITE SEARCH

Find out how your visitors search your site, what they look for, and where they end up.

DATA EXPORT API

Integrate business information and develop applications that access Google Analytics data.

FUNNEL VISUALIZATION

Find out which pages result in lost conversions and where your would-be customers go.