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.TV .JOBS .CC: Other Top-Level Domains
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The Value of .TV .JOBS .CC
.TV, .JOBS and CC are Top-Level Domain Names
(TLDs) that registrars can leverage to expand their domain name offerings
to meet the needs of their customers. VeriSign provides registrars access
to these domain names and streamlines administration with consolidated
billing and reporting.
VeriSign Registry has conducted a variety of studies
and research on the .tv, .jobs and .cc products. Based on our findings
you can focus your efforts on separate channels to jumpstart your additional
domain name registration program.
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Video on the Internet continues
to grow and users are seeking new methods of finding multimedia content
on the Web. The .tv domain name provides a global opportunity for users
to find a media-rich Web site of their choice.
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A .jobs domain name helps companies
establish more efficient recruitment postings because the most important
Web page to a job seeker is the one with the “Job Openings” content.
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The .cc domain name has captured
a fast growing set of global entrepreneurs and Web aficionados.
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Key Benefits to Registrars |
- Clear value proposition
as the domain name for rich media content and related services
- Identifiable target
market of individuals and businesses creating video content
- Greater adoption
of .tv including well-known brands
- High visibility
and interest in the market with increasing media attention on .tv Web
sites
- 100% year over year
growth in new registrations in 2007
- Easy to implement
and integrate your offerings
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- Clear value proposition
as the domain name for employment recruitment Web sites
- Identifiable target
market of HR professionals
- Greater adoption
of .jobs including well known brands
- Increasing awareness
due to Society of Human Resource Management’s endorsement as a “Best
Practice”
- Increased visibility
of .jobs due to use in Fortune 500 companies’ recruitment ads
- Worldwide consistent
standard for employers offering jobs online
- Higher than the
standard industry renewal rates
- Easy to implement
and integrate your offerings
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- Steady adoption
by special interest groups and innovative companies due to diverse interpretations
of cc
- Flexible positioning
to fit different audiences
- Growing and receptive
audience in geographic markets outside the US/Canada
- Easy to implement
and integrate your offerings
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Key Benefits to Registrants |
- .tv is “my TV channel” on the Web! It’s globally associated with the excitement,
information and entertainment of television
- .tv is the natural
choice for rich media content and related services
- .tv tells your audience
that a vibrant rich-media experience awaits, before they even get there
- .tv is distinctive,
unusual and memorable
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- Easiest way of saying
‘go to our employment Web site!’
- “Best Practice”
promoted by the Society for Human Resource Management (SHRM)
- IT-Friendly, easily
incorporated into your existing e-recruiting strategy
- Drives traffic directly
to your existing career pages
- Cost effective solution
of organizations of all sizes
- Increases HR professionals’
impact on and control of recruiting process
- Offers efficient
tracking for a company’s recruitment ads
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- Creates a unique
address that sets you apart from competitors
- Potential for many
identities: credit card, church community, cool clothes, chat community, chamber
of commerce, country club, consulting company, community college, etc.
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Expand your domain name inventory and help
customers increase visibility, strengthen branding, and reach markets
all over the world. VeriSign manages the complexity of registry rules
and provides one common interface for domain names in many countries
through the Name Store platform.
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Worldwide Sites
