Focus Editorial Guidelines
As stated in the newsletter's tagline, the goal
of Focus is "accelerating infrastructure innovations."
The following guidelines further explain the newsletter's editorial
strategy:
As part of this overall strategy of promoting the
goals of the Office of Infrastructure, Focus will cover
infrastructure-related developments in the larger highway community,
including State highway agencies, industry, the Transportation
Research Board, the American Association of State Highway and
Transportation Officials (AASHTO), local governments, regional
Superpave Centers, international organizations, and academia.
The infrastructure areas covered are bridge technology, pavement
technology, asset management, program administration, winter maintenance,
and work zone safety.
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To continue to cover technologies developed
under the Strategic Highway Research Program, such as Superpave,
anti-icing/road weather information system strategies and
work zone safety products.
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To target articles to tie in with regularly
scheduled events, such as AASHTO's annual, regional, and subcommittee
meetings; TRB's annual meetings; and special events, such
as training courses, workshops, and conferences.
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To provide a regular calendar listing of infrastructure-related
and other workshops, conferences, classes, etc., deemed to
be of interest to readers.
Focus targets its articles to an audience
that wants to know primarily about technologies and products that
they can use, rather than reading articles about policies or bureaucratic
procedure. More than half of the respondents in a 1999 survey
of Focus readers worked in State (27 percent), Federal
(7 percent), and local (21 percent) agencies, with other readers
hailing from consulting firms (16 percent), academia (7 percent),
and material supply firms (10 percent), among others. Most of
the readers described themselves as managers or technical experts.
Focus is written with the needs of these readers in mind.
An Editorial Board has been established that has
the responsibility of:
Woodward Communications researches, writes,
and edits the articles for each issue. Members of the public and
private highway infrastructure community who have article ideas
or would like to see a particular program or project covered should
contact Lisa Pope at Woodward Communications, 202-234-7157 (fax:
202-347-6938; email: lgpope@woodwardcom.com). You may also contact the FHWA managing editor of the newsletter, Zachary
Ellis, 202-493-3193 (fax: 202-493-3475; email: zachary.ellis@fhwa.dot.gov).
The contents of the newsletter may be reprinted
in whole or in part as long as you let the editor know and give
proper credit to FHWA by identifying the source. An example of
citing the source would be: "Article reprinted from the Federal
Highway Administration's February 2001 issue of Focus,
which is also available online at www.tfhrc.gov/focus/."
