Proper pricing, complete and accurate quotations, and choice of terms for the sale are all crucial to selling products in foreign markets. Initial pricing should be directed at market entry for a long-term export commitment. The price should be high enough to generate a reasonable profit, but still be competitive and attractive to buyers, agents, etc. When quoting a price, you should consider the following factors: foreign exchange rates (if possible quote in U.S. dollars); packaging; insurance; freight; tariffs and duties; inspection fees; other fees; etc. In addition, allow a realistic price margin for unforeseen costs, unavoidable risks and simple mistakes that are common in any new undertaking.
