CDC announced a new 5-year communication campaign, Act Against AIDS http://www.cdc.gov/hiv/aaa, which aims to combat complacency about the HIV crisis in the United States. The campaign – which highlights the alarming statistic that every 9½ minutes another person in United States becomes infected with HIV – features targeted messages and outreach to the populations most severely affected by HIV, beginning with African-Americans.

CDC also announced the Act Against AIDS Leadership Initiative, a partnership with 14 of the nation’s leading African-American organizations to integrate HIV prevention into each organization’s outreach programs The materials direct Americans to “get the facts” by going to the Web site http://www.nineandahalfminutes.org as a first step toward learning how they can help protect themselves and others. The site provides basic education about HIV as well as referrals to HIV prevention and testing services and organizations throughout the nation.

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