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The Heart Truth - A Nitional Awareness Campaign for Women about Heart Disease
The Heart Truth
A Nitional Awareness Campaign for Women about Heart Disease

The Heart Truth Celebrates American Heart Month!

American Heart Month

On Friday, February 13, The Heart Truth kicked off New York Fashion Week with the Red Dress Collection 2009, an event that celebrates the Red Dress as the national symbol for women and heart disease awareness.  Now in its sixth year, the Fashion Show featured a diverse group of 20 talented women with heart, including athletes, actresses, and news anchors who donned stunning, one-of-a-kind Red Dresses to support The Heart Truth.

In partnership with the Clothes Off Our Back Foundation, a selection of the red dresses worn on the runway in Red Dress Collection fashion shows were auctioned off to benefit the Foundation for the National Institutes of Health.

You can celebrate heart health year round! Visit the Online Toolkit to get more information, ideas, and materials to plan your own Heart Truth event or stop by the Road Show when it comes to a city near you this spring!

Red Dress Collection

The Heart Truth returned to Mercedes-Benz Fashion Week with the debut of Red Dress Collection 2009.
Learn More >

Mannequins in Red

Visit The Heart Truth Road Show when it comes to a city near you this spring! 
Learn More>


Single City

Bring the Red Dresses to your community through the Single City Program.
Learn More >

Campaign Materials

Download FREE resources to help you participate in National Wear Red Day and American Heart Month.
Get Materials> 


Activity Registry

Find out what others are doing to spread the word and share your organization's Heart Truth activities.
Activity Registry >

Special Anniversary Edition Red Dress Pin

Order your Special Anniversary Edition Red Dress Pin—celebrate this landmark campaign today.  
Also available the
Red Dress Tack Pin>


Health Professionals

Get free Heart Truth materials for physicians and nurses.
Learn More>

The Heart Truth New Look

The Heart Truth logo has a new look. Download the new campaign logo today.