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Inside fDi

Massive growth in services, boosted by advances in technology, is causing global upheaval. Trends such as offshoring reflect this growth – but IPAs need the right strategy if they are to benefit.

World Bank urges poor countries to reform rules

Slovakia and Colombia – the world’s “most successful investment climate reformers over the past year” – are the exceptions rather than the rule, according to a report released by the World Bank Group.

Despite the fact that a small group of countries led by Slovakia and Colombia are moving quickly ahead with reform, creating one-stop shops for new businesses, cutting regulatory delays by weeks and increasing the flexibility of labour laws, most developing countries are hugely inefficient when it comes to regulations.

Italy reorganises promotion activities into new agency

The Italian government is due to announce the reorganisation of its investment promotion activities on October 27 at the new Roman Auditorium, designed by Renzo Piano.

The National Agency for Enterprise and Inward Investment Development and the Italian Trade Commission, responsible for promoting Italian companies overseas,have joined together to launch a new agency, Invest in Italy.

Details of the organisation and the country’s investment strategy will be made public before roundtable discussions.

The discussions will include members of Italy’s political and economic leadership, as well as multinational managers successfully doing business in Italy.The renewed political framework is designed to support investors.

Taipei hosts tech gathering

Venture capitalists, business developers and entrepreneurs are due to descend on Taipei’s International Convention Center from November 7-10 to exchange ideas with about 400 local professionals and business people from the country’s growing technology sector.

American Insider

Each year at about this time the United Nations Conference on Trade and Development (Unctad) publishes its analysis of FDI. The overall tally was a decline in 2003, for the third year in a row. The report points to a 53% slump in flows to the US and, at $30bn, the lowest level in more than a decade. But might this be an example of measuring a statistic that tells only a part of the story?

Eastern rivals challenge US

China and India rival one another and are aggressively challenging the US as the world’s most favoured destination for FDI, according to the latest Foreign Direct Investment Confidence Index, an annual survey of executives from the world’s largest companies conducted by global management consulting firm AT Kearney. The UK came fourth.

Hopes high for end of downturn

The year 2003 again saw a decline in world FDI flows, by 18%, to $560bn. This decline was concentrated in developed countries and central and eastern Europe. Developing countries, led by Asia, saw a rise in inflows, which reached $172bn. China became the world’s largest host country (with $54bn). The latest data from the World Investment Report 2004 (see www.unctad.org/wir) also confirm the shift towards services: from one-quarter in the 1970s, the share of this sector in the world’s total FDI stock rose to 60% (and two-thirds of FDI flows).

Climate change research surprises
Singapore reels in US animators

US film-maker George Lucas has gone unusually silent on plans to relocate part of his growing animation company to Singapore. “We haven’t settled on our facility location in Singapore, so there is not much news since the original announcement,” Lucasfilm Animation spokeswoman Marlene Saritzky told fDi magazine. “I’m afraid there isn’t much more to tell.”

By Peter Lemagnen

Life science investment is still struggling to keep pace

Figures from both leading FDI investment tracking monitors, Ernst and Young’s European Investment Monitor (EIM) and IBM’s GILD index, indicate a downturn in life science projects for the first half of 2004 compared with 2003. The EIM data shows a 9% fall for the first half of the year but this is placed in stark context when overall investment for the six months for all industry sectors has increased 20%.

By Wim Douw

ICT:knowledge-based economies can take root anywhere

ICT is a good example of the kind of knowledge-based industry that most countries try to develop. Different success models exist. Several developing countries are well on the way to equalling the FDI-induced Irish model, especially countries like India, whereas the indigenous ICT cluster development model of the Scandinavian type is far more difficult to copy due to the speed of technological change.

By Andreas Dressler

Autos:Overinvestment and overcapacity are causing concern

Production overcapacity is one of the hottest issues in the automotive industry today. Some industry observers claim that overcapacity is a myth, used by automakers as an excuse for closing plants in areas that are no longer important to them or that have become too expensive. But industry figures point to global overcapacity of about 20%.

