WPCN (:+G7iz)lփ\ iȂQ<1}12 nD)LQ>mHjLy5Mŷ,ׅe"M ' {k.s#Lꂣn,H)iʉ(O4>#<(:HGt(@+ۢ1%V_VP[Cl$&p gg9"V9:{V) ,vg9.7xatD YlK1,Pk=ܛjܪ0- +g($-G#:Hi4lޅ|lVsn^D-0f % 0C f 0 w 4  B f a i U@* fj fl n ap f a  U > U. a0a8 LfT mVfmao 0LfafaUeNf`fbadfxazafaa^ UNUPMD D+Hs 0g9 0C AM 0t0afa@ NoLnMngfrg 01tg 0=gMg#gNjpVqj D3:a-A A@Hro/: 0 0> 0 0 0` 0a 0u 0) 09 0 02 0$ 0:  0Z 0_ 0 > 0kH i 0 B* D3 C 0 0 06 0 0:  0h6! 0F!U6!U*"(D" 0Ul" 0" 0# 0$ 0s% 0S&00' 0`( 0:) 0* 0C* 0(+ 0+ 0, 0- 0r. 0=/ 00 00 0@1 01 02 0o3 0=4 05 05 06 0W7 D/8 D/C8U9>r8r8f8a8888999Lj<j<j<j<j<j<j<UN??S@WAcBJEJEJEJEJEJEJEJEHIIbKM%X($    (Q!2$ !       Ӏ  0  k.3|x dTABLE A(> Z(Times New Roman TABLE ATABLE D   \  `&Times New Roman<6X9`(CourierTABLE B TABLE AQ#UTABLE B($$        $  Ӏ  3    _ԀInsomecases,thecompanieswereaskedtoreportthese dualexpendituresinadifferent  categorythantheypreviouslywerereported.TABLE BTABLE A(hH  Z 6Times New Roman RegularTABLE ATABLE CTABLE ATABLE A $  Ӏ  4    _ԀDetaileddefinitionsofthe20022005expenditurecategoriesarereportedinAppendixA.TABLE Brl6 (9 Z6Times New Roman Regular&ahZ 8CaslonOpnface BT Regular'dxd Level 1 Level 2 Level 3 Level 4 Level 5(?2$ !       (w$     5674A<< c(L3ұ$ !        d TABLE AIII.A.III.B.packagersrulemakingConwoodPinkertonSwisherIII.AIII.BduplicativeTABLE A  $  Ӏ  12    _ԀThisincludesexpendituresfor:(1)thesponsoring,advertising,orpromotionofsportsor  sportingevents;supportofanindividual,group,orsportsteam;andpurchaseoforsupportfor  equipment,uniforms,sportsfacilities,and/ortrainingfacilities;(2)advertisinginthenameofthe  smokelesstobaccocompanyoranyofitsbrandsinasportsfacility,onascoreboard,orin t conjunctionwiththereportingofsportsresults;and(3)allexpendituresforfunctional `  promotionalitems(clothing,hats,etc.)connectedwithasportingevent.  $  Ӏ  14    _Ԁ1XbuXX%XForthefirsttime,theCommissionallowedthecompaniestoreportmarketingexpenditures  atthebrandlevel,ratherthanatthevarietylevel.Forthosesmokelesstobaccobrandfamilies  thatencompassmorethanonetypeofproduct(e.g.,moistsnuffandplug/twist),marketing  expendituresarethusavailableonlyatthebrandlevel,andnotforeachindividualtypeof t productwithinthebrandfamily.#%XbuXX1Xbum#AIFTCSEAL.WPGWPCEN^N^519RN^ D}9p~`~  <p0~PH~ @N p8@pxp@<~p0 $ @?? @?~@ 8~xG?~  G0`~ `~   ~@??~ @ 0~'~ 0 @?  `?~@~ @`C~ 0@`  ~ <@ ~  0 ǀ  ~` @  ~ ` p~8? ~    D  ~ P ~   ~ 0 @@$ @  ~ `@  8?8? ~ (p@ 8  ~   @ @  ~ @  `  ~ 0$ x??  ??? ~   ~?|>? ~ 8 ?0@<<  ??  ~   ~ @   w   ~ @?8 ?x ~ 8@$  ~@8H ~ @0  ?x?   @?~@@@4q`~ 0` 0?p ??p|@~0` A@@ @~ `@ ~ @ @8@"@????w?~  `  ~ @*???~0p8pp@?O w<?~@ ~ `  xA ?~?|?~Î0`p` Dp? ?? 8~   ~ @0 `C@ |?? ?~`A00 8 @ ~<  @ 0@!~ @ @A ~?~@ Aa(0 `0x`@? 0p `|~8@p   B~ @ @`@!@~   8<xc@~ c00"B~@ @@ ` ~ @  @@~ #` a` 8 x~ ` p8  <~ @ @~   ~! 0:  ?x~00`0x <?~p@@88D~ @  8@~~ 0  ~L# ">~ `0~ ~@@`|~@~8 ~?8?@~@ ~0>0`@@~~  @?  ~@0 G~`p@ @~ # @~<< 0~p? ~`1@ ~!  ~@!~ 00 ~ C   D@~H% ~@~~0`# ! ~x~p~ ?  @  0??8? x <~  ?p"  ~X@@   2~ 0@0  ~ @~   p 8  ~!<H0 2~@` >  ~  @"! 8 ? ~<~ @~~@@ x  @ @,~  @ @ ! ~D @ $8~@ @@~  ~  0D ~ `@0~@{ @  @~  ~   ~ @ @D!x~`H"  @ @~     B~@ ~pB      ~ @ <~  < ~< @~BD  ~ ~"@ B@ D~D D8 <@~ D 0~  @~ @@@" @~  " <@~ D@|@X@ > ~ @ @~@~  @H~ ~ 1 0@@ ~ 8~,~@   @~  @@x~<@@@ "'@~$@ ~x@  @~D"$@ 8 ~<  @ @~@D~0@@ |@A@~<N ~"#~p? ? 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D ~ 8"<@  @È ~ " 0   ~    y?8<~ "x>`> "x@?>` xp? ~  @ ~ x 0@p p C ~ p@ ~ `@  ~  $   ~   >8 p ~   @p ~  @ 8` ~ @   ~ 8 @@   ~   0x ~  |H~ @ ~   ~  a1@ x x?8~   D~??8~ `h8x~?x~  @~p@A|8 ?|?xp8~ `x@  xp x@p @x8x`pp`x0x8~B  x << ` |9<<>>>|@<>?>x?@<>|x>ǃ|xaÃ???` 0?` xa p< !x<  c?`  cpp@ `@ÃÇ|x ||?pLJ8 <>>pLJ?<?>>8> ?><?8> ? x<>?ǃ` x~?>~ ? ?? ?LJ|???>?? p> 8p@ @p>p`8?x?p BOlePartOlePres000 ? l_X`8A8<>~|@>坋|7O`^ >?~0'/ NfnχG~s\1~^<??^???@lN$ǁ$)Fr(H&.AҘhhkk Yk Xi \jp L_ '_h(_ic?C_igA_i7aX)'aX;)/? Q~)oә/;_??>?>/ >?/ ~`FA/ ~qC~s#3$1,aMmc[c` |s,0| ? s?? _<_~3?3Ϳ l1xx8@<~:8q0??2͎8`YG|8m #y3?~1?p?qs8>9}8s9c7<?N? p|p<p."?30<#@f81c? yfxÙfc<ofc<fC0b#0c!|>3~3?1~?!`Od$ I$Hࡱ METAFILEPICTe  J     C ( ? l_X`8A8<>~|@>坋|7O`^ >?~0'/ NfnχG~s\1~^<??^???@lN$ǁ$)Fr(H&.AҘhhkk Yk Xi \jp L_ '_h(_ic?C_igA_i7aX)'aX;)/? Q~)oә/;_??>?>/ >?/ ~`FA/ ~qC~s#3$1,aMmc[c` |s,0| ? s?? _<_~3?3Ϳ l1xx8@<~:8q0??2͎8`YG|8m #y3?~1?p?qs8>9}8s9c7<?N? p|p<p."?30<#@f81c? yfxÙfc<ofc<fC0b#0c!|>3~3?1~?!`Od$ I$H 'dxd $  Ӏ  13    _ԀTheseexpendituresarenotincludedintheadvertisingandpromotionalexpenditures  reportedinTable1.TABLE A 9ұ+   d  _eNO1!` 0   `1"}-Ex0*x(x0*e6y  <<= 8CPC:\OF\WPWIN\GRAPHICS\BORD05P.WPGWPC %0 %0'3XXXXStandard,,51+%UU `!/~0 `"~0~0 `#~0/ `$// `%/~0 `&~0P ~0 `'P ~0P / `(P // `) / ~0 `* ~0 ~0 `+ ~0 / `, / / `-/~0 `.~0}~0 `/}~0}/ `0}//1EEE `1C/C~01 `2C~0~01EEE `3~0/1 `4/C/1EEE `5/~01 `6~0~01EEE `7~0/1 `8//1EEE `9p/p~01 `:p~0@ ~01EEE `;@ ~0@ /1 `<@ /p/1EEE `=#/#~01 `>#~0$~01EEE `?$~0$/1 `@$/#/ `A.p0 `Bp0kp0 `Ckp0k. `Dk.. `E+, `F,h, `Gh,h+ `Hh++ `Iy'K) `JK)pK) `KpK)py' `Lpy'y' `M#% `N%k% `Ok%k# `Pk## `Q@ " `R"k" `Sk"k@  `Tk@ @  `Uo `Voho `Whoh `Xh `Y `Zh `[hh1EEE `\h1 `]h91EEE `^9h91 `_h9hh1EEE ``hhh1 `a1EEE `bh1 `chh1EEE `dh1 `e.1EEE `fp1 `gpp.1EEE `hp..1 `i c 1EEE `jc pc 1 `kpc p 1EEE `lp  1 `m1EEE `nt1 `ott1EEE `pt1 `qW)1EEE `r)n)1 `sn)nW1EEE `tnWW `uk$.k${01 `vk${0${01EEE `w${0$.1 `x$.k$.1EEE `yk$+k$,1 `zk$,$,1EEE `{$,$+1 `|$+k$+1EEE `}k$y'k$K)1 `~k$K)$K)1EEE `$K)$y'1 `$y'k$y'1EEE `k$#k$%1 `k$%$%1EEE `$%$#1 `$#k$#1EEE `k$@ k$"1 `k$"$"1EEE `$"$@ 1 `$@ k$@ 1EEE `k$k$t1 `k$t$t1EEE `$t$1 `$k$1EEE `k$k$1 `k$$1EEE `$$ `$k$ `k$hk$9 `k$9$9 `$9$h `$hk$h `k$k$ `k$$ `$$ `$k$ `k$.k$ `k$$ `$$. `$.k$. `k$ k$c  `k$c $c  `$c $  `$ k$  `k$k$ `k$$ `$$ `$k$ `k$k$ `k$$ `$$ `$k$1 `1EEE `1 `1EEE `1 `1EEE `P 1 `P P 1EEE `P 1 `  1EEE `  1 `  1EEE `  1 `1EEE `}1 `}}1EEE `} `CC `C ` `C ` ` ` ` `pp `p@  `@ @  `@ p `## `#$ `$$ `$#+% ~0$~0$~0 tt/_$/_$t+1 `/~0~0/+ /~0~0///+ `/~0P ~0P /+ /~0P ~0P ///+ ` / ~0 ~0 /+  / ~0 ~0 / / /+ `/~0}~0}/+ /~0}~0}///+ `C/C~0~0/+ C/C~0~0/C/C/+ `/~0~0/+ /~0~0///+ `p/p~0@ ~0@ /+ p/p~0@ ~0@ /p/p/+ `#/#~0$~0$/+ #/#~0$~0$/#/#/+ `.p0kp0k.+ .p0kp0k...+ `+,h,h++ +,h,h++++ `y'K)pK)py'+ y'K)pK)py'y'y'+ `#%k%k#+ #%k%k###+ `@ "k"k@ + @ "k"k@ @ @ + `ohoh+ ohoh+ `hh+ hh+ `h9h9hh+ h9h9hhhh+ `hh+ hh+ `.pp.+ .pp...+ ` c pc p +  c pc p   + `tt+ tt+ `W)n)nW+ W)n)nWWW+ `k$.k${0${0$.+ k$.k${0${0$.k$.k$.+ `k$+k$,$,$++ k$+k$,$,$+k$+k$++ `k$y'k$K)$K)$y'+ k$y'k$K)$K)$y'k$y'k$y'+ `k$#k$%$%$#+ k$#k$%$%$#k$#k$#+ `k$@ k$"$"$@ + k$@ k$"$"$@ k$@ k$@ + `k$k$t$t$+ k$k$t$t$k$k$+ `k$k$$$+ k$k$$$k$k$+ `k$hk$9$9$h+ k$hk$9$9$hk$hk$h+ `k$k$$$+ k$k$$$k$k$+ `k$.k$$$.+ k$.k$$$.k$.k$.+ ` k$ k$c $c $ + k$ k$c $c $ k$ k$ + ` k$k$$$+ k$k$$$k$k$+ ` k$k$$$+ k$k$$$k$k$+ `+ + `P P + P P + `    +       + `}}+ }}+ `CC+ CCCC+ `+ + `pp@ @ + pp@ @ pp+ `##$$+ ##$$##`ttľ g% %u"*`ttľ g%u#u+%.*ttľ g{Y1%Y1%j{j{Y1.*ttľ g0%0%+1**`ttľ g0Y1jY1j0+2*ttľ g0Y1jY1j000+**`ttľ gH0HY1( Y1( 0+2*ttľ gH0HY1( Y1( 0H0H0+**`ttľ g 0 Y1 Y1 0+2*ttľ g 0 Y1 Y1 0 0 0+**`ttľ g0Y1Y10+2*ttľ g0Y1Y1000+**`ttľ g0Y1`Y1`0+2*ttľ g0Y1`Y1`000+**`ttľ g>0>Y1Y10+2*ttľ g>0>Y1Y10>0>0+**`ttľ g0Y1 Y1 0+2*ttľ g0Y1 Y1 000+**`ttľ g#0#Y1%Y1%0+2*ttľ g#0#Y1%Y1%0#0#0+**`ttľ g~j/~K1K1j/+2*ttľ g~j/~K1K1j/~j/~j/+**`ttľ gz+z--++2*ttľ gz+z--+z+z++**`ttľ g())(+2*ttľ g())(((+**`ttľ g~M$~-&-&M$+2*ttľ g~M$~-&-&M$~M$~M$+**`ttľ g~ ~q"q" +2*ttľ g~ ~q"q" ~ ~ +**`ttľ gzz+2*ttľ gzzzz+**`ttľ gzz+2*ttľ gzzzz+**`ttľ gz]z>>]+2*ttľ gz]z>>]z]z]+**`ttľ gzz+2*ttľ gzzzz+**`ttľ g  +2*ttľ g    +**`ttľ g*   * +2*ttľ g*   * * * +**`ttľ goOOo+2*ttľ goOOooo+**`ttľ g+2*ttľ g+**`ttľ g)%b/)%V1%V1%b/+2*ttľ g)%b/)%V1%V1%b/)%b/)%b/+**`ttľ g)%+)%-%-%++2*ttľ g)%+)%-%-%+)%+)%++**`ttľ g)%()%)%)%(+2*ttľ g)%()%)%)%()%()%(+**`ttľ g)%M$)%-&%-&%M$+2*ttľ g)%M$)%-&%-&%M$)%M$)%M$+**`ttľ g)% )%q"%q"% +2*ttľ g)% )%q"%q"% )% )% +**`ttľ g)%)%%%+2*ttľ g)%)%%%)%)%+**`ttľ g)%)%%%+2*ttľ g)%)%%%)%)%+**`ttľ g)%])%>%>%]+2*ttľ g)%])%>%>%])%])%]+**`ttľ g)%)%%%+2*ttľ g)%)%%%)%)%+**`ttľ g)% )%%% +2*ttľ g)% )%%% )% )% +**` ttľ g)%* )% % %* +2* ttľ g)%* )% % %* )%* )%* +**` ttľ g)%o)%O%O%o+2* ttľ g)%o)%O%O%o)%o)%o+**` ttľ g)%q)%Q%Q%q+2*ttľ g)%q)%Q%Q%q)%q)%q+**`ttľ gu j ju+2*ttľ gu j juuu+**`ttľ gHuH ( ( u+2*ttľ gHuH ( ( uHuHu+**`ttľ g u   u+2*ttľ g u   u u u+**`ttľ gu  u+2*ttľ gu  uuu+**`ttľ gu ` `u+2*ttľ gu ` `uuu+**`ttľ g>u>  u+2*ttľ g>u>  u>u>u+**`ttľ gu   u+2*ttľ gu   uuu+**`ttľ g#u# % %u+2*ttľ g#u# % %u#u#u 0 $  Ӏ  1    _ԀSome1985dataareincluded.The1985dataarelessdetailedthanthosefrom1986forward  becausetheywerecollectedretrospectivelyandweremeanttoserveasbaselinedata.<GD:Definition L , ;1` hp x (#;  8.` hp x (#886Definition('z&H1      XXX(o&H2  XXX(o&H3  XXX(&H4 XXX XXX(o&H5  XXX(o&H6  XXX20Address8SP6Blockquote , , ;1` hp x (#;   8.` hp x (#8,*CITE,dl*CODEKo<6X9`(Courier NewKXXXS\  `&Times New RomanS42Emphasis6&)4Hyperlink            <:FollowedHype    4go2Keyboard Ko<6X9`(Courier NewK XXXS\  `&Times New RomanS<:Preformatted/%  ,Kk (#/Ko<6X9`(Courier NewKXXXS\  `&Times New RomanS/%  ,Kk (#/J <:zBottom of Ifg4$ ** ddI  B    ?p%2A`Arial?94g*  dd9  XXXS\  `&Times New RomanS  &0 d deeee'dxddd<:zTop of ForIfg4$** ddI  B    ?p%2A`Arial?94g*  dd9  XXXS\  `&Times New RomanS  0Kl.SampleKo<6X9`(Courier NewKS\  `&Times New RomanS0.Strong 8dl6TypewriterKo<6X9`(Courier NewKXXXS\  `&Times New RomanS42Variable:8HTML MarkupB      2 0CommentB  <6X9`(Courier New%2A`Arial*+ (_2623  ..*G+M (_25   /%` ` hp x /23  ..  5+ ` hp x 5  *D+M (_24   ," hp x ,23  ..  5+ ` hp x 5  *A+M (_23  ` ) hp x )23  ..  5+ ` hp x 5  *>+M (_22   &hhp x &23  ..  5+ ` hp x 5  *;+M (_21   #p x #23  ..  5+ ` hp x 5   & $  Ӏ  5    _ԀTheCommissionpermittedthecompaniestoreporttheir20022005expendituresin  thousandsofdollars,ratherthaninactualdollars,ashadpreviouslybeenrequired.*8+M (_20  h  p x 23  ..  5+ ` hp x 5  *5+M (_19   pp x 23  ..  5+ ` hp x 5  *2+M (_18    x 23  ..  5+ ` hp x 5  * (_1723  Ԁ*GM (_16   /%` ` hp x /23  Ԁ  5+ ` hp x 5  *DM (_15   ," hp x ,23  Ԁ  5+ ` hp x 5  *AM (_14  ` ) hp x )23  Ԁ  5+ ` hp x 5  *>M (_13   &hhp x &23  Ԁ  5+ ` hp x 5  *;M (_12   #p x #23  Ԁ  5+ ` hp x 5  *8M (_11  h  p x 23  Ԁ  5+ ` hp x 5  *5M (_10   pp x 23  Ԁ  5+ ` hp x 5  (2M &_9    x 23  Ԁ  5+ ` hp x 5  ( &_823  (GM &_7   /%` ` hp x /23   5+ ` hp x 5  (DM &_6   ," hp x ,23   5+ ` hp x 5  (AM &_5  ` ) hp x )23   5+ ` hp x 5  (>M &_4   &hhp x &23   5+ ` hp x 5  (;M &_3   #p x #23   5+ ` hp x 5  (8M &_2  h  p x 23   5+ ` hp x 5  (5M &_1   pp x 23   5+ ` hp x 5  &2M $_    x 23   5+ ` hp x 5  e)1dxde)2dxd\  `&Times New RomanTABLE D $  Ӏ  2    _ԀThepreviousreport,whichwasissuedin2003,containeddatafor2000and2001.  $  Ӏ  11    _ԀPriorto2000,onecompanydidnotseparatelytrackexpendituresforretailvalueadded.  