The 2009 Kit is under construction. The links below reference the 2008 Kit and will be updated with the new 2009 material as it is completed.
PROMOTING RECOVERY MONTH WITH LIVE-READ RADIO PUBLIC SERVICE ANNOUNCEMENTS
Live-read radio public service announcements (PSAs) are another way to generate media coverage for National Alcohol and Drug Addiction Recovery Month (Recovery Month). You can provide a script to local radio disc jockeys (DJs) to read on air to raise awareness about Recovery Month.
This year's theme for Recovery Month is "Join the Voices for Recovery: Real People, Real Recovery." It celebrates people in long-term recovery from substance use disorders who have a renewed outlook on life and the treatment providers who help them reclaim their lives. The following scripts reflect this year's theme and can be used to disseminate the Recovery Month messages through local radio stations.
Radio PSAs: Quick and Easy
Two 30-second and two 15-second radio PSA scripts to distribute to local radio stations are provided at the end of this document. The scripts include a toll-free national helpline, 1-800-662-HELP, a resource managed by the Substance Abuse and Mental Health Services Administration (SAMHSA) of the U.S. Department of Health and Human Services.
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Tools to Make Your Outreach More Efficient
- For local information on services available in your state, visit SAMHSA's Treatment Locator at www.findtreatment.samhsa.gov or contact your state's Single-State Agency (SSA) listed in the "Resources" section of this planning toolkit. State and some local information also are available from SAMHSA's National Survey on Drug Use and Health, the National Survey of Substance Abuse Treatment Services, and the Treatment Episode Data Set. Visit http://oas.samhsa.gov/geography.cfm.
- Pre-produced radio and television PSAs are available to order and localize by contacting SAMHSA's Health Information Network at recoverymonth@samhsa.hhs.gov or 877-SAMHSA-7.
- Feel free to use your state, county, or community's own toll-free number in place of the national hotline, should one exist. A searchable database of more than 11,000 U.S. treatment facilities and the special services they provide is available at the SAMHSA Web site www.findtreatment.samhsa.gov.
If you refer people to a local hotline in your script, please advise those operating it that you will be including their number in the scripts, so they can be prepared for a potential increase in calls.
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Two Tips for Distributing Live-Read Scripts to Local Radio Stations
- Call local radio stations to obtain the name and contact information for the public affairs director, or the person in charge of PSAs or public campaigns, for each station. Call the appropriate people and tell them you are working as part of the national effort to promote National Alcohol and Drug Addiction Recovery Month. Explain that you would appreciate the support of local radio stations in helping to raise awareness of this federal government initiative, and that treatment and recovery from substance use disorders is life changing for people in need, their families, and the entire community.
- Fax, e-mail, or mail copies of the PSA scripts to the contact person for consideration. When you send the scripts, remember to include a cover letter referencing your previous conversations and your contact information. The letter should summarize the main points of the PSA and should be clear about your appreciation of the station's support in disseminating the message of Recovery Month to the community.
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RADIO PUBLIC SERVICE ANNOUNCEMENT SCRIPTS
2009 Live-Read Radio Scripts
:30
Don't let your life be confined by drug or alcohol addiction. Know that for every lock, there is a key.
Regaining control of your life can be accomplished and if you have a problem with addiction, there are real solutions to get you on your way.
This September, celebrate your story and National Alcohol and Drug Addiction Recovery Month with family, friends, and treatment providers. Make a difference - voice your experience.
For drug and alcohol information and treatment referral for you or someone you know, call 1-800-662-H-E-L-P (or replace this number with a local treatment provider's).
:15
Don't let your life be confined by drug or alcohol addiction. Know that for every lock, there is a key.
Find a solution and celebrate your recovery during National Alcohol and Drug Addiction Recovery Month this September.
For more information call 1-800-662-H-E-L-P (or replace this number with a local treatment provider's).
***
:30
Suffering from drug or alcohol addiction can come at an expense. Don't allow your hurtful actions to drive the ones who love you the most? away.
If you know someone who struggles with drug or alcohol addiction, listen? and hear what they're trying to say.
Find your real voice again this September, and celebrate the 19th annual National Alcohol and Drug Addiction Recovery Month with the people who love you most.
For drug and alcohol information and treatment referral for you or someone you know, call 1-800-662-H-E-L-P (or replace this number with a local treatment provider's).
:15
Drug or alcohol addiction can push those who love you most? away.
Know that there is hope, and if you know someone battling addiction, listen to what they're saying.
Find your real voice again by taking part in National Alcohol and Drug Addiction Recovery Month this September.
For more information, call 1-800-662-H-E-L-P (or replace this number with a local treatment provider's).
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