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D @~ @ @~O ~p, ~ p`@ @ @0~?0@ @~0B@ @ ` @b~`~@~qH" @ Ã??08<~@0~   ~@ 0 AA~ @~@@ B  ~ ` B~ ~a? @X~0@ ~@@  ~ ~$`~ $ `~@ B  !~`   ~ ~   ~`   @`~   @~ @@0 P~  ~>~ ! @~`  8@  ``~@(~  ~$  ~@ S " ~!@ @,@ x~`@   ~   0a~P`   `~`, ~p~@@ ~C@~! @~  (` ~ A<8>?|~8>~ ~ ~ @@?Àpx~C0= @~`p D~ $@8~p@0 ?0#x <pLJ~  L ~ ,@p@~@@`@~<@<!0@ <~9 "=\ " ~@  0Sx`@ @~$D@ 8  ~ @|@<B ~  L ?|p'8~ HD`  ~?"! `@ ~@  ~>0 @@ xp @`>~ @@ ,@~ @~@@  @ @~  @$~ #~  B 0~!;" @~@ @@@~  @ ~ !B D~#@ cA`~~ @D @~@@  ~"  t p <  !x~@   Bx@~ "  ~`p@ @p@@"~ @00  c@ @~@@B h" pp@@@~@0@@< H ! ~0!  /~A!A @p@!  $B~  @ @p~ @@`  `H  |<< @a~   ""@0b~ !"~@ "`2 ~p D D  ~  C` @ @O~@ DA @a 8~ H@B  ~  (   ~@ g! ! @"! ~ #dB B x< ~  ~ D" ! p>x~ !`$Bp~`!@@ ~H p p?~ |~ pCf@Ap<0 0~0A`   !`p~ @ @@~@@@D B?x  <   >   |?~  @8  ???  p? |  ~p??>  ?? ? <~ #  @B A ~ ?|!~"  8! ~"  D~ @B@ "  @ ~@ @  |  ?~c`   8 ??~ @  ` ~ @ @ >|?p?~@H@ @Bp@p ~ D     TP x|? >?~  B  @B @@ x?x? ~ @D!A     ?~~ ?~   @@~ @!@ 8x ?` |0` |???8`0~@  ` @~@@  @px??0~ @0 @0~     @0 ~@cgp@~ 0 p &x  ~   @p ~@@`  `p ~@@   <@~ pB À ?8  ? ~   ~  <`   ?? ~@0 @$A ~ `~  8  ~ @@@? D ~ 8"<@  @È ~ " 0   ~    y?8<~ "x>`> "x@?>` xp? ~  @ ~ x 0@p p C ~ p@ ~ `@  ~  $   ~   >8 p ~   @p ~  @ 8` ~ @   ~ 8 @@   ~   0x ~  |H~ @ ~   ~  a1@ x x?8~   D~??8~ `h8x~?x~  @~p@A|8 ?|?xp8~ `x@  xp x@p @x8x`pp`x0x8~B  x << ` |9IIII)!dxdxTable_A t    \R3'\TABLE DTABLE ETABLE F:;k8Auto List 62  0  .3      dTABLE G  4Vf$Ӏ  12    _ԀThisincludesexpendituresfor:(1)thesponsoring,advertising,orpromotionofsportsor e sportingevents;supportofanindividual,group,orsportsteam;andpurchaseoforsupportfor Q equipment,uniforms,sportsfacilities,and/ortrainingfacilities;(2)allexpendituresfor = advertisinginthenameofthecigarettecompanyoranyofitsbrandsinasportsfacility,ona ) scoreboard,orinconjunctionwiththereportingofsportsresults;and(3)allexpendituresfor  functionalpromotionalitems(clothing,hats,etc.)connectedwithasportingevent. 6 4Vf$Ӏ  1    _ԀCigarettesgivenawayXXXXincludeallcigarettesdistributedforfree,whetherthroughsampling, e couponsforfreeproduct, buy3packs,get1freetypeoffers,orotherwise,aslongasthose Q cigaretteswerenotreportedassold.#XXXXv#ԀForyearspriorto2001,theCommissionrequiredthe = manufacturerstoreportthenumberC6z C ofcigarettestheysoldbutnotthenumbertheygaveaway.It ) ispossible,however,thatinthoseearlieryears,somemanufacturersincludedintheirsales  figuressomecigarettesthatwereactuallygivenaway.(hH  Z 6Times New Roman Regular   4Vf$Ӏ  2    _ԀUSDAsestimatesalsoincludesalesbysmallermanufacturersandimporters. - 4Vf$Ӏ  3    _ԀThereportedfiguresincludealladvertising,merchandising,andpromotionalexpenditures e relatedtocigarettes,regardlessofwhethersuchexpenditureswouldconstitute commercial Q speechorwouldbeprotectedfromlawenforcementactionundertheFirstAmendment.The = Commissionbeganrequiringtobaccocompaniestoincludeexpendituresforsuchprotected ) speechin1989. 4Vf$Ӏ  4    _ԀDefinitionsoftheadvertisingandpromotionalexpenditurecategoriescurrentlyusedare e reportedinAppendixA. 4Vf$Ӏ  5    _ԀPriorto2002,transitadvertisingwasdefinedasadvertisinginoronpublictransportation e facilities. | 4Vf$Ӏ  6    _ԀBrandedspecialtyitemdistributionincludesthepracticeofsellingorgivingtoconsumers e noncigaretteitemssuchasTshirts,caps,sunglasses,keychains,calendars,lighters,and Q sportinggoodsbearingacigarettebrandsnameorlogo. R 4Vf$Ӏ  7    _ԀNonbrandedspecialtyitemdistributionincludesthepracticeofgivingconsumersnon e cigaretteitemssuchascompactdiscs,lighters,andsportinggoodsinconnectionwiththe Q marketingofcigarettes. t 4Vf$Ӏ  8    _ԀThecigarettecompaniesalsospent$220,000in2004and$806,000in2005onXXXXpublic e entertainmenteventsdisplayingtheircorporatename,butnotdisplayingthenameorlogoofany Q brandofcigarettesorotherwisereferringtocigarettes.#XXXX뤬#ԀXXXXThesefiguresarenotincludedinthetotal = advertisingandpromotionalexpendituresreportedherein.#XXXX뤹#(hH  Z 6Times New Roman Regular(hH  Z 6Times New Roman Regular i 4Vf$Ӏ  9    _ԀThiscategorydoesnotincludedirectmailcontainingcoupons.Couponssentviadirect e mailwerereportedinthe couponandretailvalueaddedcategoryfrom1988to1996,buthave Q beenreportedseparatelysince1997.  4Vf$Ӏ  10    _ԀIn2002,theCommissionclarifiedthatXXXXwhencouponsaredistributedforfreecigarettesand e nopurchaseisrequiredtoredeemthem,suchactivitiesshouldbereportedonlyas sampling, Q notas coupons.#XXXX뤈#(hH  Z 6Times New Roman Regular 4Vf$Ӏ  11    _ԀThecigarettesandthebonusitemsareoftenpackagedtogetherasasingleunit. 4Vf$Ӏ  13    _ԀTheseexpendituresarenotincludedinthe$14.15billionand$13.11billionreportedin e Table2C. 4Vf$Ӏ  14    _ԀPriorto2002,theCommissionaskedwhether tarandnicotineratingsweredisplayedon e cigarettepackaging. d d VhAowContractContract Outline StyleC.1(a)(1)(i)(A)(a)(;3$2#  0  .3  0  (O;$0  2#  a  .3  0` (#(#(b$0  0` (#(#2#   .3  0 ` (#` (#(xir$0  0` (#(#0 ` (#` (#2#(  0  )3  0 (# (#($0  0` (#(#0 ` (#` (#0 (# (#2#(  a  )3  0h(#(#(F$0  0` (#(#0 ` (#` (#0 (# (#0h(#(#2#(   )3  0h(#h(# !  _5Q5' XXX'g3L3#` p0a# `N^E6g 66(#(# 6666 6666 6666 6666 6666 6666 6666 6666 (#(#66IXXI@ #I9# IFederalTradeCommission p   CigaretteReport H For2004and2005   p #X:X #4XX:@*#i 4#4 iԈX@*   `     h      p ISSUED:2007  r*% X X  TRX3'X3' Letter3'Letter5' XXX'g3L33'LetterT X  8e585#i 4##XX in#8XXdd8  ?*XXXX5o-I.0  INTRODUCTION 8T$T$ H  Thisreportisthelatestinaseriesoncigarettesales,advertising,andpromotionthatthe  FederalTradeCommission( theCommission)haspreparedsince1967.  9H   Thestatisticaltablesappendedtothisreportprovideinformationondomesticsalesand   advertisingandpromotionalactivityforU.S.manufacturedcigarettesfortheyears1963through  ` 2005.Thetableswerecompiledfromrawdatacontainedinspecialreportssubmittedtothe p 8  CommissionpursuanttocompulsoryprocessbythefivemajorcigarettemanufacturersintheUnited H  States:AltriaGroup,Inc.#XXXXU#XXXXԀ(theultimateparentofPhilipMorris);HouchensIndustries,Inc.(the    ultimateparentofCommonwealthBrands,Inc.);#XXXX #XXXXԀLoewsCorp.(theultimateparentofLorillard  TobaccoCo.)#XXXX #XXXX;ReynoldsAmerican,Inc.(theultimateparentofR.J.ReynoldsTobaccoCo.and#XXXX^ #XXXXSanta  FeNaturalTobaccoCompany,Inc.andwhichacquiredBrown&WilliamsonTobaccoCorp.in p 2004#XXXX #XXXX)#XXXX뤼 #XXXX;andVectorGroupLtd.(theultimateparentofLiggettGroup,Inc.and#XXXX #VectorTobacco,Inc.)XXXX. H  II.0  TOTALCIGARETTESALESANDADVERTISINGANDPROMOTIONAL 0 EXPENDITURES #XXXX뤞#XXXX$$ #XXXX#  Thereportshowsthatthetotalnumberofcigarettessoldorgivenawaydecreasedby4.2  billioncigarettes(1.1percent)from2003to2004,andthenby8.8billion(2.4percent)from2004to   2005;advertisingandpromotionalexpendituresdeclinedfrom$15.15billionin2003to$14.15 "l! billionin2004,andthento$13.11billionin2005.Thelargestsinglecategoryofexpendituresin |$D # both2004and2005wasXXXXpricediscountspaidtocigaretteretailersorwholesalersinordertoreduce T&"% thepriceofcigarettestoconsumers.Thisonecategoryaccountedfor$10.93billion(77.3percentof ,(#' totaladvertisingand#XXXXM#promotionalexpenditures)in2004,and$9.78billion(74.6percentofall *%) expenditures)in2005. +'+   Tables1and1Adisplayannualcigarettesalesbymanufacturerstowholesalersandretailers. -|)-  5o- 59ee8  5  Table1Adisplaysthetotalnumberofcigarettessoldandgivenawayintheyears2001through2005. 2  1      ׀ e In2004,themajordomesticcigarettemanufacturerssoldorgaveaway363.4billioncigarettes = domestically,downfrom367.6billionin2003;in2005,theysoldorgaveaway354.6billion.Sales  rosefrom360.5billionin2003to361.3billionin2004,andthendeclinedto351.6billionin2005,   whileXXXXcigarettesgivenawaydecreasedfrom7.1billionin2003to2.1billion#XXXX5#XXXXin2004,beforerisingto  ` 3billion#XXXX뤿#XXXXin2005#XXXX9#XXXX.#XXXX뤂#  8    BecausethecigarettesalesdatareportedtotheCommissionbythemajormanufacturersare u  basedonfactoryshipments,andthuscanreflectchangesininventoryholdingsbycigarette M  wholesalersandretailers,theCommissionsannualreportsalsoincludeinformationfromthe % cigaretteconsumptionseriesproducedbytheU.S.DepartmentofAgriculture(USDA),whichis  basedonanestimateofthenumberofcigarettesactuallyconsumed. 2  2      ׀USDAscigaretteconsumption p estimates,whichareincludedinTable1A,showa3.0percentdecreasefrom2003to2004(from400 H billioncigarettesto388billion),anda3.1percentdecreasefrom2004to2005(376billion   _cigarettes)._Ԁ  ]  #X" XXXX III.0  ADVERTISINGANDPROMOTIONALEXPENDITURESBYCATEGORY #XXXX뤿#e$$   Tables2through2Cshowtheamountsspentoncigaretteadvertisingandpromotionforthe = years1970,and1975through2005. 2  3      ׀Thesetableslisttheamountsspentonthedifferenttypesof  mediaadvertising(e.g.,newspapersandmagazines)andsalespromotionactivities(e.g.,distribution   ofcigarettesamples),andalsogivethepercentageofthetotalamountspentforthevarioustypesof  ` advertisingandpromotion.  8    Table2Cshowsthatoverall,$14.15billionwasspentoncigaretteadvertisingandpromotion u  in2004,adeclinefromtherecord$15.15reportedbythemajorcigarettemanufacturersin2003., 2  4      ׀ M  Spendingdeclinedanother$1.04billion,to$13.11billionfrom2004to2005. %   Newspaperadvertisingexpendituresdecreasedfrom$8.3millionin2003to$4.9millionin  2004andthento$1.6millionin2005,thesmallestamountreportedforthiscategorysincethe p Commissionbeganaskingaboutnewspaperspendingin1970.Thisadvertisingcategoryaccountsfor H justover1/100thofonepercentofallexpenditures.Althoughnewspaperspendingaccountedfor   23.1percentoftotalexpendituresin1981,ithasaccountedforlessthanonepercentofexpenditures ] since1992. 