CDCynergy is an interactive training and decision-support tool.
It is designed to help Centers for Disease Control and Prevention
staff and public health professionals systematically plan communication
programs within a health context. It allows users to assemble
the pieces of a health communication plan systematically by answering
questions in a specific sequence.
One of the CDC's priorities is to build proficiency in health
communication throughout CDC. CDC communication staff assist
CDC program managers to develop health communication programs
and research. When resources allow, CDC works with external organizations
to diffuse its best practices in health communication through
CDCynergy training workshops. Often this is done in partnership
with specific CDC program areas, for example, CDC's Heart Disease
and Stroke Prevention Program.
To
view a video welcome message for this program, see
The CDCynergy model does not assume that communication is the
solution to a public health problem.
Rather, the CDCynergy tool guides you through a process in which
you:
Use
research to help describe and determine the causes of the health
problem that you plan to address with an intervention, and to
define the audience segments affected by the problem
Explore
a wide range of possible strategies for the health problem
Systematically
select the strategies that show the most promise to help the
audiences
Understand
the role communication can play in planning, implementing, and
evaluating selected strategies
Develop
a comprehensive communication plan that includes audience research,
pre-testing, production, launch, and evaluation at every stage.
Many articles referenced in CDCynergy are available online. Reference
articles and documents that are available in PDF format can be
printed through Adobe Acrobat Reader®. If you do not have
Acrobat Reader® installed on your computer, you may install
it by following the
Send
questions and comments about this application to:
Linda J. Redman, MPH, MA
Acting Team Lead, Program Services Team
Division for Heart Disease and Stroke Prevention, NCCDPHP
Centers for Disease Control and Prevention
4770 Buford Hwy NE Mailstop K-47
Atlanta, GA 30341-3717
Telephone: 770-488-8056
Fax: 770-488-8158
E-mail: lredman@cdc.gov
