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Naming Your Business

The name you choose for your business now will continue to influence the initial impression customers have of you in the future. The name of your business will determine how easily your customers can find your business and information about you in phone books and other directories. It will also provide a snapshot of your business that your customers will use to develop their very first impression of you.

Research the business names of your competitors to determine which names catch your attention and which ones are easy to miss. When you come up with a list of name options, bounce them off of people who know you as well as people who don't.

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