Instead,thecompanyincludedtheseexpendituresinthepointofsaleorpromotionalallowances  categoriesinitssubmissionstotheCommission.Accordingly,thefiguresreportedforretail  valueaddedpriorto2000areunderstatedandthosereportedforpointofsaleand/orpromotional t allowancesareoverstated;changesinspendingonthosecategoriesbetween1999and2000 ` shouldbeviewedwiththisinformationinmind. B $  Ӏ  6    _ԀXbuXX%XTheCommissionsordersfortheyears20022005defined#%XbuXXXbul# outdooradvertisingtomean  billboards;signsandplacardsinarenas,stadiums,andshoppingmalls(whethertheyareopenair  orenclosed);andanyotheradvertisementsplacedoutdoors,regardlessoftheirsize,including  thoseonsmokelesstobaccoretailerproperty.Inprioryears, outdooradvertisingwasnot t preciselydefined.Inparticular,itwasnotclearthatsignsinarenas,shopping,stadiums, ` shoppingmalls,oronretailerpropertyweretobereportedinthiscategory.(9 Z6Times New Roman Regular I $  Ӏ  7    _ԀThisexpenditurecategorydoesnotincludespecialtyitemsprovidedatretailwithsmokeless  tobaccoproducts(e.g., buythree,getafreekeychain),whicharedeemedretailvalueadded.  $  Ӏ  8    _ԀSpecialtyitemdistributionincludesthepracticeofsellingorgivingtoconsumerstobacco  items,suchasTshirts,caps,sunglasses,keychains,calendars,lighters,andsportinggoods,  bearingthenameorlogoofasmokelesstobaccobrand. Y $  Ӏ  9    _ԀThecompaniesalsospent$4.91millionin2002,$4.07millionin2003,$4.85millionin  2004,and$5.05millionin2005onpublicentertainmenteventsdisplayingtheircorporatename,  butnotdisplayingthenameorlogoofanybrandofanysmokelesstobaccoproductorotherwise  referringtosmokelesstobacco.Thesefiguresarenotincludedinthetotaladvertisingand t promotionalexpendituresreportedherein.  $  Ӏ  10    _ԀPriorto1998,onecompanydidnotseparatelytrackexpendituresforcoupons.Instead,the  companyincludedtheseexpendituresinthepointofsaleorpromotionalallowancescategories  initssubmissionstotheCommission.Accordingly,thefiguresreportedforcouponspriorto  1998areunderstatedandthosereportedforpointofsaleand/orpromotionalallowancesare t overstated;changesinspendingonthosecategoriesbetween1997and1998shouldbeviewed ` withthisinformationinmind.  $  Ӏ  *    _ԀExpendituresallocatedfortelevisionandradioadvertisingonelectronicmediasubjectto  FederalCommunicationsCommission( FCC)regulationscoverapproximatelysixmonthsof  1986becausethestatutorybroadcastbanbecameeffectiveonAugust28,1986.  $  Ӏ  *    _ԀOnecompanyreportednoexpendituresforthiscategorybecauseitsaccountingrecords  werenotmaintainedtoallowcalculationoftheseexpenditures.Instead,theseexpenditureswere  reportedtotheCommissioninthePointofSaleorPromotionalAllowancescategories.  $  Ӏ  *    _  Onecompanyreportednoexpendituresforthiscategorybecauseitsaccountingrecords  werenotmaintainedtoallowcalculationoftheseexpenditures.Instead,theseexpenditureswere  reportedtotheCommissioninthePointofSaleorPromotionalAllowancescategories.  $  Ӏ  *    _  Onecompanyreportednoexpendituresforthiscategorybecauseitsaccountingrecords  werenotmaintainedtoallowcalculationoftheseexpenditures.Instead,theseexpenditureswere  reportedtotheCommissioninthePointofSaleorPromotionalAllowancescategories. !       _%  *,X4` XX*XXX%XM X  8@QA=x|  ` \ `N^@ HE ` \ E \ ` \  (#(#(#(#AXX#%ȿA#2!%ȿ (#(#(#(#@ FederalTradeCommission  @R R SmokelessTobaccoReport @ @ fortheYears20022005 "r #2X X2!#2X2X @*M 4  `     h      p   Issuedin2007#%>h2##%XbuX%>h#XXX%Xbu  n*% #%XbuXXX#. X,X4` X\.98%bu%XXdd8 hI.0  INTRODUCTION (#(# S+ S  Thisreportisthelatestinaseriesonsmokelesstobaccosales,advertising,andpromotion + thattheFederalTradeCommission( theCommission)haspreparedsince1987.Thestatistical  tablescontainedwithinthisreportprovideinformationondomesticsmokelesstobaccosalesand   advertisingandpromotionalactivities.Q   1      ׀Commissionstaffpreparedthesetablesusing c  informationcollected,pursuanttocompulsoryprocess,fromtheparentcompaniesofthefive ;  majormanufacturersofsmokelesstobaccoproductsintheUnitedStates:NorthAtlanticTrading c  Company,Inc.(theparentofNationalTobaccoCompany);SwedishMatchNorthAmerica,Inc.; ;  SwisherInternationalGroup,Inc.(theparentof_Swisher_ԀInternational,Inc.);_UST_,Inc.(the  parentofUnitedStatesSmokelessTobaccoCompany);and_Conwood_ԀLLC(generalpartnerof  _Conwood_ԀSalesCo.,L.P.). s  II.0  TOTALSMOKELESSTOBACCOSALESANDADVERTISINGAND  PROMOTIONALEXPENDITURES (#(#   ThefiguresinTable1indicatethatthetotalnumberofpoundsofsmokelesstobaccosold 3 bymanufacturerstowholesalersandretailerswas112.15millionpoundsin2002,112.92million  ![ poundsin2003,116.77millionpoundsin2004,and116.20millionpoundsin2005.In2001, "3 thelastyearforwhichsuchtotalswerepreviouslypublishedbytheCommission,totalsaleswere $ !  112.19millionpounds. &!# h 9     Salesrevenuesreceivedbythemanufacturersfromwholesalersandretailerscontinuedto   increase!astheyhaveeveryyearsince1985!through2004,beforedecliningslightlyin2005:  $2.36billionin2002,$2.49billionin2003,$2.62billionin2004,and$2.61billionin2005.In ` 2001,themanufacturersreportedrevenuesof$2.13billion. 8    Thetotalamountspentonadvertisingandpromotionbythefivemajormanufacturers c  was$234.65millionin2002,$242.51millionin2003,$231.08millionin2004,and$250.79 ;  millionin2005,anewrecord.Thepreviousrecordwas$236.68millionin2001. c    Forthefirsttimesinceitbegancollectingdataonsmokelesstobaccosalesandmarketing >  expenditures,theCommissionrequiredthecompaniestoreportthenumberofunitsofsmokeless f tobaccotheysoldandgaveawayinpackagesofvarioussize(e.g.,lessthan1ounce,from2 > ouncestolessthan5ounces,15ouncesormore).ThosedataarereportedinTable2,which  showsthatforeachoftheyearscoveredbythereport,morepackagesweighing1ouncetoless  than2ouncesweresoldandgivenawaythananyothersizepackage. v X  III.0  SMOKELESSTOBACCOADVERTISINGANDPROMOTIONAL  EXPENDITURESBYCATEGORY 󀀀 (#(# \   ThisreportisthefirstoneissuedbytheCommissionsinceitsubstantiallyrevisedits :# definitionsofthevarioussmokelesstobaccoadvertisingandpromotionalexpenditure %b ! categories.   2      ׀Theserevisionsclarified(and,insomecases,expanded)thedefinitionsofcertain &:"#  categories,splitseveralcategoriesintosmallersubcategories,andspecifiedwheremoneyshould ($% bereportedwhenexpendituresfellwithintwoormorecategories%Rt RX%Xbu.!   3      ׀TheCommissionalsoadded   newcategoriestopickupexpendituresthatmayhavepreviouslybeenunreportedorreportedin  thecatchall othercategory.Majorchangesarediscussedbelowwithrespecttothespecific X expenditurecategories,whicharereportedinTables3Athrough3G.#%XbuX R%Rt#%Rt RX%Xbu.h   4      #%XbuX R%Rt# ( x   Spendingonadvertisinginnewspapers,whichhadbeen$1.83millionin2001,declined K  to$722,000in2002,andthento$262,000in2003,beforerisingto$285,000in2004,andthen #s  to$453,000in2005.x   5       K    Magazineadvertising,whichhadreachedanalltimehighof$21.96millionin2001, &v  fluctuatedoverthenextfouryears,with$23.14millionspentin2002,$22.84millionin2003, N $25.00millionin2004,and$21.0millionin2005. &   Spendingonoutdooradvertisingrosefrom$10,522in2001to$117,000in2002.This Q spendingthendeclinedto$101,000in2003,beforerisingto$184,000in2004,and$207,000in ) 2005.   6      ׀__    AstheyhadeachyearsincetheCommissionbegancollectingthesedata,thecompanies , reportednoexpendituresfortransitadvertising.Forthefirsttimesince1986,however,theydid  reportexpendituresforaudiovisualorvideoadvertising:$7,000in2002,$139,000in2003,  $7,000in2004,and$119,000in2005.    In2001,thecompaniesreportedspending$16.34millionondirectmailadvertising.The  amountspentondirectmailfellineachofthenextthreeyears(to$7.07millionin2002,$5.98   millionin2003,and$5.67millionin2004)beforerisingto$8.24millionin2005. c    Pointofsaleadvertisingdeclinedfrom$17.41millionin2001to$16.89millionin2002,   beforerisingto$20.87millionin2003,and$23.12millionin2004.Pointofsaleadvertising f  thendeclinedto$20.75millionin2005. >  1XbuXX%Xbu  Beginningintheyear2002,the promotionalallowancecategorywasbrokenintofour i newcategories:pricediscounts,promotionalallowancespaidtoretailers,promotional A allowancespaidtowholesalers,andotherpromotionalallowances.Thelargestpromotional i allowancecategorywas#%XbuXX1Xbu!#pricediscountspaidtosmokelesstobaccoretailersorwholesalersin A ordertoreducethepriceofsmokelesstobaccoproductstoconsumers(e.g.,offinvoicediscounts,  buydowns,andvoluntarypricereductions),whichaccountedforexpendituresof$99.0million  in2002,$106.53millionin2003,$86.98millionin2004,and$99.70millionin2005.Price y discountsrepresentedbetween37.6percentand43.9percentoftotalindustryspendingduring Q! eachofthefouryearscoveredbythisreport. )#y    Inaddition,theindustryspent$3.25millionin2002,$5.10millionin2003,$4.29million T% " in2004,and$3.41millionin2005onpromotionalallowancespaidtosmokelesstobacco ,'|"$ retailersinordertofacilitatethesaleorplacementofsmokelesstobaccoproducts(e.g.,payments )T$& forstocking,shelving,displayingandmerchandisingbrands,volumerebates,andincentive *,&( payments).Thecompaniesalsoreportedpaying$16.76millionin2002,$12.63millionin2003, ,(* $11.22millionin2004,and$12.55millionin2005onpromotionalallowancespaidtosmokeless  tobaccowholesalers(e.g.,paymentsforvolumerebates,incentivepayments,valueadded  services,andpromotionalexecution).Finally,between$9,000and$41,000wasspenton ` promotionalallowancespaidtoanyoneelse(otherthanretailers,wholesalers,andfulltime 8  companyemployees)involvedinthesmokelesstobaccodistributionandsalesprocess,inorder  ` tofacilitatethesaleorplacementofsmokelesstobaccoproducts,duringtheyears20022005.1XbuXX%Xbu   8  Whenthesefourpromotionalallowancecategoriesarecombined,theyaccountfor50.8%oftotal   2002spending,51.2%of2003spending,#%XbuXX1Xbu*#1XbuXX%XbuԀ44.4%of2004spending,#%XbuXX1Xbu+#and46.0%of2005spending.   In2001,thelastyearbeforetheCommissionreviseditsdefinitionsofpromotionalallowances, p thecompaniesreportedexpendituresof$60.87million,representing25.7%oftotalspending1XbuXX%Xbu.#%XbuXX1Xbu,# H 1XbuXX%Xbu  Thecompaniesreportedspending#%XbuXX1XbuK-#$25.75millionin2002,$22.48millionin2003,$25.16 s millionin2004,and$28.18millionin2005givingsmokelesstobaccosamples1XbuXX%Xbutothepublic K ( sampling).Thenewdefinitionof samplingmakesclearthat#%XbuXX1XbuQ.#whencouponsaredistributed #s forfreesmokelesstobaccoproductsandnopurchaseisrequired,suchactivitiesaretobe K reportedas sampling.Inaddition,thenewdefinitionclarifiesthatsamplingincludesthe # distributionofsmokelesstobaccoforconsumerevaluationwhenconsumersareabletousethe   productontheirown(outsideofacompanyfacility)1XbuXX%Xbu.In2001,thelastyearbeforethe "  Commissionclarifiedwhatexpensesshouldbecountedassampling,thecompaniesreported [$" expendituresof$17.89million. 