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The GSC (Great Stove Change-Out) is a public-private
partnership
initiated by Hearth Products and was started in Oregon and Washington
State.
This wood stove "trade-in sale" gets cleaner and
more fuel efficient stoves into homes fast.
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Ingredients:
- Wood stove industry
- State or local air district officials
- Energy conservation offices or local gas utility
Seasonings:
- Willingness to surrender old stove for new one
- Willingness by industry and air officials to encourage change-outs
- Willingness to track (including the destruction of old stoves)
Utensils:
- Publicity - to raise the level of awareness
- Teamwork - especially between air officials and industry
Servings:
A good goal for year one: change-out of 15 percent of existing dirty stoves.
Instructions:
- Start with a kick-off press conference co-hosted by the air district
and the wood stove industry. Hold event in a working junkyard (or metal
recycling facility) with an old stove being demolished. The press eats
this up!
- The program "cooks" for 6 to 10 weeks with story placements
and intermittent press events throughout this period. Best done in the
January - February time frame rather than fall - when people are replacing
stoves anyway.
- Give an award to the dealer who removes the most particulates as a
final press hit.
Hints from the Chef:
- The consumers receive a discount on their new stove, but only if they
surrender their old stove, which must then be destroyed.
- Use a "tracking form" that records the family's name, address,
and telephone number, as well as the type of stoves that went in and came
out of the house.
- Signatures on a form for the dealer and the junkyard person provide
tracking right to the end.
- The air quality district can do an audit if desired.
- Industry officials can do an emission inventory impact analysis based
on the mix of the replacements.
The Great Stove Change-Out Case Study
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