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"Focus on High Technology
and Emerging Occupations in the Entertainment and Multimedia Industries"
State of California Employment
Development Department (CAEDD)
Summary
Economic Strategy Panel hearings and analysis
for the multimedia and entertainment industries revealed a pressing need
for California to acquire and maintain a healthy labor pool of talented
and skilled 3-D computer artists and traditional animators--two industries
deemed critical to the State's economy.
A study of these high demand occupations
was conducted to:
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ensure that California animators and computer
artists are adequately represented in the national database by collecting
occupational requirements from workers in high demand occupations in California's
entertainment and multi-media industries using the DOL's Occupational Information
Network (O*NET) prototype survey instrument;
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share the California summary data with industry
stakeholders to further help identify occupational requirements in the
two occupational groupings; and
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help populate the national O*NET database
with collected data.
The California Skillsnet Consortium,
comprised of employers, educators, and other stakeholders in the target
industries, endorsed the study and provided the pilot team with lists of
firms in two industries. Eighty-seven organizations were solicited for
the study; twenty firms agreed to participate; and twelve firms had workers
complete and return the O*NET surveys.
How
is O*NET being used?
To accomplish this task, the Labor Market
Division used O*NET's survey data collection instruments, fact sheets,
video and viewer for outreach purposes.
Who
is your target population?
The target population for the California
Pilot Project Entertainment and Multimedia Industries Data Collection Project
was employers in these industries needing workers in high technology
and emerging occupations.
What
kind of results is O*NET helping you to achieve?
In response to recommendations from California's
O*NET pilot team, the Department of Labor agreed to recognize and classify
a new O*NET occupational title: Computer Artists, 3-D. This came about
as a result of the team's review of tasks and requirements of both 3-D
and Technical Special Effects Animators, which vary significantly from
traditional animators and 2-D computer artists.
What
are the related program initiatives?
The Workforce Investment Act is helping
to fill the gap between industry needs for skilled workers and skills possessed
by locally trained workers.
Is
your product, program or service available for others to use?
Information developed and learned during
the piloting process is available from CAEDD for other States and localities
to use, including occupational data, summary skills reports, a glossary,
and marketing/outreach scripts. For information contact: State
of California Employment Development Department (CAEDD), Labor Market Information
Division, 7000 Franklin Blvd., Bldg. 1100. Sacramento, CA 95823. Telephone:
916-262-2368.
What
other strategies make your product, program or service successful?
Securing the buy-in of industry stakeholders
is critical for acceptance and the building of partnerships with local
consortia of employers, educators, and other stakeholders.
Other
pertinent information.
The report, O*NET Plus: California's
Critical Skills and Emerging Occupations Project extended the pilot
model to build partnerships with local Private Industry Councils and Community
Based Organizations and research and collect occupational data on six,
high demand, clerical occupations.
Contact
information.
Janet Peters, Manager, Occupational Research Unit
State of California, Employment Development Department (EDD)
Labor Market Information Division
7000 Franklin Blvd., Bldg. 1100
Sacramento, CA 95823
Phone: 916-262-2368
Fax: 916-262-2352
Email: lmid.jpeters@edd.ca.gov
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