By Jan Siemons

Real estate: nascent recovery buoys global investment trends

Globalisation of real estate will continue to gain momentum as more real estate companies, opportunity funds, pension funds, real estate investment trusts and other investors acquire or develop properties around the world. Globalisation offers more choices than investors might find in their home markets, the prospect of higher returns, portfolio diversifications, arbitrage opportunities, and more flexibility in structuring investments based on returns, risks, and other criteria.

Scotland: show of strength

Scotland’s commitment to long-term development and encouragement of innovation are helping to give it a global profile as a business location.

Contact details

National and provincial governments in South Africa are helping to stimulate significant growth of the contact centre and business process outsourcing industries in the country, writes Wendy Atkins.

Emerging markets plan tech take-off

As global business in the information communications technology sector shows signs of recovery, it is developing countries that are now powering the industry. Michel Lemagnen reports.

Why Hong Kong is a hit

Over the past few decades, Hong Kong has gained a global reputation as a regional and international centre for finance and trade.

Many overseas companies have set up their regional and, in some cases, their international bases in Hong Kong. The city is host to more than 3500 regional headquarters and regional offices. But we definitely have room for more.

The politics of ICT

The information communications technology sector is fast growing into one of the world’s mega-markets and is attracting government attention – not least in China. Charles Piggott reports.

Watch this space

The ICT industry is flourishing in Lazio and is being boosted by a significant involvement in the Galileo satellite communications project.

Pakistan spreads its message

The Pakistan government is working hard to attract large scale FDI into the country, including allowing foreign investors to hold unlimited equity and making concerted efforts to project a positive country image. Jules Stewart reports.

EPZs take Pakistan to new heights

Pakistan’s export processing zones have much to offer investors and are making a positive contribution to the country’s economy.

Infinite appetite for investment

Waseem Haqqi, chairman of the Board of Investment of Pakistan, tells fDi about the board’s expanded remit in stimulating investment, both foreign and domestic, in the country.

Chris Duggan,Terraillon CEO

Terraillon tastes large-scale success

The purchase of French bathroom and kitchen scales manufacturer Terraillon by Hong Kong’s wealthy Chai brothers shows how Chinese entrepreneurs can reinvigorate struggling Western companies. Blanca Riemer reports.

Service split

Torbjörn Fredriksson,senior economist at Unctad explains how services have become a tradable commodity that can be fragmented and provided offshore, giving companies a competitive advantage.

Get in on the act

Libya has been slow to open up but, despite the small market and problems with corruption and bureaucracy, experts predict that FDI will grow. Prospective investors should move quickly, as Kate Luxford reports.

Knowledge is power

Utilities can provide something just as vital as energy. In the US, they workarm-in-arm with economic development agencies to advise and attract manufacturers. Karen E Thuermer tracks power companies’ achievements.

California’s SMUD has a reputation for reliability and efficiency which businesses find attractive

The Sacramento Municipal Utility District (SMUD) fared well when Californian utilities suffered an energy crisis brought on by the state’s fundamentally flawed approach to deregulation. SMUD came out tops thanks to its wide range of power plants, long-term contracts with power generators and the diversity of the industries that it serves.

The Carolinas’ Duke Power helped bring BMW and pharmaceutical manufacturer Merck to North and South Carolina

Duke Power was instrumental in bringing BMW to South Carolina some 10 years ago. The region is now home to a thriving automotive cluster that includes suppliers and the soon to be developed International Center for Automotive Research in Greenville. The $15m Center will be owned by Clemson University and leased by BMW. A study by the University of South Carolina School of Business reports that BMW’s plant has had a $4bn direct and indirect economic impact on the state.

Atlanta’s Mirant aims to grow new business in developing-world markets

Although Atlanta-headquartered Mirant Corporation is following bankruptcy proceedings in the US, it still takes a competitive stance internationally in the management and marketing of power-generation and energy risk. In its endeavours to grow new business, Mirant is focusing its economic development efforts in the developing world markets of Jamaica, Curaçao, Trinidad and Tobago, Grand Bahama and the Philippines. Here, the utility is developing electricity suppliers and, therefore, new customers.

