Promotional Tool Kit

The Promotional Tool Kit for Utilities, Communities, States, and Other Organizations is a comprehensive publication containing resources on branding, communicating with the public, working with the media, and materials specifically for water utilities to use as part of ongoing water conservation efforts and to assist in marketing directly to customers. The resources include:

• Ideas for promotional items, including bill stuffers, magnets, and stickers.
• Templates for a press release, letter-to-the-editor, and opinion-editorial column.
• Guidelines for using the program and partner logos and the promotional label, as well as electronic versions of these marks.
• Fact sheets on different aspects of the program.
• And much more.
  

The thumbnails below highlight some of the resources available in the tool kit. Remember—you must be a WaterSense promotional partner to have access to this kit, so join today!

	Before You Start provides an overview of the resources in the tool kit and what to expect in each section.
	Sample Utility Bill Stuffers are examples of how you can promote your partnership with WaterSense and the importance of water efficiency to your customers.
	You can print and hand out the WaterSense Labeled High-Efficiency Toilets Fact Sheet to your customers that want to learn more about the WaterSense labeled products.
	You can use the Sample Public Service Announcements included in the tool kit to educate your customers about the importance of water efficiency and what WaterSense is doing to help.
	The Sample Web Page offers ideas for interfacing between your organization's Web site and the EPA WaterSense Web site. It provides an introduction to WaterSense, stresses your commitment to water efficiency, and offers key links to the WaterSense Web site.