5   Themanufacturersreportedspending$95.7milliononmagazineadvertisingin2004!down   from$156.4millionin2003!and$44.8millionin2005.Magazineadvertisingrepresentedlessthan !  onepercentoftotalspendinginbothyears.Spendingonmagazineadvertisingpeakedin1984,when #X" thecigarettecompaniesreportedspending$425.9million(20.3percentoftotaladvertisingand e promotionalexpenditures). =   Spendingon outdooradvertisingdeclinedfrom$32.6millionin2003to$17.1millionin  2004,andthento$9.8millionin2005(lessthan1/10ofonepercentoftotalspending).Beginningin   2002,XXXX outdooradvertisinghasbeendefinedtomeanbillboards;signsandplacardsinarenas,  ` stadiums,andshoppingmalls(#XXXX'#whethertheyareopenairorenclosed);andanyotheradvertisements  8  placedoutdoors,regardlessoftheirsize,includingthoseoncigaretteretailerproperty.Inprioryears, u   outdooradvertisingwasnotpreciselydefined.Inparticular,itwasnotclearthatsignsinarenas, M  shopping,stadiums,shoppingmalls,oronretailerpropertywouldhavebeenreportedinthiscategory. %   Astheyhavesince2001,thecompaniesreportedthattheymadenoexpendituresontransit  advertising(i.e.,advertisingwithinoronprivateorpublicvehiclesoranytransportationfacility)in p 2004or2005.Transitadvertisingpeakedat$60.2millionin1991. 2  5       H   Spendingonpointofsalepromotionalmaterials(adspostedattheretaillocationbut   excludingoutdooradsonretailerproperty)declinedfrom$165.6millionin2003to$163.6millionin ] 2004,beforerisingto$182.2millionin2005.Pointofsaleadvertisingaccountedfor1.2percentand 5 1.4percentoftotaladvertisingandpromotionin2004and2005,respectively.Theseexpenditures   peakedin1993at$400.9million. !    Beginningin2002,the promotionalallowancecategorywasbrokenintofournew #X" categories:pricediscounts,promotionalallowancespaidtoretailers,promotionalallowancespaidto %0!$ wholesalers,andotherpromotionalallowances.For2004and2005,thelargest promotional m'#& allowancecategorywas XXXXpricediscountspaidtocigaretteretailersorwholesalersinordertoreduce E)$( ?* ?  ?  thepriceofcigarettestoconsumers(e.g.,offinvoicediscounts,buydowns,andvoluntaryprice e reductions),whichaccountedforexpendituresof$10.93billionin2004(upfrom$10.81billionin = 2003)and$9.78billionin2005.#XXXX/#XXXXԀ#XXXX1#XXXXԀInaddition,theindustryspent$542.2millionin2004(downfrom  $1.23billionin2003)and$435.8millionin2005#XXXXT1#XXXXԀonpromotionalallowancespaidtocigarette   retailersinordertofacilitatethesaleorplacementofcigarettes(e.g.,paymentsforstocking,shelving,  ` displaying,andmerchandisingbrands,volumerebates,andincentivepayments),and$387.8million  8  in2004and$410.4millionin#XXXX2#XXXX2005onpromotionalallowancespaidtocigarettewholesalers(e.g., u  paymentsforvolumerebates,incentivepayments,valueaddedservices,andpromotionalexecutions). M  Finally,$1.3millionwasspentin2004and$1.5millionin2005onpromotionalallowancespaidto % anyoneelse(otherthanretailers,wholesalers,andfulltimecompanyemployees)involvedinthe  cigarettedistributionandsalesprocess,inordertofacilitatethesaleorplacementofcigarettes.#XXXX뤼3# When p thesefourpromotionalallowancecategoriesarecombined,theytotal$11.86billionfor2004 H (accountingfor83.8percentofallspendingthatyear),and$10.62billionin2005(81percentoftotal   spending).In2003,thecompaniesreportedexpendituresof$12.72billiononthesecategories(84.0 ] percentoftotalspending). 5   Moneyspentgivingcigarettesamplestothepublic( samplingdistribution)decreasedfrom   $17.9millionin2003toXXXXԀ$11.6millionin2004,beforerisingto$17.2millionin2005.#XXXXx8# Sampling !  wasredefinedin2002toinclude,amongotherthings,XXXXwhencouponsaredistributedforfreecigarettes #X" andnopurchaseisrequired#XXXXV9#.Cigarettesamplingexpenditureshaveaccountedforlessthanone %0!$ percentoftotalspendingeveryyearsince1992. m'#&   In2002,thespecialtyitemdistributioncategorywasbrokenintotwonewcategories:branded E)$( andnonbranded.In2004,$8millionwasspentonbrandedspecialtyitemdistributionthroughthe +&* mail,atpromotionalevents,orbyanymeansotherthanatthepointofsalewiththepurchaseof ,(, cigarettes;thatfiguredeclinedto$5.3millionin2005. 2  6      ׀(Specialtyitemsdistributedalongwiththe e purchaseofcigaretteswereredesignatedasretailvalueaddedexpensesbeginningin1988.)In2004 = and2005,respectively,$216.6millionand$225.3millionwasspentdistributingnonbranded,non  cigaretteitemsinconnectionwiththemarketingorpromotionofcigarettes.T 2  7      ׀Thetotalof$224.6   millionspentonspecialtyitemdistributionin2004accountsfor1.6percentoftotaladvertisingand  ` promotionalexpenditures;the2005totalof$230.5millionrepresents1.8percentoftotalspending.  8  In2003,specialtyitemdistributionexpenditureswere$264.2million. u    In2004,expendituresforadultonlypublicentertainmentcategorydroppedto$140.1million, M  from$150.9millionin2003;theseexpendituresthenroseto$214.1millionin2005.Thiscategory % XXXXincludespublicentertainmentevents#XXXX@#(e.g.,sponsorshipofbarnightsorconcerts)XXXXԀthattakeplaceinan  adultonlyfacility#XXXXhA#XXXXԀandthatdisplaythenameorlogoofacompanyscigarettesorotherwisereferto p cigarettes.In2004,a#XXXXA#nother$115,000wasspentongeneralaudiencepublicentertainment!i.e., H XXXXevents#XXXXC#Ԁ(e.g.,sponsorshipofafishingtournament)XXXXthatdonottakeplaceinanadultonlyfacility#XXXX뤏C#XXXXԀand   thatdisplaythenameorlogoofacompanyscigarettesorotherwiserefertocigarettes!downfrom ] $32.8millionin2003.#XXXXD# 2  8      ׀Generalaudiencepublicentertainmentspendingwas$152,000in2005. 5   Thecompaniesalsoreportedspending$28.2millionin2004and$30.6millionin2005onthe   XXXXsponsorshipofsportsteamsorindividualathletes.Thisexpenditurecategoryaccountedfor0.2 e percentofalladvertisingandpromotionalexpendituresinbothyears.#XXXXF# =   Allreportingcompaniesindicatedthatnomoneyhadbeenspentonendorsementsand  testimonialsforcigarettesineither2004or2005.Noexpenditureshavebeenreportedinthis   categorysince1988.  `   Thecigarettecompaniesreportedspending$93.8millionfordirectmailadvertisingin2004  8  ($93.8millionhadbeenspentin2003),and$51.8millionin2005. 2  9       u    Theindustryreportedspending$751.8milliononcouponsin2004(anincreasefromthe M  $650.7millionreportedin2003).In2005,spendingoncouponsroseto$870.1million.T 2  10       %   Retailvalueaddedexpendituresarethecostsassociatedwithofferssuchas buyone,getone  freeand buythree,getafreeTshirt,wherethebonusitemisdistributedatretailwhenthe p cigarettesarepurchased. 2  11      ׀Thecompaniesspent$636.2millionin2004and$725millionin2005on H retailvalueaddedinvolvingfreecigarettes.Theyalsospent$14.3millionand$7.5millioninthose   yearsonretailvalueaddedinvolvingfreenoncigaretteitems,downfrom$20.5millionin2003. ] Totalretailvalueaddedexpenditureswere$650.6millionin2004and$732.5millionin2005. (#  5   In2004,thecompaniesreportedspending$1.4milliononadvertisingonacompanyInternet   website;thatfigureroseto$2.7millionin2005.They___continued_Ԁtoreportnoexpendituresonany !  otherInternetadvertising(e.g.,XXXXbanneradsonthirdpartysitesordirectmailadvertisingusingemail).#XXXX3O# #X"   Thecompaniesreportedspending$346,000ontelephoneadvertisingin2004,afigurethat e declinedto$59,000in2005.ThiscategoryincludesexpensesassociatedwithXXXXtelemarketingcallsor = theoperationofincomingtelephonelinesforconsumerstoparticipateinpromotionsorhearpre  recordedproductmessages(butexcludescostsassociatedwithcustomerservicerepresentativesfor   respondingtoconsumercomplaintsorquestions).  ` #XXXX뤚P#  In1988,theCommissionbeganrequiringthecigarettecompaniestoreportthetotalamountof  8  moneytheyspentadvertisingandpromotingsportsandsportingevents. 2  12      ׀Thisquestionisseparate u  from,and_duplicative_Ԁof,thereportingoftheindividualvariousadvertisingandpromotioncategories. M  Forexample,moneyspentonamagazineadvertisementpromotingacigarettebrandedsports % tournamentopentothoseofallagesisreportedunderthecategory generalaudiencepublic  entertainmentandisalsoreportedasanexpenditureon sportsandsportingevents.Similarly, p expendituresonsponsorshipofsportsteamsandindividualathletesarereportedunderthecategory H  sponsorshipandarealsoreportedas sportsandsportingevents.Themajordomesticcigarette   companiesspent$28.2millionin2004and$30.6millionin2005onsportsandsportingevents,down ] from$62.8millionin2003.Theseamountsarethesameasthosereportedforsponsorships(seep._6,_ 5 supra),whichmeansthatin2004and2005,unlikeinprioryears,thecompaniesdidnotreportany    sportsandsportingeventexpendituresotherthansponsorships. !    In2001,theCommissionbeganrequiringthemajorcigarettemanufacturerstoreport #X" expendituresXXXXonadvertisementsdirectedtoyouthortheirparentsthatareintendedtoreduceyouth %0!$ smoking.For#XXXXX#2004,thecompaniesreportedspending$62.7milliononsuchadvertising,adecrease e fromthe$72.9millionspentin2003. 2  13      ׀In2005,theyreportedspending$55.5million.Thesefigures = donotincludecontributionstothirdpartiesthatengageinsuchprograms.    Cigarettemanufacturersreportedthattheypaidnomoneyorotherformofcompensationin   connectionwiththeproductionorfilmingofanymotionpicturesortelevisionshowsineither2004or  ` 2005,andthattheypaidnomoneyorotherformofcompensationtoanyoneengagedinproduct  8  placementinmotionpicturesortelevisionshows.XXXXThecompaniesalsoreportedthatneithertheynor u  anyoneworkingforthemsolicitedtheappearanceofanycigaretteproductinanymotionpictureor M  televisionshow,orgrantedpermissionfortheappearanceofanycigaretteproductinanymotion % pictureortelevisionshow.