Promoting Libraries and Librarianship
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Introduction
Library Advocacy is a new special project for the MidContinental Region. This area will focus on providing health science librarians with the tools and education to successfully advocate for their libraries within their institutions. It will also increase awareness of the value of libraries and librarians to hospital administrators and health care professionals.
Online Tools
MCMLA Library Advocacy Task Force
MCMLA Library Advocacy Task Force is sponsoring a contest for "Frontier Forerunners of Library Marketing and Promotion!" Here is your chance to show off your marketing project or promotional activities that you have used to improve or expand services in your library or for your users. Members are encouraged to submit materials to Marketing and Promotion Categories: you may enter one or both categories.
Prizes for the best entry scoring above 80 points will be awarded. Entries will be evaluated on Design, Presentation and Evaluation Criteria. Entries should be submitted to Barb Jones (jonesbarb@health.missouri.edu) by September 1, 2008.
All entries are encouraged to display their projects and promotional materials at the Marketing Booth at MCMLA. The winners will be announced at MCMLA 2008.
Collection Development
Written by Paul Theerman of the National Library of Medicine, this article suggests considerations for collection of historical materials.
Contact Barb Jones, Liaison for Advocacy, with questions or comments or for assistance in developing advocacy programs.