Pennsylvania’s PPL funds development partnerships

PPL Electric Utilities, which services large parts of eastern Pennsylvania, plays a more supplemental role in economic development than it did in the past. Before deregulation, PPL had a much larger economic development staff.

Mexico’s eastern aspirations

Mexico is extending its wide-ranging FTA network eastwards, to take in the markets of Japan and China. Fernando Canales Clariond, minister of economy, explains why to Paula Garrido.

TNCs stand firm despite FDI slide

The fortunes of transnational corporations may have slipped since 1999, but they still generate a large slice of the sales volume for Latin America and the Caribbean.

Sun, sea and economic dynamism

Mention Puerto Rico, and two visions are conjured up. One is of sun-baked beaches, deep blue Caribbean sea and palm trees and large numbers of tourists showering wealth on the local community. The other image is of a poor and economically struggling island with a culture from which its inhabitants are desperate to escape to enjoy the gold-paved streets of New York. Both images have a semblance of truth, but neither tells the whole tale.

First with FDI: Puerto Rico

Puerto Rico has long been a magnet for foreign direct investment, particularly with thepharmaceutical sector and with investors from the US. It is now more than ready to attract investment from around the world.

Over and out

Banco Itaú’s chief economist, Tomás Málaga, explains the reasons behind Brazil’s success in raising its exports and diversifying its manufacturing output.

Look again at EPZ impact

While World Bank experts have their doubts about free zones, Claude Baissac argues that economic processing zones have the capacity to transform economies. He looks at the experience in Mauritius and offers advice for other developing countries.

The heterodox view

In the case of EPZs, heterodoxy primarily refers to views, theories and analyses refers to views, theories and analyses that are not based on trade theory. Heterodox perspectives incorporate contributions of new growth theory, neo institutionalism and the developmental state theory.

EPZs in Africa

Africa’s EPZs have played a negligible role in both the static and dynamic contribution to growth and development. All observers agree that, with the exception of a handful of countries (Mauritius, Tunisia and Egypt), EPZs have achieved a marginal employment impact, low FDI, no linkages with the domestic economy and a limited foreign exchange contribution. Balanced against the direct, indirect and opportunity costs of developing an EPZ, maintaining its infrastructure, administering the incentive regime and so on, the total balance for the region as a whole may have been negative.

Domestic core

Over time, the EPZ has fostered the development of a competent core of domestic firms that have progressively increased their capability to serve foreign markets under a number of production arrangements. This has been made possible by extensive co-operation between foreign and domestic firms, the latter rapidly following the initial lead by the former.

Launch pad

The growing Aegean Free Zone is an important base for international companies looking to launch into the Turkish market and beyond.

FOCUS ON AFRICA

An invitation has been sent to 53 countries on the African continent to attend the inaugural meeting of the Pan African Free Trade Zone Association (PAFTZA), which will be held during the World Free Zone Convention in Cape Town at the end of October 2004.

PROINVEST IN KENYA

This European Union-funded programme to support ACP (Africa, Caribbean, Pacific) countries has announced its first free zone programme. Taking place in Kenya on November 9-10, the event is being organised by the Kenyan Export Processing Zones Authority with the support of Uganda and Tanzania.

CONSULTANCY SUCCESS

A long-term Technical Advisory agreement between Jafza International and the Tangier Mediterranean Special Agency (TMSA) in Morocco was signed recently that will increase to two Jafza International’s long-term operations in Africa.

WORLD FREE ZONE CONVENTION TO VISIT TURKEY
BRANDING FREE ZONES

Two zones on opposite sides of the globe have embarked on radical rebranding of their images. First was the former Zona Franca de Montevideo SA, now Zonamerica. Now Jebel Ali Free Zone (Jafza) in Dubai has repositioned itself. Both zones have a new look, which is reflected in their websites: www.zonamerica.com and www.jafza.ae.

