Marketing Your Web Site

1. Think strategically. Your Web site should be a part of your overall marketing plan.
2. Choose a Web site address (URL) that’s intuitive and easy to remember. Your company’s name (if it’s short) or the name of your main product might work well.
3. Put your Web address on all your printed material, including business cards, letterhead, press releases and invoices. Include it in all your advertising.
4. Don’t forget offline media and traditional publicity techniques. Send news releases promoting your site to newspapers, broadcasters, and magazines.
5. Speak at conferences and trade shows, and write informative articles for trade publications. When you do, mention your Web address.

Brought to you by SCORE "Counselors to America's Small Business."

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