NOAA HONORS HARLEY-DAVIDSON WITH MARK TRAIL AWARD

NOAA today presented the Mark Trail Award to the Harley-Davidson Motor Company for support of the agency’s NOAA Weather Radio All-Hazards program. NOAA is the National Oceanic and Atmospheric Administration.

Now in its ninth year, the awards program honors individuals and organizations that use or provide NOAA Weather Radio All-Hazards receivers and transmitters to save lives and protect property. Seventeen award recipients will be recognized nationally this year.

Harley-Davidson is being honored for the corporation’s continued use of radio receivers with NOAA Weather Radio All-Hazards frequencies for its high-end motorcycles.

“With this award, we recognize the Harley-Davidson Motor Company for an important contribution to protect lives,” said retired Navy Vice Adm. Conrad C. Lautenbacher, Jr., Ph.D., under secretary of commerce for oceans and atmosphere and NOAA administrator. “Whenever danger threatens, whatever the hour, NOAA Weather Radio All-Hazards can provide those extra minutes of warning in situations where minutes can save lives.“

The award was accepted at a ceremony in the Cannon House Office Building in Washington, D.C.

“Harley-Davidson officials made a business decision to improve the safety of those who ride Harleys,” said Kenneth Rizzo, meteorologist-in-charge of NOAA’s National Weather Service in Milwaukee, Wis. “Today, NOAA Weather Radio All-Hazards frequencies are available on 100 percent of Harley’s radio equipped Touring motorcycles. That represents about 16,000 – or 12 percent – of all motorcycles the company produces.”

The Mark Trail Awards are named for the nationally syndicated comic strip character that serves as the campaign symbol for the NOAA Weather Radio All-Hazards program. Since 1995, Jack Elrod, writer and illustrator of Mark Trail, and King Features Syndicate have been strong advocates for publicizing severe weather safety through the use of the radios. In recent years, the strip's education message has included the fact that anyone listening to NOAA Weather Radio All-Hazards has instant access to the same lifesaving weather reports and all-hazards information provided to meteorologists, emergency personnel and the media.

“Jack Elrod and his alter ego, Mark Trail, have been great partners to NOAA’s National Weather Service in helping educate the public to the importance of having this device nearby. When weather dangers loom day or night and minutes count, a NOAA Weather Radio All-Hazards is the one tool that gives you and me the instantaneous information we need to protect ourselves,” said Brig. Gen. David L. Johnson, U.S. Air Force (Ret.), director of NOAA’s National Weather Service.

NOAA Weather Radio All-Hazards is a nationwide network of radio stations broadcasting continuous weather information direct from a nearby National Weather Service office. NOAA Weather Radio All-Hazards broadcasts official National Weather Service warnings, watches, forecasts and other civil emergency information 24 hours a day. NOAA Weather Radio All-Hazards includes more than 800 transmitters, covering all 50 states, adjacent coastal waters, Puerto Rico, the U.S. Virgin Islands, and the U.S. Pacific Territories.

NOAA's National Weather Service is the primary source of weather data, forecasts and warnings for the United States and its territories. The National Weather Service operates the most advanced weather and flood warning and forecast system in the world, helping to protect lives and property and enhance the national economy.

NOAA, an agency of the U.S. Commerce Department, is dedicated to enhancing economic security and national safety through the prediction and research of weather and climate-related events and providing environmental stewardship of the nation’s coastal and marine resources.

On the Web:

NOAA: http://www.noaa.gov

NOAA’s National Weather Service: http://www.nws.noaa.gov

NOAA’s National Weather Service in Milwaukee, Wis.: http://www.crh.noaa.gov/mkx

NOAA Weather Radio All-Hazards and Mark Trail: http://www.nws.noaa.gov/nwr