Media Campaign Resource Center
The Media Campaign Resource Center (MCRC) gives you access to CDC-licensed advertisements developed by more than 25 state health departments, nonprofit health organizations, and federal agencies. The MCRC also offers guidance and technical assistance on how to use the materials. Planning and executing a media campaign is a complex process. The MCRC helps you to
- Choose the best ads for your target audience and goal
- Localize and tag advertising materials
- Develop a media plan
- Negotiate with ad representatives and media outlets
- Publicize your campaigns to other states and organizations
Browse the MCRC and learn how to develop a dynamic media campaign.
- Media Campaign Resource Center Online Database
- MCRC Products
- Advertising on a Tight Budget
- Counter-Marketing Manual
- Frequently Asked Questions
- Resources For Teachers
- Glossary
- MCRC Contact Information
Counter-Marketing Pages
- Media Campaign Resource Center
- Counter-Marketing Manual
- Entertainment
Legend
- Link to a PDF
(Adobe Acrobat™ Reader needs to be installed on your computer in order to read PDFs.)
Download the Reader
Contact Us:
- CDC/Office on Smoking and Health
4770 Buford Highway
MS K-50
Atlanta, Georgia 30341-3717 - 800-CDC-INFO
(800-232-4636)
TTY: (888) 232-6348
24 Hours/Every Day - tobaccoinfo@cdc.gov
