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Seriously... you're not going to use it again
Installing one of the posters in a CTA Blue Line elevated train.
December 2008
EPA is connecting with Chicago area residents in a big way this holiday season by encouraging CTA train and bus riders to recycle their old cell phones. Plug-In To eCycling ads, titled 'Seriously... you're not going to use it again,' will run this holiday season on bus routes and the el's Blue Line, reaching more than 70 million transit riders.
Chicago Plug-In Partners
"'Tis the season to encourage cell phone recycling because many people will be purchasing new phones and seeking information on what to do with their old phone," said Margaret Guerriero, Director of the Land and Chemicals Division in EPA Region 5. People can recycle the phone they're replacing or older cell phones that might be in a drawer or closet collecting dust. Visit the Web site www.epa.gov/cellphone, click on the Chicago Theatre marquee and find out where in the Chicago area you can recycle your phone or find a mail-in program.
Recycling cell phones results in significant environmental savings and can benefit those in need. If all the unused phones in the U.S. were recycled---about 100 million phones---enough energy would be saved to power nearly 200,000 homes for a year. Recycling just a million cell phones reduces greenhouse gas emissions equal to taking 1,368 cars off the road for a year.
To locate the nearest of more than 60 drop-off sites or get information about mail-in recycling programs go to www.epa.gov/cellphone because 'Seriously ... you're not going to use it again'.
Links
Plug-In Partners: Cell Phone/PDA Recycling in Chicago
Recycle Your Cell Phone. It's an Easy Call. / Déle nueva vida a su viejo teléfono celular—recíclelo.
Public Service Announcements
As heard on WLS AM 890