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The Coca-Cola Company has a long-standing relationship with the National Park System. In addition to creating print ads that featured selected parks, The Coca-Cola Company launched several advertising campaigns promoting tourism, including “Discover America” and “Go America” during the 1960s. Within a few years of Sprite being introduced in 1961, the names of 36 U.S. national parks and monuments appeared on the bottoms of bottles to commemorate the 50th anniversary of the National Park Service and to promote even further use and enjoyment of the federal recreation areas. The Coca-Cola Company also was the first corporate sponsor of the Statue of Liberty restoration project in celebration of her centennial on July 4, 1986.
Through its Proud Partner commitment to the National Park Foundation, Coca-Cola North America will help to restore and create walking and hiking trails within national parks across the country. The $2.5 million commitment over five years will restore and maintain nature trails. Additional support for public education will encourage Americans to discover and enjoy them as part of a healthy lifestyle.
Moreover, Coca-Cola has committed to support the 17 sites of the African American Experience Fund which helps connect Americans from all walks of life to the considerable contributions of African Americans throughout our country’s history by raising private funds to support educational, volunteer and community engagement programs in national parks and historic sites that celebrate and tell the story of American history and culture.
The Coca-Cola Foundation has contributed $1.5 million to build 12 national park Discovery Centers. Each of the Discovery Centers have become immediate magnets for both adults and children—as they educate visitors and help make the park experience more meaningful for the entire family. These interactive exhibits expand the reach and depth of national park education opportunities for students and the general public, encouraging them to interact with park resources at a hands-on and personal level.