3&!$   #%XbuXX1Xbu0#In2001,thecompaniesspent$324,694toprovideconsumerswithspecialtypromotional ^(#& items(suchasshirtsandhatsbearingthenameorlogoofasmokelesstobaccoproduct) 6*%(  distributedthroughthemail,atpromotionalevents,orbyanymeansotherthanatthepointof ,^'* salewiththepurchaseofsmokelesstobacco.   7      ׀Beginningwiththeyear2002,thespecialtyitem   distributioncategorywasbrokenintotwonewcategories:brandedandnonbranded.In2002,  $419,000wasspentonbrandedspecialtyitemdistribution;thecompaniesalsoreportedspending ` $45,000in2003,$22,000in2004,and$119,000in2005.h   8      ׀Thecompaniesreportednospending 8  onnonbrandedspecialtyitemsin2002through2004,and$36,000in2005.  `   1XbuXX%XbuExpendituresforthenewadultonlypublicentertainmentcategorywerereportedtobe$0 ;  inboth2002and2003,$7,000in2004,and$73,000in2005.Thiscategory#%XbuXX1Xbu!6#includespublic c  entertainmentevents1XbuXX%Xbu(e.g.,sponsorshipofbarnightsorconcerts)#%XbuXX1XbuT7#Ԁthattakeplaceinadultonly ;  facilitiesanddisplaythenameorlogoofacompanyssmokelesstobaccoproductsorotherwise  refertosmokelesstobacco.1XbuXX%XbuԀSpendingongeneralaudiencepublicentertainment!i.e.,#%XbuXX1Xbu8#events1XbuXX%Xbu  #%XbuXX1Xbu9#thatdonottakeplaceinanadultonlyfacilityandthatdisplaythenameorlogoofacompanys s smokelesstobaccoproductsorotherwiserefertosmokelesstobacco!washigher:$1.45million K in2002,$1.64millionin2003,$1.35millionin2004,and$215,000in2005.1XbuXX%Xbu   9      ׀In#%XbuXX1Xbu:#2001,the #s companiesreportedspending$18.06milliononpublicentertainment. K   Spendingonendorsementsdeclinedfrom$255,000in2001to$130,000in2002,then &v roseto$355,000in2003,andremainedunchangedatthatlevelthrough2005.  N 1XbuXX%Xbu  Thecompaniesreportedspending$8.86millionin2002,$8.17millionin2003,#%XbuXX1Xbu<#1XbuXX%Xbu$9.02  millionin2004,and#%XbuXX1Xbu-=#1XbuXX%Xbu$4.19millionin2005,#%XbuXX1Xbu=#1XbuXX%Xbuonthe#%XbuXX1Xbu=#sponsorshipofsportsteamsorindividual  athletes.ThiswasthefirsttimetheCommissionhadrequiredthecompaniestoreportthese ` sponsorshipexpendituresseparately. 8    1XbuXX%XbuTheCommissionsnewdefinitionof couponsmakesclearthat#%XbuXX1Xbu4?#whencouponsare c  distributedforfreesmokelesstobaccoandnopurchaseisrequiredtoredeemthem,such ;  activitiesshouldbereportedonlyas sampling.1XbuXX%XbuIn2001,priortothisclarification,the c  companiesreportedspending$31.53milliononcoupons.#%XbuXX1Xbu@#   10      1XbuXX%XbuԀUsingthenewdefinition,the ;  companiesreportedcouponexpenditures#%XbuXX1XbuA#of$12.16millionin2002,$11.52millionin2003,  $10.69millionin2004,and$28.62millionin2005.1XbuXX%Xbu  #%XbuXX1XbuB#  1XbuXX%XbuRetailvalueaddedexpendituresarethecostsassociatedwithofferssuchas buyone,get  onefreeand buythree,getafreeTshirt,wherethebonusitemisdistributedatretailwhen  thesmokelesstobaccoproductispurchased.Beginningin2002,theretailvalueaddedcategory v wasbrokenintotwonewcategories!onewherethebonusitemisadditionalsmokelesstobacco N andonewherethebonusitemsarenonsmokelesstobaccoitems.Thecompaniesspent$13.69 &v millionin2002,$16.00millionin2003,$14.95millionin2004,and$9.31millionin2005on  N retailvalueaddedinvolvingfreesmokelesstobaccoproducts.Theyalsospent$466,000, "&   $556,000,$2.65million,and$4.43millioninthoseyears,respectively,onretailvalueadded $" involvingfreenonsmokelesstobaccoitems.#%XbuXX1Xbu C#Ԁ1XbuXX%XbuIn2001,thecompaniesreportedspending$43.24  milliononretailvalueadded.   11      ׀#%XbuXX1XbuG#     In2001,thecompaniesreportedspending$262,296onInternetadvertising.Fortheyears  2002through2005,theCommissionrequiredthecompaniestoreporttheirexpendituresfor   companyInternet_websites_ԀseparatelyfromtheirexpendituresforotherInternetadvertising.The c  companiesreportedspending$18,000,$15,000,$877,000,and$272,000foradvertisingontheir ;  _websites_,intheyears2002through2005,respectively,plus$54,000in2002,$25,000in2003, c  $16,000in2004and$413,000in2005onInternetadvertisingotherthanontheirownwebsites. ;  1XbuXX%Xbu  Anothernewexpenditurecategorywastelephoneadvertising,whichincludesexpenses f associatedwith#%XbuXX1Xbu.K#telemarketingcallsortheoperationofincomingtelephonelinesforconsumersto > participateinpromotionsorhearprerecordedproductmessages(butexcludescostsassociated  withcustomerservicerepresentativesforrespondingtoconsumercomplaintsorquestions).The  companiesreportedspending$169,000in2002,$374,000in2003,$231,000in2004,and v $120,000in2005ontelephoneadvertising. N   Since1992,theCommissionhasrequiredthemanufacturers1XbuXX%Xbutoreportthetotalamountof y moneytheyspentadvertisingandpromotingsportsandsportingevents._>   12      _ԀThisquestionis Q! separatefrom,and_duplicative_Ԁof,thereportingoftheindividualvariousadvertisingand  promotioncategories.Forexample,moneyspentonamagazineadvertisementpromotinga  smokelesstobaccobrandedsportstournamentopentothoseofallagesisreportedunderthe ` category generalaudiencepublicentertainmentandisalsoreportedasanexpenditureon 8   sportsandsportingevents.Similarly,expendituresonsponsorshipofsportsteamsand  ` individualathletesarereportedunderthecategory sponsorshipandarealsoreportedas sports  8  andsportingevents.Theseexpendituresareonlycountedonce,however,incomputingthe   industrystotaladvertisingandpromotionalexpenditures.#%XbuXX1Xbu0N#Expendituresforsportsandsporting   eventsrosefrom$17.87millionin2001to$21.06millionin2002.Thoseexpendituresthen p fluctuatedoverthenextthreeyears:$16.94millionin2003,$20.65millionin2004,and$15.75 H millionin2005.  p   Thecompaniesreportedthattheyspent$8.75million,$10.14million,$11.61million, K and$13.19millionin2002,2003,2004,and2005,respectively,onadvertisementsdirectedto #s youthortheirparentsthatwereintendedtoreduceyouthuseofsmokelesstobaccoproducts.K|   13      ׀ K Thesefiguresdonotincludecontributionstothirdpartiesthatengageinsuchprograms.1XbuXX%Xbu # _#%XbuXX1XbuVV#1XbuXX%Xbu_  Smokelesstobaccomanufacturersreportedthattheypaidnomoneyorotherformof  N compensationinconnectionwiththeproductionorfilmingofanymotionpicturesortelevision "&  showsin2002,2003,2004,or2005,andthattheypaidnomoneyorotherformofcompensation $" toanyoneengagedinproductplacementinmotionpicturesortelevisionshows.#%XbuXX1XbuV#Thecompanies &!$ alsoreportedthatneithertheynoranyoneworkingforthemsolicitedtheappearanceofany ^(#& smokelesstobaccoproductinanymotionpictureortelevisionshow,orgrantedpermissionfor  theappearanceofanysmokelesstobaccoproductinanymotionpictureortelevisionshow.1XbuXX%Xbu  ______#%XbuXX1XbuZ#Q IV.0  SMOKELESSTOBACCOSALESANDADVERTISINGANDPROMOTIONAL  . EXPENDITURESBYTOBACCOTYPE (#(#    Thereareseveraltypesofsmokelesstobaccoproducts,includingdrysnuff,moistsnuff, H  plug/twist,andlooseleafchewingtobacco.Tables4Athrough4Dpresentdetailsonsalesand  p  advertisingandpromotionalexpendituresbytypeofsmokelesstobacco. H    From2002through2005,thenumberofpoundsofmoistsnuffsoldincreased,whilethe #s numberofpoundssoldoflooseleafandchewingtobacco,ofplugandtwist,andofscotchsnuff K anddrysnuff,allfell.The75.67millionpoundsofmoistsnuffsoldin2005exceededthe # combinedsalesofalloftheotherkindsofsmokelesstobacco.    Similarly,moistsnuffconsistentlygeneratedmorerevenuethananyothertypeof & smokelesstobacco.In2005,dollarsalesformoiststuffwere$2.23billion,representing85.2%  oftotalsmokelesstobaccosales.    Tables4AthroughDalsoindicatethatmoistsnuffcontinuedtoreceivethegreatest ! advertisingandpromotionalsupport.In2005,forexample,thecompaniesspent$210.43million # advertisingandpromotingmoistsnuff,comparedto$16.75millionforlooseleaf/chewing a% ! tobacco,$72,000forplug/twist,and$103,000forscotch/drysnuff. 9'"# 1XbuXX%Xbu  Thecompaniesalsoreportedspending$6.92millionin2002,$13.72millionin2003, d)$% $18.22millionin2004,and$23.44millionin2005marketingbrandsthatencompassmorethan <+&' onetypeofsmokelesstobaccoproduct.Theamountsspentonadvertisingandpromotionof -d() theseproductsareincludedinthetotalssetforthinTable3G,butnotinTables4Athrough4D.?   14      ׀  #%XbuXX1Xbua#  Tables5Athrough5Dpresentdetailsaboutthenumberofunitssoldinpackagesof  varioussizesforeachtypeofsmokelesstobaccoproductfor20022005.Forplug/twist, ` scotch/drysnuff,andmoistsnuff,morepackagesweighing1ouncetolessthan2ounceswere 8  soldeachyearthananyothersize.Forlooseleaf/chewingtobacco,morepackagesweighing2  ` ouncestolessthan5ouncesweresoldeachyearthananyothersize.   8  [@MM' TABLE1  @ TOTALSMOKELESSTOBACCOSALES ? @ANDADVERTISINGANDPROMOTIONALEXPENDITURES .~   FOR19852005 m  f* ddd Xdd Xdd X(#(#,Fdd ,Sdd#,dd#,dd#+      Year    SalesinPounds     SalesinDollars     Advertisingand  ` Promotional  L Expenditures ;   A7z   @1985@A1985 f\*J  @1985 @ lA 121449115lAf121,449,115 zp8J 3 lA 121449115 lA -.A 730618970P-.Az$730,618,970 u>J 3P -.A 730618970 -.A A80068229PA$80,068,229 pfBJ 3P A80068229  A @1986@p1986 f\*z  @1986 @ xQA 118778334xQAf118,778,334 zp8z 3 xQA 118778334 xQA A 797777885PAz$797,777,885 u>z 3P A 797777885 A GA76676706PGA$76,676,706 ka=z 3P GA76676706 GA  @1987 @k1987 f\*J   @1987  @  ɛA 116540281 ɛAf116,540,281 zp8J 3  ɛA 116540281  ɛA iA 852717347PiAz$852,717,347 u>J 3P iA 852717347 iA P(A67777044PP(A$67,777,044 ka=J 3P P(A67777044 P(A @1988@k1988 f\*z @1988 @ {HA 114433782{HAf114,433,782 zp8z3 {HA 114433782 {HA A 901654382PAz$901,654,382 u>z 3P A 901654382 A  DA68223671P DA$68,223,671 pf=z!3P  DA68223671  DA @1989@p1989 f\*J" @1989 @ ›A 116440365›Af116,440,365 zp8J#3 ›A 116440365 ›A \LAA 981637304P\LAAz$981,637,304 u>J$3P \LAA 981637304 \LAA \A81200611P\A$81,200,611 pfBJ%3P \A81200611  \A @1990@p1990 f\*& @1990 @ xvA 117415326xvAf117,415,326 {q8'3 xvA 117415326 xvA @{BA 1091170201P@{BA{$1,091,170,201 v?(3P @{BA 1091170201 @{BA R-3P  ˘A 104004040  ˘A  @1992 @l1992 f\*.  @1992  @ T8A 118372693T8Af118,372,693 {q8/3 T8A 118372693 T8A @-IA 1361360729P@-IA{$1,361,360,729 w?03P @-IA 1361360729 @-IA P4A 115346708PP4A$115,346,708 lb>13P P4A 115346708 P4A $@1993$@l1993 f\*R2 $@1993 $@ DJA 115888785DJAf115,888,785 {q8R33 DJA 115888785 DJA ioA 1475460518PioA{$1,475,460,518 w?R43P ioA 1475460518 ioA EmA 119230826PEmA$119,230,826 lb>R53P EmA 119230826 EmA (@1994(@l1994 f\*6 (@1994 (@ DA 115495201DAf115,495,201 {q873 DA 115495201 DA @kA 1612098989P@kA{$1,612,098,989 w?83P @kA 1612098989 @kA A 125972408PA$125,972,408 lb>93P A 125972408 A ,@1995,@l1995 f\*R: ,@1995 ,@  A 116387464 Af116,387,464 {q8R;3  A 116387464  A @A 1735840489P@A{$1,735,840,489 w?R<3P @A 1735840489 @A H2[A 127323282PH2[A$127,323,282 uk>R=3P H2[A 127323282 H2[A 0@19960@u1996 oe3> 0@1996 0@ A 116404222Ao116,404,222 {q8?3 A 116404222 A ۭA 1790406160PۭA{$1,790,406,160 w?