Planning Healthy Pregnancies for a Healthy Future in Azerbaijan
In September 2007, USAID and the Azerbaijani Ministry of Health took an important step forward in helping to ensure the health and prosperity of all families in Azerbaijan by launching a national media campaign titled “Pregnancy Planning – Choose the Right Time!” The campaign is part of the five-year, USAID-funded ACQUIRE Azerbaijan Reproductive Health and Family Planning Project and is designed to inform the public that using modern contraceptives is the safest and most effective way to plan a healthy family and a prosperous future.
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A still shot from the USAID-funded ACQUIRE Azerbaijan Project television ad campaign, “Pregnancy Planning – Choose the Right Time!”
Photo Credit: ACQUIRE Azerbaijan Reproductive Health and Family Planning Project |
A television ad campaign has been created to promote the concept that all couples should have the ability to decide when in their lives they would like to have children and have as many children as they wish. The campaign features a pomegranate logo, which is a symbol of prosperity in Azerbaijan. Under a unique public/private partnership with international pharmaceutical companies Bayer Shering Pharma and Gedeon Richter, the campaign’s pomegranate logo will appear on a variety of quality contraceptive products that will be available for sale in local pharmacies.
Speaking at the September 25th campaign launch, U.S. Ambassador Anne Derse emphasized that “modern contraceptives are safe, effective, and bring tremendous benefits to families and nations.” Azerbaijan’s Deputy Minister of Health, Senan Kerimov, noted that more than 8,000 women and men have already received vital information about contraceptive methods through the ACQUIRE Project’s community health education sessions.
Since 2004, the USAID-funded ACQUIRE Project has been working in Azerbaijan to advance and support the use of reproductive health and family planning services by training health service providers in the latest contraceptive technologies and approaches to patient counseling; providing women and men with accurate information about the healthiest ways to plan their families and protect their health; and, providing technical assistance to the Ministry of Health in support of policies that expand and improve reproductive health and family planning services.
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