The One-Day Marketing Plan : Organizing and Completing a Plan that Works by Roman G. Hiebing (3)
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by David Meerman Scott
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by John Westwood
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Marketing Plans, Sixth Edition: How to prepare them, how to use them by Malcolm McDonald (5)
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The Successful Marketing Plan : A Disciplined and Comprehensive Approach by Roman G. Hiebing (4)
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Product Description
How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before. --This text refers to the Hardcover edition.
How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before. --This text refers to the Hardcover edition.
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Step Seven, Step One Business Review, Famous Footwear, Diaper Genie, Strategy Example, New York, Marketing Capabilities Pricing Attributes Distribution Trial, Product Promotion, Product Review Consumer, Retrial Data Competitive Review, Weaknesses Category, Prepare the Business Review, Miller Lite, United States, Brand Development Index, Percent Year, Famous Fixtures, Mercury Marine, Standard Industrial Classification, Example Opportunity, Los Angeles, Mardi Gras, Penobscot Building Detroit, Simmons Market Research Bureau New!
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Front Cover | Table of Contents | First Page | Index | Back Cover | Surprise Me!
Step Seven, Step One Business Review, Famous Footwear, Diaper Genie, Strategy Example, New York, Marketing Capabilities Pricing Attributes Distribution Trial, Product Promotion, Product Review Consumer, Retrial Data Competitive Review, Weaknesses Category, Prepare the Business Review, Miller Lite, United States, Brand Development Index, Percent Year, Famous Fixtures, Mercury Marine, Standard Industrial Classification, Example Opportunity, Los Angeles, Mardi Gras, Penobscot Building Detroit, Simmons Market Research Bureau New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Page | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
- Personal Selling by Dennis Price on 4 pages
- The Successful Marketing Plan : A Disciplined and Comprehensive Approach by Roman G. Hiebing in Front Matter, and Back Matter
- How to Write a Successful Marketing Plan by Roman G. Hiebing in Front Matter, and Back Matter
- The Marketing Plan by Malcolm H.B. McDonald in Front Matter
- Marketing Management by C. Whan Park on page 22
See all 6 books this book cites
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