Go Green Go Public PSA Campaign

Public Service Announcements Targeted At College-aged Students

Working with 11 colleges around the country Public Service Announcements (PSA) and communications concepts that promote the environmental benefits of public transportation were developed. 

College students worked directly with local mass transit providers’ communications and marketing departments in creating the PSAs.  The specific deliverables include radio spots, print, bus and rail transit ads, video design for social networking sites, earned media through public relations, television storyboards for possible execution and other non-traditional tactics.

The campaigns are designed for use by transit systems around the country. 

• PSA Magazine Print Ad

  • Magazine Advertisement at 7`` x 10``

  • Magazine Advertisement at 4.625`` x 4.875``

  • Magazine Advertisement at 4.875`` x 7``

• PSA Newspaper Print Ad

  • Newspaper Advertisement as PDF at 4.25`` by 7``

  • Newspaper Advertisement as PDF at 6.4375`` by 10``

  • Newspaper Advertisement as PDF at 13`` by 10``

• PSA Radio Ad

  • Shaving In The Dark

    • In MP3 format

    • In WAV format

  • No A/C

    • In MP3 format

    • In WAV format

• PSA TV Ad

For questions, please contact Mark Neuville at mneuville@apta.com or 202-496-4821.