Dos
and Don’ts of Using the
WaterSense Promotional Label
The WaterSense promotional label provides a way for all of our
partners to incorporate the WaterSense label into their marketing
and advertising. The promotional label can be used anywhere in promotional
materials to encourage the purchase of WaterSense labeled products
or to recruit professionals to WaterSense labeled programs. Please
follow these prerequisites.
How do we use the WaterSense promotional label?
DO use the promotional label to advertise the sale of WaterSense
labeled products and encourage consumers to look for the WaterSense
label.
DO use the promotional label to generally promote
WaterSense labeled products and programs, such as a WaterSense labeled
certification program for irrigation professionals.
DO use the promotional label in references that
are too broad or general to use the regular
WaterSense label, which, as a certification mark, may only be used
directly on or adjacent to the specific WaterSense labeled product
or program it identifies.
DO use the promotional label on brochures, advertisements,
trade show displays, point-of-purchase materials, and Web sites
to advertise the availability of WaterSense labeled products.
DO NOT use the promotional label to imply in any
way that products or programs that have not met WaterSense certification
criteria have earned the label.
DO NOT use the promotional label to imply in any
way that EPA endorses the labeled products or the manufacturers,
distributors, or retailers that produce, distribute, and sell them.
EPA is happy to review your pre-press promotional items, draft
Web sites, advertisements, or other materials that use the promotional
label. To help us maintain the integrity of the program and its
identity, we also ask that you alert the Agency to any concerns
you may have or possible misuse of the promotional label in your
industry. To request pre-press review or report misuse, please e-mail
the call the WaterSense Helpline
or call (866) WTR-SENS (987-7367).
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