#XXXX\#    Thedataoncigarette advertisingandpromotionalexpendituresreportedinTables2through p 2Cwerenotcollectedintheirpresentformuntil1975.Therefore,Table3reportscigarette H advertisingexpendituresfrom1963through1974.   XXXX IV.0  TARRATINGS,FILTERS,LENGTH,ANDFLAVOR5$$  󀀀 ! #XXXX뤲_#_  Tables4and4Agivethedomesticmarketshareofcigaretteswithtarratingsof15milligrams   (mg.)orlessfortheyears1967through2005.Thedatafortheyearssince1982arefurtherbroken !  downintosubcategoriesaccordingtotarratings,e.g.,3mg.orless,6mg.orless,etc.(categoriesare #X" presentedcumulatively).In2004,cigaretteswithtarratingsof15mg.orlessconstituted84.8percent %0!$ ofthedomesticcigarettemarket,whilecigaretteswithtarratingsof3mg.orless!thelowestrated m'#& portionofthemarket!madeup0.8percentofthemarket.In2005,thosefigureswere83.5percent E)$( and0.6percent,respectively. e   AsshowninTables5and5A,filteredcigaretteshavedominatedthemarketsincethe = Commissionbegancollectingthisinformationin1963.Filteredcigarettesheld99percentofthe  marketinboth2004and2005.     Table6providesthedomesticmarketshareofthevariouscigarettelengthcategories.The  ` Kingsize(7988mm.)categorycontinuestobethebiggestseller,with62percentofthemarketin  8  both2004and2005.ThiscategoryisfollowedbytheLong(94101mm.)group,whichheld35 u  percentofthemarketinbothyears.UltraLong(110121mm.)andRegular(6872mm.)cigarettes M  accountedfortwopercentandonepercent,respectively,ofthemarketinboth2004and2005. %   Table7givesthemarketshareofmentholandnonmentholcigarettes.In2004and2005,the  marketshareofmentholcigaretteswas27percent,whilenonmentholsheld73percentofthemarket. p   Tables8and8Arelatetowhether tarratingsaredisplayedoncigarettepackaging.Table H 8Ashows:(1)thepercentageoftheoverallcigarette_market_Ԁrepresentedbyvarietieswithdifferenttar   ratings,and(2)withineachtargroup,thepercentageofthosevarietiesthatdisclosestarratingson ] theirpacks. 2  14      ׀Table8Ashowsthatcigarettevarietiesthatprintedtarratingsontheirpacks 5 representedonly1.2percentoftheoverallmarketin2004and0.9percentin2005.&h 2  15      ׀Cigaretteswith   tarratingsof811mg.represented42.5percentofthemarketin2004and43.3percentin2005; !  however,only1.5percentofthesecigarettesdisclosedtheirratingsonthepackin2004,andonly1.2 #X" percentdidsoin2005.Incontrast,91.6percentofcigarettesrated3mg.tarorlessdisclosedtheir %0!$ ratingsonthepackin2004,and90.7percentdidsoin2005.  m'#& eXXXX8XXdXXd8* d dd Xdd Xdd X$$,00 ,00 ,'00 ,00 ,400 +  3) 03TABLE1 0 TOTALDOMESTICCIGARETTEUNITSALES  1XX(INBILLIONSOFINDIVIDUALCIGARETTES)#11cm##XX1eo# F<*" 0  0FqXYEAR 9/!" 9#XXhq6p#1XTOTALSALESREPORTEDBY  CIGARETTE r  MANUFACTURERS* 9/!  " 9UNITCHANGE r  FROMPRIORYEAR 9/!  " 9%CHANGE r FROMPRIORYEAR 9/! " 9USDACIGARETTE r CONSUMPTIONESTIMATES11 e[' " 00  @19630@e#XX1p#1X1963 }sB " @1963 @ $@516.5$@}516.5 [QC " $@516.5 $@ [Є 9/! " 9Є#11r#11 \R! " 33333_@523.933333_@\523.9#11t#11 }I " 33333_@523.9 00 33333_@ @19640@1964 }sB " @1964 @ @505.0@}505.0 ~tC " @505.0 @ '-11.5'~(11.5) }sC " '-11.5 ' -2.2}(2.2)#119u#11 }sB " -2.2  33333@511.233333@}511.2#11w#11 }I " 33333@511.2 00 33333@ @19650@1965 }sB " @1965 @ H@521.1H@}521.1 }sC " H@521.1 H@ 0@16.10@}16.1 {qB  " 0@16.1 0@  @3.2 @{3.2#11Rx#11 |rA !"  @3.2  @ @528.7@|528.7#11z#11 }I "" @528.7 00 @ @19660@1966 }sB  #" @1966 @ 33333@529.933333@}529.9 |rC  $" 33333@529.9 33333@ !@8.8!@|8.8 zpA  %" !@8.8 !@ 333333?1.7333333?z1.7#11c{#11 |rA  &" 333333?1.7 333333? @541.2@|541.2#11}#11 }I  '" @541.2 00 @ @19670@1967 }sB (" @1967 @ fffffn@525.8fffffn@}525.8 |rC )" fffffn@525.8 fffffn@ @5.9@|5.9 zpA *" @5.9 @ ?1.1?z1.1#11q~#11 |rA +" ?1.1 ? )@549.2)@|549.2#11#11 }I ," )@549.2 00 )@ @19680@1968 }sB  -" @1968 @ fffff@540.3fffff@}540.3 |rC  ." fffff@540.3 fffff@ @4.5@|4.5 yoA  /" @4.5 @  ?.8?y.8#11#11 {q@  0"  ?.8 ?  @545.7 @{545.7#11ȃ#11 }I  1"  @545.7 00  @ Ğ@19690Ğ@1969 }sB 2" Ğ@1969 Ğ@ 33333@527.933333@}527.9 ~tC 3" 33333@527.9 33333@ (-12.4(~(12.4) }sC 4" (-12.4 ( ffffff-2.3ffffff}(2.3)#11#11 }sB 5" ffffff-2.3 ffffff 33333@528.933333@}528.9#11߆#11 }I 6" 33333@528.9 00 33333@ Ȟ@19700Ȟ@1970 }sB 7" Ȟ@1970 Ȟ@ @534.2@}534.2 |rC 8" @534.2 @ 333333@6.3333333@|6.3 zpA 9" 333333@6.3 333333@ ?1.1?z1.1#11#11 |rA :" ?1.1 ? 33333À@536.433333À@|536.4#11#11 }I ;" 33333À@536.4 00 33333À@ ̞@19710̞@1971 }sB <" ̞@1971 ̞@ @547.2@}547.2 }sC =" @547.2 @ *@13.0*@}13.0 {qB >" *@13.0 *@ 333333@2.4333333@{2.4#11#11 |rA ?" 333333@2.4 333333@ X@555.1X@|555.1#11#11 }I @" X@555.1 00 X@ О@19720О@1972 }sBA" О@1972 О@ @561.7@}561.7 }sCB" @561.7 @ -@14.5-@}14.5 {qBC" -@14.5 -@ @2.7@{2.7 |rAD" @2.7 @ fffff@566.8fffff@|566.8#11#11 }IE" fffff@566.8 00 fffff@ Ԟ@19730Ԟ@1973 }sBF" Ԟ@1973 Ԟ@ E@584.7E@}584.7 }sCG" E@584.7 E@ 7@23.07@}23.0 {qBH" 7@23.0 7@ ffffff@4.1ffffff@{4.1 |rAI" ffffff@4.1 ffffff@ m@589.7m@|589.7#11#11 }IJ" m@589.7 00 m@ ؞@19740؞@1974 }sBK" ؞@1974 ؞@ @594.5@}594.5 |rCL" @594.5 @ #@9.8#@|9.8 zpAM" #@9.8 #@ 333333?1.7333333?z1.7 |rAN" 333333?1.7 333333? @599.0@|599.0#11`#11 }IO" @599.0 00 @ ܞ@19750ܞ@1975 }sBP" ܞ@1975 ܞ@ ق@603.2ق@}603.2 |rCQ" ق@603.2 ق@ ffffff!@8.7ffffff!@|8.7 zpAR" ffffff!@8.7 ffffff!@ ?1.5?z1.5 |rAS" ?1.5 ? @607.2@|607.2#11,#11 }IT" @607.2 00 @ @19760@1976 }sBU" @1976 @ 33333@609.933333@}609.9 |rCV" 33333@609.9 33333@ @6.7@|6.7 zpAW" @6.7 @ ?1.1?z1.1 |rAX" ?1.1 ? ,@613.5,@|613.5#11#11 }IY" ,@613.5 00 ,@ @19770@1977 }sBZ" @1977 @ $@612.6$@}612.6 |rC[" $@612.6 $@ @2.7@|2.7 yoA\" @2.7 @  ?.4?y.4 {q@]"  ?.4 ? H@617.0H@{617.0#11ě#11 }I^" H@617.0 00 H@ @19780@1978 }sB_" @1978 @ fffff:@615.3fffff:@}615.3 |rC`" fffff:@615.3 fffff:@ @2.7@|2.7 yoAa" @2.7 @  ?.4?y.4 {q@b"  ?.4 ? @@616.0@@{616.0#11#11 }Ic" @@616.0 00 @@ @19790@1979 }sBd" @1979 @ fffffn@621.8fffffn@}621.8 |rCe" fffffn@621.8 fffffn@ @6.5@|6.5 zpAf" @6.5 @ ?1.1?z1.1 |rAg" ?1.1 ? l@621.5l@|621.5#11V#11 }Ih" l@621.5 00 l@ @19800@1980 }sBi" @1980 @ @628.2@}628.2 |rCj" @628.2 @ @6.4@|6.4 zpAk" @6.4 @ ?1.0?z1.0 |rAl" ?1.0 ? @631.5@|631.5#11"#11 }Im" @631.5 00 @ @19810@1981 }sBn" @1981 @ @636.5@}636.5 |rCo" @636.5 @  @8.3 @|8.3 zpAp"  @8.3  @ ?1.3?z1.3 |rAq" ?1.3 ? @640.0@|640.0#11#11 }Ir" @640.0 00 @ @19820@1982 }sBs" @1982 @ ă@632.5ă@}632.5 }sCt" ă@632.5 ă@ -4.0}(4.0) {qBu" -4.0  333333-.6333333{(.6) |rAv" 333333-.6 333333 Ѓ@634.0Ѓ@|634.0#11#11 }Iw" Ѓ@634.0 00 Ѓ@ @19830@1983 }sBx" @1983 @ ܂@603.6܂@}603.6 ~tCy" ܂@603.6 ܂@ fffff<-28.9fffff<~(28.9) }sCz" fffff<-28.9 fffff< ffffff-4.6ffffff}(4.6) }sB{" ffffff-4.6 ffffff @600.0@}600.0#11#11 }I|" @600.0 00 @ @19840@1984 }sB}" @1984 @ 33333@608.433333@}608.4 |rC~" 33333@608.4 33333@ 333333@4.8333333@|4.8 yoA" 333333@4.8 333333@  ?.8?y.8 {q@"  ?.8 ? 33333Â@600.433333Â@{600.4#11b#11 }I" 33333Â@600.4 00 33333Â@ @19850@1985 }sB" @1985 @ fffff@599.3fffff@}599.3 }sC" fffff@599.3 fffff@ 333333"-9.1333333"}(9.1) |rB" 333333"-9.1 333333" -1.5|(1.5) }sB" -1.5  @594.0@}594.0#11+#11 }I" @594.0 00 @ @19860@1986 }sB" @1986 @ 33333S@586.433333S@}586.4 ~tC" 33333S@586.4 33333S@ )-12.9)~(12.9) }sC" )-12.9 ) -2.2}(2.2) }sB" -2.2  fffff>@583.8fffff>@}583.8#11#11 }I" fffff>@583.8 00 fffff>@  @19870 @1987 }sB "  @1987  @ 33333@575.433333@}575.4 ~tC " 33333@575.4 33333@ &-11.0&~(11.0) }sC " &-11.0 & ffffff-1.9ffffff}(1.9) }sB " ffffff-1.9 ffffff @575.0@}575.0#11ַ#11 }I " @575.0 00 @ @19880@1988 }sB!" @1988 @ @560.7@}560.7 ~tC!" @560.7 @ ffffff--14.7ffffff-~(14.7) }sC!" ffffff--14.7 ffffff- -2.6}(2.6) }sB!" -2.6  @562.5@}562.5#11#11 }I!" @562.5 00 @ @19890@1989 }sB"" @1989 @ l@525.6l@}525.6 ~tC"" l@525.6 l@ ̌A-35.1̌A~(35.1) }sC"" ̌A-35.1 ̌A 333333-6.3333333}(6.3) }sB"" 333333-6.3 333333 @540.0@}540.0#11#11 }I"" @540.0 00 @ @19900@1990 }sB# " @1990 @ ]@523.7]@}523.7 }sC# " ]@523.7 ]@ ffffff-1.9ffffff}(1.9) {qB# " ffffff-1.9 ffffff ٿ-.4ٿ{(.4) |rA# " ٿ-.4 ٿ h@525.0h@|525.0#11[#11 }I# " h@525.0 00 h@ @19910@1991 }sB$!" @1991 @ fffff@510.9fffff@}510.9 ~tC$!" fffff@510.9 fffff@ )-12.8)~(12.8) }sC$!" )-12.8 ) 333333-2.4333333}(2.4) }sB$!" 333333-2.4 333333 @510.0@}510.0#11,#11 }I$!" @510.0 00 @  @19920 @1992 }sB%""  @1992  @ fffff@506.4fffff@}506.4 }sC%"" fffff@506.4 fffff@ -4.5}(4.5) {qB%"" -4.5  -.9{(.9) |rA%"" -.9  @@500.0@@|500.0#11#11 }I%"" @@500.0 00 @@ $@19930$@1993 }sB&#" $@1993 $@ fffff|@461.4fffff|@}461.4 ~tC&#" fffff|@461.4 fffff|@ F-45.0F~(45.0) }sC&#" F-45.0 F !-8.9!}(8.9) }sB&#" !-8.9 ! P~@485.0P~@}485.0#11#11 }I&#" P~@485.0 00 P~@ (@19940(@1994 }sB'$" (@1994 (@ 33333~@490.233333~@}490.2 }sC'$" 33333~@490.2 33333~@ <@28.8<@}28.8 {qB'$" <@28.8 <@ @6.2@{6.2 |rA'$" @6.2 @ `~@486.0`~@|486.0#11#11 }I'$" `~@486.0 00 `~@ ,@19950,@1995 }sB(%" ,@1995 ,@ $~@482.3$~@}482.3 }sC(%" $~@482.3 $~@ -7.9}(7.9) |rB(%" -7.9  -1.6|(1.6) }sB(%" -1.6  p~@487.0p~@}487.0#11z#11 }I(%" p~@487.0 00 p~@ 0@199600@ 1996 }sB)&" 0@1996 0@  A~@484.1A~@ }484.1 |rC)&" A~@484.1 A~@  ?1.8? |1.8 zpA)&" ?1.8 ?  ?0.4?z0.4 |rA)&" ?0.4 ? p~@487.0p~@|487.0#11N#11 }I)&" p~@487.0 00 p~@ 4@199704@ 1997 }sB*'" 4@1997 4@  }@478.6}@ }478.6 }sC*'" }@478.6 }@  -5.5 }(5.5) |rB*'" -5.5   -1.1|(1.1) }sB*'" -1.1  ~@480.0~@}480.0#11#11 }I*'" ~@480.0 00 ~@ 8@199808@ 1998 }sB~+(" 8@1998 8@  |@458.6|@ }458.6 ~tC~+(" |@458.6 |@  4-20.14 ~(20.1) }sC~+(" 4-20.1 4  -4.2}(4.2) }sB~+(" -4.2  }@465.0}@}465.0#11#11 }I~+(" }@465.0 00 }@ <@19990<@ 1999 }sBz,)" <@1999 <@  ̴y@411.3̴y@ }411.3 ~tCz,)" ̴y@411.3 ̴y@  G-47.2G ~(47.2) ~tCz,)" G-47.2 G  $-10.3$~(10.3) ~tCz,)" $-10.3 $ 0{@435.00{@~435.0#11#11 }Iz,)" 0{@435.0 00 0{@ @@20000@@ 2000 }sBv-*" @@2000 @@  fffffy@413.9fffffy@ }413.9 |rCv-*" fffffy@413.9 fffffy@  @2.6@ |2.6 yoAv-*" @2.6 @   333333?.6333333?y.6 {q@v-*"  333333?.6 333333? z@430.0z@{430.0YOMv-*" z@430.0 00 ' z@ Y#XX14s#qXX*0  #qq#CigarettessoldbymanufacturerstowholesalersandretailerswithintheU.S.andtoarmedforcespersonnelstationedoutside ., theU.S.#XXq#qXXqq/,$$ #qq##XXq#qXXTRX3'Avery 5261 AddressX3'3'Letter261 AddressX%" ~@480.3'Letter5' XXX'g3L3T*V^d (d00 00 '00 '00 400 4 $$,X00 ,X00 ,900 ,00 ,00 ,00 ,e00 +  3) 03#XXqq#TABLE1A 0 TOTALDOMESTICCIGARETTEUNITSSOLDANDGIVENAWAY  1XX(INBILLIONSOFINDIVIDUALCIGARETTES)#XX1#   F<*" 0  0F1XYEAR 9/!  " 9UNITS 2 D SOLD* 9/! " 9UNITS   GIVEN 2 D AWAY** 9/! " 9TOTALNUMBER   SOLDANDGIVEN   AWAYASREPORTED 2 D BYMANUFACTURERS 9/! " 9UNIT  CHANGEINSOLD ^p ANDGIVEN    AWAY  ! FROMPRIOR 2 D" YEAR 9/! #" 9PERCENT $ CHANGEINSOLD ^p% ANDGIVEN  & AWAY  ' FROMPRIOR 2 D( YEAR 9/! )" 9USDA  , CIGARETTE  - CONSUMPTION 2 D. ESTIMATES e[' /" 00  D@20010D@ e2001 }sB 0" D@2001 D@  x@398.3x@ }398.3 |rC 1" x@398.3 x@  333333@3.9333333@ |3.9 |rA 2" 333333@3.9 333333@  x@398.3x@ |402.2 [QC 3" x@398.3 x@   [*** 9/! 4"  9*** \R! 5" z@425.0z@\425.0 }I 6" z@425.0 00 z@ H@20020H@ 2002 }sB 7" H@2002 H@  fffffw@376.4fffffw@ }376.4 }sC 8" fffffw@376.4 fffffw@  333333&@11.1333333&@ }11.1 }sB 9" 333333&@11.1 333333&@  fffff6x@387.4fffff6x@ }387.4 ~tC :" fffff6x@387.4 fffff6x@  --14.8- ~(14.8) }sC ;" --14.8 -   -3.7 }(3.7) }sB <"  -3.7   y@415.0y@}_415.0_ }I =" y@415.0 00 y@ L@20030L@ 2003 }sB >" L@2003 L@  v@360.5v@ }360.5 |rC ?" v@360.5 v@  ffffff@7.1ffffff@ |7.1 |rA @" ffffff@7.1 ffffff@  v@367.6v@ |367.6 ~tC A" v@367.6 v@  3-19.83 ~(19.8) }sC B" 3-19.8 3  ffffff-5.1ffffff}(5.1) }sB C" ffffff-5.1 ffffff y@400.0y@}_400.0_ }I D" y@400.0 00 y@ P@20040P@ 2004 }sB E" P@2004 P@  ̔v@361.3̔v@ }361.3 |rC F" ̔v@361.3 ̔v@  @2.1@ |2.1 |rA G" @2.1 @  fffffv@363.4fffffv@ |363.4 }sC H" fffffv@363.4 fffffv@  -4.2 }(4.2) |rB I" -4.2   -1.1|(1.1) }sB J" -1.1  @x@388.0@x@}388.0 }I K" @x@388.0 00 @x@ T@20050T@ 2005 }sB L" T@2005 T@  u@351.6u@ }351.6 |rC M" u@351.6 u@  @3.0@ |3.0 |rA N" @3.0 @  )v@354.6)v@ |354.6 }sC O" )v@354.6 )v@  !-8.8! }(8.8) |rB P" !-8.8 !  333333-2.4333333|(2.4) }sB Q" 333333-2.4 333333 w@376.0w@}_376.0_YOM R" w@376.0 00  w@ Y#XX1#qXX   `     h #XXq#1XX*0  CigarettessoldbymanufacturerstowholesalersandretailerswithintheU.S.andtoarmedforcespersonnel 2*D'w stationedoutsidetheU.S.*(x$$ **  CigarettesgivenawaywithintheU.S.andtoarmedforcespersonnelstationedoutsidetheU.S.11 +(y ***0  Priorto2001,theCommissiondidnotaskaboutcigarettesgivenaway,althoughsomecigarettesgivenawaymay ~,)z havebeenreportedassold.#XX1##XXXX #_B-T*{$$ TRO'3Avery 5261 Address LandscapeX3'Avery 5261 Address'3Letter Landscapes LandscapeX3'Letter261 AddressX%" ~@480.T9qXXqq  *RSd dX00 XX00 X900 900 00 00 e00 eV^W0W0,,,,,,,9,,9,9,9,,+  ,"  ,#XXq#1XX#11#(1  TABLE2    DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURESFORYEARS1970,19751985(DOLLARSINTHOUSANDS)* ND1,> ))    N 0&FX   0  %   %  '%3 ' '%3 ' '% 3 ' '% 3 ' '% 3 ' '% 3 ' '% 3 ' '%3 ' '%3 ' '%3 ' ?5%3  ?#(XPoX(#(X(XPo<Ӏ @6  Ȟ@1970Ȟ@@1970 H>33 Ȟ@1970 Ȟ@ H1975 '3 '1976 '3 '1977 '3 '1978 '3 '1979 '3 '1980 '3 '1981 '3 '1982 '3 '1983 '3 '1984 '3 '1985 6,3  6        '!3 ' '"3 ' '#3 ' '$3 ' '%3 ' '&3 ' ''3 ' '(3 ' ')3 ' '*3 ' ?5+3  ?Newspapers  M_, $14,026  M_- $104,460 'M_.3 '$155,808 'M_/3 '$190,677 'M_03 '$186,947 'M_13 '$240,978 'M_23 '$304,380 'M_33 '$358,096 'M_43 '$282,897 'M_53 '$200,563 'M_63 '$193,519 'M_73 '$203,527 ?5M_83  ?  9 3.9%  : 21.3% ';3 '24.4% '<3 '24.5% '=3 '21.4% '>3 '22.2% '?3 '24.5% '@3 '23.1% 'A3 '15.8% 'B3 '10.6% 'C3 '9.2% 'D3 '8.2% 6,E3  6   F    G  ' H3 ' ' I3 ' ' J3 ' ' K3 ' ' L3 ' ' M3 ' ' N3 ' ' O3 ' ' P3 ' ' Q3 ' ?5 R3  ?Magazines  - ?S $50,018  - ?T $131,199 '- ?U3 '$148,032 '- ?V3 '$173,296 '- ?W3 '$184,236 '- ?X3 '$257,715 '- ?Y3 '$266,208 '- ?Z3 '$291,227 '- ?[3 '$349,229 '- ?\3 '$388,365 '- ?]3 '$425,912 '- ?^3 '$395,129 ?5- ?_3  ?   `  13.9%   a 26.6% ' b3 '23.2% ' c3 '22.2% ' d3 '21.1% ' e3 '23.8% ' f3 '21.4% ' g3 '18.8% ' h3 '19.5% ' i3 '20.4% ' j3 '20.3% ' k3 '16.0% 6, l3  6  m m   m n  'm o3 ' 'm p3 ' 'm q3 ' 'm r3 ' 'm s3 ' 'm t3 ' 'm u3 ' 'm v3 ' 'm w3 ' 'm x3 ' ?5m y3  ?Outdoor    z $7,338    { $84,329 '  |3 '$102,689 '  }3 '$120,338 '  ~3 '$149,010 '  3 '$162,966 '  3 '$193,333 '  3 '$228,081 '  3 '$266,925 '  3 '$295,226 '  3 '$284,927 '  3 '$300,233 ?5  3  ?    2.0%    17.2% ' 3 '16.1% ' 3 '15.4% ' 3 '17.0% ' 3 '15.0% ' 3 '15.6% ' 3 '14.7% ' 3 '14.9% ' 3 '15.5% ' 3 '13.6% ' 3 '12.1% 6, 3  6  M _    M _   'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' 'M _ 3 ' ?5M _ 3  ?Transit    $5,354    $10,852 ' 3 '$19,341 ' 3 '$21,530 ' 3 '$22,899 ' 3 '$21,151 ' 3 '$26,160 ' 3 '$21,931 ' 3 '$24,135 ' 3 '$26,652 ' 3 '$25,817 ' 3 '$33,136 ?5 3  ?    1.5%    2.2% ' 3 '3.0% ' 3 '2.8% ' 3 '2.6% ' 3 '2.1% ' 3 '2.0% ' 3 '1.4% ' 3 '1.3% ' 3 '1.4% ' 3 '1.2% ' 3 '1.3% 6, 3  6  -?    -?   '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' '-? 3 ' ?5-? 3  ?PointofSale    $11,663    $35,317 ' 3 '$44,176 ' 3 '$46,220 ' 3 '$57,384 ' 3 '$66,096 ' 3 '$79,799 ' 3 '$98,968 ' 3 '$116,954 ' 3 '$170,059 ' 3 '$167,279 ' 3 '$142,921 ?5 3  ?  m  3.2%  m  7.2% 'm 3 '6.9% 'm 3 '5.9% 'm 3 '6.6% 'm 3 '6.1% 'm 3 '6.4% 'm 3 '6.4% 'm 3 '6.5% 'm 3 '8.9% 'm 3 '8.0% 'm 3 '5.8% 6,m 3  6         ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3  ?PromotionalAllowances   $33,789   $72,018 '3 '$82,523 '3 '$108,227 '3 '$125,148 '3 '$137,111 '3 '$179,094 '3 '$229,077 '3 '$272,269 '3 '$366,153 '3 '$363,247 '3 '$548,877 ?53  ?  M_ 9.4%  M_ 14.7% 'M_3 '12.9% 'M_3 '13.9% 'M_3 '14.3% 'M_3 '12.7% 'M_3 '14.4% 'M_3 '14.8% 'M_3 '15.2% 'M_3 '19.3% 'M_3 '17.3% 'M_3 '22.2% 6,M_3  6         ' 3 ' ' 3 ' ' 3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?SamplingDistribution   $11,775   $24,196 '3 '$40,390 '3 '$47,683 '3 '$47,376 '3 '$64,286 '3 '$50,459 '3 '$81,522 '3 '$141,178 '3 '$125,968 ' 3 '$148,031 '!3 '$140,565 6,"3  6  -?# 3.3%  -?$ 4.9% '-?%3 '6.3% '-?&3 '6.1% '-?'3 '5.4% '-?(3 '5.9% '-?)3 '4.1% '-?*3 '5.3% '-?+3 '7.9% '-?,3 '6.6% '-?-3 '7.1% '-?.3 '5.7% 6,-?/3  6  0   1  '23 ' '33 ' '43 ' '53 ' '63 ' '73 ' '83 ' '93 ' ':3 ' ';3 ' ?5<3  ?SpecialtyItemDistribution  m= $5,652  m> $10,088 'm?3 '$20,030 'm@3 '$35,797 'mA3 '$48,281 'mB3 '$62,029 'mC3 '$69,248 'mD3 '$115,107 'mE3 '$95,246 'mF3 '$127,186 'mG3 '$140,431 'mH3 '$211,429 6,mI3  6   J 2.6%   K 2.1% ' L3 '3.1% ' M3 '4.6% ' N3 '5.5% ' O3 '5.7% ' P3 '5.6% ' Q3 '7.5% ' R3 '5.3% ' S3 '6.6% ' T3 '6.7% ' U3 '8.5% 6, V3  6  W   X  'Y3 ' 'Z3 ' '[3 ' '\3 ' ']3 ' '^3 ' '_3 ' '`3 ' 'a3 ' 'b3 ' ?5c3  ?PublicEntertainment  M_d $544  M_e $8,484 'M_f3 '$7,946 'M_g3 '$9,538 'M_h3 '$11,590 'M_i3 '$10,783 'M_j3 '$16,914 'M_k3 '$37,423 'M_l3 '$63,168 'M_m3 '$76,648 'M_n3 '$59,988 'M_o3 '$57,581 ?5M_p3  ?  q 0.2%  r 1.7% 's3 '1.3% 't3 '1.2% 'u3 '1.3% 'v3 '1.0% 'w3 '1.4% 'x3 '2.4% 'y3 '3.5% 'z3 '4.0% '{3 '2.9% '|3 '2.3% 6,}3  6  ~     '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?Other**  Zl $220,841  Zl $10,311 'Zl3 '$18,182 'Zl3 '$26,157 'Zl3 '$42,100 'Zl3 '$60,310 'Zl3 '$56,694 'Zl3 '$86,226 'Zl3 '$181,813 'Zl3 '$123,951 'Zl3 '$286,035 'Zl3 '$443,043 ?5Zl3  ?    61.1%    2.0% ' 3 '2.8% ' 3 '3.4% ' 3 '4.8% ' 3 '5.6% ' 3 '4.6% ' 3 '5.6% ' 3 '10.1% ' 3 '6.5% ' 3 '13.7% ' 3 '17.9% 6, 3  6       '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53  ?Total  :L $361,000  :L $491,254 ':L3 '$639,117 ':L3 '$779,463 ':L3 '$874,971 ':L3 '$1,083,425 ':L3 '$1,242,289 ':L3 '$1,547,658 ':L3 '$1,793,814 ':L3 '$1,900,771 ':L3 '$2,095,231 ':L3 '$2,476,441 6,:L3  6 >4  ?100.0?>100% mc1 ?100.0 ? ?100?m100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100%SIG3 ?100  $ ? S#c(##XXcN#1XX#XX1U#qXX*0  Becauseofrounding,sumsofpercentagesmaynotequal100percent.b tW0W0 **0  IncludesTVandRadioadvertisingexpendituresof$207,324,000and$12,492,000,respectively,for1970.BroadcastadvertisingwasbannedafterJanuary1,1971. !& Expendituresfordirectmail,endorsements,testimonials,andaudiovisualareincludedinthe AllOtherscategorytoavoiddisclosureofindividualcompanydata.#XXq V#1XX !W0W0 #XX1+X#1XX%eS*P d %d99999999RSW0W0P,4,,,,,,,,9,9,+  5+  5(1#(XPoX(X#(X(XPo@@3#(XPoX([#(X(XPoTABLE2A  DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURESFORYEARS19861995(DOLLARSINTHOUSANDS)*#(XPoX()\##XXX(XPo[#(XPoXXX(X(XPo 9/ "    x9  z   z  'z3 ' 'z3 ' 'z3 ' 'z3 ' 'z 3 ' 'z 3 ' 'z 3 ' 'z 3 ' ?5z 3 x ?#(XPoX(1]#(X(XPoԀ @6  @1986@@#(XPoX(V_#(X(XPo1986 aW* @1986 @  @1987 @a1987 H>33  @1987  @ H1988 '3 '1989 '3 '1990 '3 '1991 '3 '1992 '3 '1993 '3 '1994 '3 '1995 6,3  x6#(XPoX(_#(X(XPo   #(XPoX(3b#(X(XPo    '3 ' '3 ' '3 ' '3 ' '3 ' ' 3 ' '!3 ' '"3 ' ?5#3 x ?#(XPoX(b#(X(XPoNewspapers  0$ #(XPoX(ad#(X(XPo$119,629  0% $95,810 '0&3 '$105,783 '0'3 '$76,993 '0(3 '$71,174 '0)3 '$48,212 '0*3 '$35,467 '0+3 '$36,220 '0,3 '$24,143 '0-3 '$19,122 ?50.3  ?#(XPoX(d#(X(XPo  / #(XPoX(f#(X(XPo5.0%  0 3.7% '13 '3.2% '23 '2.1% '33 '1.8% '43 '1.0% '53 '0.7% '63 '0.6% '73 '0.5% '83 '0.4% 6,93  x6#(XPoX(Jg#(X(XPo  ^p: #(XPoX(@i#(X(XPo  ^p;  '^p<3 ' '^p=3 ' '^p>3 ' '^p?3 ' '^p@3 ' '^pA3 ' '^pB3 ' '^pC3 ' ?5^pD3 x ?