For Details, Contact NCUA Public & Congressional Affairs |
National Credit Union
Administration 1775 Duke Street Alexandria, VA 22314-3428 Fax: 703.518.6409 |
FOR IMMEDIATE RELEASE |
NCUA Unveils Share Insurance TV Ad CampaignFinancial journalist Jane Bryant Quinn promotes NCUA insurance protectionMarch 25, 2009, Alexandria, Va. – The National Credit Union Administration (NCUA) is partnering with nationally respected finance expert Jane Bryant Quinn to promote National Credit Union Share Insurance Fund (NCUSIF) coverage and remind consumers that federally insured credit unions are a safe place to keep your money at a time of market turmoil. During a 5-month video, print ad and electronic campaign, television, Internet, and transit buses will spread the word that member accounts in federally insured credit unions are safe and secure.
Credit unions are encouraged to download the Jane Bryant Quinn commercial, which will be available shortly in HD video, from NCUA’s website – http://www.ncua.gov/ShareInsurance/Index.htm -- to post on their website and broadcast in the lobby. The NCUA-Quinn commercial is slated to air during this weekend’s NCAA men’s basketball tournament, beginning Thursday, March 26. It can also be seen weekly, beginning March 29, during the award-winning Sunday Morning with Charles Osgood or Face the Nation broadcasts. From April 30 through May 29, the NCUA-Quinn commercial will appear on the CBS early morning news between 5 a.m. and 9 a.m. Monday through Friday. ![]() CBS TV Station website advertisement In addition, for the entire 10 weeks, related CBS
![]() You Tube share insurance video
NCUA will also be placing the share insurance commercial on YouTube. Link to the YouTube video advertisement online at: http://www.youtube.com/watch?v=4BB04N7UoVQ
“This multi-media campaign is an important demonstration of NCUA’s commitment to consumers at a very difficult and uncertain time. I am confident that this highly visible advertisement, employing one of the most well-respected and prominent voices in financial journalism, Jane Bryant Quinn, will underscore the safe alternative that is NCUSIF insurance,” stated NCUA Chairman Michael E. Fryzel. The National Credit Union Administration is the independent federal agency that charters and supervises federal credit unions. NCUA, with the backing of the full faith and credit of the U.S. government, operates the National Credit Union Share Insurance Fund, insuring the savings of nearly 89 million members in all federal credit unions and most state-chartered credit unions. NCUA operations are funded by credit unions, not tax dollars.
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