@3P ۭA 1790406160 ۭA HምA 123877458PHምA$123,877,458 zp>A3P HምA 123877458 HምA 4@19974@z1997 oe3!RB 4@1997 4@ },A 113975148},Ao113,975,148 {q8!RC3 },A 113975148 },A 5>A 1817508055P5>A{$1,817,508,055 w?!RD3P 5>A 1817508055 5>A A 150426310PA$150,426,310 zpC!RE3P A 150426310  A 8@19988@z1998 oe3"F 8@1998 8@ p"I3P fWA 145486899 fWA <@1999<@u1999 oe3$`J <@1999 <@ |OA 109401055|OAo109,401,055 {q8$`K3 |OA 109401055 |OA @RA 1940736017P@RA{$1,940,736,017 w?$`L3P @RA 1940736017 @RA JA 170213761PJA$170,213,761 uk>$`M3P JA 170213761 JA @@2000@@u2000 oe3% N @@2000 @@ \&A 111741335\&Ao111,741,335 {q8% O3 \&A 111741335 \&A CA 1988875535PCA{$1,988,875,535 w?% P3P CA 1988875535 CA ʸŪA 224582757PʸŪA$224,582,757 uk>% Q3P ʸŪA 224582757 ʸŪA D@2001D@u2001 oe3'`"R D@2001 D@ 8A 1121935508Ao112,193,550 {q8'`"S3 8A 112193550 8A سA 2127520387PسA{$2,127,520,387 w?'`"T3P سA 2127520387 سA j6A 236676917Pj6A$236,676,917 uk>'`"U3P j6A 236676917 j6A H@2002H@u2002 oe3(#V H@2002 H@ 8A 1121483668Ao112,148,366 {q8(#W3 8A 112148366 8A `yA 2362166931P`yA{$2,362,166,931 w?(#X3P `yA 2362166931 `yA A 234645000PA$234,645,000 uk>(#Y3P A 234645000 A L@2003L@u2003 oe3*`%Z L@2003 L@ d]A 112924505d]Ao112,924,505 {q8*`%[3 d]A 112924505 d]A  YA 2489501857P YA{$2,489,501,857 w?*`%\3P  YA 2489501857  YA A 242514000PA$242,514,000 uk>*`%]3P A 242514000 A P@2004P@u2004 oe3+&^ P@2004 P@ ֛A 116768672֛Ao116,768,672 {q8+&_3 ֛A 116768672 ֛A EA 2617388686PEA{$2,617,388,686 w?+&`3P EA 2617388686 EA 9 A 235937000P9 A$231,084,000 uk>+&a3P 9 A 235937000 9 A T@2005T@u2005 oe3-`(b T@2005 T@ 4A 1161970054Ao116,197,005 {q8-`(c3 4A 116197005 4A `0tA 2611292547P`0tA{$2,611,292,547 w?-`(d3P `0tA 2611292547 `0tA A 250792000PA$250,792,000NDB-`(e3P A 250792000  A N_%? =X%Xbu_@__' TABLE2  T@NUMBEROFUNITSSOLDANDGIVENAWAY!BYPACKAGESIZE j   FOR20022005 O  9T8*  ddFdd FSdd#Sdd#dd# 8$8$,Xdd ,Gdd ,dd ,dd ,dd ,dd ,edd ,dd +   > >   R    R  #%XbuX =%? i#%IX%XbuLessthan R   Ѐ1oz. 'i  3 '1oz.toless R   than2oz. ' f 3 '2oz.toless R   than5oz. ' f3 '5oz.toless R  than10oz. ' f3 '10oz.toless R  than15oz. ' f3 '15oz.or R  more ND f3  H@2002H@N#%XbuX%I#%IX%Xbu2002 H>3  H@2002 H@ Hsold SI  @7xA25394260P@7xAS25,394,260 u= 3P @7xA25394260 @7xA pA 887095347PpA887,095,347 v> 3P pA 887095347 pA ĩA 216169305PĩA216,169,305 ~t> 3P ĩA 216169305 ĩA IYA6628408PIYA~6,628,408 zp< 3P IYA6628408 IYA @15735P@z15,735 xn: 3P @15735 @ @36200P@x36,200 OE: 3P @36200 @ O 'i  'givenaway QGi   +A915205P +AQ915,205 |r;i 3P  +A915205  +A BuA22123561PBuA|22,123,561 }s=i 3P BuA22123561 BuA @LA3792001P@LA}3,792,001 ka<i !3P @LA3792001 @LA # Pk0 ZP+i "3P #  # PZ0 ZP+i #3P #  # PZ0 bX+i $3P #  L@2003L@b2003 H>3q % L@2003 L@ Hsold SIq & 0dA37883014P0dAS37,883,014 u=q '3P 0dA37883014 0dA maaA 918733530PmaaA918,733,530 v>q (3P maaA 918733530 maaA dDA 203567697PdDA203,567,697 ~t>q )3P dDA 203567697 dDA ]A7848051P]A~7,848,051 zp<q *3P ]A7848051 ]A  @15936P @z15,936 yo:q +3P  @15936  @ pA353436PpAy353,436 PF;q ,3P pA353436 pA P '- 'givenaway#%XbuX%I#%IX%Xbu RH. RDA2663753PRDAR2,663,753 }s</3P RDA2663753 RDA ěkA14474790PěkA}14,474,790 }s=03P ěkA14474790 ěkA AA2352034PAA}2,352,034 ka<13P AA2352034 AA # Pk0 ZP+23P #  # PZ0 ZP+33P #  # PZ0 bX+43P #  P@2004P@b2004 H>3!q5 P@2004 P@ Hsold SI!q6 h]A42705741Ph]AS42,705,741 u=!q73P h]A42705741 h]A KA 959223302PKA959,223,302 v>!q83P KA 959223302 KA ƦA 191040358PƦA191,040,358 ~t>!q93P ƦA 191040358 ƦA  Z}`A8645329P Z}`A~8,645,329 zp<!q:3P  Z}`A8645329  Z}`A 0@15456P0@z15,456 zp:!q;3P 0@15456 0@ (@A2118017P(@Az2,118,017 QG<!q<3P (@A2118017 (@A Q 'y= 'givenaway#%XbuX%I#%IX%Xbu RHy> P\A7422914PP\AR7,422,914 }s<y?3P P\A7422914 P\A @nA15859744P@nA}15,859,744 }s=y@3P @nA15859744 @nA u&AA2247914Pu&AA}2,247,914 ka<yA3P u&AA2247914 u&AA # Pk0 ZP+yB3P #  # PZ0 f\+yC3P #   8@24P8@f24 nd7yD3P  8@24 8@ T@2005T@n2005 H>3!E T@2005 T@ Hsold SI!F `ivA47107372P`ivAS47,107,372 u=!G3P `ivA47107372 `ivA }5A 980089404P}5A980,089,404 v>!H3P }5A 980089404 }5A ܤA 175013057PܤA175,013,057 ~t>!I3P ܤA 175013057 ܤA @$^A7902121P@$^A~7,902,121 zp<!J3P @$^A7902121 @$^A x@14064Px@z14,064 zp:!K3P x@14064 x@ \AA2275388P\AAz2,275,388 QG<!L3P \AA2275388 \AA Q ')yM 'givenaway#%XbuX%I#%IX%Xbu RH)yN ҴVA5952331PҴVAR5,952,331 }s<)yO3P ҴVA5952331 ҴVA EpA17059852PEpA}17,059,852 }s=)yP3P EpA17059852 EpA C>A1983417PC>A}1,983,417 wm<)yQ3P C>A1983417 C>A  H@48PH@w48 f\7)yR3P  H@48 H@ # Pf0 ZP+)yS3P #  # PZ0;1/)yT3P #   ;#%XbuX%I#  pT @' TABLE3A    @@oo SMOKELESSTOBACCOADVERTISING .~ ЀANDPROMOTIONALEXPENDITURES m BYCATEGORY   FOR1985   ; %*,X XX**) * d dXdd XGdd Gdd dd dd dd edd edd  8$8$,Ddd ,dd +  i i            Television&RadioAdvertising  M  $26,584,731 M 3 TotalPrint    $8,719,379 ' 3 @'AllOther 'M @ @'$44,764,119 'M 3@ 'Total ' '$80,068,229"3  "  < . X,X X.@% TABLE3B    @@ii SMOKELESSTOBACCO@@"ADVERTISING .~ ANDPROMOTIONALEXPENDITURES m @@1BYCATEGORY   FOR1986AND1987   ; 0Xh0*XX04 XXh0*X40Xh 0*XX0*~  ddDdd Ddd ) *8#8#~,dd ,Sdd#,dd#+      4 XXh 0*X40Xh 0*XX0 7-  \  @1986@7 1986 XN* \  @1986 @  @1987 @X 1987 ;1/ \   @1987   @ ;Newspapers H>   F"#A626979PF"#AH$626,979 {q; 3P F"#A626979 F"#A *6A1452710P*6A{$1,452,710 H>< 3P *6A1452710 *6A HMagazines I?  \  WA6226654PWAI$6,226,654 |r< \ 3P WA6226654 WA aA9237988PaA|$9,237,988 H>< \ 3P aA9237988 aA HOutdoor I?  ~DA2722557P~DAI$2,722,557 |r<3P ~DA2722557 ~DA H_A8321315PH_A|$8,321,315 H><3P H_A8321315 H_A HTelevision&Radio*    *      J@  \ `QnA16067211P`QnAJ$16,067,211 lb= \3P `QnA16067211 `QnA # Pl$0 7-+ \3P #  7Audio,Visual I?  CA2579268PCAI$2,579,268 ka<3P CA2579268 CA # Pk$0 7-+3P #  7Transit 8.  \ # P8$0 ZP+ \3P #  # PZ$0 7-+ \3P #  7PointofSale I?  &PA4234207P&PAI$4,234,207 |r<3P &PA4234207 &PA VA5789436PVA|$5,789,436 H>< 3P VA5789436 VA HPromotionalAllowances I?  \! f_A8231580Pf_AI$8,231,580 |r< \"3P f_A8231580 f_A \A7554592P\A|$7,554,592 H>< \#3P \A7554592 \A HSampling J@ $  !jA13699156P !jAJ$13,699,156 ~t=%3P  !jA13699156  !jA `TxjA13877923P`TxjA~$13,877,923 I?=&3P `TxjA13877923 `TxjA IDistributionBearingNames I?  \' LAA2353816PLAAI$2,353,816 |r< \(3P LAA2353816 LAA sPA4312094PsPA|$4,312,094 H>< \)3P sPA4312094 sPA HDirectMail G= * [@20844P[@G$20,844 xn:+3P [@20844 [@ `@48979P`@x$48,979 F<:,3P `@48979 `@ FPublicEntertainment J@  !\- @]jA13823266P@]jAJ$13,823,266 ~t= !\.3P @]jA13823266 @]jA  APlA14844425P APlA~$14,844,425 I?= !\/3P  APlA14844425  APlA IEndorsements H> "0 A435710PAH$435,710 zp;"13P A435710 A  A245105P Az$245,105 PF;"23P  A245105  A @PAllOther RH $\3@ UA5655458@PUAR$5,655,458 |r< $\43@P UA5655458 UA ?A2092477@P?A|$2,092,477 QG< $\53@P ?A2092477 ?A QTOTAL SI% 6 GA76676706PGAS$76,676,706 ~t=% 73P GA76676706 GA P(A67777044PP(A~$67,777,044MCA% 83P P(A67777044  P(A M4 XXh 0*Xs4-  q'"8 @% TABLE3C    @@ii SMOKELESSTOBACCO@@"ADVERTISING .~ ANDPROMOTIONALEXPENDITURES m BYCATEGORY   FOR19881991   ; 0Xh0*XX04 XXh0*X40Xh 0*XX0* / dddd Sdd#Sdd# 8#8#,dd ,dd#,d#,d#,d#+  i i   4 XXh 0*X40Xh 0*XX0 @6    @1988@@1988 j`3  3 @1988 @ @1989@j1989 j`3  3 @1989 @ @1990@j1990 j`3  3 @1990 @ @1991@j1991 D:8  3 @1991  @ DNewspapers ?5 M  ,A940256P,A?$940,256 h^2M P ,A940256 ,A uA449918PuAh$449,918 h^2M P uA449918 uA *A880629P*Ah$880,629 i_2M P *A880629 *A 0A1109503P0Ai$1,109,503 ?53M P 0A1109503 0A ?Magazines @6   % VA5778582P% VA@$5,778,582 j`3 P % VA5778582 % VA @(tXA6410401P@(tXAj$6,410,401 ka3 P @(tXA6410401 @(tXA q{cA10214280Pq{cAk$10,214,280 ka4 P q{cA10214280 q{cA [ibA9652958P[ibAk$9,652,958 ?53 P [ibA9652958 [ibA ?Outdoor @6 M  hQRA4801955PhQRA@$4,801,955 j`3M P hQRA4801955 hQRA 9FA2913074P9FAj$2,913,074 j`3M P 9FA2913074 9FA 8DA2650471P8DAj$2,650,471 j`3M P 8DA2650471 8DA 9A1644287P9Aj$1,644,287 ?53M P 9A1644287 9A ?Audio,Visual /%  # P/$0 H>"P #  # PH$0 H>"P #  # PH$0 H>"P #  # PH$0 .$" P #  .Transit /% M! # P/$0 H>"M"P #  # PH$0 H>"M#P #  # PH$0 H>"M$P #  # PH$0 .$"M%P #  .PointofSale @6 & ]\A7436270P]\A@$7,436,270 j`3'P ]\A7436270 ]\A e}bA9693996Pe}bAj$9,693,996 ka3(P e}bA9693996 e}bA  bcA10320657P bcAk$10,320,657 lb4)P  bcA10320657  bcA @ԀdA10749602P@ԀdAl$10,749,602 @64*P @ԀdA10749602 @ԀdA @PromotionalAllowances @6 M+ @BXA6360041P@BXA@$6,360,041 j`3M,P @BXA6360041 @BXA @_A8327225P@_Aj$8,327,225 j`3M-P @_A8327225 @_A bA9936022PbAj$9,936,022 ka3M.P bA9936022 bA ,lA14771597P,lAk$14,771,597 @64M/P ,lA14771597 ,lA @Sampling A7 0 gA12345180PgAA$12,345,180 lb41P gA12345180 gA lA15019174PlAl$15,019,174 lb42P lA15019174 lA 5iA13461932P5iAl$13,461,932 lb43P 5iA13461932 5iA jA13959101PjAl$13,959,101 @644P jA13959101 jA @DistributionBearing M5 Names @6 96 FNA4055180PFNA@$4,055,180 j`3M7P FNA4055180 FNA @`QA4611457P@`QAj$4,611,457 j`3M8P @`QA4611457 @`QA EA2854289PEAj$2,854,289 j`3M9P EA2854289 EA KMA3866263PKMAj$3,866,263 ?53M:P KMA3866263 KMA ?DirectMail ?5  ; #A623731P#A?$623,731 h^2 <P #A623731 #A ,A935370P,Ah$935,370 g]2 =P ,A935370 ,A  @78000P @g$78,000 g]1 >P  @78000  @ @+A893000P@+Ag$893,000 >42 ?P @+A893000 @+A >PublicEntertainment A7 9@ pA17501791PpAA$17,501,791 lb49AP pA17501791 pA ЇrA19638397PЇrAl$19,638,397 lb49BP ЇrA19638397 ЇrA 0NUsA20272355P0NUsAl$20,272,355 lb49CP 0NUsA20272355 0NUsA K#tA21116095PK#tAl$21,116,095 @649DP K#tA21116095 K#tA @Endorsements ?5  E A260539PA?$260,539 h^2 FP A260539 A A292290PAh$292,290 h^2 GP A292290 A $A264484P$Ah$264,484 h^2 HP $A264484 $A A344000PAh$344,000 >42 IP A344000 A >Coupons&RetailValue 9"J Added   *      @6 %#uK @QQA4655429P@QQA@$4,655,429 j`39"LP @QQA4655429 @QQA  zbA9689049P zbAj$9,689,049 ka39"MP  zbA9689049  zbA ZoA16438440PZoAk$16,438,440 lb49"NP ZoA16438440 ZoA 0:vA23306499P0:vAl$23,306,499 I?49"OP 0:vA23306499 0:vA @IAllOther RH$P@ wmJA3463919@PwmJAR$3,463,919 |r<$Q3@P wmJA3463919 wmJA yHA3220210@PyHA|$3,220,210 |r<$R3@P yHA3220210 yHA DA2729768@PDA|$2,729,768 |r<$S3@P DA2729768 DA CA2591135@PCA|$2,591,135 QG<$T3@P CA2591135 CA QTOTAL SI%&u!U  DA68223671P DAS$68,223,671 ~t=%&u!V3P  DA68223671  DA \A81200611P\A~$81,200,611 ~t=%&u!W3P \A81200611 \A  ^  kA269032PkAH$269,032 zp;^ 3P kA269032 kA A274738PAz$274,738 zp;^ 3P A274738 A u@128849Pu@z$128,849 zp;^ 3P u@128849 u@ gA142562PgAz$142,562 G=;^ 3P gA142562 gA GMagazines I?    aA9258297P aAI$9,258,297 |r< 3P  aA9258297  aA ?^A8040702P?^A|$8,040,702 }s< 3P ?^A8040702 ?^A  ZcA10261201P ZcA}$10,261,201 ~t= 3P  ZcA10261201  ZcA deA11533093PdeA~$11,533,093 I?= 3P deA11533093 deA IOutdoor H> ^  0%A694388P0%AH$694,388 zp;^ 3P 0%A694388 0%A *A855643P*Az$855,643 {q;^ 3P *A855643 *A 0A1112524P0A{$1,112,524 |r<^ 3P 0A1112524 0A I~6A1474121PI~6A|$1,474,121 H><^ 3P I~6A1474121 I~6A HAudio,Visual 8.   # P8$0 ZP+ 3P #  # PZ$0 ZP+ 3P #  # PZ$0 ZP+ 3P #  # PZ$0 7-+ 3P #  7Transit 8. ^  # P8$0 ZP+^!3P #  # PZ$0 ZP+^"3P #  # PZ$0 ZP+^#3P #  # PZ$0 7-+^$3P #  7PointofSale J@ %  $gA12133489P $gAJ$12,133,489 ~t=&3P  $gA12133489  $gA ڮiA13465302PڮiA~$13,465,302 ~t='3P ڮiA13465302 ڮiA  iA13555569P iA~$13,555,569 ~t=(3P  iA13555569  iA  lA15170713P lA~$15,170,713 I?=)3P  lA15170713  lA IPromotionalAllowances J@ ^* @_eA11397882P@_eAJ$11,397,882 ~t=^+3P @_eA11397882 @_eA |hA13073381P|hA~$13,073,381 ~t=^,3P |hA13073381 |hA  cA10244241P cA~$10,244,241 }s=^-3P  cA10244241  cA p_A8304066Pp_A}$8,304,066 H><^.3P p_A8304066 p_A HSampling J@ / [xnA15975134P[xnAJ$15,975,134 ~t=03P [xnA15975134 [xnA  nA15794391P nA~$15,794,391 ~t=13P  nA15794391  nA :<^93P bA9915589 bA HDirectMail I? z: (3A1289000P(3AI$1,289,000 |r<z;3P (3A1289000 (3A 0A1099000P0A|$1,099,000 {q<z<3P 0A1099000 0A %@103000P%@{$103,000 zp;z=3P %@103000 %@ @A253000P@Az$253,000 G=;z>3P @A253000 @A GPublicEntertainment J@ J? ڃtA21511594PڃtAJ$21,511,594 ~t=J@3P ڃtA21511594 ڃtA uA22912765PuA~$22,912,765 ~t=JA3P uA22912765 uA 8xA25397969P8xA~$25,397,969 ~t=JB3P 8xA25397969 8xA yA26749679PyA~$26,749,679 I?=JC3P yA26749679 yA IEndorsements H> zD A155000PAH$155,000 zp;zE3P A155000 A > A215000P> Az$215,000 zp;zF3P > A215000 > A A160000PAz$160,000 zp;zG3P A160000 A A160000PAz$160,000 G=;zH3P A160000 A GCoupons&RetailValue  JI Added   *      J@ !6J `h~A31524486P`h~AJ$31,524,486 ~t= JK3P `h~A31524486 `h~A p~A32297431Pp~A~$32,297,431 ~t= JL3P p~A32297431 p~A g~A36687092Pg~A~$36,687,092 ~t= JM3P g~A36687092 g~A A33701379PA~$33,701,379 RH= JN3P A33701379 A @RAllOther RHf#O@ @D`A8529058@P@D`AR$8,529,058 |r<f#P3@P @D`A8529058 @D`A ZA6956120@PZA|$6,956,120 |r<f#Q3@P ZA6956120 ZA @LA3674240@P@LA|$3,674,240 |r<f#R3@P @LA3674240 @LA OA4170687@POA|$4,170,687 QG<f#S3@P OA4170687 OA QTOTAL $6 T  TJd'"V P4A 115346708PP4AT$115,346,708 v>$6 W3P P4A 115346708 P4A EmA 119230826PEmA$119,230,826 v>$6 X3P EmA 119230826 EmA A 125972408PA$125,972,408 v>$6 Y3P A 125972408 A H2[A 127323282PH2[A$127,323,282 J@>$6 Z3P H2[A 127323282 H2[A JSports&SportingEvents J@ (4$[ @sA20970580P@sAJ$20,970,580 ~t=(4$\3P @sA20970580 @sA |uA22742986P|uA~$22,742,986 ~t=(4$]3P |uA22742986 |uA 0bwA24521715P0bwA~$24,521,715 ~t=(4$^3P 0bwA24521715 0bwA 0AxA25863187P0AxA~$25,863,187MCA(4$_3P 0AxA25863187  0AxA M4 XXh 0*X4*XXxXX* @%TABLE3E    @@SMOKELESSTOBACCO@@"ADVERTISINGANDPROMOTIONALEXPENDITURES .~ @@1BYCATEGORYFOR19961999  m <Xh0*XXXxX<@XXxXXh0*X@<Xh 0*XXXxX<* " dd dd  d%d%'d%''d%' 8#8#, dd ,d#,d#,d#,d#+   ; ;  @XXxXXh 0*XT@<Xh 0*XXXxX< @6 O  0@19960@@1996 j`3O 3 0@1996 0@ 4@19974@j1997 j`3O 3 4@1997 4@ 8@19988@j1998 j`3O  3 8@1998 8@ <@1999<@j1999 D:8O  3 <@1999  <@ DNewspapers ?5     A236765P A?$236,765 i_2  P  A236765  A k9A1642347Pk9Ai$1,642,347 j`3  P k9A1642347 k9A jEA2807281PjEAj$2,807,281 j`3 P jEA2807281 jEA :IA3306548P:IAj$3,306,548 ?53 P :IA3306548 :IA ?Magazines A7 O  v|iA13362100Pv|iAA$13,362,100 lb4O P v|iA13362100 v|iA ` fA11874395P` fAl$11,874,395 lb4O P ` fA11874395 ` fA ௉qA18389758P௉qAl$18,389,758 lb4O P ௉qA18389758 ௉qA `!qA18436630P`!qAl$18,436,630 @64O P `!qA18436630 `!qA @Outdoor @6    KA3544994P KA@$3,544,994 j`3 P  KA3544994  KA F SA4991256PF SAj$4,991,256 j`3 P F SA4991256 F SA NAA2228381PNAAj$2,228,381 g]3 P NAA2228381 NAA Z@7258PZ@g$7,258 <20 P Z@7258 Z@ <Audio,Visual /% O  # P/$0 H>"O P #  # PH$0 H>"O P #  # PH$0 H>"O P #  # PH$0 .$"O P #  .Transit /%  # P/$0 H>" P #  # PH$0 H>"!P #  # PH$0 H>""P #  # PH$0 .$"#P #  .PointofSale A7 O$ GiA13568572PGiAA$13,568,572 lb4O%P GiA13568572 GiA lA14712560PlAl$14,712,560 lb4O&P lA14712560 lA  xA25202972P xAl$25,202,972 lb4O'P  xA25202972  xA XxA26092942PXxAl$26,092,942 @64O(P XxA26092942 XxA @PromotionalAllowances A7 ) 6DhA12722615P6DhAA$12,722,615 lb4*P 6DhA12722615 6DhA  @lA14692865P @lAl$14,692,865 lb4+P  @lA14692865  @lA lA14959694PlAl$14,959,694 lb4,P lA14959694 lA T}A30756608PT}Al$30,756,608 @64-P T}A30756608 T}A @Sampling A7 O. FhA12640816PFhAA$12,640,816 lb4O/P FhA12640816 FhA `FeA11155411P`FeAl$11,155,411 lb4O0P `FeA11155411 `FeA `ϡpA17439990P`ϡpAl$17,439,990 lb4O1P `ϡpA17439990 `ϡpA mqA17884888PmqAl$17,884,888 @64O2P mqA17884888 mqA @DistributionBearingNames A7 3  _fA11728976P _fAA$11,728,976 lb44P  _fA11728976  _fA 0l*qA17999555P0l*qAl$17,999,555 ka45P 0l*qA17999555 0l*qA LA3768161PLAk$3,768,161 j`36P LA3768161 LA HA3161884PHAj$3,161,884 ?537P HA3161884 HA ?DirectMail ?5 O8 3A314599P3A?$314,599 h^2O9P 3A314599 3A n(A808247Pn(Ah$808,247 i_2O:P n(A808247 n(A sZA6948300PsZAi$6,948,300 j`3O;P sZA6948300 sZA qUA5620844PqUAj$5,620,844 ?53O<P qUA5620844 qUA ?PublicEntertainment A7 = ݮuA22736345PݮuAA$22,736,345 lb4>P ݮuA22736345 ݮuA {A28940337P{Al$28,940,337 lb4?P {A28940337 {A p?xA25426519Pp?xAl$25,426,519 lb4@P p?xA25426519 p?xA PhuA22136453PPhuAl$22,136,453 @64AP PhuA22136453 PhuA @Endorsements ?5 OB  A162500P A?$162,500 h^2OCP  A162500  A @$A165000P@$Ah$165,000 h^2ODP @$A165000 @$A @$A165000P@$Ah$165,000 h^2OEP @$A165000 @$A @130000P@h$130,000 >42OFP @130000 @ >Coupons @6 G JJA3446225PJJA@$3,446,225_   *      _ E;3HP JJA3446225 JJA PE$3,447,124* G=IP `1dA10965387P`1dAG$10,965,387 lb4JP `1dA10965387 `1dA wA24221899PwAl$24,221,899 @64KP wA24221899 wA @RetailValueAdded  O L P$22,390,838* !O MP P!$34,938,115* !O NP P!$11,204,800* !O OP P!$11,135,604* O PP Internet /% !Q # P/$0 H>"!RP #  # PH$0 H>"!SP #  # PH$0 H>"!TP #  # PH$0 7-"!UP #  @7AllOther RHO#V@ PA4397683@PPAR$4,397,683 |r<O#W3@P PA4397683 PA @LSA5059097@P@LSA|$5,059,097 |r<O#X3@P @LSA5059097 @LSA |VA5980656@P|VA|$5,980,656 |r<O#Y3@P |VA5980656 |VA [A7322203@P[A|$7,322,203 QG<O#Z3@P [A7322203 [A QTOTAL TJ$ [ HምA 123877458PHምAT$123,877,458 v>$ \3P HምA 123877458 HምA A 150426310PA$150,426,310 $ ]  v>M'"_3P A 150426310 A fWA 145486899PfWA$145,486,899 v>$ `3P fWA 145486899 fWA JA 170213761PJA$170,213,761 J@>$ a3P JA 170213761 JA JSports&SportingEvents A7 ($b FrA19784813PFrAA$19,784,813 lb4($cP FrA19784813 FrA xA25751503PxAl$25,751,503 lb4($dP xA25751503 xA -cyA26620636P-cyAl$26,620,636 lb4($eP -cyA26620636 -cyA  OQvA23401714P OQvAl_$23,401,714_D:8($fP  OQvA23401714   OQvA D@XXxXXh 0*X8@  @%TABLE3F    @@SMOKELESSTOBACCO@@"ADVERTISINGANDPROMOTIONALEXPENDITURES .~ @@1BYCATEGORYFOR20002001 m OC * dd dd d#d#d#d# "8#8#, dd ,d#,d#+   ; ;  <Xh 0*XXXxX< @6 O  @@2000@@@2000 j`3O 3 @@2000 @@ D@2001D@j2001 D:8O 3 D@2001  D@ DNewspapers @6    iBA2413104PiBA@$2,413,104 j`3  P iBA2413104 iBA ;A1825748P;Aj$1,825,748 ?53  P ;A1825748 ;A ?Magazines A7 O  k~jA13890399Pk~jAA$13,890,399 lb4O P k~jA13890399 k~jA KtA21963961PKtAl$21,963,961 @64O P KtA21963961 KtA @Outdoor =3   K@6987PK@=$6,987 e[0 P K@6987 K@ @10522P@e$10,522 =31 P @10522 @ =Audio,Visual /% O  # P/$0 H>"O P #  # PH$0 .$"O P #  .Transit /%  # P/$0 H>"P #  # PH$0 .$"P #  .PointofSale A7 O `lA15179555P`lAA$15,179,555 lb4OP `lA15179555 `lA 1pA17412893P1pAl$17,412,893 @64OP 1pA17412893 1pA @PromotionalAllowances A7  )A45393210P)AA$45,393,210 lb4P )A45393210 )A  A60866870P Al$60,866,870 @64P  A60866870  A @Sampling A7 O `nA15761075P`nAA$15,761,075 lb4OP `nA15761075 `nA 0lqA17888963P0lqAl$17,888,963 @64O P 0lqA17888963 0lqA @DistributionBearingNames ?5 ! /A347124P/A?$347,124 h^2"P /A347124 /A XA324694PXAh$324,694 >42#P XA324694 XA >DirectMail A7 O$ C:pA17015856PC:pAA$17,015,856 lb4O%P C:pA17015856 C:pA `*oA16340203P`*oAl$16,340,203 @64O&P `*oA16340203 `*oA @PublicEntertainment A7 '  qheA11223945P qheAA$11,223,945 lb4(P  qheA11223945  qheA  :qA18063522P :qAl$18,063,522 @64)P  :qA18063522  :qA @Endorsements ?5 O*  A230000P A?$230,000 h^2O+P  A230000  A  A255000P Ah$255,000 >42O,P  A255000  A >Coupons A7 - :A32746769P:AA$32,746,769 lb4.P :A32746769 :A ~A31526860P~Al$31,526,860 @64/P ~A31526860 ~A @RetailValueAdded A7 O 0 NA64883152PNAA$64,883,152 lb4O 1P NA64883152 NA PĝA43235466PPĝAl$43,235,466 @64O 2P PĝA43235466 PĝA @Internet ?5 !3 hA155405PhA?$155,405 h^2!4P hA155405 hA `A262296P`Ah$262,296 G=2!5P `A262296 `A @GAllOther RHO#6@ [TA5336176@P[TAR$5,336,176 |r<O#73@P [TA5336176 [TA YA6699919@PYA|$6,699,919 QG<O#83@P YA6699919 YA QTOTAL $ 9  TJ(#< ʸŪA 224582757PʸŪAT$224,582,757 v>$ =3P ʸŪA 224582757 ʸŪA j6A 236676917Pj6A$236,676,917 $ >  J@>&^!?3P j6A 236676917 j6A JSports&SportingEvents A7  *\%@ eA11026204PeAA$11,026,204 lb4 *\%AP eA11026204 eA  qA17866620P qAl$17,866,620D:8 *\%BP  qA17866620   qA D  {+&B  %IX%Xbu@%TABLE3G    @@SMOKELESSTOBACCO@@"ADVERTISINGANDPROMOTIONAL * EXPENDITURES@@1BYCATEGORYFOR20022005 ? Y #%XbuX%IY#%AX%Xbu*  dd dd d#d# 8#8#,# dd ,Fd#,dd#,(d#,d#+   \ \  @6 p  H@2002H@@2002 j`3p 3 H@2002 H@ L@2003L@j2003 j`3p  3 L@2003 L@ P@2004P@j2004 j`3p  3 P@2004 P@ T@2005T@j2005 D:8p  3 T@2005  T@ DNewspapers ?5    &A722000P&A?$722,000 h^2  P &A722000 &A A262000PAh$262,000 h^2 P A262000 A  eA285000P eAh$285,000 h^2 P  eA285000  eA  A453000P Ah$453,000 >42 P  A453000  A >Magazines A7  $  vA23142000PvAA$23,142,000 lb4 $ P vA23142000 vA uA22838000PuAl$22,838,000 lb4 $ P uA22838000 uA wA25002000PwAl$25,002,000 lb4 $ P wA25002000 wA tA20996000PtAl$20,996,000 @64 $ P tA20996000 tA @Outdoor ?5 V  @117000P@?$117,000 h^2V P @117000 @ @101000P@h$101,000 h^2V P @101000 @ vA184000PvAh$184,000 h^2V P vA184000 vA D A207000PD Ah$207,000 >42V P D A207000 D A >Audio,Visual =3 8  X@7000PX@=$7,000 f\08 P X@7000 X@ A139000PAf$139,000 f\28 P A139000 A X@7000PX@f$7,000 f\08 P X@7000 X@  @119000P @f$119,000 >428 P  @119000  @ >Transit /% j  # P/$0 H>"j !P #  # PH$0 H>"j "P #  # PH$0 H>"j #P #  # PH$0 .$"j $P #  .DirectMail @6  % :ZA7073000P:ZA@$7,073,000 j`3 &P :ZA7073000 :ZA VA5982000PVAj$5,982,000 j`3 'P VA5982000 VA UA5670000PUAj$5,670,000 j`3 (P UA5670000 UA k_A8237000Pk_Aj$8,237,000 ?53 )P k_A8237000 k_A ?PointofSale A7 * pA16894000PpAA$16,894,000 lb4+P pA16894000 pA 1sA20874000P1sAl$20,874,000 lb4,P 1sA20874000 1sA  vA23120000P vAl$23,120,000 lb4-P  vA23120000  vA nsA20748000PnsAl$20,748,000 @64.P nsA20748000 nsA @PriceDiscounts A7 P/ {A99000000P{AA$99,000,000 mc4P0P {A99000000 {A "fA 106531000P"fAm$106,531,000 mc5P1P "fA 106531000 "fA A86977000PAm$86,977,000 lb4P2P A86977000 A $ŗA99699000P$ŗAl$99,699,000 @64P3P $ŗA99699000 $ŗA @PromotionalAllowances!Retailers @6 24 HA3245000PHA@$3,245,000 j`325P HA3245000 HA fwSA5103000PfwSAj$5,103,000 j`326P fwSA5103000 fwSA XPA4285000PXPAj$4,285,000 j`327P XPA4285000 XPA XIA3406000PXIAj$3,406,000 ?5328P XIA3406000 XIA ?PromotionalAllowances!Wholesalers A7 d9 'oA16755000P'oAA$16,755,000 lb4d:P 'oA16755000 'oA hA12632000PhAl$12,632,000 lb4d;P hA12632000 hA ~geA11222000P~geAl$11,222,000 lb4d<P ~geA11222000 ~geA gA12550000PgAl$12,550,000 @64d=P gA12550000 gA @PromotionalAllowances!Other >4 > @41000P@>$41,000 f\1?P @41000 @ R@29000PR@f$29,000 e[1@P R@29000 R@ @9000P@e$9,000 e[0AP @9000 @ R@29000PR@e$29,000 =31BP R@29000 R@ =Sampling A7 C xA25754000PxAA$25,754,000 lb4DP xA25754000 xA quA22483000PquAl$22,483,000 lb4EP quA22483000 quA wA25156000PwAl$25,156,000 lb4FP wA25156000 wA zA28180000PzAl$28,180,000 @64GP zA28180000 zA @SpecialtyItemDistribution!Branded ?5 JH A419000PA?