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Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

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[ Executive Summary ] [ Quality Assurance Statement ] [ Form DOT F1700.7 ]
Chapter 2 Marketing Plan
  2.1 Audience
  2.2 Safety Issues to Include in Campaign
  2.3 Messages
  2.4 Materials/Media
  2.5 Suggested Methods of Dissemination of Materials
Appendix A Steps Taken to Develop the Marketing Plan
Appendix B FHWA/NTTSSA/Project Team Teleconference
Appendix C Preliminary Outreach Materials
Appendix D Focus Group Testing of Outreach Materials
Appendix E Revised Outreach Materials
Appendix F References

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