#(XPoX(i#(X(XPoMagazines  E #(XPoX(nk#(X(XPo$340,160  F $317,748 'G3 '$355,055 'H3 '$380,393 'I3 '$328,143 'J3 '$278,110 'K3 '$237,061 'L3 '$235,253 'M3 '$251,644 'N3 '$248,848 6,O3  6#(XPoX(k#(X(XPo  vP #(XPoX(m#(X(XPo 14.3%  vQ 12.3% 'vR3 '10.8% 'vS3 '10.5% 'vT3 '8.2% 'vU3 '6.0% 'vV3 '4.5% 'vW3 '3.9% 'vX3 '5.2% 'vY3 '5.1% 6,vZ3  x6#(XPoX(Xn#(X(XPo   ([ #(XPoX(Up#(X(XPo   (\  ' (]3 ' ' (^3 ' ' (_3 ' ' (`3 ' ' (a3 ' ' (b3 ' ' (c3 ' ' (d3 ' ?5 (e3 x ?#(XPoX(p#(X(XPoOutdoor   f #(XPoX(r#(X(XPo$301,822   g $269,778 ' h3 '$319,293 ' i3 '$358,583 ' j3 '$375,627 ' k3 '$386,165 ' l3 '$295,657 ' m3 '$231,481 ' n3 '$240,024 ' o3 '$273,664 6, p3  6#(XPoX(r#(X(XPo  B Tq #(XPoX(u#(X(XPo12.7%  B Tr 10.5% 'B Ts3 '9.7% 'B Tt3 '9.9% 'B Tu3 '9.4% 'B Tv3 '8.3% 'B Tw3 '5.7% 'B Tx3 '3.8% 'B Ty3 '5.0% 'B Tz3 '5.6% 6,B T{3  x6#(XPoX(hu#(X(XPo   | #(XPoX(`w#(X(XPo   }  ' ~3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XPoX(w#(X(XPoTransit  Z l #(XPoX(y#(X(XPo$34,725  Z l $35,822 'Z l3 '$44,379 'Z l3 '$52,294 'Z l3 '$60,249 'Z l3 '$60,163 'Z l3 '$53,293 'Z l3 '$39,117 'Z l3 '$29,323 'Z l3 '$22,543 ?5Z l3  ?#(XPoX(y#(X(XPo    #(XPoX(|#(X(XPo1.5%    1.4% ' 3 '1.4% ' 3 '1.4% ' 3 '1.5% ' 3 '1.3% ' 3 '1.0% ' 3 '0.6% ' 3 '0.6% ' 3 '0.5% 6, 3  x6#(XPoX(r|#(X(XPo    #(XPoX(h~#(X(XPo     ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?#(XPoX(~#(X(XPoPointofSale   $  #(XPoX(▀#(X(XPo$135,541   $  $153,494 ' $ 3 '$222,289 ' $ 3 '$241,809 ' $ 3 '$303,855 ' $ 3 '$344,580 ' $ 3 '$366,036 ' $ 3 '$400,943 ' $ 3 '$342,650 ' $ 3 '$259,035 ?5 $ 3  ?#(XPoX(#(X(XPo    #(XPoX(*#(X(XPo5.7%    5.9% ' 3 '6.8% ' 3 '6.7% ' 3 '7.6% ' 3 '7.4% ' 3 '7.0% ' 3 '6.6% ' 3 '7.1% ' 3 '5.3% 6, 3  x6#(XPoX(⊃#(X(XPo  Rd  #(XPoX( #(X(XPo  Rd   'Rd 3 ' 'Rd 3 ' 'Rd 3 ' 'Rd 3 ' 'Rd 3 ' 'Rd 3 ' 'Rd 3 ' 'Rd 3 ' ?5Rd 3 x ?#(XPoX(ׅ#(X(XPoPromotionalAllowances    #(XPoX(⮇#(X(XPo$630,036    $702,430 ' 3 '$879,703 ' 3 '$999,843 ' 3 '$1,021,427 ' 3 '$1,156,280 ' 3 '$1,514,026 ' 3 '$1,557,635 ' 3 '$1,678,917 ' 3 '$1,865,657 ?5 3  ?#(XPoX($#(X(XPo  j|  #(XPoX(W#(X(XPo26.4%  j|  27.2% 'j| 3 '26.9% 'j| 3 '27.6% 'j| 3 '25.6% 'j| 3 '24.9% 'j| 3 '28.9% 'j| 3 '25.8% 'j| 3 '34.7% 'j| 3 '38.1% 6,j| 3  x6#(XPoX(ⷊ#(X(XPo     #(XPoX(ⷌ#(X(XPo      '  3 ' '  3 ' '  3 ' '  3 ' '  3 ' '  3 ' '  3 ' '  3 ' ?5  3 x ?#(XPoX(#(X(XPoSamplingDistribution    #(XPoX(#(X(XPo$98,866    $55,020 ' 3 '$74,511 ' 3 '$57,771 ' 3 '$100,893 ' 3 '$56,970 ' 3 '$49,315 ' 3 '$40,202 ' 3 '$6,974 ' 3 '$13,836 ?5 3  ?#(XPoX(Z#(X(XPo  "4 #(XPoX(w#(X(XPo4.1%  "4 2.1% '"43 '2.3% '"43 '1.6% '"43 '2.5% '"43 '1.2% '"43 '0.9% '"43 '0.7% '"43 '0.1% '"43 '0.3% 6,"43  x6#(XPoX(ב#(X(XPo   #(XPoX(͓#(X(XPo    '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ' 3 ' ?5 3 x ?#(XPoX($#(X(XPoSpecialtyItemDistribution  :L  #(XPoX(#(X(XPo$210,128  :L  $391,351 ':L 3 '$190,003 ':L3 '$262,432 ':L3 '$307,037 ':L3 '$184,348 ':L3 '$339,997 ':L3 '$755,780 ':L3 '$850,810 ':L3 '$665,173 ?5:L3  ?#(XPoX(v#(X(XPo   #(XPoX(❘#(X(XPo8.8%   15.2% '3 '5.8% '3 '7.3% '3 '7.7% '3 '4.0% '3 '6.5% '3 '12.5% '3 '17.6% '3 '13.6% 6, 3  x6#(XPoX(#(X(XPo  z! #(XPoX(#(X(XPo  z"  'z#3 ' 'z$3 ' 'z%3 ' 'z&3 ' 'z'3 ' 'z(3 ' 'z)3 ' 'z*3 ' ?5z+3 x ?#(XPoX(N#(X(XPoPublicEntertainment  , #(XPoX(%#(X(XPo$71,439  - $71,389 '.3 '$88,072 '/3 '$92,120 '03 '$125,094 '13 '$118,622 '23 '$89,739 '33 '$84,276 '43 '$81,292 '53 '$110,669 6,63  6#(XPoX(♝#(X(XPo  7 #(XPoX(Ⱏ#(X(XPo3.0%  8 2.8% '93 '2.7% ':3 '2.5% ';3 '3.1% '<3 '2.6% '=3 '1.7% '>3 '1.4% '?3 '1.7% '@3 '2.3% 6,A3  x6#(XPoX(#(X(XPo  2DB #(XPoX(#(X(XPo  2DC  '2DD3 ' '2DE3 ' '2DF3 ' '2DG3 ' '2DH3 ' '2DI3 ' '2DJ3 ' '2DK3 ' ?52DL3 x ?#(XPoX(]#(X(XPoDirectMail  M #(XPoX(4#(X(XPo$187,057  N $187,931 'O3 '$42,545 'P3 '$45,498 'Q3 '$51,875 'R3 '$65,002 'S3 '$34,345 'T3 '$31,463 'U3 '$31,187 'V3 '$34,618 ?5W3  ?#(XPoX(⟤#(X(XPo  J\X #(XPoX(⾦#(X(XPo7.9%  J\Y 7.3% 'J\Z3 '1.3% 'J\[3 '1.3% 'J\\3 '1.3% 'J\]3 '1.4% 'J\^3 '0.7% 'J\_3 '0.5% 'J\`3 '0.7% 'J\a3 '0.7% 6,J\b3  6#(XPoX(#(X(XPo  c #(XPoX(#(X(XPo  d  'e3 ' 'f3 ' 'g3 ' 'h3 ' 'i3 ' 'j3 ' 'k3 ' 'l3 ' ?5m3 ?#(XPoX(k#(X(XPoEndorsements&Testimonials  n #(XPoX(B#(X(XPo$384  o $376 'p3 '$781 'q3 '$0 'r3 '$0#(XPoX(⽫#(X(XPo#c(]#(c 's3 '$0#c(#(c#(XPoX(⢬#(X(XPo 't3 '$0#(XPoX(⑭#(X(XPo#c(O#(c 'u3 '$0#c(>#(c#(XPoX(#(X(XPo 'v3 '$0#(XPoX(#(X(XPo#c(⩮#(c 'w3 '$0#c(☯#(c#(XPoX(V#(X(XPo ?5x3  ?#(XPoX(E#(X(XPo  <Ny #(XPoX(ư#(X(XPo0.0%  <Nz 0.0% '<N{3 '0.0% '<N|3 '0.0%#(XPoX(&#(X(XPo#c(#(c '<N}3 '0.0%#(XPoX(#(X(XPo#c(&#(c '<N~3 '0.0%#(XPoX(⓲#(X(XPo#c(ղ#(c '<N3 '0.0%#(XPoX(B#(X(XPo#c(ℳ#(c '<N3 '0.0%#(XPoX(#(X(XPo#c(3#(c '<N3 '0.0%#(XPoX(⠴#(X(XPo#c(#(c '<N3 '0.0%#(XPoX(O#(X(XPo#c(⑵#(c 6,<N3  x6#(XPoX(#(X(XPo   #(XPoX(⸶#(X(XPo    '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53 x ?#(XPoX(#(X(XPoCoupons&RetailValueAdded  Tf #(XPoX(#(X(XPo*#(XPoX(b#(X(XPo* 'Tf3 '#(XPoX(⥹#(X(XPo** 'Tf3 '$874,127 'Tf3 '$959,965 'Tf3 '$1,183,798 'Tf3 '$1,882,905 'Tf3 '$2,175,373 'Tf3 '$2,559,387 'Tf3 '$1,248,896 'Tf3 '$1,348,378 ?5Tf3  ?#(XPoX(#(X(XPo   #(XPoX(#(X(XPo    '3 '26.7% '3 '26.5% '3 '29.6% '3 '40.4% '3 '41.6% '3 '42.4% '3 '25.8% '3 '27.5% 6,3  x6#(XPoX(x#(X(XPo   #(XPoX(n#(X(XPo    '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53 x ?#(XPoX(ž#(X(XPoOther***    #(XPoX(#(X(XPo$252,570    $299,355 ' 3 '$78,366 ' 3 '$89,290 ' 3 '$62,917 ' 3 '$68,758 ' 3 '$41,608 ' 3 '$63,680 ' 3 '$47,672 ' 3 '$33,680 ?5 3  ?#(XPoX(#(X(XPo   #(XPoX(##(X(XPo10.0%   11.6% '3 '2.4% '3 '2.5% '3 '1.6% '3 '1.5% '3 '0.8% '3 '1.2% '3 '1.0% '3 '0.7% 6,3  x6#(XPoX(#(X(XPo   #(XPoX({#(X(XPo    '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' '3 ' ?53 x ?#(XPoX(#(X(XPoTotal  @R #(XPoX(#(X(XPo$2,382,357  @R $2,580,504 '@R3 '$3,274,853 '@R3 '$3,616,993 '@R3 '$3,992,008 '@R3 '$4,650,114 '@R3 '$5,231,917 '@R3 '$6,035,437 '@R3 '$4,833,532 '@R3 '$4,895,223 <2@R3  < B8 ?100?B100% ka/ ?100 ? ?100?k100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100% tj83 ?100 ? ?100?t100%SIG3 ?100  , ? S#c(@##XXc#1XX9 X,` X:X XX9#XX11#qXX*0  Becauseofrounding,sumsofpercentagesmaynotequal100percent. W0W0 **0  Priorto1987,theCommissiondidnotspecificallycollectinformationonCoupons&RetailValueAdded.!W0W0 #XXq#qXX***0  Expendituresforaudiovisualareincludedinthe AllOtherscategorytoavoiddisclosureofindividualcompanydata.<"NW0W0 #XXq#OX XXXOf" XOX  "  %e %TRX3'Avery 5261 AddressO'3Avery 5261 Address Landscape3'Letter?#(XPoX(~#('3Letter Landscapes LandscapeXT %  ** Fd -d449999 $$*,_ ,,,,,f,+  ," , #1"Of#  11TABLE2B  DOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURES v FORYEARS19962001(DOLLARSINTHOUSANDS)#XX1#* ND1:L x1   N 4*   4 4*   4 0&Ug   0qXX  "4   "4  '"43 ' '"43 ' '"4 3 ' '"4 3 ' ?5"4 3  ?Ӏ    1996    1997 '3 '1998 '3 '1999 I?3 @@2000@@I2000 j`33 @@2000 @@ D@2001D@j2001 WM>3 D@2001  D@ xW       '3 ' '3 ' '3 ' '3 ' ?53 x ?Newspapers    $14,067    $16,980 ' 3 '$29,444 ' 3 '$50,952 ' 3 '$51,652 ' 3 '$31,676 6,  3  6  ! 0.3%  " 0.3% '#3 '0.4% '$3 '0.6% '%3 '0.5% '&3 '0.3% 6,'3  x6  ` r(   ` r)  '` r*3 ' '` r+3 ' '` r,3 ' '` r-3 ' ?5` r.3 x ?Magazines   / $243,046   0 $236,950 ' 13 '$281,296 ' 23 '$377,364 ' 33 '$294,916 ' 43 '$172,853 ?5 53  ?   6  4.8%   7 4.2% ' 83 '4.2% ' 93 '4.6% ' :3 '3.1% ' ;3 '1.5% 6, <3  x6  8 J=   8 J>  '8 J?3 ' '8 J@3 ' '8 JA3 ' '8 JB3 ' ?58 JC3 x ?Outdoor   D $292,261   E $295,334 ' F3 '$294,721 ' G3 '$53,787 ' H3 '$9,262 ' I3 '$8,241 ?5 J3  ?  ` r K 5.7%  ` r L 5.2% '` r M3 '4.4% '` r N3 '0.7% '` r O3 '0.1% '` r P3 '0.1% 6,` r Q3  x6   " R    " S  ' " T3 ' ' " U3 ' ' " V3 ' ' " W3 ' ?5 " X3 x ?Transit   Y $28,865   Z $26,407 ' [3 '$40,158 ' \3 '$5,573 ' ]3 '$4 ' ^3 '$0 ?5 _3  ?  8J ` 0.6%  8J a 0.5% '8J b3 '0.6% '8J c3 '0.1% '8J d3 '0.0% '8J e3 '0.0% 6,8J f3  x6   g    h  ' i3 ' ' j3 ' ' k3 ' ' l3 ' ?5 m3 x ?PointofSale  `r n $252,619  `r o $305,360 '`r p3 '$290,739 '`r q3 '$329,429 '`r r3 '$347,038 '`r s3 '$284,319 ?5`r t3  ?  " u 4.9%  " v 5.4% '" w3 '4.3% '" x3 '4.0% '" y3 '3.6% '" z3 '2.5% 6," {3  x6   |    }  ' ~3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?PromotionalAllowances  8J $2,150,838  8J $2,438,468 '8J3 '$2,878,919 '8J3 '$3,542,950 '8J3 '$3,913,997 '8J3 '$4,452,709 6,8J3  6   42.1%   43.1% '3 '42.8% '3 '43.0% '3 '40.8% '3 '39.7% 6,3  x6       '3 ' '3 ' '3 ' '3 ' ?53 x ?SamplingDistribution  " $15,945  " $22,065 '"3 '$14,436 '"3 '$33,711 '"3 '$22,330 '"3 '$17,175 ?5"3  ?   0.3%   0.4% '3 '0.2% '3 '0.4% '3 '0.2% '3 '0.2% 6,3  x6  p   p  'p3 ' 'p3 ' 'p3 ' 'p3 ' ?5p3 x ?SpecialtyItemDistribution   $544,345   $512,602 '3 '$355,835 '3 '$335,680 '3 '$327,826 '3 '$333,394 ?53  ?   10.7%   9.6% '3 '5.3% '3 '4.1% '3 '3.4% '3 '3.0% 6,3  x6  HZ   HZ  'HZ3 ' 'HZ3 ' 'HZ3 ' 'HZ3 ' ?5HZ3 x ?PublicEntertainment   $171,177   $195,203 '3 '$248,536 '3 '$267,379 '3 '$309,610 '3 '$312,366 6,3  6  p 3.4%  p 3.4% 'p3 '3.7% 'p3 '3.3% 'p3 '3.2% 'p3 '2.8% 6,p3  x6   2    2  ' 23 ' ' 23 ' ' 23 ' ' 23 ' ?5 23 x ?DirectMail   $38,703   $37,310 '3 '$57,772 '3 '$94,610 '3 '$92,902 '3 '$133,947 ?53  ?  HZ 0.8%  HZ 0.7% 'HZ3 '0.9% 'HZ3 '1.2% 'HZ3 '1.0% 'HZ3 '1.2% 6,HZ3  x6         ' 3 ' ' 3 ' ' 3 ' ' 3 ' ?5 3 x ?Endorsements&Testimonials  p $0  p $0 'p3 '$0 'p3 '$0 'p3 '$0 'p3 '$0 ?5p3  ?   2 0.0%   2 0.0% ' 23 '0.0% ' 23 '0.0% ' 23 '0.0% ' 23 '0.0% 6, 23  x6       '3 ' '3 ' '3 ' '3 ' ?53 x ?Coupons "xxx HZ "$1,308,708**  25.6% >4)Xj3xxx >$552,550 'HZ3 '$624,199 'HZ3 '$531,004 'HZ3 '$705,299 'HZ 3 '$602,110 6,HZ 3  6 "    " !    !9.8% '  3 '9.3% '  3 '6.5% ' 3 '7.4% ' 3 '5.4% 6, 3  6    !  ! '3 ' '3 ' '3 ' '3 ' ?53 ?RetailValueAdded " Xj " ! Xj !$970,363 'Xj3 '$1,555,391 'Xj3 '$2,559,883 'Xj3 '$3,453,446 'Xj3 '$4,761,792 6,Xj3  6 "  " !  !17.1% '3 '23.1% '3 '31.1% ' 3 '36.0% '!3 '42.5% 6,"3  x6  #   $  '%3 ' '&3 ' ''3 ' '(3 ' ?5)3 x ?Internet  0 B* $432  0 B+ $215 '0 B,3 '$125 '0 B-3 '$651 '0 B.3 '$949 '0 B/3 '$841 6,0 B03  6   1 0.0%   2 0.0% ' 33 '0.0% ' 43 '0.0% ' 53 '0.0% ' 63 '0.0% 6, 73  x6  !8   !9  '!:3 ' '!;3 ' '!<3 ' '!=3 ' ?5!>3 x ?Other***  "? $46,696  "@ $50,207 '"A3 '$61,584 '"B3 '$54,658 '"C3 '$63,395 '"D3 '$104,797 6,"E3  6  "F 0.9%  "G 1.0% '"H3 '0.9% '"I3 '0.7% '"J3 '0.7% '"K3 '0.9% 6,"L3  x6  h#z M   h#z N  'h#z O3 ' 'h#z P3 ' 'h#z Q3 ' 'h#z R3 ' ?5h#z S3 x ?Total  # T $5,107,700  # U $5,660,014 '# V3 '$6,733,157 '# W3 '$8,237,631 '# X3 '$9,592,627 '# Y3 '$11,216,220 <2# Z3  < B8$![ ?100?B100% ka/$!\ ?100 ? ?100?k100% tj8$!]3 ?100 ? ?100?t100% tj8$!^3 ?100 ? ?100?t100% tj8$!_3 ?100 ? ?100?t100% tj8$!`3 ?100 ? ?100?t100%SIG$!a3 ?100  5 ? S#XXq#1XX#11##XX1#qXXB X` X X,` X:XB*0  Becauseofrounding,sumsofpercentagesmaynotequal100percent.#XXq#qXX,)k$$ **0  Priorto1997,CouponsandRetailValueAddedwerereportedasasinglecategory.-*l$$ #XXqY#qXX***0  Expendituresforaudiovisualareincludedinthe AllOtherscategorytoavoiddisclosureofindividualcompanydata.H.Z+m$$ #XXq8#qXX  . ,n S    *_`Fd6Fd_ _ ff $$, ,F,9R,9R,R,cR+  ," ,   TABLE2C  qqDOMESTICCIGARETTEADVERTISINGANDPROMOTIONALEXPENDITURES ` FORYEARS20022005(DOLLARSINTHOUSANDS)*#XXq%#1XX =3     T= 0&D T  0#XX1Q#h(%XX @6  H@2002H@@2002 pf33 H@2002 H@ L@2003L@p2003 vl93 L@2003 L@ P@2004P@v2004 vl9 3 P@2004 P@ T@2005T@v2005 TJ9 3 T@2005 T@ T <2# 3  T<  6   -#6 3 - 3)63 3 3)63 3 3)63 3 E;#63 T ENewspapers  b G=  @25538P@G$25,538 wm:3P @25538 @ @8251P@wK( 4 <DL X` XK$8,251 vl93P @8251 @ 1@4913P1@v$4,913 vl93P 1@4913 1@ Ԙ@1589PԘ@v$1,589 TJ93P Ԙ@1589 Ԙ@ PT <2#3P  < E; ( Mb`?0.2Mb`?E0.2% tj8(3 Mb`?0.2 Mb`? MbP?0.1MbP?t0.1% uk8(3 MbP?0.1 MbP? a2U0*3?0.03a2U0*3?u0.0% h^9(3 a2U0*3?0.03 a2U0*3? # h0.0% F<+(3 #  F <2#(3  T< $ B $ 3)B3 P3 3)B 3P P3 3)B!3P P3 3)B"3P P3 E;#B#3P T EMagazines   H>  $ @@106852P@@H$106,852 zp; %3P @@106852 @@ PA156394PPAz<( 4 <DLX<$156,394 yo; &3P PA156394 PA @]@95700P@]@y$95,700 xn: '3P @]@95700 @]@  @44777P @x$44,777 UK: (3P  @44777  @ PU <2# )3P  < $  4* P$0.9% 3) 4+3P P31.0%#XX%(#(%XX 3) 4,3P P30.7% 3) 4-3P P30.3% 3) 4.3P P3 <2# 4/3P  T< $ V 0 P$ 3)V 13P P3 3)V 23P P3 3)V 33P P3 3)V 43P P3 E;#V 53P T EOutdoor G=  &6 @24192P@G$24,192 xn: &73P @24192 @ @32599P@x<( 4 <DLX<$32,599 xn: &83P @32599 @ @17135P@x$17,135 wm: &93P @17135 @ .@9821P.@w$9,821 TJ9 &:3P .@9821 .@ PT <2# &;3P  < $ H < P$0.2% SIH =3P  Mb`?.2Mb`?S0.2% si7H >3  Mb`?.2 Mb`? MbP?0.1MbP?s0.1% g]8H ?3 MbP?0.1 MbP? # g0.0% F<+H @3 #  F <2#H A3  T< $  bB P$ 3) bC3P P3 3) bD3P P3 3) bE3P P3 3) bF3P P3 E;# bG3P T ETransit 8. : H # P8$0 ZP+: I3P #  # PZ$0 ZP+: J3P #  # PZ$0 ZP+: K3P #  # PZ$0 F<+: L3P #  PF <2#: M3P  < 8.  T N # 80.0% F<+ T O3 #  PF0.0%#XX%((#(%XX 3) T P3P P30.0% 3) T Q3P P30.0% 3) T R3P P3 <2# T S3P  T<  $ v T $ 3)v U3 P3 3)v V3P P3 3)v W3P P3 3)v X3P P3 E;#v Y3P T EPointofSale H>  F Z 0A260902P0AH$260,902 zp; F [3P 0A260902 0A (6A165573P(6Az<( 4 <DLX<$165,573 zp; F \3P (6A165573 (6A (A163621P(Az$163,621 zp; F ]3P (A163621 (A =A182193P=Az$182,193 VL; F ^3P =A182193 =A PV <2# F _3P  < E; h ` /$?2.1/$?E2.1% SI8h a3 /$?2.1 /$? PS1.1%#XX%(W3#(%XX 3)h b3P P31.2% 3)h c3P P31.4% 3)h d3P P3 <2#h e3P  T< $  f $ 3) g3 P3 3) h3P P3 3) i3P P3 3) j3P P3 <2# k3P T < $ Z l $ 3)Z m3 P3 3)Z n3P P3 3)Z o3P P3 3)Z p3P P3 E;#Z q3P EPriceDiscounts  b I? Z r J ^A7873835PJ ^AI$7,873,835 }s<Z s3P J ^A7873835 J ^A udA10808239PudA}<( 4 <DLX<$10,808,239 ~t=Z t3P udA10808239 udA dA10932199PdA~$10,932,199 }s=Z u3P dA10932199 dA xbA9776069PxbA}$9,776,069 WM<Z v3P xbA9776069 xbA PW <2#Z w3P  < $ t x P$63.2% 3)t y3P P371.4%#XX%(9#(%XX 3)t z3P P377.3% 3)t {3P P374.6% 3)t |3P P3 <2#t }3P  T< $  ~ P$ 3) 3P P3 3) 3P P3 3) 3P P3 3) 3P P3 E;# 3P T E PromotionalAllowances!Retailers I? f  iW4A1333097PiW4AI$1,333,097 |r<f 3P iW4A1333097 iW4A 2A1229327P2A|<( 4 <DLX<$1,229,327 {q<f 3P 2A1229327 2A  A542213P A{$542,213 zp;f 3P  A542213  A ؙA435830PؙAz$435,830 VL;f 3P ؙA435830 ؙA PV <2#f 3P  < F<  1Zd?10.71Zd?F10.7% TJ93 1Zd?10.7 1Zd? PT8.1%#XX%(?#(%XX 3)3P P33.8% 3)3P P33.3% 3)3P P3 <2#3P  T< $ & $ 3)&3 P3 3)&3P P3 3)&3P P3 3)&3P P3 E;#&3P T EPromotionalAllowances!Wholesalers H> z =A446327P=AH$446,327 zp;z3P =A446327 =A v$A683067Pv$Az<( 4 <DLX<$683,067 zp;z3P v$A683067 v$A A387758PAz$387,758 zp;z3P A387758 A  A410363P Az$410,363 VL;z3P  A410363  A PV <2#z3P  <    b   E;   6 CA174201PCAH$174,201 zp;63P CA174201 CA `A254956P`Az<( 4 <DLX<$254,956 zp;63P `A254956 `A p A216577Pp Az$216,577 zp;63P p A216577 p A  A225279P Az$225,279 VL;63P  A225279  A PV <2#63P  < $ X P$1.4% TJX3P  rh?1.7 rh?T1.7% tj8X3  rh?1.7  rh? Q?1.5Q?t1.5% tj8X3 Q?1.5 Q?  rh?1.7 rh?t1.7% SI8X3  rh?1.7  rh? S <2#X3  T< $ r P$ 3)r3P P3 3)r3P P3 3)r3P P3 3)r3P P3 E;#r3P T EPublicEntertainment!AdultOnly  H> J @ A219016P@ AH$219,016 zp;J3P @ A219016 @ A HkA150889PHkAz<( 4 <DLX<$150,889 zp;J3P HkA150889 HkA HA140137PHAz$140,137 zp;J3P HA140137 HA ! A214075P! Az$214,075 VL;J3P ! A214075 ! A PV <2#J3P  < $ d P$1.8% TJd3P {Gz?1.0{Gz?T1.0% tj8d3 {Gz?1.0 {Gz? {Gz?1.0{Gz?t1.0% tj8d3 {Gz?1.0 {Gz? Mb?1.6Mb?t1.6% SI8d3 Mb?1.6 Mb? S <2#d3  T< $  P$ 3)3P P3 3)3P P3 3)3P P3 3)3P P3 <2#3P T <PublicEntertainment!GeneralAudience G= V  @34089P @G$34,089 xn:V3P  @34089  @  @32849P @x<( 4 <DLX<$32,849 vl:V3P  @32849  @ \@115P\@v$115 tj8V3P \@115 \@ c@152Pc@t$152 SI8V3P c@152 c@ PS <2#V3P  < D: x  ~jth?.3~jth?D0.3% rh7x 3  ~jth?.3 ~jth?  Mb`?.2Mb`?r0.2% f\7x 3  Mb`?.2 Mb`? # f0.0% ZP+x 3 #  # Z0.0% F<+x 3 #  F <2#x 3  T< $  $ 3)3 P3 3)3P P3 3)3P P3 3)3P P3 E;#3P T ESponsorships  b   G= j |@54247P|@G$54,247 xn:j3P |@54247 |@ @31371P@x<( 4 <DLX<$31,371 xn:j3P @31371 @ @28231P@x$28,231 xn:j3P @28231 @ @30575P@x$30,575 UK:j3P @30575 @ PU <2#j3P  < D:   Mbp?.4Mbp?D0.4% rh73  Mbp?.4 Mbp?  Mb`?.2Mb`?r0.2% si73  Mb`?.2 Mb`? Mb`?0.2Mb`?s0.2% tj83 Mb`?0.2 Mb`? Mb`?0.2Mb`?t0.2% SI83 Mb`?0.2 Mb`? S <2#3  T< $ "  $ 3)"!3 P3 3)""3P P3 3)"#3P P3 3)"$3P P3 <2#"%3P T <Endorsements&Testimonials b 8. v& # P8$0 ZP+v'3P #  # PZ$0 ZP+v(3P #  # PZ$0 ZP+v)3P #  # PZ$0 F<+v*3P #  PF <2#v+3P  < 8. , # 80.0% F<+-3 #  PF0.0%#XX%(\#(%XX 3).3P P30.0% 3)/3P P30.0% 3)03P P3 <2#13P  T<  $ 6 2 $ 3)6 33 P3 3)6 43P P3 3)6 53P P3 3)6 63P P3 E;#6 73P T EDirectMail  b   H>  8 p-@111319Pp-@H$111,319 yo; 93P p-@111319 p-@  @92978P @y<( 4 <DLX<$92,978 xn: :3P  @92978  @ @93836P@x$93,836 xn: ;3P @93836 @ P@51844PP@x$51,844 UK: <3P P@51844 P@ PU <2# =3P  < D: (!>   "J A522246PAH$522,246 zp;"K3P A522246 A :#A650653P:#Az<( 4 <DLX<$650,653 zp;"L3P :#A650653 :#A "&A751761P"&Az$751,761 zp;"M3P "&A751761 "&A *A870137P*Az$870,137 VL;"N3P *A870137 *A PV <2#"O3P  < E; "4P /$?4.2/$?E4.2% SI8"4Q3 /$?4.2 /$? PS4.3%#XX%(R#(%XX 3)"4R3P P35.3% 3)"4S3P P36.6% 3)"4T3P P3 <2#"4U3P  T< $ V#V $ 3)V#W3 P3 3)V#X3P P3 3)V#Y3P P3 3)V#Z3P P3 E;#V#[3P T ERetailValueAdded!BonusCigarettes I? #& \ -0A1060304P-0AI$1,060,304 {q<#& ]3P -0A1060304 -0A x$A677308Px$A{<( 4 <DLX<$677,308 zp;#& ^3P x$A677308 x$A zj#A636221Pzj#Az$636,221 zp;#& _3P zj#A636221 zj#A $ &A725010P$ &Az$725,010 VL;#& `3P $ &A725010 $ &A PV <2##& a3P  < E; H$ b (\µ?8.5(\µ?E8.5% tj8H$ c3 (\µ?8.5 (\µ?  ףp= ?4.5 ףp= ?t4.5% tj8H$ d3  ףp= ?4.5  ףp= ?  ףp= ?4.5 ףp= ?t4.5% tj8H$ e3  ףp= ?4.5  ףp= ? )\(?5.5)\(?t5.5% SI8H$ f3 )\(?5.5 )\(? S <2#H$ g3  T< $ $b!h $ 3)$b!i3 P3 3)$b!j3P P3 3)$b!k3P P3 3)$b!l3P P3 E;#$b!m3P T ERetailValueAdded!NonCigaretteBonus G= :%!n %@24727P%@G$24,727 xn::%!o3P %@24727 %@  @20535P @x<( 4 <DLX<$20,535 xn::%!p3P  @20535  @ @14343P@x$14,343 wm::%!q3P @14343 @ f@7526Pf@w$7,526 TJ9:%!r3P f@7526 f@ PT <2#:%!s3P  < D: %T"t  Mb`?.2Mb`?D0.2% rh7%T"u3  Mb`?.2 Mb`?  MbP?.1MbP?r0.1% si7%T"v3  MbP?.1 MbP? MbP?0.1MbP?s0.1% g]8%T"w3 MbP?0.1 MbP? # g0.0% F<+%T"x3 #  F <2#%T"y3  T< $ & #z $ 3)& #{3 P3 3)& #|3P P3 3)& #}3P P3 3)& #~3P P3 E;#& #3P T ECompanyWebsite E; &`# `@940P`@E$940 uk8&`#3P `@940 `@ F@2851PF@u<( 4 <DLX<$2,851 vl9&`#3P F@2851 F@ @1401P@v$1,401 vl9&`#3P @1401 @ @2675P@v$2,675 TJ9&`#3P @2675 @ PT <2#&`#3P  < 8. '# # 80.0% ZP+'#3 #  # Z0.0% ZP+'#3 #  # Z0.0% ZP+'#3 #  # Z0.0% F<+'#3 #  F <2#'#3  T< $  ($ $ 3) ($3 P3 3) ($3P P3 3) ($3P P3 3) ($3P P3 <2# ($3P T <Internet!Other  b 8. t($ # P8$0 ZP+t($3P #  # PZ$0 ZP+t($3P #  # PZ$0 ZP+t($3P #  # PZ$0 F<+t($3P #  PF <2#t($3P  < $ )% P$0.0% 3))%3P P30.0%#XX%(#(%XX 3))%3P P30.0% 3))%3P P30.0% 3))%3P P3 <2#)%3P  T< $ ),& P$ 3)),&3P P3 3)),&3P P3 3)),&3P P3 3)),&3P P3 <2#),&3P T <Telephone E; *& 8@679P8@E$679 tj8*&3P 8@679 8@ @760P@t<( 4 <DLX<$760 tj8*&3P @760 @ u@346Pu@t$346 si8*&3P u@346 u@  M@59PM@s$59 RH7*&3P  M@59 M@ PR <2#*&3P  < 8. *' # 80.0% ZP+*'3 #  # Z0.0% ZP+*'3 #  # Z0.0% ZP+*'3 #  # Z0.0% F<+*'3 #  F <2#*'3  T< $ @+' $ 3)@+'3 P3 3)@+'3P P3 3)@+'3P P3 3)@+'3P P3 E;#@+'3P T EOther** H> +( @112879P@H$112,879 zp;+(3P @112879 @ @117563P@z<( 4 <DLX<$117,563 zp;+(3P @117563 @ @102369P@z$102,369 yo;+(3P @102369 @ -@99025P-@y$99,025 UK:+(3P -@99025 -@ PU <2#+(3P  <    b   D: 2,(  * ?100?E100.0% SI8->*3 ?100 ? PS100.0%#XX%(#(%XX 3)->*3P P3100.0% 3)->*3P P3100.0% 3)->*3P P33)'->*3P  N 3#XX%("#qXX#XXq<#(%XX*Becauseofrounding,sumsofpercentagesmaynotequal100percent. /+ **Expendituresforaudiovisualareincludedinthe AllOtherscategorytoavoiddisclosureofindividualcompanydata.