WELCOME
The Prevention Communication Research Database (PCRD), a project of the
Office of Disease Prevention and Health Promotion (ODPHP), Department of
Health and Human Services (HHS), is a searchable
collection of audience
research conducted or sponsored by HHS agencies. Not intended to be a comprehensive
collection of prevention communication research, PCRD is designed to provide
access to research findings that may not be widely known or distributed.
Making the research available may provide program planners and health
communication specialists with insight into different audiences in relation
to key prevention issues such as physical activity, healthy eating, tobacco
use, and substance abuse.
PCRD contains reports on prevention, and therefore does not contain
reports related to outcomes or process studies. For example, the topic of
cancer prevention includes audience research reports on beliefs and
attitudes about exposure to the sun, healthy eating, and screenings, but it
does not include reports on cancer treatments.
Program planners and health communication specialists at the Federal, State,
and local levels can use this database to:
- Find recent HHS-funded audience research studies
- Shape audience research design and/or proposals
- Improve understanding of intended audiences
- Maximize resources by decreasing or eliminating the need to conduct
similar research studies
HHS staff are encouraged to submit and share Federal research reports to
increase:
- The body of knowledge available on key prevention issues
- Information available to grantees and contractors
- Awareness of research conducted or sponsored by HHS agencies
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