Vincent Kragbe, the president' adviser and commissioner responsible for viTib

Côte D’Ivoire offers attractive climate for tech investors

Already a centre for finance and business in West Africa, Côte D’Ivoire has moved up a gear in race for foreign investment with the launch of an IT and biotech park.

How’s your aim?

When it comes to industry targeting, some IPAs are aiming in the wrong direction, wasting resources and missing better opportunities. Andrew Charlton, Nicholas Davis and Fraser Thompson describe how a new strategy developed by Oxford Investment Research has helped Spain to focus its investment promotion activities.

Asia attracts creativity

China was the number one destination for creative industry FDI projects in OCO Consulting’s sample of 517 projects worldwide in the 30 months to June 2004, bagging 10.4% of the projects.

High activity in ICT sector

There was markedly more FDI activity in the information communications technology (ICT) sector than in the other two sectors that OCO examined.

Diagnostics dominates

Europe was the favoured location for FDI projects in the field of medical equipment in the 30 months to June 2004. Seven of the top 10 country destinations and 68 of the total sample of 173 projects are located in the region.

European Cities& Regions of the Future 2004/5

Barcelona, one of Europe’s most attractive locations, has won the title of European City of the Future in fDi’s 2004/5 competition. Meanwhile, Scotland picks up the prize for European Region of the Future. Charles Piggott reports.

The competition

The competition for European Cities and Regions of the Future 2004/5 was in three rounds.

European City of the Future 2004/5: Barcelona

Barcelona is overwhelmingly fDi’s European City of the Future 2004/05. No other city came close, with the judges’ decision being almost unanimous. The city, which has reinvented itself during the past decade to become a world-class high-value services centre, was nominated the outright winner by five of fDi’s six judges.

European region of the Future 2004/5: Scotland

Scotland has gone all out to attract FDI in the past decade and four of fDi’s six judges put it forward as the European Region of the Future 2004/05, pushing it ahead of Saxony and Hungary to win the final round.

Round two: cities and regions winners
Northern Europe: Copenhagen, Denmark

Copenhagen edged ahead of Belfast in the second round to rank as Northern European City of the Future. Last year, Copenhagen hosted 42 greenfield and expansion projects involving foreign investment, creating 750 jobs. Lower rental and telecommunication costs helped to push the city ahead of its rivals for the title. It also scored highly for its well-educated population (30% of which holds a university degree). fDi’s judges were impressed by the city’s economic potential, recent FDI deals, universities, housing, hospitals, international schools, promotion strategy and infrastructure planning.

Eastern Europe: Vilnius, Lithuania

Vilnius came out substantially ahead of its eastern European rivals, scoring highly across most categories. It scored top marks for GDP growth, which has been rising by more than 8% a year. The judges were also confident about the city’s economic prospects, buoyed by the presence of a well-educated workforce and the cost advantages offered by the region.

Southern Europe: Athens, Greece

Athens is the clear winner of this year’s Southern European City of the Future. Greater Athens’ GDP has been growing at rates of more than 7% in the past few years. (The spectacular 33% growth from 2002 to 2003 displayed by Turkey’s Mersin, the highest of any first round winner, also deserves mention.)

Western Europe: Barcelona, Spain

Overall winner: see commentary on page 13.

Central Europe: Vienna, Austria

Vienna is an established business centre for central Europe and it won this year’s title with consistently high scores across nearly all categories.

Northern Europe: Scotland, UK

Overall winner: see commentary on page 14.

Eastern Europe: Krasnodar Krai, Russia

Krasnodar Krai stood out from the competition for its noticeably high GDP growth. At 24%, its 2003 GDP growth is higher than any other round two winner. The region also has the cheapest industrial rent in its category at €30 per square metre a year.

Southern Europe: Canary Islands, Spain

The Canary Islands beat the other two finalists in the region by virtue of a financially attractive investment package, cost effective labour pool, strong infrastructure and low telecommunication costs.

Western Europe: Saxony, Germany

Saxony knocked its French, Italian and Spanish rivals out at the second round to go through to the finals.

