If you promote it, they will come. And if you have money for promoting, so much the better! The Scholastic Library Publishing National Library Week grant is an opportunity to apply for $5,000 for the best public awareness campaign. It is open to any type of library, and may be a great opportunity to get your users aware of resources and services you provide. Here is the announcement from ALA:

2008 Scholastic Library Publishing
National Library Week Grant
Theme: “Join the circle of knowledge @ your library”

The Scholastic Library Publishing National Library Week grant will award $5,000 to a single U.S. library for the best public awareness campaign during National Library Week 2008. All types of libraries and library organizations are welcome to apply.

This year’s grant focuses on the National Library Week theme, “Join the circle of knowledge @ your library®.” All proposals must use this theme. Funds are to be used to support the winner’s National Library Week promotional activities as outlined in the application and cannot be used for capital expenses, such as books or equipment.

DEADLINE: Applications must be postmarked by October 1, 2007

Please visit the ALA website for more information at this link: http://www.ala.org/ala/pio/natlibraryweek/nlwgrant.htm.