HHS - Improving the health and well-being of America

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2002 Radio PSAs

NOTE: SAMHSA is pronounced: "SAM-SUH." It is the phonetic pronunciation of the acronym for the Substance Abuse and Mental Health Services Administration. Please read this as opposed to individual letters.

(:30)

If someone you know is struggling with a drug or alcohol problem, join the "Voices of Recovery"families, friends, treatment providers, and others in the community who are helping people recover and making a difference. For treatment information, call 1-800-662-H-E-L-P. That's 1-800-662-HELP. A public service of this station and SAMHSA's Center for Substance Abuse Treatment.

(:15)

Know someone struggling with drugs or alcohol? Add your voice to the voices of families, friends, and others who make recovery happen. For treatment options, call 1-800-662-H-E-L-P. A public service of this station and SAMHSA's Center for Substance Abuse Treatment.

(:30)

September is National Alcohol and Drug Addiction Recovery Month. If someone you know is struggling with an addiction, join the "Voices of Recovery"families, friends, treatment providers, and others in the community who are helping people recover and making a difference. For treatment information, call 1-800-662-H-E-L-P. That's 1-800-662-HELP. A public service of this station and SAMHSA's Center for Substance Abuse Treatment.

(:15)

September is National Alcohol and Drug Addiction Recovery Montha time to add your voice to those who make recovery happen. For treatment options, call 1-800-662-H-E-L-P. A public service of this station and SAMHSA's Center for Substance Abuse Treatment.

About These Announcements

Radio is a wonderful medium to promote the fact that September is National Alcohol and Drug Addiction Recovery Month (Recovery Month) and to provide the public with a toll-free number that can be used to find out more about treatment services. Remember, a radio public service announcement (PSA) qualifies for free air time only if it is used to promote a nonprofit organization or public service. Stations will often accept pre-written scripts from organizations seeking to convey a public service message that benefits members of the community. The station can read these scripts over the air.

Two 30-second and two 15-second radio PSA scripts have been provided for your use. The scripts give the HHS/SAMHSA Center for Substance Abuse Treatment's toll-free national Helpline, 1-800-662-HELP, as a resource. If your state, county, or community has its own toll-free hotline number, we encourage you to use it in place of the national number. Please inform those operating the hotline that you will be using their number in the scripts.

Call your local radio station to find out the name and correct address of the public affairs director. If there is no one at the station with that exact title, ask for the name and title of the person in charge of PSAs. Explain that you are working as part of the national effort to promote Recovery Month and to secure the support of radio stations in promoting treatment and informing listeners in your area where they can go for help.

Once you have spoken with your contact, you should either fax or mail copies of the PSA scripts for consideration. When you retype the scripts to send them out, do not forget to list your contact name, organization, and phone number. Make sure to include a cover letter summarizing the main points you discussed, and state your appreciation for the air time these important messages will receive.