Central Europe: Hungary

In a tie-break, Hungary beat Greater Zurich to first place. Low fixed costs, especially low rents and wage levels helped to tip the balance.

The country has targeted an effective promotion strategy and substantial incentives to make inward investment cost effective for companies.

Best in category awards: final results
Best economic potential: Düsseldorf, Germany

Düsseldorf’s consistent economic growth in the past decade, coupled with high levels of foreign investment in North Rhine Westphalia in the past two years, helped to secure its award for economic potential. From 1991 to 2002, the city’s GDP has grown by a yearly average of 2.9%. It also has one of the highest levels of GDP per capita. Athens and Daugavpils in Latvia were runners up for their strong economic potential – Athens on the strength of its rapid economic growth in the past few years and Daugavpils for its 74% economic growth in the past decade.

Most cost effective: Manisa, Turkey

Manisa’s extremely low office and industrial rents make it the most cost-effective location in Europe. Although labour costs are slightly higher than in eastern European cities like Daugavpils and Liepaja, both in Latvia, Manisa offers the most attractive real estate deals. Central office space goes for €25 per square metre a year, while industrial rents average €14.5 per square metre a year. Liepaja ranked second for cost effectiveness, offering low cost industrial rents and low cost manual labour.

Daugavpils and Vinnitsa, in the Ukraine, ranked third equal for their competitive wage levels.

Best human resources: Moscow, Russia

Moscow’s intellectual heritage and the legacy of massive soviet investment in education put it ahead of Barcelona and Copenhagen, ranked second and third respectively by the judges for the strength of their universities.

Other cities with high levels of education include Oslo in Norway, Porto in Portugal, Girona in Spain, Edinburgh in the UK, Madrid in Spain, Livorno in Italy, Jyväskylä in Finland and Copenhagen in Denmark. More than 30% of the people in these cities hold university degrees.

Best IT and telecommunications infrastructure: Liverpool, UK

Low telecom charges and 100% broadband internet coverage gave Liverpool the title of IT and telecommunications capital of Europe. A one-minute call to the US from Liverpool costs as little as €0.014 per minute.

Other well-connected cities include: Livorno and Milan in Italy; Budapest in Hungary; Coventry, Dundee and Norwich in the UK; Frankfurt in Germany; and Paris in France.

Best quality of life: Barcelona, Spain

Barcelona’s popular and affordable housing districts, world-class international schools and colourful cultural heritage make it a convincing winner.

Best transport: Barcelona, Spain

Barcelona beat off Copenhagen and Paris to take fDi’s award for transport. Its airport is one of Europe’s fastest growing and is expected to nearly double its capacity to handle 40 million passengers a year by 2010. Last year, more than 22 million passengers were carried by the 48 operators that fly out of the airport.

Barcelona is the leading port in the Mediterranean, which regularly serves more than 300 shipping lines. From 2005, a high-speed rail service will connect Barcelona to Madrid and other major European cities. The city already boasts an integrated transport system, including an underground railway, which served more than eight million passengers last year.

Best security: Vienna, Austria

Vienna is a high-class international business location and has a reputation for security to match. Independent analysis by Lausanne-based business school IMD ranked Vienna first for the protection of the private sector and first for personal security and the protection of private property.

Austria is also a neutral country, decreasing the threat of terrorism. Even so, the government has stepped up security protection, particularly for diplomats. It was the first country to implement sky marshals for flights to the US and Israel.

Best FDI promotion: Dundee, UK

The Scottish city of Dundee has done exceptionally well, beating off much bigger cities such as Barcelona, Budapest and Moscow to rank top for its international promotion strategy.

Best economic potential: Krasnodar Krai, Russia and North Rhine Westphalia, Germany

Krasnodar Krai (Russia) and North Rhine Westphalia (Germany) ranked joint top for economic potential. fDi’s judges voted Krasnodar Krai top for potential economic growth, but economic data showing North Rhine Westphalia’s strong past performance pulled it up to rank alongside its Russian rival.

