Ideas for Promoting Your Company
Every successful company uses some sort of promotion to influence target audiences. The following are examples of cost-effective ideas -- the key is to find the methods that are appropriate for your business, marketplace and professional style.
- Newsletters . They demonstrate how much you know about your field and do it in a low-key, informative way. They can be distributed in schools, churches and community centers.
- Demonstrations . Demonstrations are an option to attract people to your place of business, show them how to best use your product, and establish your credibility.
- Premiums . Also called an advertising specialty, a premium is a gift of some kind that reminds your customer of you and your service. Examples include key chains, coffee mugs, refrigerator magnets, and baseball caps that have your company name and phone number.
- Samples . No matter what you do to promote your business, giving potential customers a sample is an excellent way to attract attention and make a positive impression.
- Say Thanks. One of the best ways to let customers know you value their business and encourage their continued patronage is also one of the easiest. Send a thank you in letters, mailers, surveys, statement stuffers, receipts, invoices and in person.
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