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Qualitative and quantitative analysis of AIDS education materials.

Halleron-Tweedley T, Ranieri A; International Conference on AIDS.

Int Conf AIDS. 1990 Jun 20-23; 6: 297 (abstract no. F.D.862).

American Foundation for AIDS Research (AmFAR), New York, NY, USA

OBJECTIVE: Analysis of the findings of the Expert Review Panel who participated in the review of AIDS educational materials listed in the educational resource directory of the American Foundation for AIDS Research, to identify areas for improvement regarding content, form, and approach of AIDS education materials. METHOD: Descriptive analysis of materials reviewed, including type and target audience; survey of expert reviewer scores and comments for specific reviewed materials; survey of expert reviewer comments regarding the body of material reviewed. RESULTS: Findings were that reading levels of materials are too high for many target audiences; that a lack of material exists for IV drug users, church communities, gay and bisexual minorities, women of color, and HIV+ asymptomatic persons; that translations and the cultural sensitivity of material are inadequate; that the body of primary material is repetitive; that there is a lack of interactive material--over 50% of the material reviewed utilized formats (brochures, PSAs, posters) which were not conducive to an in-depth presentation of information encouraging participant interaction. CONCLUSION: AIDS educational materials are often produced haphazardly, with little attention given to repetition, audience appropriateness, or information beyond the simple scope of "AIDS 101" to invite participation or to accomplish the ultimate goal of this education--behavior change toward lowered risk. Directions for future AIDS education demand more efficient and comprehensive production of material, greater readability for intended audiences through reading skill- and culture-appropriateness, and a stronger focus on material aimed at behavior change and intervention.

Publication Types:
  • Meeting Abstracts
Keywords:
  • Acquired Immunodeficiency Syndrome
  • Data Collection
  • Demography
  • Educational Status
  • Female
  • HIV Infections
  • Health Education
  • Humans
  • Male
  • Pamphlets
  • Reading
  • Research
  • education
  • organization & administration
Other ID:
  • 20086290
UI: 102184808

From Meeting Abstracts




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