Through the Johns Hopkins Center for Communication Programs (JHU CCP), USAID supports both government and non-governmental institutions to:

1) Standardize and improve behaviour change models;

2) Develop new methods and models to address community needs;

3) Use interactive, live and recorded drama to reach young audiences;

4) Expand accurate reporting about HIV and de-stigmatizing the virus and people who are living with it; and

5) Increase TB medication adherence.

JHU CCP collaborates with local partners to implement entertainment projects that help address the stigma of HIV/AIDS by improving access of voluntary counselling and testing (VCT), community-based TB, and helping people living with AIDS tell their stories through media outlets. Some specific projects include:

Television Dramas

The Tsha Tsha show focuses on young adults while Takalani Sesame reaches three to six years olds with information on on life skills development and include specific health messages.

Community Response to HIV and TB

In collaboration with Valley Trust, JHU CCP is increasing utilization of VCT and decreasing stigma of HIV.  

Understanding HIV Communication Research

Communication in social and community networks plays an important role in reducing HIV prevalence. To better understand these dynamics, CCP is undertaking a four-year study  looking at the influences of communication on HIV risk, and orientation towards issues related to care, treatment, support and rights.

Improving Media Reporting on HIV/AIDS

Through the Media Support Program (MSP), a spectrum of research, advocacy and capacity development initiatives are implemented.

Interactive Drama for HIV Prevention: Standardizing and scaling up

CCP supports innovative work with young people using interactive theatre.  

To learn more about USAID’s work in behaviour change, please visit www.jhuccp.org.