#XX%(#qXX  /*, #qq#qq@::)#XXq#&8'%XXTABLE3  @ DOMESTICCIGARETTEADVERTISINGEXPENDITURES 4 @BYMEDIAFORYEARS19631974*   @mm"(MILLIONSOFDOLLARS)#XX'%&8L#Ԉ ` *" X**d OFd  FF9R99R9RcRc_`$$,dd ,dd,dd,dd ,dd ,9dd,dd,9dd,9dd+  $   @$1XXYEAR ' t@ @'TV ' t U@ @'RADIO ' t U@ @'@M M <NEWSPAPER#XX1#1XXԈ ' t @ @'MAGAZINES#XX1z#1XX ' t @ @'DIRECT ' t U@ @'BILLBOARD/  t POSTER/  8 OUTDOOR/   TRANSIT 'D U@ @'OTHER ' tU@ @'TOTAL @6 tU@ @1963@@6, <2L" 61963 6,*   @1963 @ 6$151.7     31.6 D:    F@45.6F@D45.6 B86  " F@45.6 F@ B13.2     9, <2?L, <29NA   " 7.4     249.5     1964  p  170.2  p  25.5 D: p  F@45.2F@D45.2 B86p " F@45.2 F@ B14.6  p  NA p !" 5.8  p " 261.3  p # 1965  L $ 175.6  L % 24.8 D: L & 33333D@41.933333D@D41.9 B86L '" 33333D@41.9 33333D@ B14.7  L ( NA L )" 6.0  L * 263.0  L + 1966   , 198.0   - 31.3 D:  . 33333E@43.433333E@D43.4 B86 /" 33333E@43.4 33333E@ B17.9   0 NA  1" 6.9   2 297.5   3 1967  x4 226.9  x5 17.5 D: x6 D@41.2D@D41.2 B86x7" D@41.2 D@ B20.3  x8 NA =3x9"  @6@=6.0 3)'x:  @6 @ 3311.5  x; 1968  T< 217.2  T= 21.3 D: T> LF@44.6LF@D44.6 B86T?" LF@44.6 LF@ B21.6  T@ NA =3TA"  @6@=6.0 3)'TB  @6 @ 3310.7  TC 1969  (D 221.3  (E 13.6 D: (F YH@48.7YH@D48.7 B86(G" YH@48.7 YH@ B13.4  (H NA (I" 8.9  (J 305.9  (K 1970  L 205.0  M 12.4 @6 N ffffff-@14.7ffffff-@@14.7 j`3OU ffffff-@14.7 ffffff-@ H@49.5H@j49.5 ?53PU H@49.5 H@ ?16.9 7- Q ffffff'@11.7ffffff'@711.7 WM*R ffffff'@11.7 ffffff'@ @4.5@W4.5 5+)S @4.5 @ 5314.7  T 1971  \U 2.2  \V 0 @6 \W fffffM@59.3fffffM@@59.3 j`3\XU fffffM@59.3 fffffM@ 33333X@98.333333X@j98.3 ?53\YU 33333X@98.3 33333X@ ?27.0 7- \Z LN@60.6LN@760.6 WM*\[ LN@60.6 LN@ @4.2@WЀ4.2 5+)\\ @4.2 @ 5251.6  \] 1972  0^ 0  0_ 0 @6 0` ̌O@63.1̌O@@63.1 j`30aU ̌O@63.1 ̌O@ fffffX@96.1fffffX@j96.1 ?530bU fffffX@96.1 fffffX@ ?22.9 7- 0c P@67.5P@767.5 WM*0d P@67.5 P@  @8.0 @W8.0 5+)0e  @8.0  @ 5257.6  0f 1973   g 0   h 0 @6  i 33333SP@65.333333SP@@65.3 j`3 jU 33333SP@65.3 33333SP@ W@92.4W@j92.4 ?53 kU W@92.4 W@ ?15.2 7-  l O@63.2O@763.2 XN* m O@63.2 O@ &@11.4&@X11.4 6,* n &@11.4 &@ 6247.5   o 1974  dp 0  dq 0 @6 dr  T@80.5 T@@80.5 ka3dsU  T@80.5  T@ fffff\@114.6fffff\@k114.6 @64dtU fffff\@114.6 fffff\@ @31.1 7- du Q@71.4Q@771.4 WM*dv Q@71.4 Q@ ffffff"@9.2ffffff"@W9.2 XN)dw ffffff"@9.2 ffffff"@ ,s@306.8,s@X306.8;1/dx ,s@306.8 ,s@ ;#XX1#1XX#XX1#1XX򀀀 ,$) ?, <2?L, <2?L?*0  ThedatareportedinTables2through2Cwerenotcollectedintheirpresentformuntil1975.Thus,Table3,which 0.* reportscigaretteadvertisingexpendituresfrom1963through1974,hasbeenretainedinthisreportforcomparative .p+ purposes.#XX1#1XX /4,$$ *d ddd dddddd dd 9dd9dd9dd99dd9$$,Pdd ,Pdd ,Pdd ,Pdd ,Pdd ,_dd +   #XX1#&8'%XX  TABLE4 d DOMESTICMARKETSHAREOFCIGARETTESBYTARYIELD %<  %RYear *  "" *  Marketshareofcigaretteshavingtaryieldsof: %,  %  4 15mg.orless   12mg.orless   9mg.orless   6mg.orless    3mg.orless ?5   @1967<<@?1967 f\*X  @1967 @ {Gz?2.0{Gz?f2.0% SI8X " {Gz?2.0 {Gz? SNA 3)X " 3NA 3)X" 3NA 3)X" 3NA TJX" << @1968<<@T1968 f\*,  @1968 @ ?2.5?f2.5% SI8, " ?2.5 ? SNA 3), " 3NA 3), " 3NA 3), " 3NA TJ, " << Ğ@1969<<Ğ@T1969 f\*|  Ğ@1969 Ğ@ Q?3.0Q?f3.0% SI8| " Q?3.0 Q? SNA 3)| " 3NA 3)| " 3NA 3)| " 3NA TJ| " << Ȟ@1970<<Ȟ@T1970 f\* H  Ȟ@1970 Ȟ@ " 3NA 3)\?" 3NA TJ\@" << @1976<<@T1976 g]*(A @1976 @ '1Z?15.9'1Z?g15.9% TJ9(B" '1Z?15.9 '1Z? TNA 3)(C" 3NA 3)(D" 3NA 3)(E" 3NA TJ(F" << @1977<<@T1977 g]*xG @1977 @ tV?22.7tV?g22.7% TJ9xH" tV?22.7 tV? TNA 3)xI" 3NA 3)xJ" 3NA 3)xK" 3NA TJxL" << @1978<<@T1978 g]*LM @1978 @ ?27.5?g27.5% TJ9LN" ?27.5 ? TNA 3)LO" 3NA 3)LP" 3NA 3)LQ" 3NA TJLR" << @1979<<@T1979 g]*S @1979 @ V-?40.9V-?g40.9% TJ9T" V-?40.9 V-? TNA 3)U" 3NA 3)V" 3NA 3)W" 3NA TJX" << @1980<<@T1980 g]*hY @1980 @ x&1?44.8x&1?g44.8% TJ9hZ" x&1?44.8 x&1? TNA 3)h[" 3NA 3)h\" 3NA 3)h]" 3NA TJh^" << @1981<<@T1981 g]*<_ @1981 @ Q?56.0Q?g56.0% TJ9<`" Q?56.0 Q? TNA 3)<a" 3NA 3)<b" 3NA 3)<c" 3NA TJ<d" << @1982<<@T1982 g]*e @1982 @ NbX9?52.2NbX9?g52.2% vl9f" NbX9?52.2 NbX9? x&1?43.8x&1?v43.8% vl9g" x&1?43.8 x&1? n?27.8n?v27.8% uk9h" n?27.8 n? cX9ȶ?8.9cX9ȶ?u8.9% tj8i" cX9ȶ?8.9 cX9ȶ? V-?2.9V-?t2.9% tj>j" V-?2.9 << V-? @1983<<@t1983 g]*Xk @1983 @ ˡE?53.1ˡE?g53.1% vl9Xl" ˡE?53.1 ˡE? #~j?44.9#~j?v44.9% vl9Xm" #~j?44.9 #~j? A`"?27.9A`"?v27.9% uk9Xn" A`"?27.9 A`"? Mb?9.4Mb?u9.4% tj8Xo" Mb?9.4 Mb? X9v?3.1X9v?t3.1% tj>Xp" X9v?3.1 << X9v? @1984<<@t1984 e[*,q @1984 @  RQ?51RQ?e51.0% tj7,r"  RQ?51 RQ? -?43.4-?t43.4% vl9,s" -?43.4 -? E?26.3E?v26.3% uk9,t" E?26.3 E? Mb?9.4Mb?u9.4% tj8,u" Mb?9.4 Mb? V-?2.9V-?t2.9% tj>,v" V-?2.9 << V-? @1985<<@t1985 g]*| w @1985 @ S㥛?51.9S㥛?g51.9% vl9| x" S㥛?51.9 S㥛? /$?43.1/$?v43.1% vl9| y" /$?43.1 /$? x&1?25.3x&1?v25.3% uk9| z" x&1?25.3 x&1? /$?8.4/$?u8.4% tj8| {" /$?8.4 /$? Zd;O?2.3Zd;O?t2.3% tj>| |" Zd;O?2.3 << Zd;O? @1986<<@t1986 g]*!H} @1986 @ E?52.6E?g52.6% vl9!H~" E?52.6 E? {Gz?44.5{Gz?v44.5% vl9!H" {Gz?44.5 {Gz? %C?22.3%C?v22.3% uk9!H" %C?22.3 %C? MbX?9.9MbX?u9.9% tj8!H" MbX?9.9 MbX? :v?2.6:v?t2.6% tj>!H" :v?2.6 << :v?  @1987<< @t1987 g]*#  @1987  @ |?5^?55.4|?5^?g55.4% vl9#" |?5^?55.4 |?5^? d;O?47.8d;O?v47.8% vl9#" d;O?47.8 d;O? A`"?20.2A`"?v20.2% tj9#" A`"?20.2 A`"?  ?10?t10.0% si7#"  ?10 ? ?2.5?s2.5% tj>#" ?2.5 << ? @1988<<@t1988 g]*l$  @1988 @ MbX?54.2MbX?g54.2% vl9l$ " MbX?54.2 MbX? _I +?48.7_I +?v48.7% vl9l$ " _I +?48.7 _I +? |?5^?20.1|?5^?v20.1% vl9l$ " |?5^?20.1 |?5^? 1Zd?10.71Zd?v10.7% uk9l$ " 1Zd?10.7 1Zd? X9v?3.1X9v?u3.1% tj>l$ " X9v?3.1 << X9v? @1989<<@t1989 g]*%8" @1989 @ oʡ?55.1oʡ?g55.1% vl9%8"" oʡ?55.1 oʡ? `"?48.4`"?v48.4% vl9%8"" `"?48.4 `"? Q?21.5Q?v21.5% vl9%8"" Q?21.5 Q? v/?11.4v/?v11.4% uk9%8"" v/?11.4 v/? ~jt?2.4~jt?u2.4% tj>%8"" ~jt?2.4 << ~jt? @1990<<@t1990 g]* '# @1990 @ 1Zd?60.61Zd?g60.6% vl9 '#" 1Zd?60.6 1Zd? {Gz?51.5{Gz?v51.5% vl9 '#" {Gz?51.5 {Gz? RQ?25.5RQ?v25.5% vl9 '#" RQ?25.5 RQ? Zd;?12.2Zd;?v12.2% uk9 '#" Zd;?12.2 Zd;? x&1?2.8x&1?u2.8%NDB '#" x&1?2.8 <<  x&1? N#XX'%&83#   )% *efddPdd PPdd PPdd PPdd PPdd P_dd _$$,Pdd ,Pdd ,Pdd ,Pdd ,Pdd ,_dd +   &8'%XX  TABLE4A d DOMESTICMARKETSHAREOFCIGARETTESBYTARYIELD %<  %Year *  ""> *  Marketshareofcigaretteshavingtaryieldsof: %,  %  4 15mg.orless   12mg.orless   9mg.orless   6mg.orless    3mg.orless ?5   @1991<<@?1991 g]*X  @1991 @ \(\?60.5\(\?g60.5% vl9X " \(\?60.5 \(\? E?52.6E?v52.6% tj9X " E?52.6 E?  )\(?22)\(?t22.0% tj7X"  )\(?22 )\(? K7A?12.7K7A?t12.7% uk9X" K7A?12.7 K7A? :v?2.6:v?u2.6% tj>X" :v?2.6 << :v?  @1992<< @t1992 g]*,   @1992  @ Cl?68.7Cl?g68.7% vl9, " Cl?68.7 Cl? !rh?52.9!rh?v52.9% vl9, " !rh?52.9 !rh? Zd;?24.9Zd;?v24.9% vl9, " Zd;?24.9 Zd;? K7A?12.7K7A?v12.7% uk9, " K7A?12.7 K7A? ?2.5?u2.5% tj>, " ?2.5 << ? $@1993<<$@t1993 g]*|  $@1993 $@ HzG?66.5HzG?g66.5% vl9| " HzG?66.5 HzG? tV?53.3tV?v53.3% vl9| " tV?53.3 tV? ʡE?23.4ʡE?v23.4% vl9| " ʡE?23.4 ʡE? T㥛 ?12.6T㥛 ?v12.6% uk9| " T㥛 ?12.6 T㥛 ? ~jt?1.9~jt?u1.9% tj>| " ~jt?1.9 << ~jt? (@1994<<(@t1994 g]* H  (@1994 (@ cX9?71.2cX9?g71.2% vl9 H " cX9?71.2 cX9? v/?53.7v/?v53.7% vl9 H " v/?53.7 v/?  rh?23.1 rh?v23.1% vl9 H "  rh?23.1  rh? rh|?12.3rh|?v12.3% uk9 H !" rh|?12.3 rh|? /$?2.1/$?u2.1% tj> H "" /$?2.1 << /$? ,@1995<<,@t1995 g]* # ,@1995 ,@ $C?72.7$C?g72.7% vl9 $" $C?72.7 $C? x&?53.6x&?v53.6% vl9 %" x&?53.6 x&? MbX?27.1MbX?v27.1% vl9 &" MbX?27.1 MbX? Zd;?12.2Zd;?v12.2% uk9 '" Zd;?12.2 Zd;? I +?2.2I +?u2.2% tj> (" I +?2.2 << I +? 0@1996<<0@t1996 g]*l ) 0@1996 0@  rh?67.4 rh?g67.4% vl9l *"  rh?67.4  rh? (\?55.5(\?v55.5% vl9l +" (\?55.5 (\? %C?22.3%C?v22.3% vl9l ," %C?22.3 %C? X9v?11.9X9v?v11.9% uk9l -" X9v?11.9 X9v? ~jt?1.9~jt?u1.9% tj>l ." ~jt?1.9 << ~jt? 4@1997<<4@t1997 g]*8 / 4@1997 4@ X9v?70.2X9v?g70.2% vl98 0" X9v?70.2 X9v? n?55.6n?v55.6% vl98 1" n?55.6 n? x&1?21.9x&1?v21.9% vl98 2" x&1?21.9 x&1? q= ףp?11.5q= ףp?v11.5% uk98 3" q= ףp?11.5 q= ףp?  rh?1.7 rh?u1.7% tj>8 4"  rh?1.7 <<  rh? 8@1998<<8@t1998 g]* 5 8@1998 8@ i|?5?81.9i|?5?g81.9% vl9 6" i|?5?81.9 i|?5? V-?56.8V-?v56.8% vl9 7" V-?56.8 V-? Zd;O?22.9Zd;O?v22.9% vl9 8" Zd;O?22.9 Zd;O? L7A`?13.2L7A`?v13.2% uk9 9" L7A`?13.2 L7A`? Mb?1.6Mb?u1.6% tj> :" Mb?1.6 << Mb? <@1999<<<@t1999 g]*\; <@1999 <@ ʡE?86.6ʡE?g86.6% vl9\<" ʡE?86.6 ʡE? |?5^?57.4|?5^?v57.4% vl9\=" |?5^?57.4 |?5^? x&1?25.3x&1?v25.3% vl9\>" x&1?25.3 x&1?  rh?13.6 rh?v13.6% uk9\?"  rh?13.6  rh? Mb?1.6Mb?u1.6% tj>\@" Mb?1.6 << Mb? @@2000<<@@t2000 g]*(A @@2000 @@ Zd;?87.1Zd;?g87.1% vl9(B" Zd;?87.1 Zd;? T㥛 ?50.4T㥛 ?v50.4% vl9(C" T㥛 ?50.4 T㥛 ? tV?23.7tV?v23.7% vl9(D" tV?23.7 tV?  rh?13.6 rh?v13.6% uk9(E"  rh?13.6  rh? :v?1.3:v?u1.3% tj>(F" :v?1.3 << :v? D@2001<<D@t2001 g]*xG D@2001 D@ $C?85.2$C?g85.2% vl9xH" $C?85.2 $C? d;O?58.1d;O?v58.1% vl9xI" d;O?58.1 d;O? !rh?22.6!rh?v22.6% vl9xJ" !rh?22.6 !rh? L7A`?13.2L7A`?v13.2% uk9xK" L7A`?13.2 L7A`? {Gz?1.0{Gz?u1.0% tj>xL" {Gz?1.0 << {Gz? H@2002<<H@t2002 g]*LM H@2002 H@ _I +?84.9_I +?g84.9% vl9LN" _I +?84.9 _I +? :v?58.2:v?v58.2% vl9LO" :v?58.2 :v? ?22.5?v22.5% vl9LP" ?22.5 ? Pn?12.9Pn?v12.9% uk9LQ" Pn?12.9 Pn? LR" h^" Mb?0.8 << Mb? T@2005<<T@t2005 g]*<_ T@2005 T@ Q?83.5Q?g83.5% vl9<`" Q?83.5 Q? 㥛 ?58.4㥛 ?v58.4% vl9<a" 㥛 ?58.4 㥛 ? V-?18.7V-?v18.7% vl9<b" V-?18.7 V-? q= ףp?11.5q= ףp?v11.5% uk9<c" q= ףp?11.5 q= ףp? ~jtx?0.6~jtx?u0.6%NDB<d" ~jtx?0.6 <<  ~jtx? N#XX'%&8#3  $, <2?L31XX*Thisfigurewaserroneouslyreportedas1.0%intheCommissionspreviousreport.#XX1K2#  .