Advertising

• Dot Com Disclosures: Information About Online Advertising [PDF]
• Advertising and Marketing on the Internet: The Rules of the Road
• Frequently Asked Advertising Questions: A Guide for Small Business
• Joint FTC/FCC guides on Long Distance Advertising [PDF]

Advertising Substantiation

• FTC Policy Statement Regarding Advertising Substantiation

Bait Advertising

• FTC Guides Against Bait Advertising

Comparative Advertising

• Statement of Policy Regarding Comparative Advertising

Deception

• FTC Policy Statement on Deception

Deceptive Pricing

• FTC Guides Against Deceptive Pricing

Dietary Supplements

• Dietary Supplements: An Advertising Guide for Industry
• FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels
• FTC Staff Comment on FDA Proposed Rule on Statements Made for Dietary Supplements

Endorsements and Testimonials

• FTC Guide Concerning the Use of Endorsements and Testimonials

Environment

• FTC Guides for the Use of Environmental Market Claims (Green Guides)

Eye-Care Surgery

• FDA/FTC Joint Letter on PRK
• FTC Staff Guides on Refractive Eye Surgery

Use of the Word "Free"

• FTC Guide Concerning the Use of the Word "Free"

Food Advertising

• Enforcement Policy Statement on Food Advertising

Jewelry

• Guides for the Jewelry, Precious Metals, and Pewter Industries

Unfairness

• FTC Policy Statement on Unfairness

Vocational and Distance Education Schools

• Guides for Private Vocational and Distance Education Schools [TEXT]  [PDF]

Weight-Loss Products

• Red Flag: Bogus Weight Loss Claims Web Site
• Red Flag: Bogus Weight Loss Claims Brochure [PDF 380k]