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FOR IMMEDIATE RELEASE
Date: Tuesday, Sept. 22, 1998 
Contact: SAMHSA Press Office (301) 443-8956

HHS SECRETARY LAUNCHES CAMPAIGN TO INCREASE ADULT INVOLVEMENT IN CHILDREN'S LIVES


HHS Secretary Donna E. Shalala today launched a new campaign to recruit caring adults to help children and young adolescents in warding off the start of substance abuse. As the new "Your Time - Their Future" campaign was launched, a study was also released showing correlations between marijuana use and a variety of serious adolescent problems.

"It is a simple but proven fact-young people are much less likely to use drugs when they have something positive to do, and when adults who care are involved in their lives," said Secretary Shalala. "This campaign emphasizes the need for activities for our children-sports, the arts, reading, camping, cooking and many others-that are not only fun and educational, but help keep children alcohol, tobacco and drug free."

The "Your Time - Their Future" campaign will be carried out by HHS' Substance Abuse and Mental Health Services Administration. It urges adults to become actively involved in working with children, ages 7 to 14, to develop healthy and useful skills and interests. The campaign encourages adults to volunteer and devote more quality time with youngsters in need of guidance and mentoring toward productive and rewarding lives. Research has shown that such adult involvement can and does help children and young adolescents to resist dangerous and illegal use of alcohol, tobacco and illicit drugs.

As part of the campaign, SAMHSA is issuing a series of print, radio and TV public service announcements. In addition, the October issue of Reader's Digest is featuring a special supplement on the campaign as a contribution to the White House Office of National Drug Control Policy's national anti-drug campaign.

A new SAMHSA study released today shows that marijuana is harmful and linked with other damaging behaviors. An analysis of Adolescent Self Reported Behaviors and Their Association with Marijuana Use shows that adolescents age 12 to 17 who use marijuana weekly are nine times more likely than non-users to experiment with other illegal drugs and alcohol; six times more likely to run away from home; five times more likely to steal; nearly four times more likely to engage in violence; and three times more likely to have thoughts about committing suicide.

SAMHSA's recently released National Household Survey on Drug Abuse found that an increase in drug use among teens is primarily in marijuana use. For young people age 12 to 17 the survey found an increase in past-month marijuana use, from 7.1 percent in 1996 to 9.4 percent in 1997. However, the rate of past-month marijuana use among youth remains significantly lower than its peak of 14.2 percent in 1979.

"The reward for every caring adult who becomes involved in the life of a child or youth is that you can see changes in both lives for the better," said SAMHSA Administrator Nelba Chavez, Ph.D. "We know that adult guidance and mentoring can boost a youngster's confidence in school work and enhance their ability to get along within the family and community. We also know that preventing substance use among our children also prevents related problems skipping school, stealing or engaging in violence. An adult who spends some time with a youngster in need can create a healthy, positive direction and offer alternatives away from substance use."

The campaign was developed by the SAMHSA's Center for Substance Abuse Prevention in partnership with the Big Brothers and Big Sisters, the Points of Light Foundation, the National Mentoring Partnership, and the National Prevention Network. These organizations will provide information on local resources so that adults can find out where and how to "get involved."

According to CSAP Director Karol Kumpfer, Ph.D., "The variety of positive activities you can introduce is only as limited as your imagination. This campaign is filled with compelling images of parents, grandparents, and other caring adults of many ethnicities and races spending time with children in a great variety of creative and fun activities. It is more important than ever that youth learn from caring adults the life skills, social competencies and health attitudes that build resilience and help avoid substance abuse."

Four information guides, a poster, a resource guide and other products are also available. Free individual or bulk quantities of these items can be ordered through SAMHSA's National Clearinghouse for Alcohol and Drug Information at 1-800-729-6686. Materials can also be accessed through the campaign web site at <www.health.org>. Adults interested in volunteering and mentoring can contact the clearinghouse at the above phone number for referrals to programs in their areas.

A satellite feed of nine television service announcements promoting the campaign will be available on Wednesday, Sept. 23, from 3:30-4:00 p.m. ET (1530-1600 ET), C-Band, Galaxy 9 Transponder 2, audio 6.2/6.8. For more information, please contact 1-800-729-6686, ext. 5371.

SAMHSA, a public health agency within the U.S. Department of Health and Human Services, is the lead federal agency for improving the quality and availability of substance abuse prevention, addiction treatment and mental health services in the United States. The Center for Substance Abuse Prevention is a component of SAMHSA.


Note: HHS press releases are available on the World Wide Web at: www.hhs.gov.