$419,000 g]2JIP A419000 A @45000P@g$45,000 f\1JJP @45000 @ |@22000P|@f$22,000 g]1JKP |@22000 |@  @119000P @g$119,000 >42JLP  @119000  @ >SpecialtyItemDistribution!NonBranded /% ,|M # P/$0 H>",|NP #  # PH$0 H>",|OP #  # PH$0 WM",|PP #  @36000P@W$36,000 =31,|QP @36000 @ =PublicEntertainment!AdultOnly /% ^R # P/$0 H>"^SP #  # PH$0 VL"^TP #  X@7000PX@V$7,000 e[0^UP X@7000 X@ @73000P@e$73,000 =31^VP @73000 @ =PublicEntertainment!GeneralAudience @6 W +6A1453000P+6A@$1,453,000 j`3XP +6A1453000 +6A @9A1640000P@9Aj$1,640,000 j`3YP @9A1640000 @9A 4A1349000P4Aj$1,349,000 i_3ZP 4A1349000 4A > A215000P> Ai$215,000 >42[P > A215000 > A >Endorsements&Testimonials ?5 \ @130000P@?$130,000 h^2]P @130000 @ A355000PAh$355,000 h^2^P A355000 A A355000PAh$355,000 h^2_P A355000 A A355000PAh$355,000 >42`P A355000 A >Sponsorships @6  Da  `A8864000P `A@$8,864,000 j`3 DbP  `A8864000  `A *_A8170000P*_Aj$8,170,000 j`3 DcP *_A8170000 *_A R3aA9018000PR3aAj$9,018,000 j`3 DdP R3aA9018000 R3aA OA4192000POAj$4,192,000 ?53 DeP OA4192000 OA ?Coupons A7 &"vf /gA12156000P/gAA$12,156,000 lb4&"vgP /gA12156000 /gA eA11524000PeAl$11,524,000 lb4&"vhP eA11524000 eA adA10686000PadAl$10,686,000 lb4&"viP adA10686000 adA K{A28622000PK{Al$28,622,000 @64&"vjP K{A28622000 K{A @Retail_ԀValueAdde_d!BonusSmokeless X#k TobaccoProduct A7 #Fl jA13686000PjAA$13,686,000 lb4X#mP jA13686000 jA tnA16004000PtnAl$16,004,000 lb4X#nP tnA16004000 tnA ΃lA14950000P΃lAl$14,950,000 ka4X#oP ΃lA14950000 ΃lA aA9310000PaAk$9,310,000 ?53X#pP aA9310000 aA ?RetailValueAdded!NonSmokeless (%x q TobaccoBonus ?5 %!r @qA466000P@qA?$466,000 h^2(%x sP @qA466000 @qA  A556000P Ah$556,000 i_2(%x tP  A556000  A 7DA2650000P7DAi$2,650,000 j`3(%x uP 7DA2650000 7DA ,PA4430000P,PAj$4,430,000 ?53(%x vP ,PA4430000 ,PA ?Company_Websites_ >4 &H"w @18000P@>$18,000 f\1&H"xP @18000 @ L@15000PL@f$15,000 g]1&H"yP L@15000 L@ *A877000P*Ag$877,000 h^2&H"zP *A877000 *A A272000PAh$272,000 >42&H"{P A272000 A >Internet!Other >4 *(z#| ^@54000P^@>$54,000 f\1*(z#}P ^@54000 ^@ j@25000Pj@f$25,000 f\1*(z#~P j@25000 j@ @@16000P@@f$16,000 g]1*(z#P @@16000 @@  5A413000P 5Ag$413,000 >42*(z#P  5A413000  5A >Telephone ?5 \)$ @A169000P@A?$169,000 h^2\)$P @A169000 @A A374000PAh$374,000 h^2\)$P A374000 A 2 A231000P2 Ah$231,000 h^2\)$P 2 A231000 2 A L@120000PL@h$120,000 G=2\)$P L@120000 L@ @GAllOther RH*%@ QA4480000@PQAR$4,480,000 |r<*%3@P QA4480000 QA ZA6832000@PZA|$6,832,000 |r<*%3@P ZA6832000 ZA v-aA9006000@Pv-aA|$9,006,000 |r<*%3@P v-aA9006000 v-aA >^A8011000@P>^A|$8,011,000 QG<*%3@P >^A8011000 >^A QTOTAL +'  TJ,( A 234645000PAT$234,645,000 v>+'3P A 234645000 A A 242514000PA$242,514,000 v>+'3P A 242514000 A A 231084000PA$231,084,000 v>+'3P A 231084000 A A 250792000PA$250,792,000 J@>+'3P A 250792000 A JSports&SportingEvents A7 -3) UtA21063000PUtAA$21,063,000 lb4-3)P UtA21063000 UtA ;(pA16942000P;(pAl$16,942,000 lb4-3)P ;(pA16942000 ;(pA BsA20649000PBsAl$20,649,000 lb4-3)P BsA20649000 BsA  nA15749000P nAl$15,749,000H><-3)P  nA15749000   nA HЇ#%XbuX%AZ#@XXxXXh 0*X]E@%? =X%Xbu@))& TABLE4A    @@IISMOKELESSTOBACCOSALESANDADVERTISINGANDPROMOTIONAL j EXPENDITURESBYTOBACCOTYPEFOR19862005 L LOOSELEAF/CHEWINGTOBACCO  f  *# $ dd# dd # Fd#Fdd#d(d#(d# 8#8#,4dd ,rdd ,dd ,dd +      Year    PoundsSold ' 3 'DollarSales ' 3 'Advertisingand 4  Promotional f  Expenditures E;H 3  @1986@E1986 ka*d  @1986 @ SA65697634PSAk65,697,634 u=d 3P SA65697634 SA azA 255668419PazA$255,668,419 u>d 3P azA 255668419 azA `y~A32249750P`y~A$32,249,750 ka=d 3P `y~A32249750 `y~A  @1987 @k1987 ka*   @1987  @ юA64634524PюAk64,634,524 u= 3P юA64634524 юA A 267766776PA$267,766,776 u> 3P A 267766776 A u{A28403536Pu{A$28,403,536 ka= 3P u{A28403536 u{A @1988@k1988 ka*P @1988 @ UA60648126PUAk60,648,126 u=P3P UA60648126 UA 8A 264298268P8A$264,298,268 u>P3P 8A 264298268 8A xA26198078PxA$26,198,078 ka=P3P xA26198078 xA @1989@k1989 ka*v  @1989 @ qA61869625PqAk61,869,625 u=v!3P qA61869625 qA lʰA 281701402PlʰA$281,701,402 u>v"3P lʰA 281701402 lʰA Z=A34057050PZ=A$34,057,050 ka=v#3P Z=A34057050 Z=A @1990@k1990 ka*<$ @1990 @  A60896991P Ak60,896,991 u=<%3P  A60896991  A .fA 295462446P.fA$295,462,446 u><&3P .fA 295462446 .fA 6ȀA35194561P6ȀA$35,194,561 ka=<'3P 6ȀA35194561 6ȀA @1991@k1991 ka*b( @1991 @ A62177203PAk62,177,203 u=b)3P A62177203 A )A 321458416P)A$321,458,416 u>b*3P )A 321458416 )A x5A38190095Px5A$38,190,095 ka=b+3P x5A38190095 x5A  @1992 @k1992 ka*(,  @1992  @ A58850933PAk58,850,933 u=(-3P A58850933 A A 320085975PA$320,085,975 u>(.3P A 320085975 A kA42820544PkA$42,820,544 ka=(/3P kA42820544 kA $@1993$@k1993 ka*N0 $@1993 $@ CA55912562PCAk55,912,562 u=N13P CA55912562 CA # A 319672867P# A$319,672,867 u>N23P # A 319672867 # A H@A46032905PH@A$46,032,905 ka=N33P H@A46032905 H@A (@1994(@k1994 ka*4 (@1994 (@ `݉A54242322P`݉Ak54,242,322 u=53P `݉A54242322 `݉A UUA 316888405PUUA$316,888,405 u>63P UUA 316888405 UUA  ]A44807716P ]A$44,807,716 ka=73P  ]A44807716  ]A ,@1995,@k1995 ka*:8 ,@1995 ,@  A54605149P Ak54,605,149 u=:93P  A54605149  A BA 323156639PBA$323,156,639 u>::3P BA 323156639 BA A43842237PA$43,842,237 tj=:;3P A43842237 A 0@19960@t1996 tj3< 0@1996 0@ x؉A54204655Px؉At54,204,655 u==3P x؉A54204655 x؉A >gA 325533391P>gA$325,533,391 u>>3P >gA 325533391 >gA YA36387774PYA$36,387,774 tj=?3P YA36387774 YA 4@19974@t1997 tj3&!v@ 4@1997 4@  A51831834P At51,831,834 u=&!vA3P  A51831834  A  .A 330903053P .A$330,903,053 u>&!vB3P  .A 330903053  .A /A45573616P/A$45,573,616 tj=&!vC3P /A45573616 /A 8@19988@t1998 tj3"D 8@1998 8@ p[A46887918Pp[At46,887,918 u="E3P p[A46887918 p[A y_A 317087609Py_A$317,087,609 u>"F3P y_A 317087609 y_A $yA26780236P$yA$26,780,236 tj="G3P $yA26780236 $yA <@1999<@t1999 tj3$bH <@1999 <@ ;A44531612P;At44,531,612 u=$bI3P ;A44531612 ;A +A 278670311P+A$278,670,311 u>$bJ3P +A 278670311 +A % N3P iA 275356571 iA @½mA15592978P@½mA$15,592,978 tj=% O3P @½mA15592978 @½mA D@2001D@t2001 tj3&N"P D@2001 D@ hT7A42396301PhT7At42,396,301 u=&N"Q3P hT7A42396301 hT7A A 278982298PA$278,982,298 u>&N"R3P A 278982298 A `oA16659755P`oA$16,659,755 tj=&N"S3P `oA16659755 `oA H@2002H@t2002 tj3t(#T H@2002 H@ `hA40703148P`hAt_40,703,148_ u=t(#U3P `hA40703148 `hA r08A 288895090Pr08A_$288,895,090_ u>t(#V3P r08A 288895090 r08A ipA17211000PipA_$17,211,000_ tj=t(#W3P ipA17211000 ipA L@2003L@t2003 tj3):%X L@2003 L@ XA39105547PXAt_39,105,547_ u=):%Y3P XA39105547 XA ؐA 294705352PؐA_$294,705,352_ u>):%Z3P ؐA 294705352 ؐA pA17476000PpA_$17,476,000_ tj=):%[3P pA17476000 pA P@2004P@t2004 tj3`+&\ P@2004 P@ -A39183779P-At_39,183,779_ u=`+&]3P -A39183779 -A AA 310329793PAA_$310,329,793_ u>`+&^3P AA 310329793 AA _qA18218000P_qA_$18,218,000_ tj=`+&_3P _qA18218000 _qA T@2005T@t2005 tj3,&(` T@2005 T@ x\A36410287Px\At_36,410,287_ u=,&(a3P x\A36410287 x\A LA 307026071PLA_$307,026,071_ u>,&(b3P LA 307026071 LA oA16746000PoA _$16,746,000_QGE,&(c3P oA16746000  oA Q  TABLE4B   SMOKELESSTOBACCOSALESANDADVERTISINGANDPROMOTIONAL j EXPENDITURESBYTOBACCOTYPEFOR19862005 L PLUG/TWISTCHEWINGTOBACCO  f  *, - dd4dd 4rdd rdd dd # $8#8#,dd ,dd ,dd ,dd +       4  PoundsSold ' 3 'DollarSales ' 3 'Advertisingand 4  Promotional f  Expenditures E;H 3  @1986@E1986 j`*d  @1986 @ `A8835200P`Aj8,835,200 }s<d 3P `A8835200 `A geA44870900PgeA}$44,870,900 |r=d 3P geA44870900 geA j^+A896821Pj^+A|$896,821 i_;d 3P j^+A896821 j^+A  @1987 @i1987 j`*   @1987  @ _A8351803P_Aj8,351,803 }s< 3P _A8351803 _A HA44267561PHA}$44,267,561 |r= 3P HA44267561 HA !A559597P!A|$559,597 i_; 3P !A559597 !A @1988@i1988 j`*P @1988 @ [A7282206P[Aj7,282,206 }s<P3P [A7282206 [A LGA40429972PLGA}$40,429,972 |r=P3P LGA40429972 LGA *A868954P*A|$868,954 i_;P3P *A868954 *A @1989@i1989 j`*v @1989 @ XA6308415PXAj6,308,415 }s<v3P XA6308415 XA HA35132105PHA}$35,132,105 }s=v 3P HA35132105 HA G;A1787775PG;A}$1,787,775 j`<v!3P G;A1787775 G;A @1990@j1990 j`*<" @1990 @ YA6557216PYAj6,557,216 }s<<#3P YA6557216 YA (yA41316133P(yA}$41,316,133 }s=<$3P (yA41316133 (yA ND9A1655886PND9A}$1,655,886 j`<<%3P ND9A1655886 ND9A @1991@j1991 j`*b& @1991 @ VA5913172PVAj5,913,172 }s<b'3P VA5913172 VA (=5A42379173P(=5A}$42,379,173 }s=b(3P (=5A42379173 (=5A <4A1326216P<4A}$1,326,216 j`<b)3P <4A1326216 <4A  @1992 @j1992 j`*(*  @1992  @ TA5389336PTAj5,389,336 }s<(+3P TA5389336 TA 8XSA42625799P8XSA}$42,625,799 }s=(,3P 8XSA42625799 8XSA G:A1722361PG:A}$1,722,361 j`<(-3P G:A1722361 G:A $@1993$@j1993 j`*N. $@1993 $@ :RA4778107P:RAj4,778,107 }s<N/3P :RA4778107 :RA hA40702849PhA}$40,702,849 }s=N03P hA40702849 hA E4A1367877PE4A}$1,367,877 j`<N13P E4A1367877 E4A (@1994(@j1994 j`*2 (@1994 (@ @PA4410333P@PAj4,410,333 }s<33P @PA4410333 @PA hBA39102541PhBA}$39,102,541 |r=43P hBA39102541 hBA B,A936993PB,A|$936,993 i_;53P B,A936993 B,A ,@1995,@i1995 j`*:6 ,@1995 ,@ OA4156158POAj4,156,158 }s<:73P OA4156158 OA `<A37996428P`<A}$37,996,428 }s=:83P `<A37996428 `<A 0/A1032856P0/A}$1,032,856 si<:93P 0/A1032856 0/A 0@19960@s1996 si3: 0@1996 0@ BGA3096708PBGAs3,096,708 }s<;3P BGA3096708 BGA p|A29469575Pp|A}$29,469,575 |r=<3P p|A29469575 p|A #A653511P#A|$653,511 rh;=3P #A653511 #A 4@19974@r1997 si3&!v> 4@1997 4@ m^EA2800859Pm^EAs2,800,859 }s<&!v?3P m^EA2800859 m^EA )zA27434794P)zA}$27,434,794 |r=&!v@3P )zA27434794 )zA $A682887P$A|$682,887 rh;&!vA3P $A682887 $A 8@19988@r1998 si3"B 8@1998 8@ CHA3180093PCHAs3,180,093 }s<"C3P CHA3180093 CHA A33610369PA}$33,610,369 }s="D3P A33610369 A ڏ2A1216474Pڏ2A}$1,216,474 si<"E3P ڏ2A1216474 ڏ2A <@1999<@s1999 si3$bF <@1999 <@ EA2824198PEAs2,824,198 }s<$bG3P EA2824198 EA \O}A30733775P\O}A}$30,733,775 }s=$bH3P \O}A30733775 \O}A (8A1583271P(8A}$1,583,271 si<$bI3P (8A1583271 (8A @@2000@@s2000 si3% J @@2000 @@ ޽DA2718653P޽DAs2,718,653 }s<% K3P ޽DA2718653 ޽DA 0yA26905139P0yA}$26,905,139 }s=% L3P 0yA26905139 0yA 1A1164235P1A}$1,164,235 si<% M3P 1A1164235 1A D@2001D@s2001 si3&N"N D@2001 D@ \hCA2543800P\hCAs2,543,800 }s<&N"O3P \hCA2543800 \hCA yA26775821PyA}$26,775,821 }s=&N"P3P yA26775821 yA 3A1284627P3A}$1,284,627 si<&N"Q3P 3A1284627 3A H@2002H@s2002 si3t(#R H@2002 H@ @A2191910P@As_2,191,910_ }s<t(#S3P @A2191910 @A @zA28178852P@zA}_$28,178,852_ }s=t(#T3P @zA28178852 @zA X1A1159000PX1A}_$1,159,000_ si<t(#U3P X1A1159000 X1A L@2003L@s2003 si3):%V L@2003 L@ >A2023068P>As_2,023,068_ }s<):%W3P >A2023068 >A yA27044811PyA}_$27,044,811_ |r=):%X3P yA27044811 yA A179000PA|_$179,000_ rh;):%Y3P A179000 A P@2004P@r2004 si3`+&Z P@2004 P@  4@1997 4@ OA4063630POAs4,063,630 }s<&!v?3P OA4063630 OA HiA54725929PHiA}$54,725,929 |r=&!v@3P HiA54725929 HiA PA522260PPA|$522,260 rh;&!vA3P PA522260 PA 8@19988@r1998 si3"B 8@1998 8@ LA3781891PLAs3,781,891 }s<"C3P LA3781891 LA pviA53292750PpviA}$53,292,750 |r="D3P pviA53292750 pviA A155484PA|$155,484 rh;"E3P A155484 A <@1999<@r1999 si3$bF <@1999 <@ 9AKA3572339P9AKAs3,572,339 }s<$bG3P 9AKA3572339 9AKA aA53229345PaA}$53,229,345 {q=$bH3P aA53229345 aA  @61516P @{$61,516 qg:$bI3P  @61516  @ @@2000@@q2000 si3% J @@2000 @@  mJA3463705P mJAs3,463,705 }s<% K3P  mJA3463705  mJA ؉A54205273P؉A}$54,205,273 {q=% L3P ؉A54205273 ؉A @54878P@{$54,878 qg:% M3P @54878 @ D@2001D@q2001 si3&N"N D@2001 D@ |IA3364601P|IAs3,364,601 }s<&N"O3P |IA3364601 |IA `R݊A56339020P`R݊A}$56,339,020 {q=&N"P3P `R݊A56339020 `R݊A @68552P@{$68,552 qg:&N"Q3P @68552 @ H@2002H@q2002 si3t(#R H@2002 H@ yGA3077100PyGAs_3,077,100_ }s<t(#S3P yGA3077100 yGA HފA56344777PHފA}_$56,344,777_ {q=t(#T3P HފA56344777 HފA I@79000PI@{_$79,000_ qg:t(#U3P I@79000 I@ L@2003L@q2003 si3):%V L@2003 L@ FEA2853516PFEAs_2,853,516_ }s<):%W3P FEA2853516 FEA (A56087685P(A}_$56,087,685_ {q=):%X3P (A56087685 (A @69000P@{_$69,000_ qg:):%Y3P @69000 @ P@2004P@q2004 si3`+&Z P@2004 P@ (DDA2656336P(DDAs_2,656,336_ }s<`+&[3P (DDA2656336 (DDA A54672024PA}_$54,672,024_ |r=`+&\3P A54672024 A @125000P@|_$125,000_ rh;`+&]3P @125000 @ T@2005T@r2005 si3,&(^ T@2005 T@ ,UBA2402904P,UBAs_2,402,904_ }s<,&(_3P ,UBA2402904 ,UBA DA52986545PDA}_$52,986,545_ |r=,&(`3P DA52986545 DA %@103000P%@| _$103,000_OEC,&(a3P %@103000  %@ O  @@&TABLE4D   @@IISMOKELESSTOBACCOSALESANDADVERTISINGANDPROMOTIONAL j EXPENDITURESBYTOBACCOTYPEFOR19862005 L MOISTSNUFF  f  * + dd4dd 4dd dd rdd r& (8#8#,dd ,dd ,4dd ,dd +       4  PoundsSold ' 3 'DollarSales ' 3 'Advertisingand 4  Promotional f  Expenditures E;H 3  @1986@E1986 ka*d  @1986 @  ;A36135332P ;Ak36,135,332 u=d 3P  ;A36135332  ;A ͼA 438287565PͼA$438,287,565 u>d 3P ͼA 438287565 ͼA A43348158PA$43,348,158 ka=d 3P A43348158 A  @1987 @k1987 ka*   @1987  @ NA36298658PNAk36,298,658 u= 3P NA36298658 NA ؼA 483973268PؼA$483,973,268 u> 3P ؼA 483973268 ؼA aA38550429PaA$38,550,429 ka= 3P aA38550429 aA @1988@k1988 ka*P @1988 @ ͂A39433696P͂Ak39,433,696 u=P3P ͂A39433696 ͂A PA 539704480PPA$539,704,480 u>P3P PA 539704480 PA bA40655096PbA$40,655,096 ka=P3P bA40655096 bA @1989@k1989 ka*v @1989 @ 0A41017414P0Ak41,017,414 u=v3P 0A41017414 0A A 602647971PA$602,647,971 u>v 3P A 602647971 A XPA44701195PXPA$44,701,195 ka=v!3P XPA44701195 XPA @1990@k1990 ka*<" @1990 @ ߄A43775709P߄Ak43,775,709 u=<#3P ߄A43775709 ߄A A 697790232PA$697,790,232 u><$3P A 697790232 A `*A52778476P`*A$52,778,476 ka=<%3P `*A52778476 `*A @1991@k1991 ka*b& @1991 @ A46187101PAk46,187,101 u=b'3P A46187101 A T[A 817242793PT[A$817,242,793 u>b(3P T[A 817242793 T[A 耎A63970584P耎A$63,970,584 ka=b)3P 耎A63970584 耎A  @1992 @k1992 ka*(*  @1992  @ !A48509020P!Ak48,509,020 u=(+3P !A48509020 !A "1 A 940991044P"1 A$940,991,044 u>(,3P "1 A 940991044 "1 A ːA70449029PːA$70,449,029 ka=(-3P ːA70449029 ːA $@1993$@k1993 ka*N. $@1993 $@ 8A50201159P8Ak50,201,159 v=N/3P 8A50201159 8A A 1060781973PA$1,060,781,973 v?N03P A 1060781973 A  A71516385P A$71,516,385 ka=N13P  A71516385  A (@1994(@k1994 ka*2 (@1994 (@  ψA52028416P ψAk52,028,416 v=33P  ψA52028416  ψA 6A 1200533723P6A$1,200,533,723 v?43P 6A 1200533723 6A 4A79955661P4A$79,955,661 ka=53P 4A79955661 4A ,@1995,@k1995 ka*:6 ,@1995 ,@ UVA53136063PUVAk53,136,063 v=:73P UVA53136063 UVA vA 1320802382PvA$1,320,802,382 v?:83P vA 1320802382 vA ԎA81961909PԎA$81,961,909 tj=:93P ԎA81961909 ԎA 0@19960@t1996 tj3: 0@1996 0@ й+A54884154Pй+At54,884,154 v=;3P й+A54884154 й+A ,A 1381544888P,A$1,381,544,888 v?<3P ,A 1381544888 ,A ]A86398835P]A$86,398,835 tj==3P ]A86398835 ]A 4@19974@t1997 tj3&!v> 4@1997 4@ H[A55278825PH[At55,278,825 v=&!v?3P H[A55278825 H[A A 1404444279PA$1,404,444,279 w?&!v@3P A 1404444279 A $A 103647547P$A$103,647,547 uk>&!vA3P $A 103647547 $A 8@19988@u1998 tj3"B 8@1998 8@ pʊA56186478PpʊAt56,186,478 v="C3P pʊA56186478 pʊA @4A 1482337489P@4A$1,482,337,489 w?"D3P @4A 1482337489 @4A ĊA 117334705PĊA$117,334,705 uk>"E3P ĊA 117334705 ĊA <@1999<@u1999 tj3$bF <@1999 <@ PA58472906PPAt58,472,906 v=$bG3P PA58472906 PA A 1578102586PA$1,578,102,586 w?$bH3P A 1578102586 A A 147349374PA$147,349,374 uk>$bI3P A 147349374 A @@2000@@u2000 tj3% J @@2000 @@ 0QA61481958P0QAt61,481,958 v=% K3P 0QA61481958 0QA $SA 1632408551P$SA$1,632,408,551 w?% L3P $SA 1632408551 $SA TĨA 207770666PTĨA$207,770,666 uk>% M3P TĨA 207770666 TĨA D@2001D@u2001 tj3&N"N D@2001 D@ vA63888848PvAt63,888,848 v=&N"O3P vA63888848 vA @$NA 1765423249P@$NA$1,765,423,249 w?&N"P3P @$NA 1765423249 @$NA ^A 218663983P^A$218,663,983 uk>&N"Q3P ^A 218663983 ^A H@2002H@u2002 tj3t(#R H@2002 H@ &A66176208P&At_66,176,208_ v=t(#S3P &A66176208 &A xA 1988748212PxA_$1,988,748,212_ w?t(#T3P xA 1988748212 xA `A 209278000P`A_$209,278,000_ uk>t(#U3P `A 209278000 `A L@2003L@u2003 tj3):%V L@2003 L@ oA68942374PoAt_68,942,374_ v=):%W3P oA68942374 oA @[wA 2111664009P@[wA_$2,111,664,009_ w?):%X3P @[wA 2111664009 @[wA `X)A 211070000P`X)A_$211,070,000_ uk>):%Y3P `X)A 211070000 `X)A P@2004P@u2004 tj3`+&Z P@2004 P@ jA73052096PjAt_73,052,096_ v=`+&[3P jA73052096 jA yA 2225327215PyA_$2,225,327,215_ w?`+&\3P yA 2225327215 yA ~,A 194396000P~,A_$194,396,000_ uk>`+&]3P ~,A 194396000 ~,A T@2005T@u2005 tj3,&(^ T@2005 T@  A75670894P At_75,670,894_ v=,&(_3P  A75670894  A pA 2225309220PpA_$2,225,309,220_ w?,&(`3P pA 2225309220 pA `A 210430000P`A _$210,430,000___RHF,&(a3P `A 210430000  `A R__@))& TABLE5A   @ NUMBEROFUNITSSOLD!BYPACKAGESIZE j   FOR20022005 O LOOSELEAF/CHEWINGTOBACCO    YG*  dddd dd 4dd 4dd  +8#8#,Xdd ,dd ,dd ,dd ,edd ,dd ,dd +       A  %I =%? Lessthan A  Ѐ1oz. 'X 3 '1oz.toless A  than2oz. ' 3 '2oz.toless A  than5oz. ' 3 '5oz.toless A  than10oz. ' 3 '10oz.toless A  than15oz. ' 3 '15oz. A  ormore X   NDo 3  H@2002H@N#%? =%IxI#%I =%? 2002 bX3w H@2002 H@ # Pb0 j`+w3P #  U%A699115PU%Aj699,115 }s;w3P U%A699115 U%A AA 203476178PAA}203,476,178 ~t>w3P AA 203476178 AA bTA5426568PbTA~5,426,568 ka<w3P bTA5426568 bTA # Pk0 h^+w3P #  @2800P@h2,800 ND9w3P @2800 @ N -# P- 3) 3P P3 3)!3P P3 3)"3P P3 3)#3P P3 3)$3P P3 OE%3P L@2003L@O2003 bX3'w& L@2003 L@ # Pb0 j`+'w'3P #  ~$A658495P~$Aj658,495 ~t;'w(3P ~$A658495 ~$A PܦA 0191761704PPܦA~191,761,704 u?'w)3P PܦA 0191761704 PܦA @YA6750937P@YA6,750,937 ka<'w*3P @YA6750937 @YA # Pk0 j`+'w+3P #  yA286274PyAj286,274 PF;'w,3P yA286274 yA P#%? =%IK#%I =%?  -#- P- 3).3P P3 3)/3P P3 3)03P P3 3)13P P3 3)23P P3 OE33P P@2004P@O2004 bX3'4 P@2004 P@ # Pb0 j`+'53P #   A542335P Aj542,335 ~t;'63P  A542335  A fkA 0180401587PfkA~180,401,587 u?'73P fkA 0180401587 fkA \A7586542P\A7,586,542 ka<'83P \A7586542 \A # Pk0 ka+'93P #  >A2002084P>Ak2,002,084 QG<':3P >A2002084 >A Q#%? =%IS#%I =%?  -#/; P- 3)/<3P P3 3)/=3P P3 3)/>3P P3 3)/?3P P3 3)/@3P P3 OE/A3P T@2005T@O2005 bX3B T@2005 T@ # Pb0 j`+C3P #  bA448644PbAj448,644 }s;D3P bA448644 bA 0ɿA 165667992P0ɿA}165,667,992 u>E3P 0ɿA 165667992 0ɿA *ZA06859556P*ZA6,859,556 lb=F3P *ZA06859556 *ZA # Pl0 ka+G3P #  Bv@A2157700PBv@Ak2,157,700 QG<H3P Bv@A2157700 Bv@A Q#%? =%IX#%I =%?  -#/I P- 3)/J3P P3 3)/K3P P3 3)/L3P P3 3)/M3P P3 3)/N3P P3(/O3P  (1I%I#1? =1Iw]#  &vO #%? = =1? ^#@..& TABLE5B  @ NUMBEROFUNITSSOLD!BYPACKAGESIZE j   FOR20022005 O PLUG/TWISTCHEWINGTOBACCO    _*' : d dXdd Xdd dd dd edd edd dd  8#8#,Xdd ,dd ,dd ,dd ,edd ,dd ,dd +       A  %I =%? Lessthan1 A  oz. ' 3 '1oz.toless A  than2oz. ' 3 '2oz.toless A  than5oz. ' 3 '5oz.toless A  than10oz. ' 3 '10oz.toless A  than15oz. ' 3 '15oz. A  ormore X  Ѐ NDo 3  H@2002H@N#%? =%IEb#%I =%? 2002 bX3w H@2002 H@ # Pb0 ka+w3P #  @%bA9789738P@%bAk9,789,738 |r<w3P @%bA9789738 @%bA ^A8013482P^A|8,013,482 ka<w3P ^A8013482 ^A # Pk0 ZP+w3P #  # PZ0 ZP+w3P #  # PZ0 @6+w3P #  @ -# P- 3) 3P P3 3)!3P P3 3)"3P P3 3)#3P P3 3)$3P P3 OE%3P L@2003L@O2003 pf3'w& L@2003 L@ @3960P@p3,960 yo9'w'3P @3960 @ yFaA9057230PyFaAy9,057,230 }s<'w(3P yFaA9057230 yFaA |K\A07417331P|K\A}7,417,331 lb='w)3P |K\A07417331 |K\A # Pl0 ZP+'w*3P #  # PZ0 h^+'w+3P #  @1184P@h1,184 ND9'w,3P @1184 @ N#%? =%Id#%I =%?  -#- P- 3).3P P3 3)/3P P3 3)03P P3 3)13P P3 3)23P P3 OE33P P@2004P@O2004 rh3'4 P@2004 P@ A172596PAr172,596 {q;'53P A172596 A ^A8121211P^A{8,121,211 }s<'63P ^A8121211 ^A b ZA06825354Pb ZA}6,825,354 lb='73P b ZA06825354 b ZA # Pl0 ZP+'83P #  # PZ0 h^+'93P #  @7591P@h7,591 ND9':3P @7591 @ N#%? =%I7l#%I =%?  -#/; P- 3)/<3P P3 3)/=3P P3 3)/>3P P3 3)/?3P P3 3)/@3P P3 OE/A3P T@2005T@O2005 rh3B T@2005 T@ 0 A229638P0 Ar229,638 {q;C3P 0 A229638 0 A /\A7388766P/\A{7,388,766 }s<D3P /\A7388766 /\A  WA06041214P WA}6,041,214 lb=E3P  WA06041214  WA # Pl0 ZP+F3P #  # PZ0 h^+G3P #  @7848P@h7,848 ND9H3P @7848 @ N#%? =%Ip#%I =%?  -#/I P- 3)/J3P P3 3)/K3P P3 3)/L3P P3 3)/M3P P3 3)/N3P P3(/O3P  (#%? =%Iu#  &vO @))& TABLE5C  @ NUMBEROFUNITSSOLD!BYPACKAGESIZE j   FOR20022005 O SCOTCH/DRYSNUFF    w*; = d dXdd Xdd dd dd edd edd dd ' :8#8#,Xdd ,dd ,dd ,edd ,dd ,dd ,dd +       A  %I =%? Lessthan1 A  oz. ' 3 '1oz.toless A  than2oz. ' 3 '2oz.toless A  than5oz. ' 3 '5oz.toless A  than10oz. ' 3 '10oz.toless A  than15oz. ' 3 '15oz. A  ormore X   NDo 3  H@2002H@N#%? =%IGz#%I =%? 2002 rh3w H@2002 H@ @m)A833184P@m)Ar833,184 |r;w3P @m)A833184 @m)A 0pA17320899P0pA|17,320,899 }s=w3P 0pA17320899 0pA @QA4679645P@QA}4,679,645 |r<w3P @QA4679645 @QA V2A1201840PV2A|1,201,840 zp<w3P V2A1201840 V2A @15735P@z15,735 xn:w3P @15735 @ O@33400PO@x33,400 OE:w3P O@33400 O@ O -# P- 3) 3P P3 3)!3P P3 3)"3P P3 3)#3P P3 3)$3P P3 OE%3P L@2003L@O2003 rh3'w& L@2003 L@ o(A800640Po(Ar800,640 |r;'w'3P o(A800640 o(A nA16092214PnA|16,092,214 }s='w(3P nA16092214 nA ͽPA4388662PͽPA}4,388,662 |r<'w)3P ͽPA4388662 ͽPA 0A1097114P0A|1,097,114 zp<'w*3P 0A1097114 0A  @15936P @z15,936 xn:'w+3P  @15936  @ @@34994P@@x34,994 OE:'w,3P @@34994 @@ O#%? =%I|#%I =%?  -#- P- 3).3P P3 3)/3P P3 3)03P P3 3)13P P3 3)23P P3 OE33P P@2004P@O2004 rh3'4 P@2004 P@ @Q'A764064P@Q'Ar764,064 |r;'53P @Q'A764064 @Q'A ѧlA15023756PѧlA|15,023,756 }s='63P ѧlA15023756 ѧlA MA3813417PMA}3,813,417 |r<'73P MA3813417 MA '0A1058787P'0A|1,058,787 zp<'83P '0A1058787 '0A 0@15456P0@z15,456 xn:'93P 0@15456 0@ -@49512P-@x49,512 OE:':3P -@49512 -@ O#%? =%I)#%I =%?  -#/; P- 3)/<3P P3 3)/=3P P3 3)/>3P P3 3)/?3P P3 3)/@3P P3 OE/A3P T@2005T@O2005 rh3B T@2005 T@ n&A734976Pn&Ar734,976 |r;C3P n&A734976 n&A jA13637790PjA|13,637,790 }s=D3P jA13637790 jA 4IA3303851P4IA}3,303,851 |r<E3P 4IA3303851 4IA  /A1042565P /A|1,042,565 zp<F3P  /A1042565  /A x@14064Px@z14,064 xn:G3P x@14064 x@ @47134P@x47,134 OE:H3P @47134 @ O#%? =%IA#%I =%?  -#/I P- 3)/J3P P3 3)/K3P P3 3)/L3P P3 3)/M3P P3 3)/N3P P3(/O3P  (#%? =%IY#  &vO @))& TABLE5D  @ NUMBEROFUNITSSOLD!BYPACKAGESIZE j   FOR20022005 O MOISTSNUFF    *C L d dXdd Xdd dd edd edd dd dd ; =8#8#,Xdd ,dd ,dd ,edd ,dd ,edd ,dd +       A  %I =%? Lessthan1 A  oz. ' 3 '1oz.toless A  than2oz. ' 3 '2oz.toless A  than5oz. ' 3 '5oz.toless A  than10oz. ' 3 '10oz.toless A  than15oz. ' 3 '15oz. A  ormore X   NDo 3  H@2002H@N#%? =%I֓#%I =%? 2002 tj3w H@2002 H@ @[lwA24561076P@[lwAt24,561,076 u=w3P @[lwA24561076 @[lwA -ԛA 859285595P-ԛA859,285,595 mc>w3P -ԛA 859285595 -ԛA # Pm0 ZP+w3P #  # PZ0 ZP+w3P #  # PZ0 ZP+w3P #  # PZ0 @6+w3P #  @ -# P- 3) 3P P3 3)!3P P3 3)"3P P3 3)#3P P3 3)$3P P3 OE%3P L@2003L@O2003 tj3'w& L@2003 L@ p,A37078414Pp,At37,078,414 u='w'3P p,A37078414 p,A K{A 892925591PK{A892,925,591 mc>'w(3P K{A 892925591 K{A # Pm0 ZP+'w)3P #  # PZ0 ZP+'w*3P #  # PZ0 i_+'w+3P #  B@30984PB@i30,984 OE:'w,3P B@30984 B@ O#%? =%IE#%I =%?  -#- P- 3).3P P3 3)/3P P3 3)03P P3 3)13P P3 3)23P P3 OE33P P@2004P@O2004 tj3'4 P@2004 P@ A41769081PAt41,769,081 u='53P A41769081 A A 935536000PA935,536,000 mc>'63P A 935536000 A # Pm0 ZP+'73P #  # PZ0 ZP+'83P #  # PZ0 i_+'93P #  @58830P@i58,830 OE:':3P @58830 @ O#%? =%I#%I =%?  -#/; P- 3)/<3P P3 3)/=3P P3 3)/>3P P3 3)/?3P P3 3)/@3P P3 OE/A3P T@2005T@O2005 tj3B T@2005 T@ 0A46142758P0At46,142,758 u=C3P 0A46142758 0A ^A 958614204P^A958,614,204 mc>D3P ^A 958614204 ^A # Pm0 ZP+E3P #  # PZ0 ZP+F3P #  # PZ0 i_+G3P #  @@62706P@@i62,706 OE:H3P @@62706 @@ O#%? =%If#%I =%?  -#/I P- 3)/J3P P3 3)/K3P P3 3)/L3P P3 3)/M3P P3 3)/N3P P3(/O3P  (#%? =%I#  &vO @% APPENDIXA     20022005AdvertisingandPromotionalExpenditureCategories j    Newspapers :Newspaperadvertising;butexcludingexpendituresinconnectionwithsampling,   specialtyitemdistribution,publicentertainment,endorsements,sponsorships,coupons,andretailvalue j  added. L   Magazines :Magazineadvertising;butexcludingexpendituresinconnectionwithsampling,specialty    itemdistribution,publicentertainment,endorsements,sponsorships,coupons,andretailvalueadded.    Outdoor :Billboards;signsandplacardsinarenas,stadiums,andshoppingmalls,whethertheyare V  openairorenclosed;andanyotheradvertisementsplacedoutdoors,regardlessoftheirsize,including <  thoseonsmokelesstobaccoretailerproperty;butexcludingexpendituresinconnectionwithsampling,   specialtyitemdistribution,publicentertainment,endorsements,sponsorships,coupons,andretailvalue  added.   Audiovisual :Audiovisualorvideoadvertisingonanymediumofelectroniccommunicationnot L subjecttotheFederalCommunicationsCommissionsjurisdiction,includingscreensatmotionpicture 2 theaters,videocassettes,andmonitorsinstores;butexcludingexpendituresinconnectionwithInternet  advertising.   Transit :Advertisingonorwithinprivateorpublicvehiclesandalladvertisementsplacedat,on,or ` withinanybusstop,taxistand,transportationwaitingarea,trainstation,airport,oranyother F transportationfacility;butexcludingexpendituresinconnectionwithsampling,specialtyitem ( distribution,publicentertainment,endorsements,sponsorships,coupons,andretailvalueadded.    DirectMail :Directmailadvertising;butexcludingexpendituresinconnectionwithsampling,specialty $!t itemdistribution,publicentertainment,endorsements,sponsorships,coupons,retailvalueadded,and  "Z Internetadvertising. "<  PointofSale :Pointofsaleadvertisements;butexcludingexpendituresinconnectionwithoutdoor V%  advertising,sampling,specialtyitemdistribution,publicentertainment,endorsements,sponsorships, <&!  coupons,andretailvalueadded. 'n"!  Pricediscounts :Pricediscountspaidtosmokelesstobaccoretailersorwholesalersinordertoreduce )$# thepriceofsmokelesstobaccotoconsumers,includingoffinvoicediscounts,buydowns,voluntary n*%$ pricereductions,andtradeprograms;butexcludingretailvalueaddedexpendituresforpromotions P+&% involvingfreesmokelesstobaccoandexpendituresinvolvingcoupons. 2,'&   g-(' PromotionalAllowances!Retail :Promotionalallowancespaidtosmokelesstobaccoretailersin  ordertofacilitatethesaleorplacementofanysmokelesstobaccoproduct,includingpaymentsfor  stocking,shelving,displayingandmerchandisingbrands,volumerebates,andincentivepayments;but x excludingexpendituresinconnectionwithnewspapers,magazines,outdoor,audiovisual,transit,direct Z mail,pointofsale,andpricediscounts. <  PromotionalAllowances!Wholesale :Promotionalallowancespaidtosmokelesstobacco   wholesalersinordertofacilitatethesaleorplacementofanysmokelesstobaccoproduct,including   paymentsforvolumerebates,incentivepayments,valueaddedservices,promotionalexecutionand n  satisfactionofreportingrequirements;butexcludingexpendituresinconnectionwithnewspapers, P   magazines,outdoor,audiovisual,transit,directmail,pointofsale,pricediscounts,andretail 2  promotionalallowances. d   PromotionalAllowances!Other :Promotionalallowancespaidtoanypersonsotherthanretailers, ~  wholesalers,andfulltimecompanyemployeeswhoareinvolvedinthesmokelesstobaccodistribution d  andsalesprocessinordertofacilitatethesaleorplacementofanysmokelesstobaccoproduct;but F excludingexpendituresinconnectionwithnewspapers,magazines,outdoor,audiovisual,transit,direct (x mail,pointofsale,pricediscounts,andretailandwholesalepromotionalallowances.  Z  Sampling :Samplingofsmokelesstobaccoproducts,includingthecostofthesmokelesstobacco,all t associatedexcisetaxes,andthecostsoforganizing,promoting,andconductingsampling.Sampling Z includesthedistributionofsmokelesstobaccoproductsforconsumertestingorevaluationwhen < consumersareabletousethesmokelesstobaccooutsideofafacilityownedoroperatedbythe n Company,butnotthecostofactualclinicaltestingormarketresearchassociatedwithsuchsmokeless P tobaccodistributions.Samplingalsoincludesthedistributionofcouponsforfreesmokelesstobacco, 2 whennopurchaseorpaymentisrequiredtoobtainthecouponsorthesmokelesstobaccoproduct.   SpecialtyItemDistribution!Branded : ? = =%? Allcostsofdistributinganyitem(otherthansmokeless .~ tobaccoproducts,itemsthesolefunctionofwhichistoadvertiseorpromotesmokelesstobacco  d products,orwrittenorelectronicpublications),whetherdistributedbysale,redemptionofcoupons,or  F otherwise,thatbearsthename,logo,oranimageofanyportionofthepackageofanybrandorvariety !( ofsmokelesstobaccoproduct,includingthecostoftheitemsdistributedbutsubtractinganypayments "  receivedfortheitem.Thecostsassociatedwithdistributingnonsmokelesstobaccoitemsinconnection #  withsamplingorretailvalueaddedprogramsarereportedinthosecategories,notasspecialtyitem ~$! distribution.#%? = = ? # `% "  SpecialtyItemDistribution!NonBranded :Allcostsofdistributinganyitem(? = =%? otherthan#%? ==? #smokeless '#$ tobaccoproducts? = =%? ,itemsthesolefunctionofwhichistoadvertiseorpromote#%? ==? `#smokelesstobacco ($% products? = =%? ,orwrittenorelectronicpublications)#%? ==? #,whetherdistributedbysale,redemptionofcoupons,or )$& otherwise,thatdoesnotbearthename,logo,oranimageofanyportionofthepackageofanybrandor t*%' varietyofsmokelesstobaccoproduct,includingthecostoftheitemsdistributedbutsubtractingany V+&( paymentsreceivedfortheitem.Thecostsassociatedwithdistributingnonsmokelesstobaccoitemsin 8,') connectionwithsamplingorretailvalueaddedprogramsarereportedinthosecategories,notas -j(* specialtyitemdistribution. -L)+ Ї PublicEntertainment!AdultOnly :Publicentertainmenteventsbearingorotherwisedisplayingthe  nameorlogooranimageofanyportionofthepackageofanyoftheCompanyssmokelesstobacco  productsorotherwisereferringorrelatingtosmokelesstobacco,whichtakeplaceinanadultonly x facility,includingallexpendituresmadebytheCompanyinpromotingand/orsponsoringsuchevents. Z  PublicEntertainment!GeneralAudience :Publicentertainmenteventsbearingorotherwise   displayingthenameorlogooranimageofanyportionofthepackageofanyoftheCompanys   smokelesstobaccoproductsorotherwisereferringorrelatingtosmokelesstobacco,whichdonottake   placeinanadultonlyfacility,includingallexpendituresmadebytheCompanyinpromotingand/or n  sponsoringsuchevents. P    Endorsements&Testimonials :Endorsementsandtestimonials.    Sponsorships :Sponsorshipsofsportsteamsorindividualathletes,butexcludingendorsements. (x  0   ##  Coupons :Allcostsassociatedwithcouponsforthereductionoftheretailcostofsmokelesstobacco  products,whetherredeemedatthepointofsaleorbymail,includingallcostsassociatedwith | advertisingorpromotion,design,printing,distribution,andredemption.However,whencouponsare ^ distributedforfreesmokelesstobaccoandnopurchaseorpaymentisrequiredtoobtainthecouponsor @ thesmokelesstobacco,theseactivitiesareconsideredtobesamplingandnotcouponing. "r  RetailValueAdded!BonusSmokelessTobacco :Retailvalueaddedexpendituresforpromotions  involvingfreesmokelesstobaccoproducts(e.g.,buytwo,getonefree),whetherornotthefree r smokelesstobaccoproductsarephysicallybundledtogetherwiththepurchasedsmokelesstobacco T products,includingallexpendituresandcostsassociatedwiththevalueaddedtothepurchaseof 6 smokelesstobaccoproducts(e.g.,excisetaxespaidforthefreesmokelesstobaccoproduct). h  RetailValueAdded!NonSmokelessTobaccoBonus :Retailvalueaddedexpendituresfor   promotionsinvolvingfreenonsmokelesstobaccoitems(e.g.,buytwopacks,getfreekeychain), h! includingallexpendituresandcostsassociatedwiththevalueaddedtothepurchaseofsmokeless J" tobaccoproducts. ,#|  CompanyWebsite :AllexpendituresassociatedwithadvertisingonanycompanyInternetwebsitethat %  canbeaccessedbycomputerslocatedintheUnitedStates. |&!!  Internet!Other :InternetadvertisingotherthanontheCompanysownInternetwebsite,includingon (6$# theWorldWideWeb,oncommercialon-lineservices,andthroughelectronicmailmessages. )%$  Telephone :Telephoneadvertising,includingcostsassociatedwiththeplacementoftelemarketingcalls 6,'&  ortheoperationofincomingtelephonelinesthatallowconsumerstoparticipateinanypromotionor -l(' hearprerecordedproductmessages;butexcludingcostsassociatedwithhavingcustomerservice  representativesavailableforrespondingtoconsumercomplaintsorquestions.    AllOther :Advertisingandpromotionalexpendituresnotcoveredbyanothercategory. L  SportsandSportingEvents :Allcostsassociatedwithsponsoring,advertising,orpromotionofsports j  orsportingevents,includingfootball,weightlifting,sailing,rodeo,automobile,racecar,funnycar, P  motorcycle,bicycle,truck,monstertruck,tractorpull,fishing,andhuntingevents,competitions, 2  tournaments,andraces.Thiscategoryisduplicativeofexpendituresforothercategories.