| Comment Number: | 526363-00023 |
| Received: | 11/7/2006 2:04:39 PM |
| Organization: | S.A.F.E. Coalition |
| Commenter: | Ruth Cooper |
| State: | CA |
| Agency: | Federal Trade Commission |
| Rule: | Alcohol Reports |
| No Attachments |
Comments:
One of the many concerns that I have regarding alcohol advertising that is aimed at a youth market is the production and sale of t-shirts and other clothing items with alcohol brands prominently advertised on the front. These t-shirts are sized for preteen through adults, and sold in the sections of stores where teens shop. It seems the alcohol industry is running its own "social norms" campaign--trying to create the impression that "cool" young people drink their brand.