Significant FDI into North Rhine Westphalia in the past two years will strengthen the region’s already healthy GDP levels, which reached €466.9bn in 2003. The region ranks 14th in the world for GDP, ahead of Australia, the Netherlands, Belgium, Switzerland and Sweden.

More than one-third of all FDI into Germany is concentrated in the region.
Scotland was the runner-up.

Most cost effective: Imereti, Georgia

Eastern Europe offers the lowest cost base in Europe by a large margin. Location experts hope this will ignite rapid economic growth over the next few years. The Georgian region of Imereti ranks top, ahead of the Ukrainian region of Zhytomyr on the basis of cheaper office rents and lower labour costs. Manual workers take home €0.21 an hour in Imereti and €0.35 in Zhytomyr. Industrial space costs an average of €2.75 per square metre a year in Imereti. Moldova is the next cheapest location.

Best human resources: Zurich, Switzerland

The Greater Zurich region won the judges’ vote for human resources on the strength of its excellent universities, research institutes and technoparks. These include the Swiss Federal Institute of Technology in Zurich, the University of Zurich, the University of St Gallen, 15 technoparks and research institutes, such as IBM’s Zurich Research Laboratory, Dow Europe’s Research Laboratories, the Paul Scherrer Institute and many others.

Meanwhile, the German regions of Brandenburg and Baden-Württemberg offer some of the best-educated populations in Europe with more than 30% of the adult population holding university degrees.

Best IT and telecommunications infrastructure: Northern Netherlands, Netherlands

Northern Netherlands ranks top for its low-cost international telephone tariffs. Other regions in Europe boast higher telephone and mobile telephone densities, but calls to the US from the Northern Netherlands start at €0.01 per minute.

York and North Yorkshire in the UK also offer good telecommunications links, with 95% broadband coverage in the city of York and 1000 telephone lines per 1000 people. Saxony in Germany also comes out well on telecommunication costs with calls to the US starting at €0.02 per minute and 942 telephone lines per 1000 people. South-east England in the UK scores well for high levels of mobile phone ownership, low cost telephone calls and 95.8% broadband internet availability. On the whole, mobile phone ownership is highest in the Italian regions.

Best quality of life: Greater Zurich, Switzerland and Stara Zagora, Bulgaria

Greater Zurich and Stara Zagora ranked equal ahead of all the other European regions for quality of life. Greater Zurich scored well for the quality of its world-class hospitals, schools and entertainment, while Stara Zagora’s low-cost, newly-built accommodation and rich cultural heritage gained the judges’ vote.

Greater Zurich has 20 schools that teach in English and one that teaches in Japanese. It also hosts a booming nightlife, with entertainments ranging from theatre and opera to discotheques and casinos.

Best transport: West Holland, Netherlands

West Holland’s two airports (Schiphol and Rotterdam), two ports (Rotterdam and Scheveningen) and high-speed rail connection give the region easy access to Europe’s transport system. Flanders came second for its three main airports, three international ports and high-speed rail network with terminals in Antwerp and Brussels that takes passengers to Paris in one hour and 25 minutes, London in two hours and 20 minutes and Frankfurt in three hours and 45 minutes. Flanders also has one of the highest road densities in Europe.

Best security: Greater Zurich, Switzerland and Iceland

Greater Zurich (Switzerland) tied with Iceland for regional security. According to Mercer HR, Zurich ranks number two for personal safety. The city has few large conurbations and no ghetto areas. Switzerland’s political neutrality reduces its threat from terrorism and the country has become host to many international organisations.

Best FDI promotion: Scotland, UK

Scotland’s massive international promotion network is one of the slickest there is, according to fDi’s panel of judges, who ranked it ahead of the promotion agencies of the Czech Republic and Flanders in Belgium.

Southern Europe: Canary Islands, Spain

The Canary Islands beat the other two finalists in the region by virtue of a financially attractive investment package, cost effective labour pool, strong infrastructure and low telecommunication costs.

Regulation & trade round up
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