This campaign targeted Hispanic adults ages 18-49, and its objective to raise awareness of FDIC's Money Smart program, classes and products to Hispanic adults nationwide. The first step towards our goal was to inform the public via Radio and Print media. On the radio the program and the classes were announced in two, four-week intervals covering 13 markets, carried over 12,780 spots on 52 stations throughout the campaign. In the print media color advertisements were placed in regional Spanish language newspapers. Overall the campaign was a success and the results are as follows:

• Calls received: 4, 874
• Language preference of call:
  Spanish 4,700
  English 151
• Requested class list: 2,320
• Classes offered: 149
• Potential attendees: 4,966
• Actual attendees: 1,080
• Money Smart Alliances participating in campaign: 33
• Requested Money Smart CBI CD: 1,971
• Spanish CBI Web users (June-August): 53
• Spanish CBI CD users who called in results: 23