<+x   TABLE5  2@ DOMESTICMARKETSHAREOFFILTER \ @ ANDNONFILTERCIGARETTES1XXԈ H * (` ` *#XX13#&8'%XX  YEAR NONFILTER  FILTER ( CHARCOAL ` NONCHARCOAL#XX'%&8+4# 8 0T IDX (80-/ T ID-  1963 / 42%  58% D *  *     1964 / 39%  61% D *  * l     1965 / 36%  64% D *  * X     1966 / 32%  68% D *  * D    1967 / 28%  72% D *  * 0    1968 / 26%  74% D 6%  68%     1969 / 23%  77% D 6%  71%     1970 / 20%  80% D 6%  74% p    1971 / 18%  82% D 6%  76% \   1972 / 16%  84% D 6%  87% H   1973 / 15%  85% D 5%  80% 4   1974 / 14%  86% D 5%  81%     1975 / 13%  87% D 5%  82%     1976 / 12%  88% D 4%  84% |   1977 / 10%  90% D 4%  86% h   1978 / 10%  90% D 3%  87% T   1979 / 9%  91% D 3%  88% @   1980 / 8%  92% D 3%  89% ,   1981 / 8%  92% D 2%  90%    1982 / 7%  93% D 2%  91%    1983 / 7%  93% D 2%  91% l   1984 / 7%  93% D 2%  91% X   1985 / 6%  94% D 1%  93% D   1986 / 6%  94% D 1%  93% 0   1987 / 4%  96% D **  **    1XX-'/ / -  *0 ' Figuresforcharcoalfiltercigarettesfortheyears1963through1967werenotobtained.`-).'$'$   **0 ' Beginningwith1987,figuresforcharcoalfiltercigaretteshavenolongerbeenreported.#XX1># $.*/'$'$   TABLE5A  ]@@ DOMESTICMARKETSHAREOFFILTER \ @ ANDNONFILTERCIGARETTES H 1XX0 (`'/ 0#XX1A#&8'%XX  YEAR NONFILTER  FILTER#XX'%&8A#1XX 8 -/  (8-#XX1B#  1988 / 5%  95%     1989 / 5%  95% l     1990 / 5%  95% X     1991 / 4%  96% D    1992 / 3%  97% 0    1993 / 3%  97%     1994 / 3%  97%     1995 / 3%  97% p    1996 / 3%  97% \   1997 / 2%  98% H   1998 / 2%  98% 4   19990 / 2%0/ $/ $98% $$   20000 / 2%0/ $/ $98% $$   20010 / 2%0/ $/ $98%|$$ 0  20020/ $$2%0/ $/ $98%h$$ 0  2003 / 1%  99%T$$ 0  2004 / 1%  99%@$$ 0  2005 / 1%  99% ,$$ &8'%XX@::)@@UU)TABLE6  @! ! DOMESTICMARKETSHAREOFCIGARETTES 4 @BYLENGTHINMILLIMETERS(mm.)   - p/ -  YEAR 6872mm.  7988mm. p 94101mm.  110121mm. 8 0 H p@0  1967 14%  77% H 9%   l    1968 12%  74% H 13%  * D    1969 11%  74% H 16%  *      1970 9%  73% H 18%    p    1971 8%  72% H 20%    H    1972 8%  71% H 21%       1973 7%  71% H 22%   |    1974 6%  71% H 23%  ** T    1975 6%  69% H 24%  1% ,    1976 5%  69% H 24%  2%     1977 5%  67% H 26%  2% X   1978 5%  65% H 27%  2%* 0   1979 4%  65% H 30%  2%*    1980 3%  63% H 32%  2% d   1981 3%  62% H 33%  2% <   1982 3%  61% H 34%  2%    1983 3%  60% H 34%  2% h   1984 3%  59% H 36%  2% @   1985 3%  58% H 37%  2%    1986 2%  58% H 37%  3% t   1987 2%  57% H 38%  3% L   1988 2%  57% H 38%  2% $   1989 2%  57% H 39%  2% x   1990 2%  57% H 39%  2% P   1991 2%  56% H 40%  2% (   1992 2%  56% H 41%  2%*     1993 1%  55% H 42%  2% \!   1994 1%  56% H 41%  2% 4 "   1995 1%  57% H 40%  2%  !#   1996 1%  57% H 40%  2% !`$   1997 1%  58% H 39%  2% "8%   1998 1%  59% H 38%  2% # &   19990 1%0 $ $59%0H$$38%0H$H$2%l$ '$$   20000 1%0 $ $60%0H$$37%0H$H$2%D%!($$   20010 1%0 $ $60%0H$$38%0H$H$1%&")$$ 0  20020 $$1%0 $ $61%0H$$37%0H$H$2%*&p#*$$ 0  20030 $$1%0 $ $61%0H$$36%0H$H$2%'H$+$$ 0  20040 $$1%0 $ $62%0H$$35%0H$H$2%( %,$$ 0  20050 $$1%0 $ $62%0H$$35%0H$H$2%|)%-$$ #&8'%'%&8#&8'%'%&8#XX'%&8G#3' H H@31XX  *0 ' Becauseofrounding,thetotaloftheindividualpercentagesmaynotequal100percentinsomeinstances.-X*2'$'$   **0 ' The110121mm.lengthwascombinedwith94101mm.length.#XX1VZ#1XX .+3'$'$ #XX1[#&8'%XX0  @::)$$TABLE7  @ DOMESTICMARKETSHAREOFMENTHOL 4 @ANDNONMENTHOLCIGARETTES   6,X/ pX' H@6YEAR / MENTHOL p NONMENTHOL 8 - ` ,X/ pX-$ ` [}` $1963 `  [ 16% } 84% l  1964 `  [ 16% } 84% D  1965 `  [ 18% } 82%    1966 `  [ 19% } 81%  p  1967 `  [ 20% } 80%  H  1968 `  [ 21% } 79%   1969 `  [ 22% } 78% |  1970 `  [ 23% } 77% T  1971 `  [ 24% } 76% ,  1972 `  [ 24% } 76%   1973 `  [ 25% } 75% X 1974 `  [ 27% } 73% 0 1975 `  [ 27% } 73%  1976 `  [ 28% } 72% d 1977 `  [ 28% } 72% < 1978 `  [ 28% } 72%  1979 `  [ 29% } 71% h 1980 `  [ 28% } 72% @ 1981 `  [ 28% } 72%  1982 `  [ 29% } 71% t 1983 `  [ 28% } 72% L 1984 `  [ 28% } 72% $ 1985 `  [ 28% } 72% x 1986 `  [ 28% } 72% P 1987 `  [ 28% } 72% ( 1988 `  [ 28% } 72%   1989 `  [ 27% } 73% \! 1990 `  [ 26% } 74% 4 " 1991 `  [ 27% } 73%  !# 1992 `  [ 26% } 74% !`$ 1993 `  [ 26% } 74% "8% 1994 `  [ 25% } 75% # & 1995 `  [ 25% } 75% l$ ' 1996 `  [ 25% } 75% D%!( 1997 `  [ 25% } 75% &") 1998 `  [ 26% } 74% &p#* 19990 ` 0[` $` $26%0}[$[$74%'H$+}$}$ 20000 ` 0[` $` $26%0}[$[$74%( %,}$}$ 20010 ` 0[` $` $26%0}[$[$74%|)%-}$}$ 2002 `  [ 27% } 73%#XX'%&8[# T*&. &8'%XX2003 `  [ 27% } 73%#XX'%&8h# ,+'/ &8'%XX2004 `  [ 27% } 73%#XX'%&8(i# ,(0 &8'%XX2005 `  [ 27% } _73%#XX'%&8i#  ,X)1 TRO'3Avery 5261 Address LandscapeX3'Avery 5261 Address'3Letter Landscapes LandscapeTABLE6A3'Letter?#(XPoX(~#(Te* .ddPdd PPdd PPdd PPdd PPdd P_dd _efW0W0,dd ,rdd ,dd ,dd ,dd ,dd ,dd ,dd ,dd ,dd +   1XX  TABLE8 d m@!DISCLOSUREOF@@BTARANDNICOTINERATINGS x @xx%ONCIGARETTEPACKS(19942001)  @   :0  (@1994(@:1994 XN* (@1994 (@ ,@1995,@X1995 XN* ,@1995 ,@ 0@19960@X1996 XN* 0@1996 0@ 4@19974@X1997 XN*  4@1997 4@ 8@19988@X1998 XN*  8@1998 8@ <@1999<@X1999 XN*  <@1999 <@ @@2000@@X2000 XN*  @@2000 @@ D@2001D@X2001 :0*  D@2001 D@ :%ofoverallmarketthatdiscloses t ratingsonthepack @6  < T㥛 ?.063T㥛 ?@6.3% cY0t T㥛 ?.063 T㥛 ? T㥛 ?6.3T㥛 ?c6.3% bX/t T㥛 ?6.3 T㥛 ? Zd;?6.1Zd;?b6.1% bX/t Zd;?6.1 Zd;? V-?5.8V-?b5.8% bX/t V-?5.8 V-? A`"?5.3A`"?b5.3% bX/t A`"?5.3 A`"? ʡE?4.1ʡE?b4.1% bX/t ʡE?4.1 ʡE? "@ & #  # H0.0% H>"@ ' #  # H0.0% H>"@ ( #  # H0.0% H>"@ ) #  # H0.0% H>"@ * #  # H0.0% H>"@ + #  # H0.0% H>"@ , #  # H0.0% 2("@ - #  21215mg.tar &d .L E &marketshareof d / varietiesintargroup =3 , 0 NbX9?19.3NbX9?=19.3% bX0d 1 NbX9?19.3 NbX9?  zG?21zG?b21.0% bX.d 2  zG?21 zG? /$?15.3/$?b15.3% dZ0d 3 /$?15.3 /$? K7A`?16.7K7A`?d16.7% dZ0d 4 K7A`?16.7 K7A`? :v?29.1:v?d29.1% dZ0d 5 :v?29.1 :v? ?32.5?d32.5% bX0d 6 ?32.5 ?  (\?39(\?b39.0% bX.d 7  (\?39 (\? 5^I ?29.75^I ?b29.7% @60d 8 5^I ?29.7 5^I ? @  $ 8 %thatdiscloses 9 ratingsonpack /% P: # /0.0% TJ"; #   MbP?.1MbP?T0.1% `V.<  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.=  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.>  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.?  MbP?.1 MbP?  MbP?.1MbP?`0.1% `V.@  MbP?.1 MbP?  MbP?.1MbP?`0.1% TJ.A  MbP?.1 MbP? # T0.0% 2("B #  2811mg.tar &(C` G &marketshareof (D varietiesintargroup =3 tE NbX9?38.6NbX9?=38.6% dZ0(F NbX9?38.6 NbX9? S㥛?38.7S㥛?d38.7% dZ0(G S㥛?38.7 S㥛? J +?39.2J +?d39.2% bX0(H J +?39.2 J +?  = ףp=?41= ףp=?b41.0% bX.(I  = ףp=?41 = ףp=? K7?39.4K7?b39.4% dZ0(J K7?39.4 K7? n?40.3n?d40.3% dZ0(K n?40.3 n? V-?33.9V-?d33.9% dZ0(L V-?33.9 V-? l?42.1l?d42.1% @60(M l?42.1 l? @  lM %thatdiscloses LN ratingsonpack <2 O ~jt?2.4~jt?<2.4% bX/LP ~jt?2.4 ~jt? x&1?2.8x&1?b2.8% bX/LQ x&1?2.8 x&1? :v?2.6:v?b2.6% bX/LR :v?2.6 :v? Zd;O?2.3Zd;O?b2.3% bX/LS Zd;O?2.3 Zd;O? Mb?3.2Mb?b3.2% bX/LT Mb?3.2 Mb? Mb?1.6Mb?b1.6% aW/LU Mb?1.6 Mb?  x&1|?.7x&1|?a0.7% aW.LV  x&1|?.7 x&1|? {Gz?1.0{Gz?a1.0% ?5/LW {Gz?1.0 {Gz? ?47mg.tar &pXt I &marketshareof pY varietiesintargroup =3 8Z x&1?11.2x&1?=11.2% dZ0p[ x&1?11.2 x&1? S㥻?10.8S㥻?d10.8% dZ0p\ S㥻?10.8 S㥻? Cl?10.9Cl?d10.9% dZ0p] Cl?10.9 Cl? S㥻?10.8S㥻?d10.8% dZ0p^ S㥻?10.8 S㥻? X9v?11.9X9v?d11.9% dZ0p_ X9v?11.9 X9v? Zd;?12.2Zd;?d12.2% dZ0p` Zd;?12.2 Zd;? Pn?12.9Pn?d12.9% dZ0pa Pn?12.9 Pn? ?12.5?d12.5% @60pb ?12.5 ? @  0b %thatdiscloses c ratingsonpack =3 \d S?30.7S?=30.7% dZ0e S?30.7 S? $C?30.1$C?d30.1% dZ0f $C?30.1 $C? n?29.3n?d29.3% dZ0g n?29.3 n? M?28.6M?d28.6% dZ0h M?28.6 M? "~?20.7"~?d20.7% dZ0i "~?20.7 "~? #~j?16.2#~j?d16.2% dZ0j #~j?16.2 #~j? Q?16.5Q?d16.5% cY0k Q?16.5 Q? l?3.7l?c3.7% ?5/l l?3.7 l? ?3mg.tarorless &<m K &marketshareof <n varietiesintargroup <2 o /$?2.1/$?<2.1% bX/<p /$?2.1 /$? I +?2.2I +?b2.2% bX/<q I +?2.2 I +? ~jt?1.9~jt?b1.9% bX/<r ~jt?1.9 ~jt?  rh?1.7 rh?b1.7% bX/<s  rh?1.7  rh? Mb?1.6Mb?b1.6% bX/<t Mb?1.6 Mb? Mb?1.6Mb?b1.6% bX/<u Mb?1.6 Mb? :v?1.3:v?b1.3% bX/<v :v?1.3 :v? {Gz?1.0{Gz?b1.0% ?5/<w {Gz?1.0 {Gz? ?  xw %thatdiscloses `x ratingsonpack =3 (y K7A`?91.8K7A`?=91.8% dZ0`z K7A`?91.8 K7A`? On?89.1On?d89.1% dZ0`{ On?89.1 On? v?97.2v?d97.2% dZ0`| v?97.2 v? A`"?97.3A`"?d97.3% dZ0`} A`"?97.3 A`"? _I +?97.4_I +?d97.4% dZ0`~ _I +?97.4 _I +? K7?92.3K7?d92.3% bX0` K7?92.3 K7?  q= ףp?92q= ףp?b92.0% bX.`  q= ףp?92 q= ףp? T㥛 ?87.9T㥛 ?b87.9%@64` T㥛 ?87.9 T㥛 ? @#XX1m#    e TRX3'Avery 5261 AddressO'3Avery 5261 Address Landscape3'Letter 73%  1976 `  [ 28%'3Letter Landscapes LandscapeTABLE6AT   *{|d ddd rdd rdd dd dd dd dd dd dd dd  .$$_,'dd ,dd ,9dd ,9dd ,9dd ,dd +  pp 1XX  TABLE8A P @   DISCLOSUREOF@@BTARRATINGS \ @ ONCIGARETTEPACKS(20022005)      P   P  :0 x H@2002H@:Ѐ2002 XN*x  H@2002 H@ L@2003L@XЀ2003 XN*x  L@2003 L@ P@2004P@XЀ2004 XN*x  P@2004 P@ T@2005T@XЀ2005 :0*x  T@2005 T@ :%ofoverallmarketthatdiscloses  L  ratingsonthepack    1.4%* B8 L ~jt?1.2~jt?B1.2%0 bX/ L ~jt?1.2 ~jt? ~jt?1.2~jt?b1.2% bX/ L ~jt?1.2 ~jt? "H  #  # H0.0% H>"H  #  # H0.0% H>"H  #  # H0.0% 2("H ! #  21215mg.tar &d " R &marketshareof d # varietiesintar ($ group =3 p% "D, #  # H0.0% H>"D- #  # H0.0% H>"D. #  # H0.0% 2("D/ #  2811mg.tar &`0 T &marketshareof `1 varietiesintar $2 group  l3 43.0%* !`4 !43.2%* C9`5 333333?42.5333333?C42.5% dZ0`6 333333?42.5 333333? ʡE?43.3ʡE?d43.3% @60`7 ʡE?43.3 ʡE? @  `7 %thatdiscloses @8 ratingsonpack <2 9  V &marketshareof \? varietiesintar  @ group =3 hA Zd;?12.2Zd;?=12.2% dZ0\B Zd;?12.2 Zd;? Q?12.0Q?d12.0% dZ0\C Q?12.0 Q? x&1?11.2x&1?d11.2% dZ0\D x&1?11.2 x&1? !rh?11.3!rh?d11.3% @60\E !rh?11.3 !rh? @  \E %thatdiscloses <F ratingsonpack <2 G