Advertising
Microsites
- Red Flag: Bogus Weight Loss Claims
Guide for media on detecting bogus weight loss claims in ads. How to spot false claims for weight loss, and help protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers.
Facts For Business
- A Businessperson's Guide to Federal Warranty Law
Business guide to federal warranty law. Explains the Magnuson-Moss Act.
- A Dealer's Guide to the Used Car Rule [PDF]
A compliance checklist for car dealers. 8.5"x11", 18 pages.
- Ads for Business Opportunities: How to Detect Deception [PDF]
[en español]
Provides advertising sales staff with claims that are tip-offs to fraudulent business opportunity offers. 8.5"x11", 2 pages.
- Advertising Consumer Leases [PDF]
Answers frequently asked questions about the advertising requirements of the Consumer Leasing Act and Regulation M. 8.5"x11", 4 pages.
- Advertising FAQ's: A Guide for Small Business [PDF]
Guide for small businesses explains the truth-in-advertising laws. 8.5”x 11”, 36 pages, color.
- Advertising and Marketing on the Internet: Rules of the Road
[PDF]
Explains how businesses can comply with truth-in-advertising laws when marketing on the Internet. 8.5"x 11", 16 pages, color.
- Advertising Retail Electricity and Natural Gas [PDF]
Advises utilities suppliers how to make truthful marketing claims. 8.5"x 11", 14 pages, color.
- Big Print. Little Print. What's the Deal? How to Disclose Details [PDF]
Advertising and disclosure requirements for sellers of "free" or low-cost computers. 8.5"x11", 4 pages.
- Business Guide to the Mail and Telephone Order Merchandise Rule [PDF]
Explains what the Rule covers, how to comply, questions and answers about the Rule, and where to go for more information. Includes a copy of the Rule. 8.5"x11", 20 pages, color.
- Complying with the Appliance Labeling Rule: A Guide for Retailers [PDF]
Explains how sellers must use the EnergyGuide label on appliances and how they can comply with the disclosure requirements of the FTC's Appliance Labeling Rule. 8.5”x 11”, 4 pages.
- Complying With the Appliance Labeling Rule: Labeling Light Bulbs
Explains labeling requirements for the package labeling, catalog, and point-of-sale disclosure rules for lamps.
- Complying with the Environmental Marketing Guides [PDF]
The Guides indicate how the Federal Trade Commission will apply Section 5 of the FTC Act, which prohibits unfair or deceptive acts or practices, to environmental marketing claims. 8.5"x11", 36 pages.
- Complying with the Funeral Rule [PDF] [en español]
Outlines guidelines to help funeral providers comply with the FTC's Funeral Rule. 8.5"x11", 49 pages.
- Complying with the Made In USA Standard [PDF]
How to comply with the "all or virtually all" Made in USA standard; includes information about "country of origin" labeling. 8.5"x11", 44 pages.
- Dietary Supplements: An Advertising Guide for Industry [PDF]
Advises dietary supplement marketers how to comply with federal truth-in-advertising laws. 8.5"x 11", 32 pages, color.
- Dot Com Disclosures: Information About Online Advertising [PDF]
Describes the information businesses should consider as they develop online ads to ensure that they comply with the law. 8.5"x11", 83 pages, color. [Packaged: 34 copies per case.]
- Down But Not Out: Advertising and Labeling of Feather Down [PDF]
Helps businesses comply with truth-in-advertising laws concerning the labeling and advertising of feather and down products. 8.5"x 11", 4 pages.
- Environmental Marketing Claims: Message to Vendors [PDF]
Advises businesses on how to make truthful environmental marketing claims. 8.5"x 11", 3 pages.
- Good Pricing Practices? Scan Do! [PDF]
Advises businesses how to develop sound pricing practices and improve accuracy of scanned prices. 8.5"x 11", 2 pages.
- How to Comply FTC Fuel Rating Rule [PDF]
Helps businesses comply with federal law on the sale and transfer of gas and liquid alternative fuels. 8.5"x 11", 19 pages, color.
- In the Loupe: Advertising Diamonds, Gemstones and Pearls [PDF]
Explains how to describe jewelry products truthfully and non-deceptively and how to disclose material information to consumers. 8.5"x11", 4 pages.
- Making Environmental Marketing Claims on Mail [PDF]
Advises businesses how to make truthful environmental claims on their mail. 8.5"x11", 2 pages.
- Red Flag: Bogus Weight Loss Claims [PDF]
[en español]
Guide for media on detecting bogus weight loss claims. How to spot false claims for weight loss, and help protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers. 9.5"x6", 11 pages, color.
- Offering Layaways
Explains the features of layaway plans and the laws affecting them.
- Screening Advertisements: A Guide For the Media [PDF]
Guide to help the clearance staff of publishers and broadcasters to identify false and deceptive ads so they can avoid placing them in their publications. 8.5" x 11", 28 pages, color.
- Writing Readable Warranties
Guidance to help businesses write warranties consumers can easily understand.
- Voluntary Guidelines for Providers of Weight Loss Products [PDF]
Guidelines designed to help providers of weight loss products and services give consumers clear and easily understood disclosures to help them select the products or services that best meet their needs. 8.5"x11", 16 pages, color.
Business Alerts
- FTC Explains 'Made in USA' Standard To Confirm Consumer Confidence
[PDF]
- Selling 'American-Made' Products? What Businesses Need to Know About Making Made in USA Claims
[PDF]
Legal Resources
- Guidance Documents: Advertising
Includes guides, memoranda of understanding, policy statements, public comments, rules and acts, staff comments and letters, workshops, and seminars.
Articles
- Learning About The Economy At A Virtual Mall [PDF]
www.ftc.gov/YouAreHere takes kids to the virtual shopping mall where they find games and activities that let them experience advertising, competition, and the mission of the FTC. Animated guides help kids navigate through fun activities with lessons embedded.
