http://www.fns.usda.gov/eatsmartplayhard/
Food and Nutrition Service, U.S. Department of Agriculture
EAT SMART. PLAY HARD.TM is a national nutrition education and promotion campaign. It is designed to convey science-based, behavior-focused and motivational messages about healthy eating and physical activity based on the Dietary Guidelines for Americans. The campaign uses a mascot and other materials for delivering nutrition and physical activity messages to children and their caregivers.